Monday
Start broad, narrow fast
You have a brief and no names. Search Instagram, TikTok and YouTube, filter on the audience you are actually trying to reach, and turn 430 million profiles into a page you can read in one sitting.
Product features
Everything between the brief and the report
Four features that hand off to each other. Search finds the names, analysis tells you which ones to trust, lists hold the shortlist, monitoring proves what happened. Nothing gets exported between steps.
How the workflow connects
One campaign, start to finish
Here is what a campaign looks like from the inside, and where each of the four features does its part.
Tuesday
Check them, then save them
Open the ones that look right and read the audience behind the follower count. Save what survives into a shared list with a status, a note and an owner, so the next person on the account does not start over.
Three weeks later
Show what the money bought
The creators post. Monitoring collects the content, pulls reach, engagement and earned media value, and adds it up. When the client asks how it went, the answer is a page you open rather than a deck you build.
Try it on the creator you were about to book
Pick the creator on your list you’re least sure about. Run the audience report. It takes five minutes, costs nothing, and you’ll know before you pay them.