Leewou

Top 20 Haircare Influencers in Japan on Instagram (Aug 2026)

We found 27 haircare influencers in Japan on Instagram. These creators use "haircare" in their Instagram bio and have audiences concentrated in Japan. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1YOKO NASU instagram profile photo

    YOKO NASU

    @nasup

    Hair stylist & make up artist🇯🇵 . ヘアメイクとプライベートサロンで美容師✂︎ お仕事のご依頼はメールへお願い致します✉️ サロンのご予約はLINEから受け付けています。

    Mid-tierJapan
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    Followers261K
    Engagement rate0.03%0.0x page median
    Suspicious followers23.9%Elevated
    Average reel plays459KPer video post

    Engagement rate benchmark

    YOKO NASU's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan88%
    United States of America2.6%
    China2.4%
    South Korea2.3%
    Taiwan0.7%

    Audience gender

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    Top posts

    Avg likes: 8.5K. Avg comments: 12. Audience credibility: 76%.

  2. 2fumiko shirai / ヘアアレンジ / お呼ばれヘア instagram profile photo

    fumiko shirai / ヘアアレンジ / お呼ばれヘア

    @fumiko.0928

    hairsalon≫REPLAY hair design salonplace≫fujimino Saitama Japan イベント事のヘアセット、メイク、着付け、アレンジセミナーのお仕事もお受けしております🕊 お気軽にDMでご相談下さい✉️

    Mid-tierJapan
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    Followers110K
    Engagement rate2.27%0.6x page median
    Suspicious followers20.0%Moderate
    Average reel plays50.3KPer video post

    Engagement rate benchmark

    fumiko shirai / ヘアアレンジ / お呼ばれヘア's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan82%
    Taiwan5.3%
    China3.4%
    Thailand1.5%
    United States of America1.5%

    Audience gender

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    Top posts

    Avg likes: 2.5K. Avg comments: 4. Audience credibility: 80%.

  3. 3momo ☾ instagram profile photo

    momo ☾

    @_peach_momoch_

    TOKYO based hair stylist @bymomo.archive ご予約はリンク,DM ,LINEから お仕事のご依頼は DMからお願い致します🔗

    MicroJapan
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    Followers60.3K
    Engagement rate2.10%0.6x page median
    Suspicious followers23.1%Elevated
    Average reel plays63.3KPer video post

    Engagement rate benchmark

    momo ☾'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan78%
    South Korea4.4%
    China3.9%
    Taiwan3.0%
    Thailand1.6%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 7. Audience credibility: 77%.

  4. 4ゆうぼん/Yuuki Takasuka instagram profile photo

    ゆうぼん/Yuuki Takasuka

    @yuuubooon_ifbbpro

    1st 🇯🇵 IFBB Fit Model PRO Bachelor Japan 5🌹 Salon Owner ⬇️💇‍♀️ 💐hair salon TIÀ 💐eye salon TIÀ MILEAGE 👙 @season_bikini.japan 💍 @philip_kimura

    MicroJapan
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    Followers48.4K
    Engagement rate4.64%1.3x page median
    Suspicious followers22.5%Elevated
    Average reel plays36.1KPer video post

    Engagement rate benchmark

    ゆうぼん/Yuuki Takasuka's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan88%
    United States of America1.8%
    South Korea1.0%
    China0.8%
    Indonesia0.7%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 6. Audience credibility: 78%.

  5. 5LIPPS hair shibuya 赤塚翔太 /メンズカット instagram profile photo

    LIPPS hair shibuya 赤塚翔太 /メンズカット

    @lipps_akatsukashota

    ✂︎LIPPS hair 渋谷 ディレクター✂︎ 男子目線のかっこよくてお洒落なスタイルを提案💇🏻 お客様全員カッコよくします！！ ご予約は下記のURLもしくはお電話、DMにて👇

    MicroJapan
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    Followers43.5K
    Engagement rate58.50%Outlier, verify before using
    Suspicious followers24.9%Elevated
    Average reel plays135KPer video post

    Audience gender

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    Audience location

    Japan68%
    China4.0%
    Taiwan3.9%
    United States of America3.3%
    Indonesia2.9%

    Top posts

    Avg likes: 25.4K. Avg comments: 1. Audience credibility: 75%.

  6. 6シンヤ　表参道メンズヘア　お洒落なモテ髪/マッシュ/センターパート instagram profile photo

    シンヤ　表参道メンズヘア　お洒落なモテ髪/マッシュ/センターパート

    @shinya_menshair

    ＂美を追求し、カッコいいを求め続けたお洒落髪を作っています" 【LIPPS hair 表参道を独立】 @wahlprojpn アンバサダー ■トレンドを掴むモテヘア ■HOT PEPPER Beauty AWARD 全国12位🏆 ・ ・ 感動的なクオリティをご提供 ・ ↓ご予約はこちらから受付可↓

    MicroJapan
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    Followers39.7K
    Engagement rate4.32%1.2x page median
    Suspicious followers16.6%Moderate
    Average reel plays189KPer video post

    Engagement rate benchmark

    シンヤ　表参道メンズヘア　お洒落なモテ髪/マッシュ/センターパート's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan91%
    United States of America2.3%
    South Korea1.9%
    Italy0.6%
    Canada0.4%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 1. Audience credibility: 83%.

  7. 7Rino♠コミ障陰キャのモチベ爆上げヘアメイク🫣 instagram profile photo

    Rino♠コミ障陰キャのモチベ爆上げヘアメイク🫣

    @rino_arrange

    ♤新宿/新宿三丁目⇔仙台(月1回出張)🐈‍⬛🌙·̩͙‪⋆͛ 現在:女性限定/男性はご紹介のみ◎ hair set ¥6,600~ ♤推し活ヘア ▶︎ @ri_oshikatsu ♤プライベート▶︎ @_r_i_gram_ ♤ご予約その他ご依頼はDM迄💌

    MicroJapan
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    Followers38.7K
    Engagement rate3.21%At page median
    Suspicious followers22.6%Elevated
    Average reel plays9.2KPer video post

    Engagement rate benchmark

    Rino♠コミ障陰キャのモチベ爆上げヘアメイク🫣's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan89%
    United States of America2.3%
    China0.9%
    Taiwan0.8%
    Malaysia0.8%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 4. Audience credibility: 77%.

  8. 8ai instagram profile photo

    ai

    @aiueto_______

    " 1回 "で変わる本物の髪質改善straightで 毎日美容室帰りのようなお洒落艶hairへ  straightでもキマるtrend style. ︎ ︎ 7.8月はキャンセル待ち 9月のご予約は8/15 22:00~開始致します。 ご新規様はdm(ネット×)からのみになります🌘

    MicroJapan
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    Followers34.3K
    Engagement rate16.04%4.4x page median
    Suspicious followers19.0%Moderate
    Average reel plays562KPer video post

    Engagement rate benchmark

    ai's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan97%
    United States of America0.8%
    South Korea0.4%
    Australia0.3%
    Taiwan0.2%

    Audience gender

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    Top posts

    Avg likes: 5.5K. Avg comments: 21. Audience credibility: 81%.

  9. 9mayuka instagram profile photo

    mayuka

    @0omy__

    ✂︎ Nagoya Hair Designer Bleach × Hair Care 🧖🏻‍♀️✨ ヘアケアオタクがつくる艶髪ハイトーン˖ ࣪⊹ ブリーチ毛でも「 褒められ美髪 」へ育成します。 📨 Reservation ▶︎ DM ※ご予約前にハイライトをご確認ください。

    MicroJapan
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    Followers32.1K
    Engagement rate4.27%1.2x page median
    Suspicious followers16.6%Moderate
    Average reel plays122KPer video post

    Engagement rate benchmark

    mayuka's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan94%
    China1.0%
    South Korea0.9%
    United States of America0.7%
    Taiwan0.5%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 6. Audience credibility: 83%.

  10. 10Watabe Katsuya | 30s Hair Recipes instagram profile photo

    Watabe Katsuya | 30s Hair Recipes

    @watabe.katsuya

    構造で魅せるヘアデザイン｜美容師向け ゴムだけで成立する再現性の高い技術 No Pins / Elastic-only / サロンワーク＋教育＋クリエイション LAD HAIR / IGORMODEI CEO 年間400名以上に技術講習 国内外コンテスト受賞・審査員 DM for seminars

    MicroJapan
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    Followers29.1K
    Engagement rate2.48%0.7x page median
    Suspicious followers4.4%Low risk
    Average reel plays41.3KPer video post

    Engagement rate benchmark

    Watabe Katsuya | 30s Hair Recipes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan92%
    United States of America1.5%
    Taiwan0.8%
    South Korea0.5%
    France0.5%

    Audience gender

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    Top posts

    Avg likes: 723. Avg comments: 2. Audience credibility: 96%.

  12. 11Akari/福井/ヘアアレンジ/ヘアセット instagram profile photo

    Akari/福井/ヘアアレンジ/ヘアセット

    @akari_hair_style

    hair&make ヘアアレンジhow to公開中📸 𓍯fukui 𓍯ご予約・PR・質問・お仕事のご依頼→DM💌 鯖江市東鯖江2丁目4-4ラフィーネ東鯖江1階Ｂ

    MicroJapan
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    Followers27.2K
    Engagement rate3.11%0.8x page median
    Suspicious followers19.2%Moderate
    Average reel plays11.4KPer video post

    Engagement rate benchmark

    Akari/福井/ヘアアレンジ/ヘアセット's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan68%
    Taiwan6.3%
    South Korea5.5%
    China4.5%
    United States of America4.4%

    Audience gender

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    Top posts

    Avg likes: 846. Avg comments: 1. Audience credibility: 81%.

  13. 12LIPPShair千葉annex / 小林 蓮 【 テーパーフェード ・フェザーパーマ・ツイスパ ・シャドウパーマ ・波巻き】 instagram profile photo

    LIPPShair千葉annex / 小林 蓮 【 テーパーフェード ・フェザーパーマ・ツイスパ ・シャドウパーマ ・波巻き】

    @lipps_kobaren

    〖🌀パーマ特化美容師🌀〗 2001” 6. 15 (25) ‪✂︎‬【LIPPS hair 千葉 annex / Top Designer 】 ・ HOTPEPPER Beauty Award2025 全国Top10🏆 ・ ✄ 18歳で美容師免許取得‼️ ・…

    MicroJapan
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    Followers23.0K
    Engagement rate12.68%3.5x page median
    Suspicious followers18.2%Moderate
    Average reel plays136KPer video post

    Engagement rate benchmark

    LIPPShair千葉annex / 小林 蓮 【 テーパーフェード ・フェザーパーマ・ツイスパ ・シャドウパーマ ・波巻き】's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan84%
    United States of America1.8%
    Taiwan1.6%
    China1.6%
    Thailand1.1%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 6. Audience credibility: 82%.

  14. 13MISAKI instagram profile photo

    MISAKI

    @misamisa.is.boy

    Harajuku LANDRA @lancer.noise.eldrago Hair appointment ↓

    MicroJapan
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    Followers23.0K
    Engagement rate2.43%0.7x page median
    Suspicious followers15.6%Moderate
    Average reel plays16.2KPer video post

    Engagement rate benchmark

    MISAKI's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan61%
    United States of America12%
    Argentina2.7%
    United Kingdom2.2%
    South Korea1.7%

    Audience gender

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    Top posts

    Avg likes: 559. Avg comments: 4. Audience credibility: 84%.

  15. 14tomi instagram profile photo

    tomi

    @t03h66

    SU / @su_nmmd hair stylist 予約はURLから🥑

    MicroJapan
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    Followers18.5K
    Engagement rate2.80%0.8x page median
    Suspicious followers21.7%Elevated
    Average reel plays18.9KPer video post

    Engagement rate benchmark

    tomi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan81%
    South Korea6.2%
    China3.1%
    Taiwan2.4%
    United States of America1.9%

    Audience gender

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    Top posts

    Avg likes: 518. Avg comments: 0. Audience credibility: 78%.

  16. 15鈴木 太　合同会社Anistar Animo hair HACK natural science gold star instagram profile photo

    鈴木 太　合同会社Anistar Animo hair HACK natural science gold star

    @suunf

    20年間以上頭皮と髪、人と関わり本当に良い商品をお客様に紹介したい！その気持ちに嘘のない世界を進みたい。 品質成分に妥協無く、未来が少しでも笑顔でいられるように根源から改善を考える商品です。 化粧品業界の闇に触れた事で本物の商品を追い求める事が出来ました。HACKをよろしくお願いします👇👇

    MicroJapan
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    Followers16.9K
    Engagement rate4.13%At page median
    Suspicious followers12.9%Moderate
    Average reel plays36.0KPer video post

    Engagement rate benchmark

    鈴木 太　合同会社Anistar Animo hair HACK natural science gold star's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan95%
    Taiwan1.1%
    United States of America1.0%
    China0.7%
    South Korea0.4%

    Audience gender

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    Top posts

    Avg likes: 697. Avg comments: 5. Audience credibility: 87%.

  17. 16zan instagram profile photo

    zan

    @z_a_n_suzu

    hair designer hodos experiment 港区北青山3-9-9 𝖀𝖓𝖎𝖘𝖊𝖝 𝖘𝖙𝖞𝖑𝖊. ご予約は↓のURL又はDMからお願い致します⭐︎

    MicroJapan
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    Followers15.1K
    Engagement rate4.76%1.3x page median
    Suspicious followers24.2%Elevated
    Average reel plays6.0KPer video post

    Engagement rate benchmark

    zan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan75%
    Taiwan5.9%
    China5.0%
    South Korea4.1%
    United States of America3.3%

    Audience gender

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    Top posts

    Avg likes: 719. Avg comments: 0. Audience credibility: 76%.

  18. 17美容/久留米/韓国/女磨き/トレーニング女子/山村なつこ instagram profile photo

    美容/久留米/韓国/女磨き/トレーニング女子/山村なつこ

    @natsuko06.09

    エステサロン💆 トレーニー女子🏋️‍♂️まだまだ青春中☀️☀️ 💄Beauty • Skincare • Makeup • Hair •training ヘルシーボディと桃尻目指して🍑 韓国美容とトレーニングをこよなく愛するage41🇰🇷🇯🇵 #筋トレ#韓国美容#美容

    MicroJapan
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    Followers14.2K
    Engagement rate9.30%2.5x page median
    Suspicious followers21.1%Elevated
    Average reel plays1.9KPer video post

    Engagement rate benchmark

    美容/久留米/韓国/女磨き/トレーニング女子/山村なつこ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan96%
    United States of America0.9%
    China0.7%
    Thailand0.4%
    Australia0.4%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 0. Audience credibility: 79%.

  19. 18【TAKUTO】髪質改善ストレート/縮毛矯正/表参道/山澤 拓斗 instagram profile photo

    【TAKUTO】髪質改善ストレート/縮毛矯正/表参道/山澤 拓斗

    @takuto_0903_

    𝐶𝑒𝑙𝑎𝑛代表取締役 @celan_omotesando 表参道駅4分 ・ 【髪質に悩む全ての女性へ】 本物の髪質改善straight‎🤍 縮毛矯正×トレンドデザインで素敵なhairを‎‎🤍 ・ ▫️傷みにくくナチュラルな仕上がり ▫️縮毛矯正 年間1500名以上担当 ・…

    MicroJapan
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    Followers14.0K
    Engagement rate37.30%Outlier, verify before using
    Suspicious followers19.0%Moderate
    Average reel plays7.2KPer video post

    Audience gender

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    Audience location

    Japan94%
    South Korea0.9%
    United States of America0.9%
    China0.6%
    Indonesia0.6%

    Top posts

    Avg likes: 5.2K. Avg comments: 0. Audience credibility: 81%.

  20. 19sisu nolla / maho / hair set instagram profile photo

    sisu nolla / maho / hair set

    @a.mahogram

    sisu ✄ director 店長 ⭐︎ @sisu_nolla に出勤しております🛋️⭐︎ ⭐︎ @sisu_hair ◡̈ ｜Nagoya｜ . wedding,setのご依頼→dm✉️🎠 ハイライトをご確認下さい。 全国出張可🛫 . 🍽️ @mogu_mogu_maho ・

    MicroJapan
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    Followers13.2K
    Engagement rate2.93%0.8x page median
    Suspicious followers23.2%Elevated
    Average reel plays10.7KPer video post

    Engagement rate benchmark

    sisu nolla / maho / hair set's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan91%
    Taiwan2.2%
    China1.6%
    South Korea1.1%
    United States of America0.8%

    Audience gender

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    Top posts

    Avg likes: 386. Avg comments: 0. Audience credibility: 77%.

  21. 20Maha🐉 instagram profile photo

    Maha🐉

    @mahadive

    &YOGA . 野球少年ASAHIとママの日常⚾️ ストーリーズメインです . YOGA × HAIR STYLIST 時々ドーナツ屋さんもやってます🍩 @workers.doughnut.coffee . セッション鑑定 講座は、DMまで

    MicroJapan
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    Followers11.8K
    Engagement rate2.23%0.6x page median
    Suspicious followers20.0%Elevated
    Average reel plays31.4KPer video post

    Engagement rate benchmark

    Maha🐉's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Japan89%
    United States of America2.6%
    India0.9%
    Indonesia0.7%
    Australia0.6%

    Audience gender

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    Top posts

    Avg likes: 262. Avg comments: 2. Audience credibility: 80%.

Benchmarks

Top haircare influencers in Japan: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong haircare creator from an average one.

27creators indexed28.2Kmedian followers3.67%median engagement19.4%avg suspicious followers

The top haircare influencers in Japan run a median engagement rate of 3.67% and average 19.4% suspicious followers. Treat 3.67% as the bar a strong haircare creator in Japan should clear; below it, you are paying for reach, not attention.

The best haircare influencers in Japan here span 18 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Japan (100%), skewing female at 71%.

How this list is built. These are Instagram creators who describe themselves using terms like haircare, hairstylist, hair care in their own bio and whose audience is concentrated in Japan. 27 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Japan100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
18
Mid-tier100K to 500K
2
Macro500K+
0

Combined audience gender

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FAQ

Haircare influencers in Japan: common questions

How do I find haircare influencers in Japan?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 27 haircare influencers in Japan and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top haircare influencers in Japan right now?

On this ranking, YOKO NASU (@nasup), fumiko shirai / ヘアアレンジ / お呼ばれヘア (@fumiko.0928), momo ☾ (@_peach_momoch_). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for haircare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these haircare influencers in Japan, the median engagement rate is 3.67% at a median of 28.2K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 27 haircare influencers in Japan

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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