YouTube

YouTube Engagement Rate Calculator

This YouTube engagement rate calculator takes a channel and returns the real rate from live data, measured against views rather than a subscriber number that may be years out of date.

Start typing and pick a name. Public accounts only.

Example

Marques Brownlee youtube profile photo

Marques Brownlee

@mkbhd

MKBHD: Quality Tech Videos | YouTuber | Geek | Consumer Electronics | Tech Head | Internet Personality! business@MKBHD.com NYC

MacroUnited States
Subscribers21M
Engagement rate2.94%
Suspicious followersNot measured
Average views3.3MPer video post

Audience gender

Audience location

United States of America29%
India11%
United Kingdom4.8%
Canada4.0%
Australia2.9%

What counts as a good YouTube engagement rate

Audience sizeSolid engagement
Under 10K subscribers5% – 10% of views
10K – 100K4% – 8% of views
100K – 500K3% – 6% of views
500K – 1M2% – 5% of views
Over 1M2% – 4% of views

These bands are measured against views, not subscribers. A rate quoted against subscribers is a different figure entirely, so always check which denominator a channel is using.

Read the rate

A percentage alone tells you nothing

The same rate can be excellent on a small account and poor on a large one. This calculator puts the number against the rest of YouTube rather than leaving you to guess where it sits.

  • Rate shown against the platform, not in isolation
  • Sized against accounts in the same band
  • Calculated from live data, not a pasted follower count
Engagement Rate Benchmark
  • Median
  • Zendaya
    Z

Before you pay

A high rate can still be the wrong buy

Engagement can be bought, and an engaged audience in the wrong country is reach you cannot use. The result shows who the audience is next to the rate, because one without the other is half an answer.

  • Average views, so you can read engagement against reach
  • Where the audience actually is, by country and age
  • Same numbers the paid product runs on
Follower Quality
Credibility
61%
Real People
61.4%
Suspicious
21.7%
Mass Followers
13.2%
Influencers
3.7%
Fake followers
38.60%

YouTube engagement, answered

Checking a creator's numbers?

The other calculators run the same lookup on a different platform.

One rate is a check. A shortlist is a decision.

This page reads one YouTube account at a time. Inside Leewou you can filter 430M profiles by engagement rate and keep the good ones in a list.

  • Filter by engagement rate, audience and growth
  • Full audience report on every creator
  • Save a list, share it, and track what you booked

Free for 14 days. No card. Cancel any time.