Top 20 Beauty Influencers in Italy on Instagram (Aug 2026)

We found 142 beauty influencers in Italy on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Italy. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

1
Federica Scagnetti
@federica.scagnetti
Beauty, fashion & lifestyle. Family, love and real life moments 💌 📩 management@federicascagnetti.it in elenco AGCOM
MacroItaly
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Followers813K
Engagement rate2.47%At page median
Suspicious followers12.4%Moderate
Average reel plays595KPer video post
Engagement rate benchmark
Federica Scagnetti's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy97%
United States of America0.5%
France0.3%
Spain0.3%
Switzerland0.2%
Rome3.6%
Milan3.4%
Naples2.5%
Turin1.5%
Palermo1.5%
Audience gender
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Top posts
Avg likes: 20.1K. Avg comments: 41. Audience credibility: 88%.
I’m just wearing your foundation queen @selenagomez 🥹👑🤎 invitedby @rarebeauty…
casa 🤍
Catturare le emozioni di una festa in poche foto non è facile, ma penso che questi scatti…
2
𝓐𝓵𝓲𝓬𝓮
@alice.muzza
🌹 Lifestyle | Beauty | Travel | Love 📩: alice.muzza@stardustrecords.it in elenco AGCOM
MacroItaly
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Followers619K
Engagement rate0.03%0.0x page median
Suspicious followers22.4%Elevated
Average reel plays471KPer video post
Engagement rate benchmark
𝓐𝓵𝓲𝓬𝓮's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy84%
United States of America2.1%
United Kingdom1.7%
Spain1.4%
France1.0%
Milan6.5%
Rome3.1%
Turin1.5%
Naples1.5%
Palermo0.9%
Audience gender
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Top posts
Avg likes: 19.1K. Avg comments: 36. Audience credibility: 78%.
Marito e Moglie 💍❤️‍🔥
29.05.2026💍❤️‍🔥 Finalmente Marito e Moglie
PER SEMPRE SI💍
3
CORINNE PINO
@pinocorinnee
Welcome to Coco’s world🇮🇹 Beauty,Fashion & Lifestyle💌 Mommy of @cherryblossomswim corinne.pino@newco-mgmt.com In elenco AGCOM
MacroItaly
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Followers512K
Engagement rate2.15%0.8x page median
Suspicious followers13.6%Moderate
Average reel plays353KPer video post
Engagement rate benchmark
CORINNE PINO's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy96%
United States of America0.6%
Spain0.5%
Switzerland0.3%
France0.3%
Rome7.8%
Naples4.6%
Milan3.8%
Turin1.0%
Palermo0.9%
Audience gender
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Top posts
Avg likes: 11.0K. Avg comments: 31. Audience credibility: 86%.
Easy life😂
wtf is?
Forever in my heart🇯🇵
4
James Lucas
@jameslucasit
Beauty is truth, truth beauty; that is all ye know on earth, and all ye need to know.
Mid-tierItaly
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Followers362K
Engagement rate14.30%5.0x page median
Suspicious followers12.5%Moderate
Average reel plays432KPer video post
Engagement rate benchmark
James Lucas's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy92%
Spain1.1%
United States of America0.8%
United Kingdom0.7%
France0.6%
Milan6.2%
Rome4.6%
Naples4.0%
Turin1.9%
Palermo1.5%
Audience gender
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Top posts
Avg likes: 51.7K. Avg comments: 235. Audience credibility: 87%.
Hugo Suissas, fotografo autodidatta portoghese, sfida la nostra percezione visiva…
Gli animali sono esempio della vita mondiale. (Leonardo da Vinci) 1. Art Wolf 2. Liba…
Gli animali sono esempio della vita mondiale. (Leonardo da Vinci) 1. Quando fa abbastanza…
5
Dalila Cascone
@_dalilacascone_
in elenco AGCOM Fashion,beauty&lifestyle 🧚🏽‍♀️ ..che il sole ti risplenda in viso e che il vento del destino ti porti in alto a danzare con le…
Mid-tierItaly
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Followers287K
Engagement rate2.88%At page median
Suspicious followers20.6%Elevated
Average reel plays320KPer video post
Engagement rate benchmark
Dalila Cascone's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy95%
Spain0.6%
United Kingdom0.5%
United States of America0.5%
Greece0.3%
Naples9.5%
Angri7.2%
Castellammare di Stabia4.0%
Salerno2.5%
Pagani2.4%
Audience gender
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Top posts
Avg likes: 8.3K. Avg comments: 20. Audience credibility: 79%.
💁🏼‍♀️🙋🏻‍♂️
Voi siete team lisce o mosse?🤭💗 #hair #capelli #virale #me #transition
@zara OMG!!!✨✨✨ this dress…. #viral #zara #dress
6
mimmi
@noemipiunti
a girl who loves fashion and beauty in elenco AGCOM collaborations: noemi@flametalent.com
Mid-tierItaly
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Followers281K
Engagement rate4.81%1.7x page median
Suspicious followers12.0%Moderate
Average reel plays201KPer video post
Engagement rate benchmark
mimmi's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy93%
United States of America1.4%
Spain0.9%
Germany0.5%
France0.5%
Rome7.6%
Milan3.9%
Naples2.9%
Turin1.5%
Palermo1.0%
Audience gender
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Top posts
Avg likes: 13.5K. Avg comments: 17. Audience credibility: 88%.
1 year with you❤️
Merry Christmas from Mean Girls 💋
Prima tappa a LA il muro iconico dove tutte noi ragazze sognamo di farci le foto dal 2016
7
melissa tani
@melissatanii
beauty & lifestyle my babyyyy @melissatanibeauty certified MUA melissa.tani@hotmail.com 🇮🇹 - in elenco AGCOM
Mid-tierItaly
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Followers271K
Engagement rate2.23%0.8x page median
Suspicious followers20.8%Elevated
Average reel plays158KPer video post
Engagement rate benchmark
melissa tani's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy89%
United States of America1.5%
Indonesia0.9%
United Kingdom0.8%
Spain0.7%
Milan5.6%
Naples4.3%
Rome3.2%
Turin1.7%
Padua1.6%
Audience gender
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Top posts
Avg likes: 6.0K. Avg comments: 131. Audience credibility: 79%.
+8 ♥ love you
il mio primo Coachellaaa🩵🥹🎡 sto sognandooooo?! - #coachella #sabrinacarpenter
hello 30 🤍
8
Letizia Pone
@letiziapone_
colleziono bei momenti 🤍 fashion • beauty • lifestyle made in napoli 🩵 ✉️ letiziapone@thecodesrl.com mgmt: @fabrizioscippa
Mid-tierItaly
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Followers212K
Engagement rate3.53%1.2x page median
Suspicious followers9.5%Low risk
Average reel plays230KPer video post
Engagement rate benchmark
Letizia Pone's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy96%
United States of America0.8%
Spain0.7%
Greece0.3%
France0.3%
Naples9.6%
Rome2.6%
Milan1.9%
Palermo1.5%
Salerno1.1%
Audience gender
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Top posts
Avg likes: 7.5K. Avg comments: 13. Audience credibility: 90%.
𝚗𝚎𝚕 𝚋𝚕𝚞, 𝚍𝚒𝚙𝚒𝚗𝚝𝚘 𝚍𝚒 𝚋𝚕𝚞. 🩵
🤍
ti amo 🩵.
9
Carla Famulari☀️
@carla.famulari
Beauty, lifestyle & real life✨ Una terrona a Milano🤸 carla@flametalent.com💌 In elenco AGCOM
Mid-tierItaly
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Followers197K
Engagement rate2.48%At page median
Suspicious followers16.3%Moderate
Average reel plays82.8KPer video post
Engagement rate benchmark
Carla Famulari☀️'s engagement rate benchmarked against this niche's real distribution.
Audience location
Italy94%
United States of America0.8%
Spain0.7%
United Kingdom0.6%
Germany0.3%
Milan4.3%
Rome3.0%
Naples2.5%
Palermo1.8%
Turin1.3%
Audience gender
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Top posts
Avg likes: 4.9K. Avg comments: 10. Audience credibility: 84%.
me and you <3
always like this..
😭😭
10
Klaudia Poznanska
@klaudiapoznanskaa
Aesthetic Med Beauty • Lifestyle • Travel ✉️ klaudiapoz13@gmail.com
Mid-tierItaly
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Followers189K
Engagement rate2.39%0.8x page median
Suspicious followers14.1%Moderate
Average reel plays150KPer video post
Engagement rate benchmark
Klaudia Poznanska's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy95%
Spain0.8%
United States of America0.5%
United Kingdom0.5%
Switzerland0.4%
Naples4.9%
Rome4.0%
Milan3.8%
Palermo1.8%
Catania1.2%
Audience gender
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Top posts
Avg likes: 4.5K. Avg comments: 28. Audience credibility: 86%.
View post on Instagram
Nurse 💉🥼🎃 #halloween #halloweenmakeup #halloweencostume
Sardinia🇮🇹 #sardegna
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11
Basic Gaia
@basic_gaia
la tua ama che fa cadere le cose 🎀🫧 beauty⋆hairstyle⋆procrastination⋆cinnamoroll⋆BTS & crochet girlie from Torino Cruelty Free 🌱🐇 in elenco AGCOM
Mid-tierItaly
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Followers184K
Engagement rate2.79%At page median
Suspicious followers14.8%Moderate
Average reel plays119KPer video post
Engagement rate benchmark
Basic Gaia's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy93%
United States of America1.1%
United Kingdom1.0%
Spain0.7%
France0.5%
Milan6.0%
Rome4.2%
Naples3.9%
Turin3.4%
Palermo1.6%
Audience gender
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Top posts
Avg likes: 5.1K. Avg comments: 47. Audience credibility: 85%.
Quanto Paesella il tuo Paesello🗣️ -Val della Torre edition ft @basic_gaia
our Namjin story 🤍✨ #bts #btsbrussels #arirangbts
/pro·cra·sti·nà·re/ v. tr. [dal lat. procrastinare, der. di crastĭnus, agg. di cras…
12
Pamela Di Santi❥
@little_pamy
⋆ 𝐒𝐢𝐧 𝐦𝐢𝐞𝐝𝐨 ⋆ 𝕏𝕍𝕀𝕀𝕀 🌑 𝑩𝒆𝒂𝒖𝒕𝒚 & 𝑳𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆𝒔 🎥 YouTube: 280k 📱 TikTok: 1.5M | 458k 🗝️ @little_pamyy 💌…
Mid-tierItaly
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Followers182K
Engagement rate4.11%1.4x page median
Suspicious followers18.3%Moderate
Average reel plays22.7KPer video post
Engagement rate benchmark
Pamela Di Santi❥'s engagement rate benchmarked against this niche's real distribution.
Audience location
Italy95%
United States of America0.8%
Switzerland0.6%
Spain0.5%
Germany0.4%
Milan4.0%
Naples3.1%
Rome2.8%
Palermo1.4%
Turin1.2%
Audience gender
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Top posts
Avg likes: 7.5K. Avg comments: 22. Audience credibility: 82%.
😕
tutto il giorno, tutti i giorni🤣 @essence_cosmetics
ops
13
A N Y T A
@anytaishere
Quella che parla cantando ✨ Beauty • Cinema • Family • Languages • Travel 🌎 TikTok: 1,8 MLN • YouTube: 600K 🚀 📩 info@anyta.it 👉🏻 In elenco AGCOM
Mid-tierItaly
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Followers178K
Engagement rate3.63%1.3x page median
Suspicious followers19.8%Moderate
Average reel plays139KPer video post
Engagement rate benchmark
A N Y T A's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy91%
United States of America1.2%
Spain0.9%
United Kingdom0.8%
Russia0.7%
Milan5.9%
Rome3.7%
Naples2.3%
Turin2.0%
Palermo1.3%
Audience gender
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Top posts
Avg likes: 6.5K. Avg comments: 33. Audience credibility: 80%.
Tagga la tua bestie 🌸 Usa il codice ANYTA20 per il 20% di sconto su tutti i prodotti…
Qualcuno doveva farlo anche in italiano 😂🇪🇸
A voi il final boss di geografia 😎🌎
14
anna manao🫶🏻
@annamanao
venezia-treviso beauty | lifestyle | lots of talk 💌 anna@in-sane.it in elenco AGCOM
Mid-tierItaly
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Followers153K
Engagement rate3.07%At page median
Suspicious followers17.6%Moderate
Average reel plays17.6KPer video post
Engagement rate benchmark
anna manao🫶🏻's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy94%
United States of America0.9%
Spain0.7%
Switzerland0.5%
United Kingdom0.4%
Venice12%
Milan4.4%
Rome2.0%
Turin1.4%
Naples1.1%
Audience gender
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Top posts
Avg likes: 4.7K. Avg comments: 3. Audience credibility: 82%.
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15
Aurora Pangallo | Beauty LifeStyle
@pangallo.auroraaa
🌸 Beauty & lifestyle per te! ✨ Scopri i segreti skincare e makeup 💄✨ Consigli e ispirazione per sentirsi al top! 💗 📩 aurorapangallo3@gmail.com
Mid-tierItaly
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Followers142K
Engagement rate2.83%At page median
Suspicious followers19.1%Moderate
Average reel plays53.9KPer video post
Engagement rate benchmark
Aurora Pangallo | Beauty LifeStyle's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy95%
United States of America0.9%
Spain0.5%
Switzerland0.4%
Germany0.4%
Milan13%
Rome4.5%
Naples2.9%
Turin1.7%
Palermo1.0%
Audience gender
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Top posts
Avg likes: 4.0K. Avg comments: 14. Audience credibility: 81%.
💆🏽‍♀️
🐅
🌊🐟🐙🐬
16
Fr*ncy👑
@francesca.stavolone
Turin/Milan📍 • managed by @theonecelebrity 💌✨ • red vibes e tante chicche beauty👩🏼‍🦰💄🐈 • In elenco AGCOM
Mid-tierItaly
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Followers141K
Engagement rate8.35%2.9x page median
Suspicious followers18.8%Moderate
Average reel plays73.0KPer video post
Engagement rate benchmark
Fr*ncy👑's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy93%
United States of America1.0%
United Kingdom0.6%
Spain0.4%
France0.4%
Turin7.1%
Milan5.0%
Rome3.0%
Naples2.1%
Palermo1.0%
Audience gender
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Top posts
Avg likes: 11.8K. Avg comments: 12. Audience credibility: 81%.
le fantastiche 4 🎡
5/19🎄✨ deciso, questa sarà la postazione ufficiale, vi piace??✨
😁🙃
17
Alessia Merola
@xalessiamerola
𝘁𝗶𝗸𝘁𝗼𝗸 𝟭 𝗺𝗹𝗻 | 𝘣𝘦𝘢𝘶𝘵𝘺, 𝘣𝘰𝘰𝘬𝘴, 𝘵𝘳𝘢𝘷𝘦𝘭 𝘢𝘯𝘥 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 📍 italy and munich 💌 alessia@flametalent.com 📖…
Mid-tierItaly
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Followers140K
Engagement rate3.66%1.3x page median
Suspicious followers17.2%Moderate
Average reel plays49.0KPer video post
Engagement rate benchmark
Alessia Merola's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy84%
United States of America2.0%
Brazil1.4%
France1.3%
Spain1.0%
Milan4.1%
Rome2.7%
Naples2.5%
Palermo1.6%
Turin1.5%
Audience gender
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Top posts
Avg likes: 5.1K. Avg comments: 12. Audience credibility: 83%.
meine Liebe 🤍
recentemente tanto amore 🥰💘🍰🍒
“ABROAD 2: tutte le strade portano a te” sarà vostro dal 12 maggio e già da ora è in…
18
Roberto
@ialuronicoh
- skincare ninja 🥷🏼 unclean beauty 🧪 - Per la stampa, fan di Valeria Marini 💁🏼‍♀️ In elenco AGCOM
Mid-tierItaly
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Followers127K
Engagement rate2.57%At page median
Suspicious followers17.0%Moderate
Average reel plays151KPer video post
Engagement rate benchmark
Roberto's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy93%
United Kingdom1.0%
United States of America0.8%
Spain0.8%
France0.6%
Milan11%
Rome5.2%
Naples5.0%
Turin3.4%
Bologna2.4%
Audience gender
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Top posts
Avg likes: 3.3K. Avg comments: 141. Audience credibility: 83%.
Comunque l’onicomicosi gifted non me la lascerei sfuggire eh ☎️ #vinted #vintedfinds…
Da giugno a ottobre campo così 🧑🏻‍🩰 I prodotti li trovate un po’ su yesstyle e un po’…
Affrettatevi perché il porta pennelli ecosostenibile è disponibile solo per i primi dieci…
19
Sara Lazellari
@sara.lazellari
Il tuo safe place per tutorial makeup, hair inspo e consigli beauty 💕 in elenco AGCOM
Mid-tierItaly
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Followers118K
Engagement rate3.42%1.2x page median
Suspicious followers13.2%Moderate
Average reel plays82.1KPer video post
Engagement rate benchmark
Sara Lazellari's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy91%
United States of America1.4%
United Kingdom0.9%
Spain0.7%
France0.6%
Milan5.8%
Naples4.9%
Rome3.3%
Palermo2.9%
Turin1.6%
Audience gender
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Top posts
Avg likes: 4.0K. Avg comments: 21. Audience credibility: 87%.
Ha un ossesione per il tiramisù
😳😳😳 #foryou
Ci voleva una bella trasformazione 🫰🏻
20
Ferdinando Schetty
@ferschetty
Consulente d’immagine, beauty & color expert ✨ Ciò che indossi comunica 💙 ferschetty@gmail.com 📩 collab : info@autenticagency.it In elenco AGCOM
Mid-tierItaly
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Followers118K
Engagement rate2.26%0.8x page median
Suspicious followers18.1%Moderate
Average reel plays43.2KPer video post
Engagement rate benchmark
Ferdinando Schetty's engagement rate benchmarked against this niche's real distribution.
Audience location
Italy86%
United States of America1.8%
France1.5%
Spain1.2%
United Kingdom1.2%
Milan8.6%
Reggio Emilia6.6%
Rome4.4%
Naples3.5%
Turin2.2%
Audience gender
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Top posts
Avg likes: 2.7K. Avg comments: 45. Audience credibility: 82%.
TI LOOKIAMO ✨ pt 1 con @gracivaleria Il primo format social dove andiamo a studiare…
Perché c’è questa ossessione? 🤔💕 #colore #rosa #pink #palette
È IMBARAZZANTE! (La sua bellezza) #arisa #sanremo #sanremo2026 #look @arisamusic

Benchmarks

Top beauty influencers in Italy: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

142creators indexed186Kmedian followers2.86%median engagement16.4%avg suspicious followers

The top beauty influencers in Italy run a median engagement rate of 2.86% and average 16.4% suspicious followers. Treat 2.86% as the bar a strong beauty creator in Italy should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Italy here span 0 nano or micro and 3 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Italy (100%), skewing female at 70%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Italy. 142 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Italy100%

Follower tiers in this ranking

Nanounder 10K: 0
Micro10K to 100K: 0
Mid-tier100K to 500K: 17
Macro500K+: 3

Combined audience gender

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Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

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FAQ

Beauty influencers in Italy: common questions

How do I find beauty influencers in Italy?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 142 beauty influencers in Italy and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Italy right now?

On this ranking, Federica Scagnetti (@federica.scagnetti), 𝓐𝓵𝓲𝓬𝓮 (@alice.muzza), CORINNE PINO (@pinocorinnee). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Italy, the median engagement rate is 2.86% at a median of 186K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 142 beauty influencers in Italy

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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Federica Scagnetti

𝓐𝓵𝓲𝓬𝓮

CORINNE PINO

James Lucas

Dalila Cascone

mimmi

melissa tani

Letizia Pone

Carla Famulari☀️

Klaudia Poznanska

Basic Gaia

Pamela Di Santi❥

A N Y T A

anna manao🫶🏻

Aurora Pangallo | Beauty LifeStyle

Fr*ncy👑

Alessia Merola

Roberto

Sara Lazellari

Ferdinando Schetty

Top beauty influencers in Italy: engagement and audience benchmarks

Where their audiences are

Follower tiers in this ranking

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Beauty influencers in Italy: common questions

Search 142 beauty influencers in Italy

More beauty and creator lists

Other niches in Italy

Other creator niches

Beauty influencers in other markets

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