What is an Instagram influencer audit?

A structured check of an account before you work with it: how real the audience is, whether engagement holds up for the account's size, where the followers are and who they are. It is the same evidence you would want if the partnership went wrong.

How do I audit an influencer for free?

Enter the handle above. The audit reads public data and returns audience authenticity, engagement against the platform, and the audience breakdown, with no account needed.

What should disqualify a creator?

A high share of suspicious followers combined with engagement well below their size band. Either alone can have an innocent explanation; together they rarely do.

Can I audit an account before contacting them?

Yes, and it is the right order. Auditing first means the conversation starts from evidence and saves you negotiating with accounts you were never going to book.

Do I need an account?

No. No card and no email. There is a small daily limit per visitor because each audit runs a live lookup.

Instagram

Instagram Influencer Audit

Run an Instagram influencer audit on any public account before you sign anything. Audience authenticity, engagement health and who the followers actually are, from live data.

Example

Zendaya

@zendaya

@spidermanmovie July 31 @theodysseymovie July 17

MacroUnited Kingdom

Unlock contact details Unlock audience demographics breakdown

See full profile

Followers178M

Engagement rate2.13%

Suspicious followers28.1%Elevated

Average reel plays47MPer video post

Follower Quality

Credibility

72%

Mass Followers

16.7%

Suspicious

19.4%

Influencers

4.1%

Real People

59.8%

Fake followers

28.07%

Audience location

United States of America31%

Brazil6.2%

United Kingdom3.9%

Mexico3.6%

Italy3.2%

What the audit covers

Five areas, each with the condition that passes and the one that should stop the deal.

Audience authenticity

Passes: Most of the following reads as genuine accounts
Fails: A large share of suspicious or mass-follower accounts

Engagement health

Passes: Engagement in line with, or above, accounts of the same size
Fails: Well below the size band, or implausibly far above it

Audience geography

Passes: The audience concentrates in the markets you sell to
Fails: The bulk of the following sits somewhere you do not ship

Audience profile

Passes: Age and gender split matches the people you are targeting
Fails: A demographic mismatch the content style disguises

Activity

Passes: Posting consistently in the last month
Fails: Long gaps, or numbers quoted from a more active period

The number that matters

How much of this audience is real

Instagram is the one platform that exposes a follower-quality breakdown, which makes it the one place an audit can be conclusive rather than suggestive. The result splits the following into genuine accounts, suspicious ones and mass followers.

Follower quality split, not a single opaque score
Read next to engagement, where the contradictions show
Same breakdown the paid product runs on

Start free, no card

Follower Quality

Credibility

61%

Real People

61.4%

Suspicious

21.7%

Mass Followers

13.2%

Influencers

3.7%

Fake followers

38.60%

After the audit

An audit is only useful before the contract

Running one account at a time is fine while you are deciding between two names. It stops working when the shortlist is forty, which is where auditing has to happen in bulk or it quietly stops happening at all.

Screen a full shortlist against the same checks
Contact details on the ones that pass
Keep the evidence attached to the creator record

Find a creator email

Reachable on this list

3 of 560%

@natgeo
@marta.b
@pablo.fit
@lucia.eats
@ines.travels

Influencer audits, answered

Vetting a creator?

The other checks run on the same lookup, framed for a different question.

Fake follower checker Instagram account analyzer TikTok profile checker Influencer checker

Auditing one name is diligence. Auditing forty is the job.

This page audits one account. Inside Leewou you can run the whole shortlist and keep what survives.

Screen a whole list against the same checks
Full audience report on every creator
Save a list, share it, and track what you booked

Start free, no card See pricing

Free for 14 days. No card. Cancel any time.