Instagram, TikTok and YouTube

Influencer Checker

This influencer checker runs one handle through the checks that catch a bad partner: how real the following is, whether engagement matches the size, and where the audience actually lives.

Start typing and pick a name. Public accounts only.

Example

Zendaya instagram profile photo

Zendaya

@zendaya

@spidermanmovie July 31 @theodysseymovie July 17

MacroUnited Kingdom
Followers178M
Engagement rate2.13%
Suspicious followers28.1%Elevated
Average reel plays47MPer video post
Follower Quality
Credibility
72%
Mass Followers
16.7%
Suspicious
19.4%
Influencers
4.1%
Real People
59.8%
Fake followers
28.07%

Audience location

United States of America31%
Brazil6.2%
United Kingdom3.9%
Mexico3.6%
Italy3.2%

The six checks, in order

Run them in this sequence. The first two disqualify most bad accounts before you spend time on the rest.

  1. Fake followers

    How much of the following is bots or bought accounts?

    Above 25% suspicious is usually disqualifying.

  2. Engagement rate

    Does engagement match the account's size band?

    Far below band means a dead audience; far above can mean a pod.

  3. Audience location

    Is the audience in the country you actually sell to?

    A big audience in the wrong market is reach you cannot use.

  4. Audience age and gender

    Do the followers match who you are selling to?

    A perfect content fit can still reach entirely the wrong people.

  5. Posting recency

    Has the account posted in the last 30 days?

    Dormant accounts quote old numbers they can no longer deliver.

  6. Past brand work

    Have they worked with your competitors, or nobody at all?

    Both are worth knowing before you open a conversation.

One verdict, not six tabs

The numbers only mean something together

A 4 percent engagement rate is reassuring until you see that a third of the followers are bots. Checking metrics one at a time is how bad accounts get approved; the result puts them on one card so the contradictions are obvious.

  • Follower quality, engagement and audience on one card
  • Reads public data only, no access needed
  • Same lookup the paid product runs
Follower Quality
Credibility
61%
Real People
61.4%
Suspicious
21.7%
Mass Followers
13.2%
Influencers
3.7%
Fake followers
38.60%

The check people skip

Where the audience actually is

Plenty of creators look local and are not. If you ship to one country and most of the following is somewhere else, you pay full price for an audience that cannot buy from you.

  • Top countries and cities for the audience
  • Check the market before you agree a rate
  • Filter for it across a whole shortlist inside Leewou
Audience by country
India
28.4%
Brazil
17.9%
United States
12.1%
Indonesia
9.6%
Russia
7.2%
Türkiye
5.8%

Checking influencers, answered

Vetting a creator?

The other checks run on the same lookup, framed for a different question.

Checking one name is vetting. Checking forty is the job.

This page runs one handle at a time. Inside Leewou you can screen an entire shortlist and keep the ones that pass.

  • Screen a whole list against the same checks
  • Full audience report on every creator
  • Save a list, share it, and track what you booked

Free for 14 days. No card. Cancel any time.