Leewou

Top 20 Wellness Influencers in Brazil on Instagram (Aug 2026)

We found 76 wellness influencers in Brazil on Instagram. These creators use "wellness" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

Search all 76 creators

14-day free trial, no card required

Ranked by engagement rate, audience quality and reach

Updated August 29, 2026

  1. 1Mau Couti instagram profile photo

    Mau Couti

    @maucouti

    lifestyle/wellness/política Business Economics👨‍🎓 ator🎭 rato de academia🏋‍♂️

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers179K
    Engagement rate3.29%At page median
    Suspicious followers23.9%Elevated
    Average reel plays83.7KPer video post

    Engagement rate benchmark

    Mau Couti's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil73%
    United States of America14%
    Nigeria2.0%
    Portugal1.4%
    Canada0.7%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 5.9K. Avg comments: 889. Audience credibility: 76%.

  2. 2Ana Barb instagram profile photo

    Ana Barb

    @anabarb.s

    contato@anabarb.com ✉️ Fashion 👗 • Luxury 👜 Beauty 💄 • Skin Care🧴 Hair Care 🙎🏻‍♀️ • Wellness 🏃🏻‍♀️ Assessoria: @rafaelrafic

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers136K
    Engagement rate0.09%0.0x page median
    Suspicious followers22.4%Elevated
    Average reel plays176KPer video post

    Engagement rate benchmark

    Ana Barb's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.0%
    Portugal0.5%
    Mexico0.4%
    Spain0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 11.6K. Avg comments: 451. Audience credibility: 78%.

  3. 3Martha Lybia Piauilino instagram profile photo

    Martha Lybia Piauilino

    @dramarthalybia

    Médica CRM-SP 262268 Female Regenerative Medicine Anti-aging | Wellness | Beauty Coordenadora Científica @regenerabrasil.med 📍São Paulo

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers135K
    Engagement rate0.02%0.0x page median
    Suspicious followers23.6%Elevated
    Average reel plays42.4KPer video post

    Engagement rate benchmark

    Martha Lybia Piauilino's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil66%
    Bolivia23%
    United States of America2.5%
    Chile1.5%
    Peru0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.8K. Avg comments: 27. Audience credibility: 76%.

  4. 4Isabela De Santis instagram profile photo

    Isabela De Santis

    @desantis_isabela

    📍SP - Strong habits, soft heart 🏃🏻‍♀️🍎📚 Uma apaixonada por Movimento⚡️ Fitness • Run • Health • Balance • Wellness Corpo e Mente🍀

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers115K
    Engagement rate4.20%1.4x page median
    Suspicious followers19.4%Moderate
    Average reel plays31.2KPer video post

    Engagement rate benchmark

    Isabela De Santis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.9%
    Portugal0.4%
    Italy0.2%
    Colombia0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 4.8K. Avg comments: 52. Audience credibility: 81%.

  5. 5Bianca Mattos instagram profile photo

    Bianca Mattos

    @biancazmattos_

    • ATLETA WELLNESS NPC 🌱 • CAMPEÃ OVERALL • MÉTODO 4LD | 4 Legday na semana 👇 treino completo

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers80.4K
    Engagement rate2.18%0.7x page median
    Suspicious followers13.4%Moderate
    Average reel plays35.9KPer video post

    Engagement rate benchmark

    Bianca Mattos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    Germany1.8%
    United States of America1.8%
    Russia0.9%
    Portugal0.9%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.8K. Avg comments: 52. Audience credibility: 87%.

  6. 6Alessandra Moreira/Atleta Wellness instagram profile photo

    Alessandra Moreira/Atleta Wellness

    @alesbenetti

    @maxtitaniumsuplementos /🏷️max10alesbenetti 🏆l Top1 2 3 @teamn_f 🏆l Vice Campeã SulamericanaWff 🧙‍♂️l @the.magicresults 👨‍🎓l Mentor…

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers39.9K
    Engagement rate2.86%At page median
    Suspicious followers23.6%Elevated
    Average reel plays12.4KPer video post

    Engagement rate benchmark

    Alessandra Moreira/Atleta Wellness's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal1.0%
    United States of America0.6%
    Italy0.4%
    India0.3%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.1K. Avg comments: 19. Audience credibility: 76%.

  7. 7bella instagram profile photo

    bella

    @belladigomes

    vida solar | viagens | lifestyle | wellness Floripa | SC 🌺🏄🏽‍♀️🌞🌴 team @nike ✉️ comercial@fordmodels.com.br

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers38.6K
    Engagement rate2.71%At page median
    Suspicious followers23.6%Elevated
    Average reel plays18.1KPer video post

    Engagement rate benchmark

    bella's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America2.5%
    Portugal0.5%
    Italy0.2%
    Spain0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.0K. Avg comments: 19. Audience credibility: 76%.

  8. 8Sabrinna Sagwa instagram profile photo

    Sabrinna Sagwa

    @sabrinnasagwa

    Odontologia • fitness • beauty • wellness 💌 contatosabrinnasf@gmail.com @corinthians 🦅 Embaixadora: @bluefitbelem 🔒@sagwadaily

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers37.3K
    Engagement rate2.31%0.8x page median
    Suspicious followers18.1%Moderate
    Average reel plays12.2KPer video post

    Engagement rate benchmark

    Sabrinna Sagwa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil91%
    United States of America2.1%
    India0.8%
    Italy0.6%
    Spain0.6%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 859. Avg comments: 13. Audience credibility: 82%.

  9. 9Karla Oliveira instagram profile photo

    Karla Oliveira

    @karlaoliveirahh_

    Brasil Lifestyle, beauty, wellness, fashion @jogueblaze 🔞 jogue com responsabilidade

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers34.5K
    Engagement rate18.08%6.2x page median
    Suspicious followers21.3%Elevated
    Average reel plays3.5KPer video post

    Engagement rate benchmark

    Karla Oliveira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.3%
    United States of America0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 6.2K. Avg comments: 3. Audience credibility: 79%.

  10. 10Fernanda Patrício instagram profile photo

    Fernanda Patrício

    @fepatricio_

    Lifestyle | Fashion | Wellness | Travel Embaixadora @sixwownessclub CONECTO PESSOAS E PROPÓSITOS comercialfepatricio@gmail.com 🅱️➕

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers33.8K
    Engagement rate2.40%0.8x page median
    Suspicious followers19.7%Moderate
    Average reel plays5.6KPer video post

    Engagement rate benchmark

    Fernanda Patrício's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil91%
    United States of America4.9%
    Portugal0.7%
    Spain0.4%
    United Arab Emirates0.3%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 811. Avg comments: 30. Audience credibility: 80%.

  12. 11Mel França instagram profile photo

    Mel França

    @melfranca__

    explorando a pluralidade da minha existência. 🏆top 1 wellness natural ✨team sc @nike 🔖melfranca @gocasebr @hipkini 💌contatomelissafranca@gmail.com

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers33.5K
    Engagement rate12.30%4.2x page median
    Suspicious followers22.3%Elevated
    Average reel plays16.4KPer video post

    Engagement rate benchmark

    Mel França's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America2.2%
    Australia0.8%
    Canada0.5%
    Uruguay0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 4.1K. Avg comments: 30. Audience credibility: 78%.

  13. 12Bárbara Simplício instagram profile photo

    Bárbara Simplício

    @barbarasimpliciopersonal

    🏆 Wellness | Personal trainer ✨ Fitness, lifestyle e vida real 🎥 Rotina, viagens, trabalho & tudo que faz parte de mim Founder @fitforyouf4u

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers32.6K
    Engagement rate16.75%5.7x page median
    Suspicious followers20.6%Elevated
    Average reel plays14.6KPer video post

    Engagement rate benchmark

    Bárbara Simplício's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.6%
    United States of America0.6%
    Australia0.2%
    Italy0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 5.5K. Avg comments: 41. Audience credibility: 79%.

  14. 13Casal Home Gym | Wellness✨ instagram profile photo

    Casal Home Gym | Wellness✨

    @_casalnutri_

    🏆Nossa rotina te inspira | Já seguiu? 💎Sommeliers Fitness 🧑🏽‍🍳Receitas • Lifestyle • Academia em casa 🏷️CASALNUTRI👇🏽…

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers30.3K
    Engagement rate3.59%1.2x page median
    Suspicious followers21.4%Elevated
    Average reel plays4.3KPer video post

    Engagement rate benchmark

    Casal Home Gym | Wellness✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.8%
    Portugal0.4%
    Spain0.2%
    Argentina0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.1K. Avg comments: 51. Audience credibility: 79%.

  15. 14emilly xavier instagram profile photo

    emilly xavier

    @emilly.zanoti

    Ed.física 📚 Wellness ✨📿🏋️‍♂️🌞❤️‍🔥♐️

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers27.8K
    Engagement rate5.17%1.8x page median
    Suspicious followers16.6%Moderate
    Average reel plays26.9KPer video post

    Engagement rate benchmark

    emilly xavier's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.9%
    Portugal0.6%
    Canada0.3%
    India0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.4K. Avg comments: 57. Audience credibility: 83%.

  16. 15Clara Bonazzi instagram profile photo

    Clara Bonazzi

    @clarabonazzi_

    nutricionista @clarawelldiary_ my wellness & fashion world @igconnectionn comercial@ig-connection.com

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers27.7K
    Engagement rate3.08%At page median
    Suspicious followers10.8%Moderate
    Average reel plays16.8KPer video post

    Engagement rate benchmark

    Clara Bonazzi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.6%
    Portugal0.7%
    Argentina0.5%
    Mexico0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 853. Avg comments: 17. Audience credibility: 89%.

  17. 16Carolina Corona Goldfarb instagram profile photo

    Carolina Corona Goldfarb

    @carol_fcorona

    Building the next generation of wellness brands. CEO & Founder @beonstudios.br

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers27.1K
    Engagement rate2.28%0.8x page median
    Suspicious followers18.2%Moderate
    Average reel plays13.9KPer video post

    Engagement rate benchmark

    Carolina Corona Goldfarb's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil81%
    Mexico5.8%
    United States of America5.8%
    France1.1%
    Italy0.9%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 617. Avg comments: 37. Audience credibility: 82%.

  18. 17Rafaela Echeli | Coach & Atleta Wellness 🇧🇷🇺🇸🇮🇹 instagram profile photo

    Rafaela Echeli | Coach & Atleta Wellness 🇧🇷🇺🇸🇮🇹

    @rafaelaecheli

    Ajudo mulheres que moram nos EUA a conquistar o shape dos sonhos mesmo com a rotina corrida. Garanta a sua vaga na consultoria online! ⤸

    MicroUnited States
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers26.9K
    Engagement rate2.96%At page median
    Suspicious followers15.9%Moderate
    Average reel plays2.8KPer video post

    Engagement rate benchmark

    Rafaela Echeli | Coach & Atleta Wellness 🇧🇷🇺🇸🇮🇹's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil78%
    United States of America20%
    Canada0.2%
    Portugal0.2%
    Italy0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 796. Avg comments: 17. Audience credibility: 84%.

  19. 18Jéssica Bax instagram profile photo

    Jéssica Bax

    @jessica_bax

    ∧ Pode me chamar de Bax. ∧ Fashion | wellness | cool mom. ∨ Juiz de Fora - MG ∨ contatobax@yahoo.com

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers24.6K
    Engagement rate2.52%At page median
    Suspicious followers19.5%Moderate
    Average reel plays18.6KPer video post

    Engagement rate benchmark

    Jéssica Bax's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.7%
    Portugal0.3%
    Italy0.1%
    Spain0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 619. Avg comments: 53. Audience credibility: 80%.

  20. 19Kim - Strength • Wellness • Midlife 🩶🐕 instagram profile photo

    Kim - Strength • Wellness • Midlife 🩶🐕

    @iam_kimmartin

    📣 Cheer squad to my running fam 🦴 Osteoporosis journey 🐕 Dogs ♥️ 🍁 @maplemovement DC: kim

    MicroAustralia
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers22.5K
    Engagement rate2.43%0.8x page median
    Suspicious followers24.6%Elevated
    Average reel plays1.3KPer video post

    Engagement rate benchmark

    Kim - Strength • Wellness • Midlife 🩶🐕's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil90%
    Australia3.8%
    United States of America2.6%
    United Kingdom0.6%
    Portugal0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 548. Avg comments: 11. Audience credibility: 75%.

  21. 20Naísa instagram profile photo

    Naísa

    @nlambertti

    🌱| Atleta Wellness 🏆| Campeã Wellness Paranaense/NBF - Top 1 👩🏻‍💻| Consultoria Online

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers22.3K
    Engagement rate10.89%3.7x page median
    Suspicious followers19.1%Moderate
    Average reel plays16.4KPer video post

    Engagement rate benchmark

    Naísa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal0.3%
    Mexico0.3%
    United States of America0.3%
    Egypt0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.4K. Avg comments: 24. Audience credibility: 81%.

Benchmarks

Top wellness influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong wellness creator from an average one.

76creators indexed33.6Kmedian followers2.91%median engagement19.9%avg suspicious followers

The top wellness influencers in Brazil run a median engagement rate of 2.91% and average 19.9% suspicious followers. Treat 2.91% as the bar a strong wellness creator in Brazil should clear; below it, you are paying for reach, not attention.

The best wellness influencers in Brazil here span 16 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 59%.

How this list is built. These are Instagram creators who describe themselves using terms like wellness, holistic health, self care in their own bio and whose audience is concentrated in Brazil. 76 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
4
Macro500K+
0

Combined audience gender

Unlock full demographics

Check a creator before you book them

Free tools, no account needed. Run one on any handle you are considering.

Fake follower checkerProfile analyzerInfluencer searchEmail finder

FAQ

Wellness influencers in Brazil: common questions

How do I find wellness influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 76 wellness influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top wellness influencers in Brazil right now?

On this ranking, Mau Couti (@maucouti), Ana Barb (@anabarb.s), Martha Lybia Piauilino (@dramarthalybia). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for wellness creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these wellness influencers in Brazil, the median engagement rate is 2.91% at a median of 33.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 76 wellness influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

Start free trialSee how discovery works

14-day trial · 40 search credits · no credit card