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TikTok

TikTok Influencer Rate Calculator

This TikTok influencer rate calculator prices a creator on the number that decides TikTok deals: average views. Enter a handle to see the band and what moves it.

Start typing and pick a name. Public accounts only.

Example

Cristiano Ronaldo on instagram

Cristiano Ronaldo

@cristiano · 679.4M followers · 1.89% engagement

What to pay

Estimated from reach

Feed post$752,500 to $1,881,500
Reel$564,500 to $1,411,000
Story$470,500 to $1,129,000

Estimated from 113M average views, which is all this account publishes.

How we got there

Weighed from the profile

  • EngagementhighPushes up

    1.89%, above the 1.0% to 2% normal for over 1M accounts on this platform. The audience reacts well for an account this size, which is the strongest single argument for a rate at the top of the band.

  • Audience qualitymediumNeutral

    25.9% of the following looks inauthentic, which is around normal for an account this size. Worth a look, not a dealbreaker.

  • Reach per postmediumNeutral

    113M average views, about 17% of the following. A normal delivery rate for this platform.

  • Audience locationlowPushes down

    Only 11% of the audience sits in high-CPM markets, led by Brazil at 13%. The same reach costs less here, so price against the market you are actually buying.

  • Audience sizehighPushes up

    679.4M followers. At this size the fee is usually set by a manager and exclusivity and usage rights move it more than the numbers do.

Views over followers

Follower count barely predicts TikTok reach

TikTok pushes content to people who do not follow the account, so the audience size tells you much less than it does elsewhere. Pricing on average views is closer to what you are actually buying.

  • Priced from average views, not audience size
  • Catches creators whose reach outruns their following
  • Flags the reverse: big accounts nobody watches
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creator one, 250K followers, 1,800 USD

Follower Quality
Credibility
91%
Real People
91.4%
Influencers
4.1%
Mass Followers
3.2%
Suspicious
1.3%
Fake followers
8.60%

creator two, 250K followers, 1,750 USD

Follower Quality
Credibility
58%
Real People
57.8%
Influencers
2.4%
Mass Followers
18.9%
Suspicious
20.9%
Fake followers
42.20%

Before you agree a fee

Check the engagement is real first

A view count is easy to inflate and hard to interpret alone. Shares and comments relative to views tell you whether the audience actually responded, which is the difference between a video that sold something and one that merely played.

  • Engagement checked against the platform, not in isolation
  • Audience location shown next to the rate
  • Same numbers the paid product uses
Check a TikTok profile
What one creator costs
120K reach
Feed post$960 to $2,400
Reel$720 to $1,800
Story$600 to $1,440
Low endRoom to negotiate

Same account, same audience, three different prices. A single number for a creator hides which one you are buying.

TikTok rates, answered

Working out a budget?

The rest of the pricing tools run on the same data. No account needed.

Influencer rate calculatorUGC rate calculatorInfluencer ROI calculator

One rate is a quote. A shortlist is a campaign.

This page prices one creator. Inside Leewou you can price a whole list of TikTok creators and see the audience behind every number.

  • Rate, reach and audience location on every creator
  • Search 430M plus profiles by the numbers that matter
  • Save a list, share it, and track what you booked
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