This Instagram engagement rate calculator takes a handle and returns the real rate from live data, then shows where it sits against accounts of the same size.
Example
Audience location
Top posts
Avg likes: 3.8M. Avg comments: 11.7K. Audience credibility: 72%.
| Audience size | Solid engagement |
|---|---|
| Nano · under 10K | 3% – 6% |
| Micro · 10K – 100K | 2% – 4% |
| Mid · 100K – 500K | 1.5% – 3% |
| Macro · 500K – 1M | 1.0% – 3% |
| Mega · over 1M | 1.0% – 2% |
Bands are for sponsored-content decisions on Instagram specifically. TikTok runs considerably higher and YouTube lower, so do not carry these numbers across platforms.
Read the rate
The same rate can be excellent on a small account and poor on a large one. This calculator puts the number against the rest of Instagram rather than leaving you to guess where it sits.
Before you pay
Engagement can be bought, and an engaged audience in the wrong country is reach you cannot use. The result shows who the audience is next to the rate, because one without the other is half an answer.
The other calculators run the same lookup on a different platform.
This page reads one Instagram account at a time. Inside Leewou you can filter 430M profiles by engagement rate and keep the good ones in a list.
Free for 14 days. No card. Cancel any time.
