Leewou

Top 20 Beauty Influencers in United Kingdom on Instagram (Aug 2026)

We found 61 beauty influencers in United Kingdom on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in United Kingdom. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

Search all 61 creators

14-day free trial, no card required

Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1megan moore instagram profile photo

    megan moore

    @megann.mooree

    Fashion | Beauty | Lifestyle 📍UK 📩megannmooree99@gmail.com

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers373K
    Engagement rate2.31%0.7x page median
    Suspicious followers14.3%Moderate
    Average reel plays197KPer video post

    Engagement rate benchmark

    megan moore's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom81%
    United States of America3.8%
    Spain2.8%
    Thailand1.0%
    Morocco0.9%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 8.6K. Avg comments: 74. Audience credibility: 86%.

  2. 2Stephanie Cheape instagram profile photo

    Stephanie Cheape

    @stephaniecheapeofficial

    🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland, stories & adventures Presenter • Creator • Singer-Songwriter Redhead beauty & life beyond the Highlands 👩🏻‍🦰✨

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers363K
    Engagement rate2.64%0.8x page median
    Suspicious followers18.2%Moderate
    Average reel plays95.3KPer video post

    Engagement rate benchmark

    Stephanie Cheape's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom57%
    United States of America15%
    Brazil2.9%
    Australia2.0%
    France2.0%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 9.6K. Avg comments: 496. Audience credibility: 82%.

  3. 3holly honeyman instagram profile photo

    holly honeyman

    @hollyhoneyman

    your ginger beauty + fashion bestie ✨🧚🐬 maisiestrong@thebloggeragent.co.uk also find me on tiktok (hollzers14)

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers204K
    Engagement rate2.23%0.6x page median
    Suspicious followers13.1%Moderate
    Average reel plays47.4KPer video post

    Engagement rate benchmark

    holly honeyman's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom80%
    United States of America4.6%
    Spain3.7%
    Australia1.4%
    Indonesia0.9%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 4.6K. Avg comments: 15. Audience credibility: 87%.

  4. 4✨Mimi Darling Beauty ✨ instagram profile photo

    ✨Mimi Darling Beauty ✨

    @mimidarlingbeauty

    🦋Stammer Awareness🦋 ✨Campaigner, Author & Presenter of Unstoppable ✨ 💌rosi@offlimitsgroup.com 🙋🏻‍♀️our PETITION for a speech impediment symbol ⬇️

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers190K
    Engagement rate5.42%1.6x page median
    Suspicious followers13.5%Moderate
    Average reel plays58.8KPer video post

    Engagement rate benchmark

    ✨Mimi Darling Beauty ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom65%
    United States of America13%
    Australia3.0%
    Ireland2.6%
    Spain2.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 10.3K. Avg comments: 99. Audience credibility: 87%.

  5. 5Jessica Asquith instagram profile photo

    Jessica Asquith

    @jessicaasquith

    Come as you are 💙✨🥹 Sharing snippets of my life from fashion and beauty to wellness and grief 🤍 Enquiries: jess.asquith@outreachtalentgroup.com

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers180K
    Engagement rate0.05%0.0x page median
    Suspicious followers12.2%Moderate
    Average reel plays132KPer video post

    Engagement rate benchmark

    Jessica Asquith's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom86%
    Spain2.7%
    United States of America2.6%
    Ireland1.6%
    Australia1.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 8.2K. Avg comments: 258. Audience credibility: 88%.

  6. 6Lauren Ashley Saddington instagram profile photo

    Lauren Ashley Saddington

    @laurensaddingtonx

    🌈🍯🩷 Winnie’s Mama 💍 bride-to-be beauty • lifestyle • fashion • travel 💌 lauren@offlimitsgroup.com TikTok - 720k

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers179K
    Engagement rate2.67%0.8x page median
    Suspicious followers9.9%Low risk
    Average reel plays67.3KPer video post

    Engagement rate benchmark

    Lauren Ashley Saddington's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom80%
    Ireland5.0%
    Spain3.2%
    Australia2.7%
    United States of America2.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 4.8K. Avg comments: 21. Audience credibility: 90%.

  7. 7olivia dimartino instagram profile photo

    olivia dimartino

    @livvydimartino

    lifestyle, vlogs and beauty check out my youtube for weekly vlogs 🤍 business: livvy@insanityhq.com

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers170K
    Engagement rate9.61%2.8x page median
    Suspicious followers11.7%Moderate
    Average reel plays182KPer video post

    Engagement rate benchmark

    olivia dimartino's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom82%
    Spain2.6%
    United States of America1.9%
    Australia1.7%
    France1.5%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 16.3K. Avg comments: 49. Audience credibility: 88%.

  8. 8shini instagram profile photo

    shini

    @shini.m

    special interests include: beauty, books and presenting blue peter <3 📧: shini@insanityhq.com

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers154K
    Engagement rate5.36%1.5x page median
    Suspicious followers13.2%Moderate
    Average reel plays179KPer video post

    Engagement rate benchmark

    shini's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom80%
    United States of America3.9%
    Malaysia1.8%
    India1.4%
    Spain1.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 8.3K. Avg comments: 48. Audience credibility: 87%.

  9. 9Emily Heal instagram profile photo

    Emily Heal

    @emilyheal_

    makeup,skincare and beauty ⋆˙⟡♡ maisiestrong@thebloggeragent.co.uk UK

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers118K
    Engagement rate2.88%0.8x page median
    Suspicious followers20.8%Elevated
    Average reel plays142KPer video post

    Engagement rate benchmark

    Emily Heal's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom73%
    United States of America7.1%
    Spain2.4%
    Australia1.9%
    France1.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.4K. Avg comments: 11. Audience credibility: 79%.

  10. 10Anna-May Robey instagram profile photo

    Anna-May Robey

    @annamayrobey

    beauty, fashion & a little bit of everything Collabs: hannah@theangelsmgmt.com @FashionNova

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers114K
    Engagement rate2.02%0.6x page median
    Suspicious followers21.7%Elevated
    Average reel plays13.6KPer video post

    Engagement rate benchmark

    Anna-May Robey's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom81%
    Spain4.4%
    United States of America3.1%
    Australia1.2%
    United Arab Emirates0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.3K. Avg comments: 7. Audience credibility: 78%.

  12. 11ＫＲＹＳＴＡＬ ＤＡＷＮ instagram profile photo

    ＫＲＹＳＴＡＬ ＤＡＷＮ

    @krystaldawn_mua

    Celeb, Campaigns, Beauty Content & Bridal 1-1 Lessons 📍 London Please use contact button for bookings ⬇️

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers112K
    Engagement rate52.57%Outlier, verify before using
    Suspicious followers26.0%Elevated
    Average reel plays430KPer video post

    Audience gender

    Unlock audience gender

    Audience location

    United Kingdom75%
    Ireland4.2%
    United States of America4.1%
    Spain2.7%
    Australia1.8%

    Top posts

    Avg likes: 58.8K. Avg comments: 265. Audience credibility: 74%.

  13. 12Lucy Mae🪽 instagram profile photo

    Lucy Mae🪽

    @lucymaedrewek

    ✨Hair|Beauty|Fashion 🤍TikTok lucymdrewek 200K+ 📩MGMT- sofia@thebloggeragent.co.uk

    Mid-tierUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers110K
    Engagement rate35.48%Outlier, verify before using
    Suspicious followers9.0%Low risk
    Average reel plays48.6KPer video post

    Audience gender

    Unlock audience gender

    Audience location

    United Kingdom58%
    United States of America9.7%
    Spain5.4%
    Italy4.3%
    Australia3.2%

    Top posts

    Avg likes: 39.2K. Avg comments: 14. Audience credibility: 91%.

  14. 13Cara Kinney instagram profile photo

    Cara Kinney

    @carakinney_

    Fashion & Beauty girly 💄✨ @bbcthree ‘I Kissed a Girl’ S1 💋 @sleepingwiththeenemypod Cara@hldtalent.com ✉️ Manchester/Ireland 📍

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers80.4K
    Engagement rate7.75%2.2x page median
    Suspicious followers10.7%Moderate
    Average reel plays41.5KPer video post

    Engagement rate benchmark

    Cara Kinney's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom85%
    Australia3.6%
    Ireland2.9%
    United States of America2.8%
    Spain1.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 6.2K. Avg comments: 18. Audience credibility: 89%.

  15. 14Miss Demz🎥 | Lifestyle & Beauty Content instagram profile photo

    Miss Demz🎥 | Lifestyle & Beauty Content

    @missdemz1

    The Creative💕 FIND ME ON YOUTUBE 🔎: Miss Demz MGMT: @cajovi_daniel

    MicroNigeria
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers79.2K
    Engagement rate8.90%2.6x page median
    Suspicious followers24.6%Elevated
    Average reel plays99.6KPer video post

    Engagement rate benchmark

    Miss Demz🎥 | Lifestyle & Beauty Content's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom62%
    United States of America11%
    France2.1%
    Spain1.9%
    Ghana1.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 7.0K. Avg comments: 107. Audience credibility: 75%.

  16. 15Hope instagram profile photo

    Hope

    @hopewaites

    my beach life in cornwall beauty, girlhood, travel, making coffee email - siobhan@methodmanagement.co.uk

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers78.2K
    Engagement rate2.23%0.6x page median
    Suspicious followers22.7%Elevated
    Average reel plays32.3KPer video post

    Engagement rate benchmark

    Hope's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom70%
    United States of America8.8%
    Spain4.1%
    Australia3.0%
    Ireland1.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.7K. Avg comments: 21. Audience credibility: 77%.

  17. 16Faith Hinitt instagram profile photo

    Faith Hinitt

    @faithhinitt

    27💃🏼 Acute Myeloid Leukaemia🩸 📧hinittfaith@gmail.com Loves food, cooking, make up, beauty and embracing confidence with cancer💁🏼‍♀️💄👩🏼‍🍳

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers70.5K
    Engagement rate3.97%At page median
    Suspicious followers7.8%Low risk
    Average reel plays71.7KPer video post

    Engagement rate benchmark

    Faith Hinitt's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom88%
    Spain3.6%
    Australia1.3%
    United States of America1.0%
    New Zealand0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.8K. Avg comments: 110. Audience credibility: 92%.

  18. 17Amy Barclay instagram profile photo

    Amy Barclay

    @amys_homelife_

    Interiors | Garden | Lifestyle | Beauty 📍Cheshire 💌 amy.swift1609@gmail.com ABARCLAY- 10% off Free Soul

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers63.8K
    Engagement rate2.95%At page median
    Suspicious followers11.7%Moderate
    Average reel plays10.5KPer video post

    Engagement rate benchmark

    Amy Barclay's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom91%
    United States of America2.2%
    Spain1.1%
    Italy0.7%
    France0.7%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.9K. Avg comments: 78. Audience credibility: 88%.

  19. 18Caitlyn Hegarty 💍 instagram profile photo

    Caitlyn Hegarty 💍

    @caitlynlendrum

    Founder of @bycaitlyn 🖤 mama of 2 (🤰🏽👶🏽!) Beauty • Fashion • Family • Home 💌 Partnerships: chloe@vavainfluence.com 📍Northern Ireland

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers58.3K
    Engagement rate2.07%0.6x page median
    Suspicious followers20.4%Elevated
    Average reel plays41.4KPer video post

    Engagement rate benchmark

    Caitlyn Hegarty 💍's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom62%
    Ireland19%
    United States of America5.8%
    Spain2.9%
    Australia2.0%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.2K. Avg comments: 11. Audience credibility: 80%.

  20. 19Mais ✨ instagram profile photo

    Mais ✨

    @maiseykendallx

    Fashion, Beauty & Lifestyle Find me on tiktok too, chatting & giggling away 🥹 Manchester, UK

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers55.7K
    Engagement rate4.31%1.2x page median
    Suspicious followers23.4%Elevated
    Average reel plays23.8KPer video post

    Engagement rate benchmark

    Mais ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom80%
    United States of America4.2%
    Spain3.9%
    Ireland1.3%
    Greece0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.4K. Avg comments: 32. Audience credibility: 77%.

  21. 20Katie | Makeup Courses & Beauty UGC | Leeds, Manchester & London instagram profile photo

    Katie | Makeup Courses & Beauty UGC | Leeds, Manchester & London

    @katieforrestmua

    Your fav whimsical MUA ✨ Accredited Courses | 1:1 Lessons | Online Training & Coaching UGC Creator + Campaign Makeup Artist

    MicroUnited Kingdom
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers45.2K
    Engagement rate4.30%1.2x page median
    Suspicious followers22.3%Elevated
    Average reel plays12.6KPer video post

    Engagement rate benchmark

    Katie | Makeup Courses & Beauty UGC | Leeds, Manchester & London's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom71%
    United States of America6.8%
    Ireland2.9%
    Spain2.6%
    Australia2.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.9K. Avg comments: 40. Audience credibility: 78%.

Benchmarks

Top beauty influencers in United Kingdom: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

61creators indexed113Kmedian followers3.46%median engagement16.3%avg suspicious followers

The top beauty influencers in United Kingdom run a median engagement rate of 3.46% and average 16.3% suspicious followers. Treat 3.46% as the bar a strong beauty creator in United Kingdom should clear; below it, you are paying for reach, not attention.

The best beauty influencers in United Kingdom here span 8 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United Kingdom (100%), skewing female at 69%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in United Kingdom. 61 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United Kingdom100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
8
Mid-tier100K to 500K
12
Macro500K+
0

Combined audience gender

Unlock full demographics

Check a creator before you book them

Free tools, no account needed. Run one on any handle you are considering.

Fake follower checkerProfile analyzerInfluencer searchEmail finder

FAQ

Beauty influencers in United Kingdom: common questions

How do I find beauty influencers in United Kingdom?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 61 beauty influencers in United Kingdom and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in United Kingdom right now?

On this ranking, megan moore (@megann.mooree), Stephanie Cheape (@stephaniecheapeofficial), holly honeyman (@hollyhoneyman). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in United Kingdom, the median engagement rate is 3.46% at a median of 113K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.3% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 61 beauty influencers in United Kingdom

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

Start free trialSee how discovery works

14-day trial · 40 search credits · no credit card