Research
Creator data you can check
We publish what we measure, how we measured it and where it falls short. The data is free to download and free to cite, with no email required.
The Great Instagram Purge, Measured: Who Really Lost Followers
The median Instagram account with 10K+ followers lost 0.59% in the May 2026 purge, well below the 2% to 5% reported. One in five lost more than 2%, and only 3.8% of those had recovered by September.
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