Leewou

TikTok

TikTok Influencer Rate Calculator

This TikTok influencer rate calculator prices a creator on the number that decides TikTok deals: average views. Enter a handle to see the band and what moves it.

Start typing and pick a name. Public accounts only.

Example

Khabane lame on tiktok

Khabane lame

@khaby.lame · 162.8M followers · 8.45% engagement

What to pay

Leewou estimate

Story$1,301,469 to $1,760,812
Video$2,602,939 to $3,521,624
Photo post$2,212,498 to $2,993,380
Text post$1,561,763 to $2,112,974

What Leewou values this account at, from its live audience and engagement. The same estimate you get inside the app.

How we got there

7 things we weighed

  • EngagementHighPushes up

    High engagement indicates active audience participation, improving pricing.

  • Views per postVery HighPushes up

    Extremely high average views significantly boost pricing due to strong viral reach potential.

  • Where the audience livesTier 2Neutral

    Audience is distributed across mixed tiers, leading to balanced pricing.

  • Audience sizeCelebrity InfluencerPushes up

    Celebrity influencer status commands higher pricing due to massive reach and brand appeal.

  • TopicStandardNeutral

    Standard category uses baseline pricing.

  • Content typeVideoNeutral

    Standard TikTok video used as baseline pricing format.

  • Shop activityNo Shop InfluenceNeutral

    No or minimal TikTok Shop activity; no pricing adjustment.

Views over followers

Follower count barely predicts TikTok reach

TikTok pushes content to people who do not follow the account, so the audience size tells you much less than it does elsewhere. Pricing on average views is closer to what you are actually buying.

  • Priced from average views, not audience size
  • Catches creators whose reach outruns their following
  • Flags the reverse: big accounts nobody watches
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creator one, 250K followers, 1,800 USD

Follower Quality
Credibility
91%
Real People
91.4%
Influencers
4.1%
Mass Followers
3.2%
Suspicious
1.3%
Fake followers
8.60%

creator two, 250K followers, 1,750 USD

Follower Quality
Credibility
58%
Real People
57.8%
Influencers
2.4%
Mass Followers
18.9%
Suspicious
20.9%
Fake followers
42.20%

Before you agree a fee

Check the engagement is real first

A view count is easy to inflate and hard to interpret alone. Shares and comments relative to views tell you whether the audience actually responded, which is the difference between a video that sold something and one that merely played.

  • Engagement checked against the platform, not in isolation
  • Audience location shown next to the rate
  • Same numbers the paid product uses
Check a TikTok profile
What one creator costs
120K reach
Feed post$960 to $2,400
Reel$720 to $1,800
Story$600 to $1,440
Low endRoom to negotiate

Same account, same audience, three different prices. A single number for a creator hides which one you are buying.

TikTok rates, answered

Working out a budget?

The rest of the pricing tools run on the same data. No account needed.

Influencer rate calculatorUGC rate calculatorInfluencer ROI calculator

One rate is a quote. A shortlist is a campaign.

This page prices one creator. Inside Leewou you can price a whole list of TikTok creators and see the audience behind every number.

  • Rate, reach and audience location on every creator
  • Search 430M plus profiles by the numbers that matter
  • Save a list, share it, and track what you booked
Start free, no cardSee pricing

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