We found 6,580 beauty influencers on Instagram. These creators use "beauty" in their Instagram bio. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.
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Ranked by engagement rate, audience quality and reach
Updated August 23, 2026
Engagement rate benchmark
Olivia Efa's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 29.4K. Avg comments: 46. Audience credibility: 76%.
@karllitamarina Model • Beauty • Lifestyle • Vlogs
Engagement rate benchmark
Karla Alvarez's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 79.3K. Avg comments: 454. Audience credibility: 86%.
𝘍𝘳𝘦𝘦𝘥𝘰𝘮, 𝘣𝘦𝘢𝘶𝘵𝘺, 𝘵𝘳𝘶𝘵𝘩 𝘢𝘯𝘥 𝘭𝘰𝘷𝘦. 📍Vigo, Galicia ✉️ collabs@ireniusx.com @ireniusxtattoo
Engagement rate benchmark
Ireniusx's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 48.3K. Avg comments: 104. Audience credibility: 83%.
𝒫𝓈𝒶𝓁𝓂 𝟦𝟨:𝟧 ✨ ꜰᴀɪᴛʜ ꜰɪᴛɴᴇꜱꜱ ʙᴇᴀᴜᴛʏ ꜰᴀꜱʜɪᴏɴ @cafe23bylilo @lilos_closet_ @lilogotyoufit Collaborations: lilo@a-listme.com
Engagement rate benchmark
Lilo Aderogba's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 53.3K. Avg comments: 214. Audience credibility: 77%.
ОБЗОРЫ | РАСПАКОВКИ | ЮМОР | Plus size| BEAUTY с акцентом 🤌🏻 Резервный акк @miss_v.ya_life Связь со мной/реклама ➡️ @pr_miss_v.ya
Engagement rate benchmark
VALENTINA IAKOVLEVA's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 21.2K. Avg comments: 373. Audience credibility: 86%.
|| I am Endless || Fashion | Beauty | Lifestyle | Travel 📍Delhi | Mumbai Pookie Me : @yourdeeepika 🧿 Rep: @blubox_media
Engagement rate benchmark
Deepika Mishra's engagement rate benchmarked against this niche's real distribution.
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The only beauty standards you should follow are your own.♡ 🗺️ Wandering, always ✨🧚💕🌤️ 💌 may@underwatercreative.co.uk
Engagement rate benchmark
May ✨🧚🏼♂️💕🌸's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 21.2K. Avg comments: 79. Audience credibility: 81%.
💌 Pamelarodriguzz@gmail.com 🦋 Lifestyle | Beauty | Gymgirl 📍NJ | @blumepsport @blumepjewelry
Engagement rate benchmark
Pamela Rodriguez's engagement rate benchmarked against this niche's real distribution.
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Fashion - Traveling - Beauty 📩Cp admin utama: (+6281388119630 Dalia) (+62895600437721 Ica)
Engagement rate benchmark
Dita Dina Dini's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 57.9K. Avg comments: 24. Audience credibility: 82%.
Beauty, fashion & lifestyle. Family, love and real life moments 💌 📩 management@federicascagnetti.it in elenco AGCOM
Engagement rate benchmark
Federica Scagnetti's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 20.1K. Avg comments: 41. Audience credibility: 88%.
🇲🇾 Founder of @dmeow.co @celsius.hub 📩cysslovework@outlook.com Fashion & Beauty managed @bycolinofficial
Engagement rate benchmark
溫舒森's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 21.6K. Avg comments: 28. Audience credibility: 83%.
Fashion | Beauty | Lifestyle | Dance 💕 Ex Software Developer : @linkedin | @google
Engagement rate benchmark
Sakshi Shrivas's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 77.0K. Avg comments: 634. Audience credibility: 77%.
🛫🇦🇷🇮🇹🇬🇧🇫🇷🇪🇸🇨🇴🇦🇪 Beauty & Lifestyle Content Creator ✨ Reviews, unboxings & product storytelling 📩 jobs.kellypereira@gmail.com 🔗 Todos…
Engagement rate benchmark
🇧🇷 KELLY PEREIRA's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 125K. Avg comments: 255. Audience credibility: 80%.
Digital creator • Lifestyle • Beauty •Fashion colaboraciones: bonbonreich@twic.es
Engagement rate benchmark
Raquel Martinez's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 16.1K. Avg comments: 52. Audience credibility: 85%.
💄 Beauty | Neutral Outfit Inspo | Motherhood 📍 Lisboa, Portugal 💌 lenacoelho.o@gmail.com 📸 Co-Founder of @creative__yard
Engagement rate benchmark
𝐇 𝐄 𝐋 𝐄 𝐍 𝐀 𝐂 𝐎 𝐄 𝐋 𝐇 𝐎's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 16.4K. Avg comments: 48. Audience credibility: 83%.
Koreli Lee Abi’yim 🇰🇷 Yozgatlı ailenin Koreli damadı ❤️ Türkiye’deki hayatımı ve anılarımı paylaşıyorum.😂 K-Food @koreleetr | K-Beauty…
Engagement rate benchmark
Sak lee's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 17.7K. Avg comments: 525. Audience credibility: 86%.
beauty & lifestyle 🫧💆🏼♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍miamiiii 🐠🍓⭐️ find everything in my ShopMy! ⬇️🔗
Engagement rate benchmark
Kayla Ryan's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 23.8K. Avg comments: 89. Audience credibility: 85%.
✨Isaías 41:20 Oiê, vamo de make? 🦊 Beauty | Humor | Lifestyle Comercial contatokerensalles@gmail.com
Engagement rate benchmark
Keren Salles's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 171K. Avg comments: 193. Audience credibility: 79%.
Father of two — son & daughter Travel | Lifestyle | Family Beauty & lifestyle content Сотрудничество: tg lya_kse_nya
Engagement rate benchmark
Валентин Есаян's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 26.8K. Avg comments: 57. Audience credibility: 82%.
🌹𝙵𝙰𝚂𝙷𝙸𝙾𝙽 | 𝙼𝙰𝙺𝙴𝚄𝙿 | 𝙷𝙰𝙸𝚁🌹_ 🇺🇸🇲🇽tiktok 3.6M 💌 dbeautyhair1@gmail.com Link favoritos 👇
Engagement rate benchmark
Daleyza beauty's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 16.4K. Avg comments: 3. Audience credibility: 80%.
Benchmarks
The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.
The top beauty influencers run a median engagement rate of 0.05% and average 17.8% suspicious followers. Treat 0.05% as the bar a strong beauty creator should clear; below it, you are paying for reach, not attention.
The best beauty influencers here span 0 nano or micro and 20 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (15%), Spain (10%), Brazil (10%), skewing female at 75%.
How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio. 6,580 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.
Combined audience gender
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FAQ
Manual hashtag searching works but surfaces whoever posts most, not whoever performs best. Filtering an index is faster: Leewou holds 6,580 beauty creators on Instagram and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share. The 20 listed here are the top of that set on our ranking, and the full list is in the app.
On this ranking, Olivia Efa (@olivialvs), Karla Alvarez (@karllaalvarez), Ireniusx (@ireniusx). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.
Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers, the median engagement rate is 0.05% at a median of 811K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.
Not entirely, and that is true of every Instagram list. Across this group, an average of 17.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.
Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.
This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.
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Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.
