Top 20 Makeup Influencers in Italy on Instagram (Aug 2026)

We found 33 makeup influencers in Italy on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Italy. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž instagram profile photo

    ๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž

    @celesteedm

    Makeup Artist BUT youโ€™ll also find Skincare,Haircare, Fashion,Travel and lots of talk๐Ÿซถ๐Ÿผ OWNER of @jewelsbycdm ๐Ÿ’Œ info@celestedm.com In elenco AGCOM

    Mid-tierItaly
    Followers448K
    Engagement rate3.53%At page median
    Suspicious followers11.8%Moderate
    Average reel plays387KPer video post

    Engagement rate benchmark

    ๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy97%
    United States of America0.6%
    Spain0.5%
    Germany0.3%
    France0.3%

    Audience gender

  2. 2MARTINA TRINCA instagram profile photo

    MARTINA TRINCA

    @martina_trinca

    โ™ก๏ธŽ Brunette, MUA & addicted to makeup๐Ÿค๐Ÿงšโ€โ™€๏ธโœจ โ™ก๏ธŽ Email: martina@flametalent.com In elenco AGCOM

    Mid-tierItaly
    Followers213K
    Engagement rate4.77%1.4x page median
    Suspicious followers16.7%Moderate
    Average reel plays147KPer video post

    Engagement rate benchmark

    MARTINA TRINCA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy96%
    Spain0.7%
    United States of America0.7%
    United Kingdom0.3%
    France0.2%

    Audience gender

    Top posts

    Avg likes: 10.2K. Avg comments: 17. Audience credibility: 83%.

  3. 3Gabb๐Ÿฅ‘ instagram profile photo

    Gabb๐Ÿฅ‘

    @avocadogabb

    Ossessionato dalla skincare ๐Ÿซง๐ŸŒˆ Vlog e makeup ๐Ÿ’˜โœจ TikTok: avocadogabb (1,1M) Youtube: avocadogabb (450k) ๐Ÿ“ฉ: avocadogabb@spinkup.it

    Mid-tierItaly
    Followers196K
    Engagement rate3.46%At page median
    Suspicious followers16.7%Moderate
    Average reel plays57.6KPer video post

    Engagement rate benchmark

    Gabb๐Ÿฅ‘'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    United States of America2.0%
    Spain0.9%
    United Kingdom0.8%
    Switzerland0.5%

    Audience gender

  4. 4Giorgia Yin instagram profile photo

    Giorgia Yin

    @giorgiayin

    choose ur daily lipcombo here ๐Ÿซฆ andiamo a rifarci -> con il makeup โœ‰๏ธ: giorgia@rezet.co in elenco AGCOM

    Mid-tierItaly
    Followers190K
    Engagement rate3.41%At page median
    Suspicious followers25.3%Elevated
    Average reel plays89.8KPer video post

    Engagement rate benchmark

    Giorgia Yin's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy87%
    United States of America2.1%
    Brazil0.8%
    Mexico0.6%
    France0.5%

    Audience gender

  5. 5Antonio Di Matteo | MakeUp instagram profile photo

    Antonio Di Matteo | MakeUp

    @itsantoniodm

    Se non sai truccarti ti conviene seguirmiโœจ ๐Ÿ“ฑTikTok 567k+ ๐ŸŽ™๏ธ @viaferrantepodcast Represented by @vidosertalent antoniodm@vtalent.it In elenco AGCOM

    Mid-tierItaly
    Followers174K
    Engagement rate2.84%0.8x page median
    Suspicious followers17.3%Moderate
    Average reel plays158KPer video post

    Engagement rate benchmark

    Antonio Di Matteo | MakeUp's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy86%
    United States of America3.5%
    United Kingdom1.5%
    Spain1.1%
    France0.7%

    Audience gender

  6. 6Martina Rinaldi instagram profile photo

    Martina Rinaldi

    @martina.rinaldii

    Diary of your favorite brunette ๐Ÿ“ makeup & dance trends <3 ๐Ÿ’Œmartina.rinaldi@in-sane.it In elenco AGCOM

    Mid-tierItaly
    Followers174K
    Engagement rate4.94%1.4x page median
    Suspicious followers17.3%Moderate
    Average reel plays153KPer video post

    Engagement rate benchmark

    Martina Rinaldi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United States of America1.1%
    Switzerland0.6%
    Spain0.5%
    France0.4%

    Audience gender

  7. 7Catalina Ganea instagram profile photo

    Catalina Ganea

    @catalinaganea

    Capelli ricci e tanto makeup ๐Ÿ“ซcatalina@spinkup.it In elenco AGCOM

    Mid-tierItaly
    Followers154K
    Engagement rate2.63%0.8x page median
    Suspicious followers18.5%Moderate
    Average reel plays119KPer video post

    Engagement rate benchmark

    Catalina Ganea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy89%
    Romania3.9%
    United Kingdom0.9%
    United States of America0.8%
    Germany0.7%

    Audience gender

  8. 8Aurora Pangallo | Beauty LifeStyle instagram profile photo

    Aurora Pangallo | Beauty LifeStyle

    @pangallo.auroraaa

    ๐ŸŒธ Beauty & lifestyle per te! โœจ Scopri i segreti skincare e makeup ๐Ÿ’„โœจ Consigli e ispirazione per sentirsi al top! ๐Ÿ’— ๐Ÿ“ฉ aurorapangallo3@gmail.com

    Mid-tierItaly
    Followers142K
    Engagement rate2.83%0.8x page median
    Suspicious followers19.1%Moderate
    Average reel plays53.9KPer video post

    Engagement rate benchmark

    Aurora Pangallo | Beauty LifeStyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    United States of America0.9%
    Spain0.5%
    Switzerland0.4%
    Germany0.4%

    Audience gender

    Top posts

    Avg likes: 4.0K. Avg comments: 14. Audience credibility: 81%.

  9. 9Giada Zuccarelli instagram profile photo

    Giada Zuccarelli

    @giada.zuccarelli.mua

    Pro certified makeup artist TT: giadazuccarell1 - YouTube: giadazuccarelli giada.zuccarelli@artisti.show-reel.it In elenco AGCOM

    Mid-tierItaly
    Followers138K
    Engagement rate3.93%At page median
    Suspicious followers12.2%Moderate
    Average reel plays159KPer video post

    Engagement rate benchmark

    Giada Zuccarelli's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United States of America1.2%
    Spain0.9%
    United Kingdom0.6%
    France0.4%

    Audience gender

  10. 10Francesca Piersanti instagram profile photo

    Francesca Piersanti

    @the.saints.stuff

    โœจ๐—ง๐—˜ ๐—Ÿ๐—ข ๐——๐—œ๐—–๐—˜ ๐—ญ๐—œ๐—” ๐—ง๐—ฅ๐—จ๐—–๐—–๐—”๐—ง๐—ฅ๐—œ๐—–๐—˜ ๐Ÿ’„Qui trovi consigli, makeup, recensioni ๐Ÿ“Roma ๐Ÿ’‹Tiktok: 448k nipotini โญ๏ธMGMT @spinkup.it

    Mid-tierItaly
    Followers135K
    Engagement rate2.15%0.6x page median
    Suspicious followers18.1%Moderate
    Average reel plays197KPer video post

    Engagement rate benchmark

    Francesca Piersanti's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy87%
    United States of America3.4%
    United Kingdom1.5%
    Spain0.7%
    France0.6%

    Audience gender

  11. 11Sara Lazellari instagram profile photo

    Sara Lazellari

    @sara.lazellari

    Il tuo safe place per tutorial makeup, hair inspo e consigli beauty ๐Ÿ’• in elenco AGCOM

    Mid-tierItaly
    Followers118K
    Engagement rate3.42%At page median
    Suspicious followers13.2%Moderate
    Average reel plays82.1KPer video post

    Engagement rate benchmark

    Sara Lazellari's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    United States of America1.4%
    United Kingdom0.9%
    Spain0.7%
    France0.6%

    Audience gender

  12. 12Clarissa Coppola instagram profile photo

    Clarissa Coppola

    @clarissartist

    Makeup artist ๐Ÿ’„ Portfolio: @clarissacoppola_mua ๐Ÿ’Œclarissacoppola7@gmail.com in elenco AGCOM

    Mid-tierItaly
    Followers106K
    Engagement rate4.74%1.4x page median
    Suspicious followers19.8%Moderate
    Average reel plays16.2KPer video post

    Engagement rate benchmark

    Clarissa Coppola's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy80%
    United States of America3.1%
    Brazil2.7%
    Spain2.2%
    United Kingdom1.4%

    Audience gender

  13. 13โญ๏ธ Steven Aura โญ๏ธ instagram profile photo

    โญ๏ธ Steven Aura โญ๏ธ

    @stevenaura_

    ๐Ÿ’ŽMakeup & Beauty ๐Ÿ›๏ธVintage โญ๏ธSlay everyday ๐ŸŽฌMGMT @spinkup.it In elenco AGCOM

    Mid-tierItaly
    Followers101K
    Engagement rate3.14%At page median
    Suspicious followers16.8%Moderate
    Average reel plays58.5KPer video post

    Engagement rate benchmark

    โญ๏ธ Steven Aura โญ๏ธ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    United Kingdom1.3%
    Spain1.2%
    United States of America1.2%
    Germany0.9%

    Audience gender

  14. 14Iris De Lorenzis instagram profile photo

    Iris De Lorenzis

    @iris_delorenzis

    ๐Ÿค Beauty โ€ข Haircare โ€ข Makeup โ€ข Fashion ๐Ÿ“Italy

    Mid-tierItaly
    Followers100K
    Engagement rate5.01%1.4x page median
    Suspicious followers12.3%Moderate
    Average reel plays303KPer video post

    Engagement rate benchmark

    Iris De Lorenzis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy99%
    Germany0.6%
    United States of America0.6%

    Audience gender

  15. 15Veronica Marzullo instagram profile photo

    Veronica Marzullo

    @veronicamarzu

    โ–ธ ๐Ÿ’๐Ÿปโ€โ™€๏ธ Ti aiuto a realizzare delle pieghe perfette! โ–ธโœจ ๐™ƒ๐™–๐™ž๐™ง ๐™ˆ๐™–๐™ ๐™š๐™ช๐™ฅ & ๐™‰๐™–๐™ž๐™ก๐™จ ๐“๐ข๐ฉ๐ฌ & ๐“๐ฎ๐ญ๐จ๐ซ๐ข๐š๐ฅ๐ฌ โ–ธ๐Ÿ“Milano In elenco AGCOM

    MicroItaly
    Followers88.3K
    Engagement rate9.31%2.7x page median
    Suspicious followers16.6%Moderate
    Average reel plays97.7KPer video post

    Engagement rate benchmark

    Veronica Marzullo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    Spain1.7%
    United States of America1.1%
    United Kingdom0.8%
    France0.6%

    Audience gender

  16. 16Mu Lee instagram profile photo

    Mu Lee

    @mucodi

    Makeup Artist โžก๏ธ์ด์ง€ํ˜ธ ์›์žฅ โžก๏ธ์ฒญ๋‹ด๋™๋ฉ”์ดํฌ์—… ๊ฐ•๋‚จ๋ฉ”์ดํฌ์—… ์›จ๋”ฉ๋ฉ”์ดํฌ์—… โžก๏ธไธญๆ–‡๐Ÿ‡จ๐Ÿ‡ณ/ํ•œ๊ตญ์–ด๐Ÿ‡ฐ๐Ÿ‡ท/Italiano๐Ÿ‡ฎ๐Ÿ‡น ๐Ÿ“์••๊ตฌ์ •๋กœ๋ฐ์˜ค 2tti(ํˆฌํ‹ฐ) WeChat:lee41488679 ไธญๆ–‡๐Ÿ‡จ๐Ÿ‡ณ ๐Ÿ“ง:lc86717@gmail.com

    MicroSouth Korea
    Followers72.5K
    Engagement rate35.99%Outlier, verify before using
    Suspicious followers16.4%Moderate
    Average reel plays165KPer video post

    Audience gender

    Audience location

    Italy84%
    South Korea4.0%
    United States of America1.7%
    United Kingdom1.6%
    France0.8%
  17. 17Vittoria Di Girolamo instagram profile photo

    Vittoria Di Girolamo

    @digirolamovittoria

    Beauty & Makeup Artist | Milano Lifestyle โ€ข Fashion โ€ข Modern Elegance โœ‰๏ธ mgmt: digirolamovittoria15@gmail@com In elenco agcom.

    MicroItaly
    Followers69.6K
    Engagement rate3.40%At page median
    Suspicious followers13.5%Moderate
    Average reel plays138KPer video post

    Engagement rate benchmark

    Vittoria Di Girolamo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    United States of America1.0%
    Spain0.4%
    Switzerland0.3%
    United Kingdom0.3%

    Audience gender

  18. 18Fla๐ŸŽ€ instagram profile photo

    Fla๐ŸŽ€

    @flavietta_makeup

    ๐ŸฉทPINKIES FAMILY~Makeup&Skincare&Food ๐Ÿ’Tiktok: flavietta_makeup (+300k) ๐Ÿ’‹YouTube: FlaviettaMakeup ๐Ÿ’ŒCollab: flaviettamakeup@gmail.com ๐Ÿ“in elencoโ€ฆ

    MicroItaly
    Followers60.4K
    Engagement rate2.38%0.7x page median
    Suspicious followers19.3%Moderate
    Average reel plays17.8KPer video post

    Engagement rate benchmark

    Fla๐ŸŽ€'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    Germany0.6%
    United States of America0.6%
    Dominican Republic0.4%
    Ukraine0.4%

    Audience gender

    Top posts

    Avg likes: 1.4K. Avg comments: 40. Audience credibility: 81%.

  19. 19La Psyche (Sofia) instagram profile photo

    La Psyche (Sofia)

    @psychelangelo

    Your local transgender goddess ๐Ÿณ๏ธโ€โšง๏ธ Makeup & Beauty lover ๐ŸŽ€ TikTok 400.000+ โœจ Collabs: lapsyche.art@gmail.com ๐Ÿ’Œ @palo.agency / in elenco AGICOM

    MicroItaly
    Followers59.0K
    Engagement rate8.25%2.4x page median
    Suspicious followers17.1%Moderate
    Average reel plays60.4KPer video post

    Engagement rate benchmark

    La Psyche (Sofia)'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy57%
    United States of America12%
    United Kingdom4.4%
    Brazil2.6%
    France2.5%

    Audience gender

  20. 20giulia โ˜… instagram profile photo

    giulia โ˜…

    @gggggggiiiu

    23, Venice | Florence Interior design๐Ÿˆโ€โฌ›๐Ÿ•ท๏ธ i <3 makeup, skincare, design & videogames represented by @ftalent_mgmt In elenco AGCOM

    MicroItaly
    Followers54.1K
    Engagement rate6.73%1.9x page median
    Suspicious followers11.2%Moderate
    Average reel plays24.5KPer video post

    Engagement rate benchmark

    giulia โ˜…'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    United States of America0.9%
    Spain0.6%
    France0.4%
    United Kingdom0.3%

    Audience gender

    Top posts

    Avg likes: 3.6K. Avg comments: 5. Audience credibility: 89%.

Benchmarks

Top makeup influencers in Italy: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

33creators indexed126Kmedian followers3.50%median engagement16.5%avg suspicious followers

The top makeup influencers in Italy run a median engagement rate of 3.50% and average 16.5% suspicious followers. Treat 3.50% as the bar a strong makeup creator in Italy should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Italy here span 6 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Italy (100%), skewing female at 82%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Italy. 33 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Italy100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
6
Mid-tier100K to 500K
14
Macro500K+
0

Combined audience gender

Check a creator before you book them

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FAQ

Makeup influencers in Italy: common questions

How do I find makeup influencers in Italy?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 33 makeup influencers in Italy and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Italy right now?

On this ranking, ๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž (@celesteedm), MARTINA TRINCA (@martina_trinca), Gabb๐Ÿฅ‘ (@avocadogabb). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Italy, the median engagement rate is 3.50% at a median of 126K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.5% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 33 makeup influencers in Italy

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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