Leewou

Instagram and TikTok

Influencer Rate Calculator

This influencer rate calculator prices a real account, not a follower bracket. Enter a handle to see what a post, reel or story should cost, and the factors behind the number.

Start typing and pick a name. Public accounts only.

Example

Zendaya on instagram

Zendaya

@zendaya · 178.3M followers · 2.13% engagement

What to pay

Leewou estimate

Feed post$1,546,346 to $2,092,115
Reel$1,855,615 to $2,510,538
Carousel$1,700,981 to $2,301,327
Story$1,082,442 to $1,464,481

What Leewou values this account at, from its live audience and engagement. The same estimate you get inside the app.

How we got there

4 things we weighed

  • EngagementAverageNeutral

    Engagement rate is within the average range, reflecting standard audience interaction levels.

  • Audience qualityMedium-HighNeutral

    Audience credibility score is average, indicating a mix of authentic and general followers.

  • Where the audience livesTier 1Pushes up

    Audience is primarily in Tier 1 countries, where purchasing power and prices are highest.

  • Audience sizeCelebrity InfluencerPushes up

    Celebrity influencer status commands higher pricing due to widespread fame and global appeal.

Per post type

A story and a reel are not the same buy

Pricing one number for a creator hides the fact that you are buying four different things. Each post type gets its own band, so you can price the deliverable you actually want instead of negotiating against an average.

  • Separate bands for feed, reel, story and carousel
  • Price the deliverable, not the creator
  • Range rather than a single figure, because rates are negotiated
Start free, no card
What one creator costs
120K reach
Feed post$960 to $2,400
Reel$720 to $1,800
Story$600 to $1,440
Low endRoom to negotiate

Same account, same audience, three different prices. A single number for a creator hides which one you are buying.

Evidence, not a score

The reasons are the useful part

Anyone can produce a number. What gets a budget approved is being able to say why it is that number. Under every estimate sits the list of factors that moved it, rated and written in plain language.

  • Engagement read against the norm for that account's size
  • Audience quality and location, each shown as up or down on the fee
  • Wording you can paste into a brief or budget request
See what analytics covers
Follower Quality
Credibility
61%
Real People
61.4%
Suspicious
21.7%
Mass Followers
13.2%
Influencers
3.7%
Fake followers
38.60%

Influencer rates, answered

Working out a budget?

The rest of the pricing tools run on the same data. No account needed.

UGC rate calculatorInfluencer ROI calculator

Pricing one creator is easy. Pricing forty is the job.

This page handles one handle at a time. Inside Leewou you can price a whole shortlist and see the audience behind every rate.

  • Rate and audience quality side by side on every creator
  • Search 430M plus profiles by the numbers that matter
  • Save a list, share it, and track what you booked
Start free, no cardSee pricing

Free for 14 days. No card. Cancel any time.