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Top 20 Haircare Influencers in Brazil on Instagram (Aug 2026)

We found 109 haircare influencers in Brazil on Instagram. These creators use "haircare" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1T O I A instagram profile photo

    T O I A

    @toiagomess

    Beauty - Hair - Lifestyle ✨ Laces , beleza e transformação CEO: @toiabhair Contato.toiagomes@gmail.com

    Mid-tierBrazil
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    Followers232K
    Engagement rate0.06%0.0x page median
    Suspicious followers20.2%Elevated
    Average reel plays280KPer video post

    Engagement rate benchmark

    T O I A's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.5%
    United States of America0.5%
    Ecuador0.2%
    France0.1%

    Audience gender

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    Top posts

    Avg likes: 13.7K. Avg comments: 180. Audience credibility: 80%.

  2. 2DJ Iury Fernandes instagram profile photo

    DJ Iury Fernandes

    @djiuryfernandes

    🔹 DJ DO LITTLE HAIR 🎶 📲 Shows: (21) 981314568 @fascinationmusic

    Mid-tierBrazil
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    Followers230K
    Engagement rate5.87%1.9x page median
    Suspicious followers24.1%Elevated
    Average reel plays33.1KPer video post

    Engagement rate benchmark

    DJ Iury Fernandes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.3%
    Portugal0.2%
    Spain0.1%

    Audience gender

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    Top posts

    Avg likes: 13.5K. Avg comments: 83. Audience credibility: 76%.

  3. 3Fernanda Costa instagram profile photo

    Fernanda Costa

    @fe_costa

    ✹ beauty, hair e lifestyle 🏷️topfecosta | @topway contatofecosta@outlook.com

    Mid-tierBrazil
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    Followers211K
    Engagement rate0.13%0.0x page median
    Suspicious followers20.9%Elevated
    Average reel plays106KPer video post

    Engagement rate benchmark

    Fernanda Costa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.3%
    Portugal0.2%
    Chile0.2%
    Mexico0.2%

    Audience gender

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    Top posts

    Avg likes: 27.4K. Avg comments: 119. Audience credibility: 79%.

  4. 4Keel instagram profile photo

    Keel

    @ukeel_ofc

    • Lifestyle | Humor | Paternidade | Hair Kenay🤴🏾 2ºc @reservadukeel 📮: menokeel.contato@gmail.com 💼:@agenciaonzedigital

    Mid-tierBrazil
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    Followers164K
    Engagement rate2.86%At page median
    Suspicious followers24.3%Elevated
    Average reel plays28.1KPer video post

    Engagement rate benchmark

    Keel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    United States of America1.8%
    Portugal1.1%
    France0.5%
    Dominican Republic0.4%

    Audience gender

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    Top posts

    Avg likes: 4.7K. Avg comments: 41. Audience credibility: 76%.

  5. 5Higor Giuseppe instagram profile photo

    Higor Giuseppe

    @higorgiuseppe

    Hair Designer-Educador Em breve atendimentos no Canadá 🇨🇦!!! @virtuosohairdesignstudio

    Mid-tierBrazil
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    Followers155K
    Engagement rate2.69%At page median
    Suspicious followers24.1%Elevated
    Average reel plays84.3KPer video post

    Engagement rate benchmark

    Higor Giuseppe's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.2%
    Portugal0.6%
    Mexico0.3%
    United Kingdom0.2%

    Audience gender

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    Top posts

    Avg likes: 4.2K. Avg comments: 92. Audience credibility: 76%.

  6. 6Ana Barb instagram profile photo

    Ana Barb

    @anabarb.s

    contato@anabarb.com ✉️ Fashion 👗 • Luxury 👜 Beauty 💄 • Skin Care🧴 Hair Care 🙎🏻‍♀️ • Wellness 🏃🏻‍♀️ Assessoria: @rafaelrafic

    Mid-tierBrazil
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    Followers136K
    Engagement rate0.09%0.0x page median
    Suspicious followers22.4%Elevated
    Average reel plays176KPer video post

    Engagement rate benchmark

    Ana Barb's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.0%
    Portugal0.5%
    Mexico0.4%
    Spain0.4%

    Audience gender

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    Top posts

    Avg likes: 11.6K. Avg comments: 451. Audience credibility: 78%.

  7. 7Duda Silva 💋 instagram profile photo

    Duda Silva 💋

    @dudamakeup_ofc

    Makeup • Beauty • Hair Aqui tem de tudo um pouco! 💕 📍RJ 💄@_madubeauty__

    Mid-tierBrazil
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    Followers136K
    Engagement rate0.04%0.0x page median
    Suspicious followers22.3%Elevated
    Average reel plays8.2KPer video post

    Engagement rate benchmark

    Duda Silva 💋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.6%
    Colombia0.3%
    Portugal0.3%
    Dominican Republic0.2%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 7. Audience credibility: 78%.

  8. 8GABRIELLY MOURA 🧸 instagram profile photo

    GABRIELLY MOURA 🧸

    @gabriellyymoura

    🇧🇷🇫🇷🇨🇱🇨🇴 Recuperando meu cabelo pós mega hair ✨ 24 🌪️ | Mãe da Laura 👧🏼 | 🐾🐶🐩🎀 Lifestyle | Maternidade | Achadinhos ⚡️ O melhor grupo…

    Mid-tierBrazil
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    Followers120K
    Engagement rate6.46%2.1x page median
    Suspicious followers20.6%Elevated
    Average reel plays13.2KPer video post

    Engagement rate benchmark

    GABRIELLY MOURA 🧸's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.6%
    Portugal0.3%
    Colombia0.2%
    Argentina0.1%

    Audience gender

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    Top posts

    Avg likes: 7.7K. Avg comments: 10. Audience credibility: 79%.

  9. 9Nanai instagram profile photo

    Nanai

    @snaiara__

    🗣️| “A PIOR BROGUERA DE AMARGOSA” 📹| Beauty | Lifestyle | Hair | Phrases 💌| snaiara.contato@gmail.com ✨| Embaixadora da @sheinofficial

    Mid-tierBrazil
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    Followers114K
    Engagement rate18.72%6.0x page median
    Suspicious followers25.3%Elevated
    Average reel plays71.9KPer video post

    Engagement rate benchmark

    Nanai's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    India0.3%
    Germany0.1%
    Panama0.1%
    Portugal0.1%

    Audience gender

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    Top posts

    Avg likes: 21.4K. Avg comments: 109. Audience credibility: 75%.

  10. 10Isadora Lara instagram profile photo

    Isadora Lara

    @iisapreto

    Sua dose diária do mundinho feminino 💞 hair & beauty Santo André, São Paulo

    Mid-tierBrazil
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    Followers104K
    Engagement rate6.06%1.9x page median
    Suspicious followers21.1%Elevated
    Average reel plays23.9KPer video post

    Engagement rate benchmark

    Isadora Lara's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America2.3%
    Portugal0.7%
    Australia0.4%
    Germany0.2%

    Audience gender

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    Top posts

    Avg likes: 6.3K. Avg comments: 11. Audience credibility: 79%.

  12. 11Katleyn Fluminense instagram profile photo

    Katleyn Fluminense

    @katleynfluminense

    MAKE | HAIR | REAL LIFE🦋 Nilópolis, RJ📍 contatokatleynfluminense@gmail.com📩

    MicroBrazil
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    Followers90.6K
    Engagement rate3.33%At page median
    Suspicious followers24.9%Elevated
    Average reel plays34.7KPer video post

    Engagement rate benchmark

    Katleyn Fluminense's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil88%
    United States of America2.2%
    Angola1.1%
    Colombia0.8%
    Portugal0.6%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 35. Audience credibility: 75%.

  13. 12Amanda | Tutoriais de wigs e laces instagram profile photo

    Amanda | Tutoriais de wigs e laces

    @pretaedemais

    📍SG | RJ 💇🏾‍♀️Te ensino a fazer seu próprio hair 👩🏾‍💻Te levo para os melhores eventos na @somos.makeda 📧 contatopretaedemais@gmail.com

    MicroBrazil
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    Followers81.9K
    Engagement rate8.49%2.7x page median
    Suspicious followers17.5%Moderate
    Average reel plays13.5KPer video post

    Engagement rate benchmark

    Amanda | Tutoriais de wigs e laces's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.9%
    Portugal0.3%
    France0.1%
    Spain0.1%

    Audience gender

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    Top posts

    Avg likes: 7.0K. Avg comments: 52. Audience credibility: 83%.

  14. 13André Mello instagram profile photo

    André Mello

    @andremelloooo

    Hair Stylist | Color Specialist Especialista em Chanel Clássico ✂️ 📍Av. General Penha Brasil, 144A — SP @andremelloacasa

    MicroBrazil
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    Followers81.0K
    Engagement rate2.21%0.7x page median
    Suspicious followers16.4%Moderate
    Average reel plays34.4KPer video post

    Engagement rate benchmark

    André Mello's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Spain1.1%
    United States of America0.5%
    Italy0.2%
    Colombia0.2%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 186. Audience credibility: 84%.

  15. 14Suburbia souza 🧚🏾‍♀️✨ instagram profile photo

    Suburbia souza 🧚🏾‍♀️✨

    @suburbiasouza

    • Hair Stylist, Beauty , Life Style! 🦋✨ Ceo: @suburbiatrancista Mamãe: @eumeninaalice 🎀 Ariana ♈️ parceiras via direct 📨

    MicroBrazil
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    Followers75.3K
    Engagement rate3.95%1.3x page median
    Suspicious followers23.3%Elevated
    Average reel plays5.7KPer video post

    Engagement rate benchmark

    Suburbia souza 🧚🏾‍♀️✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.5%
    Spain0.3%
    France0.2%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 23. Audience credibility: 77%.

  16. 15Kaylane Brito instagram profile photo

    Kaylane Brito

    @kaylane_britoo

    FALA MIGAS! 🩶 Beauty | rotine | hair | lifestyle 💍

    MicroBrazil
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    Followers71.7K
    Engagement rate6.13%2.0x page median
    Suspicious followers21.0%Elevated
    Average reel plays81.1KPer video post

    Engagement rate benchmark

    Kaylane Brito's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Italy0.5%
    Portugal0.2%
    India0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 4.4K. Avg comments: 30. Audience credibility: 79%.

  17. 16Shock🖤⚡️ instagram profile photo

    Shock🖤⚡️

    @shocknan

    moda-hair-lifestyle parceria via e-mail/direct 📧renansilvestre.ag@gmail.com +60k no ttk

    MicroBrazil
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    Followers67.4K
    Engagement rate11.64%3.7x page median
    Suspicious followers17.7%Moderate
    Average reel plays25.2KPer video post

    Engagement rate benchmark

    Shock🖤⚡️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil80%
    United States of America2.6%
    Kenya1.9%
    South Africa1.7%
    Cabo Verde1.2%

    Audience gender

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    Top posts

    Avg likes: 7.8K. Avg comments: 27. Audience credibility: 82%.

  18. 17TABITA QUEIROZ instagram profile photo

    TABITA QUEIROZ

    @tabitaqueiroz_

    Nada é permanente, exceto a mudança 🦋 Provador | Hair | Dicas | Dia a dia 🌴 Soteropolitana - BA Contrate através do link:

    MicroBrazil
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    Followers60.5K
    Engagement rate3.24%At page median
    Suspicious followers24.1%Elevated
    Average reel plays33.4KPer video post

    Engagement rate benchmark

    TABITA QUEIROZ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Democratic Republic of the Congo0.6%
    South Africa0.4%
    United States of America0.4%
    Argentina0.3%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 65. Audience credibility: 76%.

  19. 18Lucilia Azevedo instagram profile photo

    Lucilia Azevedo

    @luciliaazevedo_

    🐆Hair • Style • Lifestyle ✉️luciliaandriellypublicidade@gmail.com 💍 @samuelazevedo.ofc

    MicroBrazil
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    Followers56.1K
    Engagement rate0.03%0.0x page median
    Suspicious followers17.9%Moderate
    Average reel plays17.7KPer video post

    Engagement rate benchmark

    Lucilia Azevedo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal0.7%
    Germany0.5%
    Egypt0.2%
    Algeria0.2%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 37. Audience credibility: 82%.

  20. 19Mateus Saito instagram profile photo

    Mateus Saito

    @mateussaitoo

    ⭐ FALA BONITOS Beauty Artist | Hair & Makeup Hairstylist da @anacastelacantora Londrina - PR

    MicroBrazil
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    Followers55.8K
    Engagement rate3.04%At page median
    Suspicious followers17.5%Moderate
    Average reel plays24.6KPer video post

    Engagement rate benchmark

    Mateus Saito's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.1%
    Portugal1.0%
    United Kingdom0.7%
    France0.3%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 67. Audience credibility: 82%.

  21. 20BRUNO PEREIRA 🎨 instagram profile photo

    BRUNO PEREIRA 🎨

    @colorbruno

    HAIR Style & colorist. artista @alfaparfmilanopro_brasil são Paulo | butantã 📍 //agendamentos e cursos ↴

    MicroBrazil
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    Followers50.4K
    Engagement rate3.00%At page median
    Suspicious followers20.1%Elevated
    Average reel plays20.3KPer video post

    Engagement rate benchmark

    BRUNO PEREIRA 🎨's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.3%
    Spain0.4%
    Portugal0.2%
    United Kingdom0.2%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 21. Audience credibility: 80%.

Benchmarks

Top haircare influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong haircare creator from an average one.

109creators indexed97.2Kmedian followers3.14%median engagement21.3%avg suspicious followers

The top haircare influencers in Brazil run a median engagement rate of 3.14% and average 21.3% suspicious followers. Treat 3.14% as the bar a strong haircare creator in Brazil should clear; below it, you are paying for reach, not attention.

The best haircare influencers in Brazil here span 10 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 64%.

How this list is built. These are Instagram creators who describe themselves using terms like haircare, hairstylist, hair care in their own bio and whose audience is concentrated in Brazil. 109 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
10
Mid-tier100K to 500K
10
Macro500K+
0

Combined audience gender

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FAQ

Haircare influencers in Brazil: common questions

How do I find haircare influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 109 haircare influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top haircare influencers in Brazil right now?

On this ranking, T O I A (@toiagomess), DJ Iury Fernandes (@djiuryfernandes), Fernanda Costa (@fe_costa). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for haircare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these haircare influencers in Brazil, the median engagement rate is 3.14% at a median of 97.2K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 21.3% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 109 haircare influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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