Leewou

Top 20 DIY & Crafts Influencers on Instagram (Aug 2026)

We found 557 diy & crafts influencers on Instagram. These creators use "diy & crafts" in their Instagram bio. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 23, 2026

  1. 1Annika Hinds instagram profile photo

    Annika Hinds

    @annikamarieee

    💕The story of a DIY girly and her cats 📫TeamAnnikaHinds@gersh.com 🐾 👇Check out my book Crafting For Your Cat

    MacroUnited States
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    Followers985K
    Engagement rate0.06%1.5x page median
    Suspicious followers13.0%Moderate
    Average reel plays573KPer video post

    Engagement rate benchmark

    Annika Hinds's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America46%
    United Kingdom7.0%
    Canada5.9%
    Australia4.0%
    Germany3.6%

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    Top posts

    Avg likes: 54.9K. Avg comments: 142. Audience credibility: 87%.

  2. 2Michelle Hsu instagram profile photo

    Michelle Hsu

    @astoldbymichelle

    Lifestyle & Home Decor ✨ Weekly Decorating, DIY, & Hosting Ideas 📍TX, Orlando, FL ✨ Mom👧🏻👶🏻🐱🐱 💌 astoldbymichelleblog@gmail.com

    MacroUnited States
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    Followers948K
    Engagement rate0.02%0.6x page median
    Suspicious followers23.7%Elevated
    Average reel plays446KPer video post

    Engagement rate benchmark

    Michelle Hsu's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America41%
    Brazil6.5%
    United Kingdom4.8%
    Canada4.7%
    Mexico3.1%

    Audience gender

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    Top posts

    Avg likes: 23.0K. Avg comments: 311. Audience credibility: 76%.

  3. 3Ariana Lee Bonfiglio instagram profile photo

    Ariana Lee Bonfiglio

    @ariana_lee99

    🍑Georgia | Mom Life + DIY ♥TikTok: arianalee99 (11.9mil+) ♡Business-arianaleebon@gmail.com ❥Snapchat: Arianalb

    MacroUnited States
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    Followers909K
    Engagement rate6.79%178.8x page median
    Suspicious followers18.0%Moderate
    Average reel plays2.7MPer video post

    Engagement rate benchmark

    Ariana Lee Bonfiglio's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America59%
    United Kingdom5.8%
    Canada3.1%
    Australia3.0%
    Netherlands2.3%

    Audience gender

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    Top posts

    Avg likes: 61.8K. Avg comments: 338. Audience credibility: 82%.

  4. 4Real Engineerings | Engineering & Technology & Gadgets & DIY instagram profile photo

    Real Engineerings | Engineering & Technology & Gadgets & DIY

    @realengineerings

    📍 | Daily tech trends, engineering insights & viral video

    MacroTurkey
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    Followers881K
    Engagement rate0.20%5.2x page median
    Suspicious followers22.4%Elevated
    Average reel plays62.3KPer video post

    Engagement rate benchmark

    Real Engineerings | Engineering & Technology & Gadgets & DIY's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India13%
    Indonesia11%
    Brazil9.5%
    United States of America8.5%
    Türkiye6.4%

    Audience gender

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    Top posts

    Avg likes: 175K. Avg comments: 180. Audience credibility: 78%.

  5. 5Eli Monsiváis instagram profile photo

    Eli Monsiváis

    @eli.monsivaisg

    📍Tampico • CDMX Hago ropa divertida para gente creativa 🪡✨ Diseñadora de modas • thrifting • DIY de ropa • arte y maquillaje 🎀 💌…

    MacroMexico
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    Followers726K
    Engagement rate0.04%At page median
    Suspicious followers14.7%Moderate
    Average reel plays665KPer video post

    Engagement rate benchmark

    Eli Monsiváis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico53%
    United States of America7.0%
    Colombia6.0%
    Argentina5.5%
    Chile4.3%

    Audience gender

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    Top posts

    Avg likes: 29.9K. Avg comments: 27. Audience credibility: 85%.

  6. 6Emily Welch | Cozy Home & Life instagram profile photo

    Emily Welch | Cozy Home & Life

    @emilywelchstyle

    🍂fall is coming 🍂 easy ideas for your home and life cozy colorful home decor • DIY • omaha • mom emily@emilywelchstyle.com

    MacroUnited States
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    Followers701K
    Engagement rate0.05%1.3x page median
    Suspicious followers16.5%Moderate
    Average reel plays486KPer video post

    Engagement rate benchmark

    Emily Welch | Cozy Home & Life's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America80%
    Canada4.5%
    United Kingdom3.1%
    Australia1.3%
    Mexico1.2%

    Audience gender

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    Top posts

    Avg likes: 34.5K. Avg comments: 413. Audience credibility: 83%.

  7. 7Afra Afsal instagram profile photo

    Afra Afsal

    @afra_afsal

    Art | Craft | DIY content creater For collaborations: DM or mail

    MacroOman
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    Followers700K
    Engagement rate0.26%6.8x page median
    Suspicious followers14.1%Moderate
    Average reel plays54.5KPer video post

    Engagement rate benchmark

    Afra Afsal's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India59%
    Iraq6.4%
    Brazil5.1%
    Egypt3.8%
    United Arab Emirates3.8%

    Audience gender

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    Top posts

    Avg likes: 180K. Avg comments: 619. Audience credibility: 86%.

  8. 8yvonnedilauro instagram profile photo

    yvonnedilauro

    @yvonnedilauro

    🏡 Bauen unser Traumhaus 🤍 Verheiratet, 2 Kids & 100 Ideen 🤓 🍓 DIY, Rezepte & echtes Familienleben ✉️ :yvonnedilauro@uniquespace.de Impressum⬇️

    MacroGermany
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    Followers694K
    Engagement rate0.02%0.5x page median
    Suspicious followers23.9%Elevated
    Average reel plays809KPer video post

    Engagement rate benchmark

    yvonnedilauro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany57%
    Austria5.7%
    United States of America3.9%
    Italy2.2%
    Brazil2.1%

    Audience gender

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    Top posts

    Avg likes: 14.5K. Avg comments: 155. Audience credibility: 76%.

  9. 9Hannah Way instagram profile photo

    Hannah Way

    @hanmade.details

    DIY’ing my way through life✨🔨💕🌿 LIFESTYLE • FLIPS • DIY 💌 Hanmade.details@gmail.com

    MacroUnited States
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    Followers642K
    Engagement rate0.03%At page median
    Suspicious followers20.6%Elevated
    Average reel plays290KPer video post

    Engagement rate benchmark

    Hannah Way's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America58%
    United Kingdom5.8%
    Canada4.7%
    Australia4.4%
    Brazil2.1%

    Audience gender

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    Top posts

    Avg likes: 21.5K. Avg comments: 105. Audience credibility: 79%.

  10. 10Caroline Klidonas instagram profile photo

    Caroline Klidonas

    @carolineklidonas

    💫 Welcome to my DIY cinematic universe 🧢 Actor, writer, divorced dad of 2 🥓 DIVORCED DAD SEASON 2 ⬇️

    MacroUnited States
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    Followers613K
    Engagement rate0.06%1.6x page median
    Suspicious followers15.9%Moderate
    Average reel plays663KPer video post

    Engagement rate benchmark

    Caroline Klidonas's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America46%
    United Kingdom8.1%
    India7.2%
    Canada4.4%
    Australia3.9%

    Audience gender

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    Top posts

    Avg likes: 37.4K. Avg comments: 266. Audience credibility: 84%.

  12. 11Stephanie Petrich | DIY+Home instagram profile photo

    Stephanie Petrich | DIY+Home

    @spetrichhome

    Home DIY inspiration• Relatable mom life 🛠Power tool home projects+ mommin x 4

    MacroUnited States
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    Followers597K
    Engagement rate0.02%0.6x page median
    Suspicious followers16.2%Moderate
    Average reel plays551KPer video post

    Engagement rate benchmark

    Stephanie Petrich | DIY+Home's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America67%
    Canada13%
    United Kingdom4.7%
    Australia1.6%
    Ireland1.1%

    Audience gender

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    Top posts

    Avg likes: 13.1K. Avg comments: 68. Audience credibility: 84%.

  13. 12Bhawna Meenia instagram profile photo

    Bhawna Meenia

    @colour_of_threads

    Fashion Creator 600K+ YouTube |📍Punjab DIY Stitching · Ethnic to Western Wear

    MacroIndia
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    Followers567K
    Engagement rate0.28%7.3x page median
    Suspicious followers20.8%Elevated
    Average reel plays105KPer video post

    Engagement rate benchmark

    Bhawna Meenia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India76%
    Pakistan6.4%
    Nigeria2.5%
    United States of America1.9%
    United Arab Emirates1.2%

    Audience gender

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    Top posts

    Avg likes: 158K. Avg comments: 53. Audience credibility: 79%.

  14. 13Junior Goes instagram profile photo

    Junior Goes

    @goes.tech

    🏛️ Arquiteto @studiojuniorgoes 💻 Tecnologia | DIY | Dicas gerais ✉️ setup@studiojuniorgoes.com.br

    MacroBrazil
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    Followers566K
    Engagement rate0.20%5.1x page median
    Suspicious followers18.2%Moderate
    Average reel plays76.5KPer video post

    Engagement rate benchmark

    Junior Goes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.2%
    Portugal0.9%
    Angola0.6%
    Mozambique0.5%

    Audience gender

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    Top posts

    Avg likes: 111K. Avg comments: 3.7K. Audience credibility: 82%.

  15. 14Alberto Rodriguez | Alber Maker instagram profile photo

    Alberto Rodriguez | Alber Maker

    @albermaker

    Decoración · DIY · Reformas reales Producción creativa para marcas Campañas · Social Ads 📩 info@albermaker.com

    MacroSpain
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    Followers548K
    Engagement rate0.03%0.8x page median
    Suspicious followers22.6%Elevated
    Average reel plays390KPer video post

    Engagement rate benchmark

    Alberto Rodriguez | Alber Maker's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Spain36%
    Argentina12%
    Mexico11%
    Colombia9.3%
    Chile7.1%

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    Top posts

    Avg likes: 15.7K. Avg comments: 360. Audience credibility: 77%.

  16. 15Dana Carpenter | Houseplant care instagram profile photo

    Dana Carpenter | Houseplant care

    @fancyplantsclub

    Plant tips + DIY 🌿 Helping you grow thriving houseplants Simple care, lighting + styling ideas fancyplantsclub@iampactmgmt.com 📍Lehigh Valley, PA

    Mid-tierUnited States
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    Followers496K
    Engagement rate0.02%0.5x page median
    Suspicious followers18.6%Moderate
    Average reel plays821KPer video post

    Engagement rate benchmark

    Dana Carpenter | Houseplant care's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America61%
    United Kingdom6.6%
    Canada4.9%
    Australia2.9%
    India1.8%

    Audience gender

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    Top posts

    Avg likes: 10.4K. Avg comments: 197. Audience credibility: 81%.

  17. 16Karina Alyza instagram profile photo

    Karina Alyza

    @karinaalyza

    ✿ mom things • fav finds • parent hacks • recipes • DIY 📍Charleston, SC🐚 💌Partnerships: collab@karinaalyza.com Shop 🔗 below😍

    Mid-tierUnited States
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    Followers482K
    Engagement rate0.03%0.7x page median
    Suspicious followers22.7%Elevated
    Average reel plays878KPer video post

    Engagement rate benchmark

    Karina Alyza's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America66%
    Canada6.7%
    Brazil3.0%
    United Kingdom3.0%
    Mexico2.1%

    Audience gender

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    Top posts

    Avg likes: 12.8K. Avg comments: 736. Audience credibility: 77%.

  18. 17Anukriti | Artist & Creative DIYer👩🏻‍🎨 instagram profile photo

    Anukriti | Artist & Creative DIYer👩🏻‍🎨

    @lavanyahandmades

    Upcycler & DIY enthusiast exploring various art forms, passionate about plants, documenting, and creativity!👩🏻‍🎨🎨🌿 📩:…

    Mid-tierIndia
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    Followers453K
    Engagement rate0.10%2.6x page median
    Suspicious followers19.0%Moderate
    Average reel plays1.2MPer video post

    Engagement rate benchmark

    Anukriti | Artist & Creative DIYer👩🏻‍🎨's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India83%
    United States of America2.5%
    Pakistan2.0%
    United Arab Emirates1.3%
    Bangladesh0.9%

    Audience gender

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    Top posts

    Avg likes: 44.4K. Avg comments: 671. Audience credibility: 81%.

  19. 18Rafael Zago instagram profile photo

    Rafael Zago

    @rafaelzagobr

    ▸🔩 #pafaruso ▸DIY • Ideias criativas e descomplicadas ▸2.4M ᴛ¡₭ᴛᴑ₭ | 1.1M Yᴑūᴛūbē ▸Publi: contato@rafaelzagobr.com

    Mid-tierBrazil
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    Followers438K
    Engagement rate0.03%At page median
    Suspicious followers24.0%Elevated
    Average reel plays358KPer video post

    Engagement rate benchmark

    Rafael Zago's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal0.6%
    United States of America0.6%
    Argentina0.5%
    Colombia0.3%

    Audience gender

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    Top posts

    Avg likes: 15.2K. Avg comments: 355. Audience credibility: 76%.

  20. 19Greg Penn instagram profile photo

    Greg Penn

    @manwithahammer

    The DIY Restoration my forever home, a 30 room Georgian lump, one room at a time - I'm about half way after 7 years! manwithahammer@oactheagency.co.uk

    Mid-tierUnited Kingdom
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    Followers427K
    Engagement rate0.02%0.6x page median
    Suspicious followers17.6%Moderate
    Average reel plays138KPer video post

    Engagement rate benchmark

    Greg Penn's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom62%
    United States of America17%
    Ireland2.7%
    Australia2.0%
    Canada1.7%

    Audience gender

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    Top posts

    Avg likes: 10.4K. Avg comments: 731. Audience credibility: 82%.

  21. 20Thay Felix | Reformas | DIY | Comprinhas ✨ instagram profile photo

    Thay Felix | Reformas | DIY | Comprinhas ✨

    @thay.myhouse

    ✨Reformas | Diy | Decoração | Comprinhas 📍 Baixada Santista/ SP 📩 Parcerias: contatothayfelix@gmail.com 🏷️ Cupom SHEIN: 25thaymyhouseBR

    Mid-tierBrazil
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    Followers412K
    Engagement rate0.02%0.6x page median
    Suspicious followers9.3%Low risk
    Average reel plays388KPer video post

    Engagement rate benchmark

    Thay Felix | Reformas | DIY | Comprinhas ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America2.6%
    Argentina0.9%
    Germany0.9%
    Chile0.9%

    Audience gender

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    Top posts

    Avg likes: 9.5K. Avg comments: 207. Audience credibility: 91%.

Benchmarks

Top diy & crafts influencers: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong diy & crafts creator from an average one.

557creators indexed605Kmedian followers0.04%median engagement18.6%avg suspicious followers

The top diy & crafts influencers run a median engagement rate of 0.04% and average 18.6% suspicious followers. Treat 0.04% as the bar a strong diy & crafts creator should clear; below it, you are paying for reach, not attention.

The best diy & crafts influencers here span 0 nano or micro and 14 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (45%), India (20%), Brazil (15%), skewing female at 75%.

How this list is built. These are Instagram creators who describe themselves using terms like diy & crafts, crafts, handmade in their own bio. 557 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States of America45%
India20%
Brazil15%
Spain5.0%
Mexico5.0%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
6
Macro500K+
14

Combined audience gender

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FAQ

DIY & Crafts influencers on Instagram: common questions

How do I find diy & crafts influencers on Instagram?

Manual hashtag searching works but surfaces whoever posts most, not whoever performs best. Filtering an index is faster: Leewou holds 557 diy & crafts creators on Instagram and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share. The 20 listed here are the top of that set on our ranking, and the full list is in the app.

Who are the top diy & crafts influencers on Instagram right now?

On this ranking, Annika Hinds (@annikamarieee), Michelle Hsu (@astoldbymichelle), Ariana Lee Bonfiglio (@ariana_lee99). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for diy & crafts creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these diy & crafts influencers, the median engagement rate is 0.04% at a median of 605K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 557 diy & crafts influencers

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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