Leewou

Instagram, TikTok and YouTube

UGC Rate Calculator

Use this UGC rate calculator to see what you should pay a creator before you open the negotiation. Enter a handle and get a range built from their real engagement, not a follower bracket.

Start typing and pick a name. Public accounts only.

Example

Zendaya on instagram

Zendaya

@zendaya · 178.3M followers · 2.13% engagement

What to pay

Leewou estimate

Feed post$1,546,346 to $2,092,115
Reel$1,855,615 to $2,510,538
Carousel$1,700,981 to $2,301,327
Story$1,082,442 to $1,464,481

What Leewou values this account at, from its live audience and engagement. The same estimate you get inside the app.

How we got there

4 things we weighed

  • EngagementAverageNeutral

    Engagement rate is within the average range, reflecting standard audience interaction levels.

  • Audience qualityMedium-HighNeutral

    Audience credibility score is average, indicating a mix of authentic and general followers.

  • Where the audience livesTier 1Pushes up

    Audience is primarily in Tier 1 countries, where purchasing power and prices are highest.

  • Audience sizeCelebrity InfluencerPushes up

    Celebrity influencer status commands higher pricing due to widespread fame and global appeal.

Price the account, not the bracket

Follower count is the worst way to price UGC

Most rate cards start from audience size. That prices a bot farm the same as a real community. The estimate here starts from engagement and audience quality, which is what actually predicts whether the content performs.

  • Built from live engagement, not a size bracket
  • Accounts for how much of the audience is real
  • Shows a range you can negotiate inside
Start free, no card

creator one, 250K followers, 1,800 USD

Follower Quality
Credibility
91%
Real People
91.4%
Influencers
4.1%
Mass Followers
3.2%
Suspicious
1.3%
Fake followers
8.60%

creator two, 250K followers, 1,750 USD

Follower Quality
Credibility
58%
Real People
57.8%
Influencers
2.4%
Mass Followers
18.9%
Suspicious
20.9%
Fake followers
42.20%

Defend the number

Every estimate says why

A rate you cannot explain is a rate you cannot get signed off. Under the range sits the list of factors that moved it, in plain language you can paste into a brief or a budget request.

  • Engagement, audience credibility and location, rated
  • Plain-language reasons, not a black box score
  • The same estimate you get inside Leewou
See what analytics covers
Follower Quality
Credibility
61%
Real People
61.4%
Suspicious
21.7%
Mass Followers
13.2%
Influencers
3.7%
Fake followers
38.60%

UGC rates, answered

Price the rest of the shortlist

The other rate tools run the same lookup with a different question. No account needed.

Influencer rate calculatorTikTok rate calculatorInfluencer ROI calculator

One rate is a quote. A shortlist is a campaign.

This page prices one creator at a time. Inside Leewou you can price a whole list, see the audience behind every number, and keep what you shortlist in one place.

  • Rate and audience quality side by side on every creator
  • Search 430M plus profiles by the numbers that matter
  • Save a list, share it, and track what you booked
Start free, no cardSee pricing

Free for 14 days. No card. Cancel any time.