Campaign maths
Influencer CPM Calculator
This influencer CPM calculator works out what you pay per thousand impressions. Set a target and it also tells you what to offer instead.
The fee for this post or campaign.
Use average views or reach for the creator's recent posts.
Optional. Works out what you should offer to hit it.
Result
Cost per 1,000 impressions
$6.67
$1,200.00 for 180,000 impressions. Every thousand people reached costs you $6.67.
- Fee to hit your target CPM
- What to offer at the impressions above
- $2,160.00
- Impressions needed at this fee
- What the post has to deliver to justify the price
- 100,000
- Room to go up
- Before you pass your target CPM
- $960.00
At $6.67 this sits inside the range people normally pay.
The maths
- CPM = fee ÷ impressions × 1,000
- Fee = target CPM ÷ 1,000 × impressions
- Impressions needed = fee ÷ target CPM × 1,000
Track the real numbers once the campaign is live.
Start free, no cardTypical influencer CPM by placement
| Placement | Typical CPM |
|---|---|
| Instagram feed post | $8 – $20 |
| Instagram reel | $6 – $15 |
| Instagram story | $5 – $12 |
| TikTok video | $4 – $12 |
| YouTube integration | $15 – $35 |
Bands for sponsored content in English-speaking markets. Niche, exclusivity and usage rights move them more than audience size does.
Influencer CPM, answered
Pricing a deal?
Estimate what the creator should cost before you work out the CPM.
A CPM is a guess until the post goes live.
This page works with the impressions you expect. Inside Leewou, campaign monitoring records what the post actually did.
- Post-level performance on every creator you booked
- Real impressions instead of forecast ones
- Share a live report with a client or a manager
Free for 14 days. No card. Cancel any time.