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Top 20 DIY & Crafts Influencers in Brazil on Instagram (Aug 2026)

We found 32 diy & crafts influencers in Brazil on Instagram. These creators use "diy & crafts" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 31, 2026

  1. 1Matheus Ilt instagram profile photo

    Matheus Ilt

    @matheusilt

    Pequenas reformas e DIY Contato ⇨ comercialmatheusilt@gmail.com Veja os destaques com minhas reformas!

    MacroBrazil
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    Followers692K
    Engagement rate9.02%2.7x page median
    Suspicious followers13.5%Moderate
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    Matheus Ilt's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.5%
    Portugal0.9%
    Argentina0.4%
    Spain0.3%

    Audience gender

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    Top posts

    Avg likes: 62.4K. Avg comments: 3.6K. Audience credibility: 87%.

  2. 2Junior Goes instagram profile photo

    Junior Goes

    @goes.tech

    🏛️ Arquiteto @studiojuniorgoes 💻 Tecnologia | DIY | Dicas gerais ✉️ setup@studiojuniorgoes.com.br

    MacroBrazil
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    Followers566K
    Engagement rate0.20%0.1x page median
    Suspicious followers18.2%Moderate
    Average reel plays76.5KPer video post

    Engagement rate benchmark

    Junior Goes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.2%
    Portugal0.9%
    Angola0.6%
    Mozambique0.5%

    Audience gender

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    Top posts

    Avg likes: 111K. Avg comments: 3.7K. Audience credibility: 82%.

  3. 3Thay Felix | Reformas | DIY | Comprinhas ✨ instagram profile photo

    Thay Felix | Reformas | DIY | Comprinhas ✨

    @thay.myhouse

    ✨Reformas | Diy | Decoração | Comprinhas 📍 Baixada Santista/ SP 📩 Parcerias: contatothayfelix@gmail.com 🏷️ Cupom SHEIN: 25thaymyhouseBR

    Mid-tierBrazil
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    Followers412K
    Engagement rate0.02%0.0x page median
    Suspicious followers9.3%Low risk
    Average reel plays388KPer video post

    Engagement rate benchmark

    Thay Felix | Reformas | DIY | Comprinhas ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America2.6%
    Argentina0.9%
    Germany0.9%
    Chile0.9%

    Audience gender

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    Top posts

    Avg likes: 9.5K. Avg comments: 207. Audience credibility: 91%.

  4. 4Livia ✦⋆ instagram profile photo

    Livia ✦⋆

    @lilirovee

    Diy, arte e fantasia🪽 💌 Liviacamillo27@gmail.com ✨ para você que se sente um tanto mágico, bem vindo! Encomendas: @liliriosart

    Mid-tierBrazil
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    Followers390K
    Engagement rate15.03%4.5x page median
    Suspicious followers19.8%Moderate
    Average reel plays241KPer video post

    Engagement rate benchmark

    Livia ✦⋆'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil89%
    United States of America2.4%
    Portugal0.8%
    United Kingdom0.8%
    Mexico0.8%

    Audience gender

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    Top posts

    Avg likes: 58.6K. Avg comments: 38. Audience credibility: 80%.

  5. 5Stéfani Maia instagram profile photo

    Stéfani Maia

    @eustefanimaia

    Transformando sonhos em patrimônio. 📍MG• House Flipping • Decoração • DIY Vida real firmada na fé e na família. 🤍 Assista aos episódios: 👇

    Mid-tierBrazil
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    Followers220K
    Engagement rate2.35%0.7x page median
    Suspicious followers12.3%Moderate
    Average reel plays149KPer video post

    Engagement rate benchmark

    Stéfani Maia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    Portugal2.0%
    United States of America1.1%
    Italy0.3%
    United Kingdom0.2%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 60. Audience credibility: 88%.

  6. 6twolia instagram profile photo

    twolia

    @twolia___

    meu perrengue, sua alegria (se fala tchúlia e aqui dá pra fazer) diy ✦ decoração ✦ humor sp ✦ falecomatwolia@gmail.com

    Mid-tierBrazil
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    Followers152K
    Engagement rate9.19%2.7x page median
    Suspicious followers17.1%Moderate
    Average reel plays106KPer video post

    Engagement rate benchmark

    twolia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.3%
    Germany0.4%
    El Salvador0.2%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 13.9K. Avg comments: 345. Audience credibility: 83%.

  7. 7Dan | Criador Diy instagram profile photo

    Dan | Criador Diy

    @dan_ocriativo

    📩 Parcerias: g.mservicos@outlook.com 🤝🏻 Embaixador @newfix.ind

    Mid-tierBrazil
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    Followers135K
    Engagement rate2.52%0.7x page median
    Suspicious followers17.5%Moderate
    Average reel plays72.8KPer video post

    Engagement rate benchmark

    Dan | Criador Diy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    Argentina1.6%
    Chile0.7%
    United States of America0.5%
    Portugal0.5%

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    Top posts

    Avg likes: 3.4K. Avg comments: 248. Audience credibility: 83%.

  8. 8Diassis ⋆☀︎. instagram profile photo

    Diassis ⋆☀︎.

    @esterdiassis

    DIY | Arte | Presentes 🌟 Toda garota é uma artista em potencial @lojadepresentinhos

    Mid-tierBrazil
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    Followers120K
    Engagement rate52.55%Outlier, verify before using
    Suspicious followers19.4%Moderate
    Average reel plays9.9KPer video post

    Audience gender

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    Audience location

    Brazil91%
    Portugal1.3%
    Mexico1.1%
    Argentina0.9%
    United States of America0.7%

    Top posts

    Avg likes: 62.9K. Avg comments: 3. Audience credibility: 81%.

  9. 9Nicolly figueiredo| Niccolorindo instagram profile photo

    Nicolly figueiredo| Niccolorindo

    @niccolorindo

    Eu te ensino amar o seu lado criativo 🍄 DIY e Artes 🎭 🎨TikTok: (400k+) 📨niccoloring@gmail.com

    MicroBrazil
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    Followers89.5K
    Engagement rate3.33%At page median
    Suspicious followers11.3%Moderate
    Average reel plays106KPer video post

    Engagement rate benchmark

    Nicolly figueiredo| Niccolorindo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.9%
    France0.6%
    Portugal0.3%
    Nigeria0.3%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 191. Audience credibility: 89%.

  10. 10Aline Paiva | Lar, Reforma & Decoração instagram profile photo

    Aline Paiva | Lar, Reforma & Decoração

    @alinepaivadecora

    Transformo casas em lares bonitos e acolhedores Decoração acessível, DIY, reformas e vida no interior Provando que você também consegue. Vem comigo 👇

    MicroBrazil
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    Followers69.7K
    Engagement rate7.69%2.3x page median
    Suspicious followers23.4%Elevated
    Average reel plays18.9KPer video post

    Engagement rate benchmark

    Aline Paiva | Lar, Reforma & Decoração's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America2.0%
    Peru0.5%
    Egypt0.3%
    Portugal0.3%

    Audience gender

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    Top posts

    Avg likes: 5.4K. Avg comments: 326. Audience credibility: 77%.

  12. 11Tays Bianchetti instagram profile photo

    Tays Bianchetti

    @taysbianchetti

    fashion designer ☺︎ moda • costura • diy • criatividade | @florxadrez parcerias via dm

    MicroBrazil
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    Followers64.2K
    Engagement rate3.40%At page median
    Suspicious followers18.6%Moderate
    Average reel plays22.5KPer video post

    Engagement rate benchmark

    Tays Bianchetti's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal0.8%
    United States of America0.8%
    Canada0.3%
    Argentina0.1%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 154. Audience credibility: 81%.

  13. 12Flávia Gomes | Faço Assim instagram profile photo

    Flávia Gomes | Faço Assim

    @faco.assim

    DIY • Decoração • Mesa posta e Boas ideias Eu Faço Assim e mostro que você pode fazer aí também! Minas Gerais 📍

    MicroBrazil
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    Followers59.9K
    Engagement rate3.17%At page median
    Suspicious followers22.6%Elevated
    Average reel plays22.2KPer video post

    Engagement rate benchmark

    Flávia Gomes | Faço Assim's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.0%
    Portugal0.4%
    Türkiye0.2%
    Colombia0.2%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 109. Audience credibility: 77%.

  14. 13Ester Proietti Caniato instagram profile photo

    Ester Proietti Caniato

    @esterproiettii

    DIY & ideias de decoração Que eu consiga te inspirar a criar e cuidar do seu lar! ✉️contato.esterproietti@gmail.com Confira mais alguns itens aqui ⬇️

    MicroBrazil
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    Followers51.3K
    Engagement rate3.09%At page median
    Suspicious followers17.1%Moderate
    Average reel plays32.2KPer video post

    Engagement rate benchmark

    Ester Proietti Caniato's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    United States of America3.3%
    Russia0.7%
    Portugal0.3%
    Colombia0.3%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 563. Audience credibility: 83%.

  15. 14A casa 26 e Rancho dos Pedrosas🤎 instagram profile photo

    A casa 26 e Rancho dos Pedrosas🤎

    @a_casa_26

    Paty “Nossa Casa, nosso Templo” Decor Possível, Acessível e Incrível…você encontra aqui🥰 Diy, Dicas e muita decoração simples SP/ZL #farmhousedecor

    MicroBrazil
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    Followers47.5K
    Engagement rate2.01%0.6x page median
    Suspicious followers24.9%Elevated
    Average reel plays9.7KPer video post

    Engagement rate benchmark

    A casa 26 e Rancho dos Pedrosas🤎's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Italy0.7%
    United States of America0.5%
    Portugal0.4%
    Argentina0.2%

    Audience gender

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    Top posts

    Avg likes: 953. Avg comments: 61. Audience credibility: 75%.

  16. 15Eduarda Cruz instagram profile photo

    Eduarda Cruz

    @dudacruzreal

    Mamãe de 3 Dicas•Beleza•DIY•Publi•vida REAL ❤️💍🔒

    MicroBrazil
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    Followers39.4K
    Engagement rate2.42%0.7x page median
    Suspicious followers19.8%Moderate
    Average reel plays25.9KPer video post

    Engagement rate benchmark

    Eduarda Cruz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Spain0.3%
    Portugal0.1%
    India0.1%
    Iran0.1%

    Audience gender

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    Top posts

    Avg likes: 956. Avg comments: 31. Audience credibility: 80%.

  17. 16Gabriel Correa | Projetos Automotivos instagram profile photo

    Gabriel Correa | Projetos Automotivos

    @bielcorrea.br

    Carros, motos e projetos que dão errado até dar certo 🏁 Civic 99 • Civic B16 Swap • XTZ Motard 🎥 Mods, DIY & perrengues 📩 Parcerias e Links ↓

    MicroBrazil
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    Followers38.0K
    Engagement rate22.93%6.8x page median
    Suspicious followers14.9%Moderate
    Average reel plays93.1KPer video post

    Engagement rate benchmark

    Gabriel Correa | Projetos Automotivos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.2%
    Portugal0.5%
    Mexico0.3%
    Chile0.3%

    Audience gender

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    Top posts

    Avg likes: 8.7K. Avg comments: 91. Audience credibility: 85%.

  18. 17Marcelo Barros instagram profile photo

    Marcelo Barros

    @omeninotaalegre

    casa, decoração & diy ✨ transformações criativas e acessíveis 🏠 casa bonita é casa com a sua energia Embaixador @appel.home São Paulo - SP

    MicroBrazil
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    Followers36.8K
    Engagement rate2.31%0.7x page median
    Suspicious followers14.2%Moderate
    Average reel plays16.7KPer video post

    Engagement rate benchmark

    Marcelo Barros's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.9%
    Portugal0.6%
    Italy0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 849. Avg comments: 99. Audience credibility: 86%.

  19. 18Paloma Letícia instagram profile photo

    Paloma Letícia

    @palomaleticiavs

    🔨 Reforma com Paloma 🏡 Transformando meu lar com amor 💛 Você também consegue! ✨ DIY | Decoração | Reformas 📍 De Jequitinhonha - MG

    MicroBrazil
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    Followers28.2K
    Engagement rate23.50%7.0x page median
    Suspicious followers13.3%Moderate
    Average reel plays164KPer video post

    Engagement rate benchmark

    Paloma Letícia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.6%
    Argentina0.5%
    United States of America0.4%
    Italy0.3%

    Audience gender

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    Top posts

    Avg likes: 6.6K. Avg comments: 170. Audience credibility: 87%.

  20. 19Tom • Milck • Mouse • Mona • Oreo instagram profile photo

    Tom • Milck • Mouse • Mona • Oreo

    @netydcats

    𝐃𝐢𝐚 𝐚 𝐝𝐢𝐚 𝐝𝐞 𝐮𝐦 𝐪𝐮𝐢𝐧𝐭𝐞𝐭𝐨 𝐟𝐚𝐧𝐭𝐚𝐬𝐭𝐢𝐜𝐨 𝘋𝘪𝘤𝘢𝘴, 𝘥𝘪𝘺, 𝘌𝘈, 𝘩𝘶𝘮𝘰𝘳, 𝘦 𝘮𝘶𝘪𝘵𝘢 𝘧𝘰𝘧𝘶𝘳𝘢 𝘲𝘶𝘦 𝘷𝘢𝘪…

    MicroBrazil
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    Followers25.3K
    Engagement rate9.06%2.7x page median
    Suspicious followers23.1%Elevated
    Average reel plays1.2KPer video post

    Engagement rate benchmark

    Tom • Milck • Mouse • Mona • Oreo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil69%
    United States of America4.7%
    United Kingdom1.9%
    India1.8%
    Japan1.5%

    Audience gender

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    Top posts

    Avg likes: 2.3K. Avg comments: 52. Audience credibility: 77%.

  21. 20Marcela Bicca | UGC Creator instagram profile photo

    Marcela Bicca | UGC Creator

    @lardacelabicca

    Um lar feito à mão tem muito mais significado ✨ ☕Rotina de mãe • 🏡Decoração • 🧺Organização • 🧶DIY 🎥 UGC para marcas 📍 São Paulo - SP

    MicroBrazil
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    Followers19.5K
    Engagement rate3.94%1.2x page median
    Suspicious followers17.0%Moderate
    Average reel plays6.3KPer video post

    Engagement rate benchmark

    Marcela Bicca | UGC Creator's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    Argentina0.8%
    Portugal0.8%
    Italy0.4%
    United States of America0.4%

    Audience gender

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    Top posts

    Avg likes: 768. Avg comments: 8. Audience credibility: 83%.

Benchmarks

Top diy & crafts influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong diy & crafts creator from an average one.

32creators indexed67.0Kmedian followers3.36%median engagement17.4%avg suspicious followers

The top diy & crafts influencers in Brazil run a median engagement rate of 3.36% and average 17.4% suspicious followers. Treat 3.36% as the bar a strong diy & crafts creator in Brazil should clear; below it, you are paying for reach, not attention.

The best diy & crafts influencers in Brazil here span 12 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 67%.

How this list is built. These are Instagram creators who describe themselves using terms like diy & crafts, crafts, handmade in their own bio and whose audience is concentrated in Brazil. 32 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
12
Mid-tier100K to 500K
6
Macro500K+
2

Combined audience gender

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FAQ

DIY & Crafts influencers in Brazil: common questions

How do I find diy & crafts influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 32 diy & crafts influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top diy & crafts influencers in Brazil right now?

On this ranking, Matheus Ilt (@matheusilt), Junior Goes (@goes.tech), Thay Felix | Reformas | DIY | Comprinhas ✨ (@thay.myhouse). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for diy & crafts creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these diy & crafts influencers in Brazil, the median engagement rate is 3.36% at a median of 67.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 32 diy & crafts influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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