Campaign maths
Influencer ROI Calculator
This influencer ROI calculator turns spend and revenue into the numbers a budget meeting needs. The maths is printed underneath, so you can show your working.
Creator fees, product at cost, amplification, agency time.
From discount codes or tracked links.
Optional. Gives you cost per thousand reached.
Optional. Gives you cost per engagement.
Result
Return on investment
260.0%
You kept $13,000.00 on $5,000.00 spent.
- Return on ad spend
- Revenue back per dollar in
- 3.60×
- Net profit
- $13,000.00
- Cost per 1,000 reached
- $20.00
- Cost per engagement
- $0.42
Everything past the $5,000.00 mark is profit.
The maths
- ROI % = (revenue − spend) ÷ spend × 100
- ROAS = revenue ÷ spend
- CPM = spend ÷ reach × 1,000
- CPE = spend ÷ engagements
Track the real numbers once the campaign is live.
Start free, no cardInfluencer ROI, answered
Planning the next campaign?
The pricing tools estimate what a creator should cost before you commit the budget.
Forecasting is easy. Proving it is the work.
This page does the arithmetic. Inside Leewou, campaign monitoring tracks the posts as they go live, so the numbers you report are measured rather than estimated.
- Post-level performance on every creator you booked
- Content matched to your campaign automatically
- Share a live report with a client or a manager
Free for 14 days. No card. Cancel any time.