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Top 20 Makeup Influencers in Brazil on Instagram (Aug 2026)

We found 121 makeup influencers in Brazil on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Ludimila Machado instagram profile photo

    Ludimila Machado

    @dailyludix

    hairstyle & makeup ˙⋆✮ 💌ludimilaparcerias@gmail.com ✮.⋆são paulo,br

    Mid-tierBrazil
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    Followers436K
    Engagement rate0.05%0.0x page median
    Suspicious followers24.0%Elevated
    Average reel plays219KPer video post

    Engagement rate benchmark

    Ludimila Machado's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil90%
    Mexico2.1%
    United States of America1.5%
    Argentina1.3%
    Colombia0.8%

    Audience gender

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    Top posts

    Avg likes: 21.3K. Avg comments: 77. Audience credibility: 76%.

  2. 2Melyssa Rodrigues instagram profile photo

    Melyssa Rodrigues

    @reserva.melrodrigues

    FASHION | MAKEUP Conta principal @mel.rodriiguesz Creator #LOREALISTARBR @sheinofficial 🏷️ SDmelrodriiguesz757

    Mid-tierBrazil
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    Followers177K
    Engagement rate3.37%At page median
    Suspicious followers12.2%Moderate
    Average reel plays80.0KPer video post

    Engagement rate benchmark

    Melyssa Rodrigues's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.7%
    Colombia0.5%
    Venezuela0.4%
    Mexico0.3%

    Audience gender

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    Top posts

    Avg likes: 6.0K. Avg comments: 18. Audience credibility: 88%.

  3. 3HÉRIKA SOUZA instagram profile photo

    HÉRIKA SOUZA

    @euherikasouza

    Makeup | Beleza 🤍 Primavera do Leste - MT 📍 herika@leloupstudio.com.br Assessoria: @leloup.ag

    Mid-tierBrazil
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    Followers171K
    Engagement rate3.81%At page median
    Suspicious followers26.0%Elevated
    Average reel plays45.5KPer video post

    Engagement rate benchmark

    HÉRIKA SOUZA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America0.5%
    Argentina0.5%
    Portugal0.4%
    Colombia0.4%

    Audience gender

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    Top posts

    Avg likes: 6.5K. Avg comments: 104. Audience credibility: 74%.

  4. 4Duda Silva 💋 instagram profile photo

    Duda Silva 💋

    @dudamakeup_ofc

    Makeup • Beauty • Hair Aqui tem de tudo um pouco! 💕 📍RJ 💄@_madubeauty__

    Mid-tierBrazil
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    Followers136K
    Engagement rate0.04%0.0x page median
    Suspicious followers22.3%Elevated
    Average reel plays8.2KPer video post

    Engagement rate benchmark

    Duda Silva 💋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.6%
    Colombia0.3%
    Portugal0.3%
    Dominican Republic0.2%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 7. Audience credibility: 78%.

  5. 5EDUARDA MARTINS🎪 instagram profile photo

    EDUARDA MARTINS🎪

    @_dudacircus

    • 𝐑𝐎𝐓𝐈𝐍𝐀 𝐃𝐄 𝐔𝐌𝐀 𝐀𝐑𝐓𝐈𝐒𝐓𝐀 𝐂𝐈𝐑𝐂𝐄𝐍𝐒𝐄 🎪 • || Aerealista🎪 || Gym || Vlog || makeup •@circodopalhacotampinha • 𝙵𝚒𝚕𝚑𝚊 𝚍𝚘…

    Mid-tierBrazil
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    Followers123K
    Engagement rate4.57%1.3x page median
    Suspicious followers24.2%Elevated
    Average reel plays273KPer video post

    Engagement rate benchmark

    EDUARDA MARTINS🎪's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.3%
    Portugal0.2%
    Venezuela0.2%
    Argentina0.1%

    Audience gender

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    Top posts

    Avg likes: 5.6K. Avg comments: 103. Audience credibility: 76%.

  6. 6IzaAlmeida | Makeup•Penteado | Tutoriais Divertidos instagram profile photo

    IzaAlmeida | Makeup•Penteado | Tutoriais Divertidos

    @izadora_makeup

    Oiii, meu nome é Izadora Maquiadora das DIVAS 💋 “Batidinhas pra beleza entrar” 💅🏽 11 anos de experiência ✨ Agende comigo aqui 👇🏽

    Mid-tierBrazil
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    Followers112K
    Engagement rate3.95%At page median
    Suspicious followers21.5%Elevated
    Average reel plays43.9KPer video post

    Engagement rate benchmark

    IzaAlmeida | Makeup•Penteado | Tutoriais Divertidos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 4.4K. Avg comments: 127. Audience credibility: 79%.

  7. 7LUNA HENGEL instagram profile photo

    LUNA HENGEL

    @luna_hengel

    ⋆⁺₊✧ Prazer, Luna Hengel ✧₊⁺⋆ Beleza & Humor • Creative Makeup ✨ 21y |📍RS | Apresentadora 📧 luna@moshcreators.com | @moshh.ag

    Mid-tierBrazil
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    Followers111K
    Engagement rate5.45%1.5x page median
    Suspicious followers23.7%Elevated
    Average reel plays32.3KPer video post

    Engagement rate benchmark

    LUNA HENGEL's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil88%
    United States of America3.4%
    Japan1.0%
    Italy0.8%
    Mexico0.8%

    Audience gender

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    Top posts

    Avg likes: 6.1K. Avg comments: 111. Audience credibility: 76%.

  8. 8CarolineLins instagram profile photo

    CarolineLins

    @ciniisc

    | makeup | beauty | lifestyle | I live for him, Jesus ❤️ 📧 ciniisc@gmail.com CEO: @ciniscstore || @dailycinisc

    MicroBrazil
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    Followers98.2K
    Engagement rate19.42%5.4x page median
    Suspicious followers14.7%Moderate
    Average reel plays86.2KPer video post

    Engagement rate benchmark

    CarolineLins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.5%
    Portugal0.4%
    Argentina0.2%
    Paraguay0.1%

    Audience gender

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    Top posts

    Avg likes: 19.1K. Avg comments: 0. Audience credibility: 85%.

  9. 9Mariana Rodrigues instagram profile photo

    Mariana Rodrigues

    @mariirodrgues

    ⭑ about fashion & makeup @mazabrand 🌿 📍belo horizonte 📧 mariirodriguescontato@gmail.com

    MicroBrazil
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    Followers86.8K
    Engagement rate2.10%0.6x page median
    Suspicious followers23.5%Elevated
    Average reel plays17.7KPer video post

    Engagement rate benchmark

    Mariana Rodrigues's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal1.0%
    United States of America0.8%
    Colombia0.2%
    Argentina0.2%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 30. Audience credibility: 77%.

  10. 10Barbara instagram profile photo

    Barbara

    @bablonia

    makeup artist & content creator | London pr/enquiries 📧 barbara@glistenmgmt.com

    MicroUnited Kingdom
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    Followers73.7K
    Engagement rate2.17%0.6x page median
    Suspicious followers22.3%Elevated
    Average reel plays19.0KPer video post

    Engagement rate benchmark

    Barbara's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil90%
    United States of America2.7%
    Portugal0.8%
    Mexico0.7%
    Argentina0.4%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 34. Audience credibility: 78%.

  12. 11Luana Camaçari instagram profile photo

    Luana Camaçari

    @lucamacari

    fashion ▸ makeup 🇧🇷 SP 📬contato.lucamacari@gmail.com

    MicroBrazil
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    Followers69.5K
    Engagement rate14.93%4.2x page median
    Suspicious followers22.5%Elevated
    Average reel plays31.4KPer video post

    Engagement rate benchmark

    Luana Camaçari's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.2%
    Portugal0.9%
    Argentina0.2%
    France0.2%

    Audience gender

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    Top posts

    Avg likes: 10.4K. Avg comments: 46. Audience credibility: 78%.

  13. 12Mateus Saito instagram profile photo

    Mateus Saito

    @mateussaitoo

    ⭐ FALA BONITOS Beauty Artist | Hair & Makeup Hairstylist da @anacastelacantora Londrina - PR

    MicroBrazil
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    Followers55.8K
    Engagement rate3.04%0.8x page median
    Suspicious followers17.5%Moderate
    Average reel plays24.6KPer video post

    Engagement rate benchmark

    Mateus Saito's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.1%
    Portugal1.0%
    United Kingdom0.7%
    France0.3%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 67. Audience credibility: 82%.

  14. 13Cris Tákkahashi | Makeup Designer instagram profile photo

    Cris Tákkahashi | Makeup Designer

    @cristakkahashi_

    🎭 Teatro Musical Backstage da maquiagem que o público nunca vê 📍 São Paulo 📩 contato.cristakkahashi@gmail.com

    MicroBrazil
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    Followers54.5K
    Engagement rate18.17%5.1x page median
    Suspicious followers13.5%Moderate
    Average reel plays79.4KPer video post

    Engagement rate benchmark

    Cris Tákkahashi | Makeup Designer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.8%
    Portugal0.4%
    Japan0.4%
    Australia0.3%

    Audience gender

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    Top posts

    Avg likes: 9.9K. Avg comments: 125. Audience credibility: 87%.

  15. 14Lara anni💗 • UGC CREATOR instagram profile photo

    Lara anni💗 • UGC CREATOR

    @laraanni33

    KARALINHORR house💋 Rj | São João de Meriti 🇧🇷 Lifestyle/makeup 🤎 400k+ tiktok 👑 Parcerias via 💌@assesorialaracomk

    MicroBrazil
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    Followers53.9K
    Engagement rate0.04%0.0x page median
    Suspicious followers11.1%Moderate
    Average reel plays27.4KPer video post

    Engagement rate benchmark

    Lara anni💗 • UGC CREATOR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.3%
    Portugal0.1%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 31. Audience credibility: 89%.

  16. 15Camila Amaral instagram profile photo

    Camila Amaral

    @milamarall

    • beauty | art | makeup • SP ✨ Brilhe por onde for! 💌 contatomilamarall@gmail.com

    MicroBrazil
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    Followers53.4K
    Engagement rate14.74%4.1x page median
    Suspicious followers23.6%Elevated
    Average reel plays2.6KPer video post

    Engagement rate benchmark

    Camila Amaral's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.5%
    Portugal0.5%
    India0.1%
    Spain0.1%

    Audience gender

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    Top posts

    Avg likes: 7.9K. Avg comments: 29. Audience credibility: 76%.

  17. 16Kamila✨ instagram profile photo

    Kamila✨

    @kakacabrald_

    JESUS VIVE E VOLTARÁ ✝️🙌🏾 Makeup • Lifestyle • GRWM 💄 Parerias/collabs/ publis💌⤵️ Kamilacabral2006@gmail.com 💍

    MicroBrazil
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    Followers43.2K
    Engagement rate2.05%0.6x page median
    Suspicious followers17.8%Moderate
    Average reel plays42.4KPer video post

    Engagement rate benchmark

    Kamila✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.8%
    Portugal0.3%
    Venezuela0.3%
    El Salvador0.1%

    Audience gender

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    Top posts

    Avg likes: 88.5K. Avg comments: 9. Audience credibility: 82%.

  18. 17Tayla Meneguesso instagram profile photo

    Tayla Meneguesso

    @taylameneguesso

    • Moda | Makeup | Dicas ✨ • Maquiadora @studiotaylameneguesso • Parcerias via Direct

    MicroBrazil
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    Followers37.6K
    Engagement rate2.36%0.7x page median
    Suspicious followers23.4%Elevated
    Average reel plays12.9KPer video post

    Engagement rate benchmark

    Tayla Meneguesso's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America0.9%
    Indonesia0.5%
    Portugal0.4%
    Argentina0.2%

    Audience gender

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    Top posts

    Avg likes: 889. Avg comments: 20. Audience credibility: 77%.

  19. 18Raphael Oliver Academy instagram profile photo

    Raphael Oliver Academy

    @raphaeloliveracademy

    • Globally Renowned Makeup Academy • 15y elevating and certifying students • By @raphaeloliverofficial ↓ Start or Upgrade your career now ↓

    MicroBrazil
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    Followers36.3K
    Engagement rate2.44%0.7x page median
    Suspicious followers20.7%Elevated
    Average reel plays32.2KPer video post

    Engagement rate benchmark

    Raphael Oliver Academy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil77%
    India4.5%
    United States of America2.1%
    Mexico2.1%
    Colombia1.7%

    Audience gender

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    Top posts

    Avg likes: 886. Avg comments: 35. Audience credibility: 79%.

  20. 19VICTÓRIA CAVALCANTI instagram profile photo

    VICTÓRIA CAVALCANTI

    @victtoriacavalcanti

    📍PB | ⚖️ 𝘱𝘳𝘰𝘯𝘵𝘢 𝘱𝘢𝘳𝘢 𝘷𝘪𝘷𝘦𝘳 𝘰 𝘦𝘹𝘵𝘳𝘢𝘰𝘳𝘥𝘪𝘯𝘢́𝘳𝘪𝘰. 𝘦𝘮𝘣𝘢𝘪𝘹𝘢𝘥𝘰𝘳𝘢: • @saintgermain • 𝘭𝘪𝘧𝘦𝘴𝘵𝘺𝘭𝘦 .…

    MicroBrazil
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    Followers36.3K
    Engagement rate4.25%1.2x page median
    Suspicious followers18.1%Moderate
    Average reel plays19.1KPer video post

    Engagement rate benchmark

    VICTÓRIA CAVALCANTI's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil100%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 81. Audience credibility: 82%.

  21. 20Herbeson Torres instagram profile photo

    Herbeson Torres

    @herbersontorres_

    • acredite em suas transformações 🐚♈🦋 • Creator 🎥| artist | makeup 🎨🖌️

    MicroBrazil
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    Followers35.5K
    Engagement rate10.34%2.9x page median
    Suspicious followers18.2%Moderate
    Average reel plays42.3KPer video post

    Engagement rate benchmark

    Herbeson Torres's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.3%
    India0.1%
    United States of America0.1%

    Audience gender

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    Top posts

    Avg likes: 3.7K. Avg comments: 736. Audience credibility: 82%.

Benchmarks

Top makeup influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

121creators indexed71.6Kmedian followers3.59%median engagement20.0%avg suspicious followers

The top makeup influencers in Brazil run a median engagement rate of 3.59% and average 20.0% suspicious followers. Treat 3.59% as the bar a strong makeup creator in Brazil should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Brazil here span 13 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 79%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Brazil. 121 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
13
Mid-tier100K to 500K
7
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Brazil: common questions

How do I find makeup influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 121 makeup influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Brazil right now?

On this ranking, Ludimila Machado (@dailyludix), Melyssa Rodrigues (@reserva.melrodrigues), HÉRIKA SOUZA (@euherikasouza). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Brazil, the median engagement rate is 3.59% at a median of 71.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 121 makeup influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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