Top 20 Beauty Influencers in Japan on Instagram (Aug 2026)

We found 22 beauty influencers in Japan on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Japan. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

1
えみ姉
@emk_oooo
Beauty | Mind | Life Style | Dogs 🐾 ˗ˏˋ 欲しい人生は、自分でつくる ˎˊ˗ Beaile所属 @velvetear_official ︎ @omochi_omame
Mid-tierJapan
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Followers260K
Engagement rate2.22%0.5x page median
Suspicious followers22.4%Elevated
Average reel plays231KPer video post
Engagement rate benchmark
えみ姉's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan92%
Taiwan1.9%
South Korea1.6%
United States of America0.9%
China0.5%
Tokyo27%
Osaka8.6%
Urayasu4.8%
Nagoya3.0%
Nakagyō-ku2.8%
Audience gender
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Top posts
Avg likes: 5.8K. Avg comments: 36. Audience credibility: 78%.
︎ ︎ ︎ ︎ ︎ 【ご報告】私、離婚いたしました。これからの人生も変わらず､力強く生きていきます。 ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ ︎ Photo…
︎ ︎ ︎ ︎ ︎ YouTubeでもご報告させて頂きましたが､個人事務所から改めて株式会社Beaileに所属することになりました。 ︎ ︎ ︎ ︎ ︎…
︎ ︎ ︎ ︎ ︎ 大好きな親友の結婚式へ👰‍♀️♡ ︎ ︎ ︎ ︎ ︎ 高校時代に､「結婚したらお互い､結婚式でお手紙読み合おうね！」の…
2
UZAMI
@uzami_chan
TOKYO⇆OSAKA another➡︎ @uzami_yade Cafe / Travel / Fashion / Dance / Beauty 🥣 月1韓国→ ソウル&釜山 🍰🎀 お仕事のご依頼はdmにてお願いします💌 TikTok YouTube ↓💙
MicroJapan
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Followers41.3K
Engagement rate2.41%0.5x page median
Suspicious followers24.8%Elevated
Average reel plays155KPer video post
Engagement rate benchmark
UZAMI's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan88%
South Korea1.7%
Taiwan1.7%
United States of America1.2%
Thailand1.0%
Osaka20%
Chuo-ku, Osaka9.9%
Tokyo9.8%
Nakagyō-ku4.0%
Nagoya1.7%
Audience gender
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Top posts
Avg likes: 995. Avg comments: 11. Audience credibility: 75%.
ディズニー試写会にご招待いただき、『モアナと伝説の海』の試写会へ🍿 まず第一に「夏きたぞーー！！！」ってなった🌺🌊 海の映像がほんまに綺麗すぎて、…
この服好評〜✌️ あたしもお気に入りで FREE'S MART で買った！！両サイドのリボンが🎀爆カワすぎるテェ 7/22 13:30阪急の9Fアイスのトークショー🍨…
大阪万博ラスト行きたかったけど行けず😭😭😭 海外旅行行きたいけど飛行機長時間きついから韓国とか近場しか行かないけど万博は大阪でいろんな国いけてる気分になれて…
3
yako ❤︎ fashion・LifeStyle
@yako_yako.17
大人ナチュラルと癒しの毎日🌿 自然体で楽しむハッピーライフ fashion | beauty | lifestyle tokyo | 3girls mom
MicroJapan
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Followers41.1K
Engagement rate2.74%0.6x page median
Suspicious followers25.8%Elevated
Average reel plays4.5KPer video post
Engagement rate benchmark
yako ❤︎ fashion・LifeStyle's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan59%
Indonesia5.9%
India4.5%
Taiwan4.2%
South Korea2.5%
Tokyo12%
Osaka2.5%
Yokohama1.8%
Nagoya1.6%
Fukuoka1.2%
Audience gender
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Top posts
Avg likes: 1.1K. Avg comments: 0. Audience credibility: 74%.
㊗️㊗️㊗️ 昨日は長女ちゃんの成人式❤︎ 長女ちゃん4時起きで美容院に着付け👘 美容院のスタッフさま早朝からありがとうございました🙏 母からのサプライズで…
🎀ʚ🎀ɞ🎀 最近ポカポカ陽気☺️🔆 嬉しいです⤴︎⤴︎ これなら冬越せる( ¨̮ ) 首を冷やさないためにしっかりマフラー🧣 巻いてます♡♡ 寒さに負けず…
🎍🌅🎍 新年明けましておめでとうございます気づけばもぅ4日∑(๑ºдº๑)!! お正月あっという間💦 元旦は初詣に行って来ました⛩ おみくじ引いたら末吉。。。はい…
4
シンヤ　表参道メンズヘア　お洒落なモテ髪/マッシュ/センターパート
@shinya_menshair
＂美を追求し、カッコいいを求め続けたお洒落髪を作っています" 【LIPPS hair 表参道を独立】 @wahlprojpn アンバサダー ■トレンドを掴むモテヘア ■HOT PEPPER Beauty AWARD 全国12位🏆 ・・感動的なクオリティをご提供・ ↓ご予約はこちらから受付可↓
MicroJapan
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Followers39.7K
Engagement rate4.32%At page median
Suspicious followers16.6%Moderate
Average reel plays189KPer video post
Engagement rate benchmark
シンヤ　表参道メンズヘア　お洒落なモテ髪/マッシュ/センターパート's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan91%
United States of America2.3%
South Korea1.9%
Italy0.6%
Canada0.4%
Nagoya26%
Tokyo19%
Osaka4.3%
Urayasu2.3%
Yokohama1.0%
Audience gender
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Top posts
Avg likes: 1.7K. Avg comments: 1. Audience credibility: 83%.
🇬🇧Center part hair🇬🇧 Best style!! 【menu】 cut & perm #美容師 #表参道美容室 #hairstyle #menshair…
🇬🇧Center part hair🇬🇧 Best style!! 【menu】 cut & perm #メンズヘア #センターパート #hairstyle…
🇬🇧Center part hair🇬🇧 Best style!! 【menu】 cut & perm #美容師 #表参道美容室 #hairstyle #menshair…
5
Lina 💎 lifestyle, beauty and fashion
@lina_no_sekai
I fell in love with Japan ❤️ フォロー、いいね、コメントありがとうございます💕 . English / Japanese ▶︎ #beauty / #ビューティー 👩🏼 ▶︎ #lifestyle / #ライフスタイル 🌴
Micro
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Followers36.4K
Engagement rate2.39%0.5x page median
Suspicious followers23.7%Elevated
Average reel plays12.3KPer video post
Engagement rate benchmark
Lina 💎 lifestyle, beauty and fashion's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan81%
Taiwan2.2%
United States of America2.0%
Germany1.0%
France0.9%
Tokyo20%
Osaka3.2%
Fukuoka2.5%
Nakagyō-ku1.9%
Yokohama1.8%
Audience gender
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Top posts
Avg likes: 870. Avg comments: 267. Audience credibility: 76%.
Hello 👋 #modeling #model #modelLife #subtleElegance #authenticBeauty photosession…
Have a nice weekend 🧡🧡 #modeling #model #modelLife #subtleElegance #authenticBeauty…
Have a nice weekend 🖤 #modeling #model #modelLife #subtleElegance #authenticBeauty…
6
Kodai Takahashi
@kodai_takahashi._
Reimagining Asian beauty heritage Tokyo→LA CEO @silktherich_usa | Co-Founder @silk_therich 12,000+ stores globally🌏 Culture × Brand × Global
MicroJapan
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Followers36.3K
Engagement rate16.20%3.6x page median
Suspicious followers21.4%Elevated
Average reel plays58.1KPer video post
Engagement rate benchmark
Kodai Takahashi's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan87%
United States of America1.6%
South Korea1.4%
Indonesia0.9%
Taiwan0.8%
Tokyo47%
Osaka3.7%
Nakagyō-ku2.4%
Urayasu2.2%
Fukuoka1.8%
Audience gender
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Top posts
Avg likes: 5.9K. Avg comments: 67. Audience credibility: 79%.
To BLACKPINK Lisa, @lalalalisa_m ⁡ Meeting you was truly unforgettable. ⁡ You’ve taught…
Honored to be named to Forbes 30 Under 30 Asia 2026 in retail & e-commerce. ⁡ Three years…
24 hours. Two cities. Two people who shaped how I think. LA → Tokyo → LA. Behind the…
7
KENTY
@kenty_1212
限界グローバルオタクエンタメ人生 📍Tokyo ⇄ Seoul ・YouTube：KENTY CHANNEL ・Fashion,Beauty,Trip and @kenty_cam ・Freelance PR,Casting,SNS Direction ・Contact：DM or Mail
MicroJapan
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Followers25.6K
Engagement rate8.62%1.9x page median
Suspicious followers23.9%Elevated
Average reel plays40.1KPer video post
Engagement rate benchmark
KENTY's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan87%
United States of America2.8%
South Korea1.5%
United Kingdom0.6%
Brazil0.5%
Tokyo26%
Osaka7.7%
Chuo-ku, Sapporo3.1%
Urayasu2.5%
Nagoya2.1%
Audience gender
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Top posts
Avg likes: 2.2K. Avg comments: 6. Audience credibility: 76%.
260122🇫🇷 LE GALA DES PIÈCES JAUNES 2026 行って良かった🤩❗️やっぱりかっけぇ🤩❗️最高🤩❗️ #BangChan #방찬…
ジョン昨日も今日も遊んでくれてありがとうㅠㅠかわいすぎㅠㅠ dominATE LOS ANGELES 0601 D2 #IN #StrayKids #dominATE_LA
今年5現場目❗️ Hollowチャンちゃんツーショ❗️ 楽しすぎてゲラゲラしすぎていたら気付いたら2枚終わってしまい話そうと思ってたこと終わってから思い出したし❗️…
8
LIPPShair千葉annex / 小林蓮【テーパーフェード・フェザーパーマ・ツイスパ・シャドウパーマ・波巻き】
@lipps_kobaren
〖🌀パーマ特化美容師🌀〗 2001” 6. 15 (25) ‪✂︎‬【LIPPS hair 千葉 annex / Top Designer 】・ HOTPEPPER Beauty Award2025 全国Top10🏆 ・ ✄ 18歳で美容師免許取得‼️ ・…
MicroJapan
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Followers23.0K
Engagement rate12.68%2.8x page median
Suspicious followers18.2%Moderate
Average reel plays136KPer video post
Engagement rate benchmark
LIPPShair千葉annex / 小林蓮【テーパーフェード・フェザーパーマ・ツイスパ・シャドウパーマ・波巻き】's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan84%
United States of America1.8%
Taiwan1.6%
China1.6%
Thailand1.1%
Tokyo26%
Osaka3.7%
Nagoya2.4%
Chuo-ku, Tokyo2.2%
Yokohama1.9%
Audience gender
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Top posts
Avg likes: 2.9K. Avg comments: 6. Audience credibility: 82%.
〖How to🇯🇵✂️〗 ⁡ 〜 𝐜𝐞𝐧𝐭𝐞𝐫 𝐩𝐚𝐫𝐭 perm × Taper Fade〜 ⁡ 〖MENU〗 cut ＋ perm ⁡ #howto…
〖Taper Fade × Fringe cut✂️〗 ⁡ 〜 Fringe Down × Taper Fade〜 ⁡ 〖MENU〗 cut ＋ Fringe perm ⁡…
〖Taper Fade × Feather Perm🇯🇵✂️〗 ⁡ 〜 𝐜𝐞𝐧𝐭𝐞𝐫 𝐩𝐚𝐫𝐭 perm × Taper Fade〜 ⁡ 〖MENU〗…
9
𝑴
@miiis.09
10/8〜10/11渡韓予定🇰🇷✈️ Okinawa, Japan🌺うちなーんちゅ beauty / skincare / daily vlog 美容と、自分らしくいる日常🧖🏼‍♀️💕 お仕事依頼はDMまで📩 ※個別返信はしておりません
MicroJapan
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Followers21.4K
Engagement rate2.95%0.7x page median
Suspicious followers23.7%Elevated
Average reel plays8.4KPer video post
Engagement rate benchmark
𝑴's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan87%
United States of America2.6%
Poland1.7%
South Korea1.6%
Taiwan1.4%
Tokyo27%
Naha9.9%
Okinawa3.2%
Osaka2.4%
Urayasu2.0%
Audience gender
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Avg likes: 630. Avg comments: 16. Audience credibility: 76%.
trust the process ·͜· ꕤ︎︎
shopping 🛍️💕
平成ギャル☆∻∹⋰⋰ 流行りのプリクラ撮れなかった´д` ; #平成ギャル #平成ギャルメイク #ギャルメイク
10
Erika. 🕊️
@eri___416
あなたの人生は、もっと自由で、美しい。 🧠 𝐆𝐀𝐋𝐋𝐔𝐏認定コーチ｜脳科学マインドセット 📕 著者｜セミFIRE｜Wellnesssalon6000人主宰 🪷 𝐎𝐧𝐥𝐢𝐧𝐞 𝐒𝐚𝐥𝐨𝐧 𝐋𝐄𝐀 @lotus_essence_academy 💄…
MicroJapan
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Followers20.5K
Engagement rate2.54%0.6x page median
Suspicious followers22.0%Elevated
Average reel plays17.2KPer video post
Engagement rate benchmark
Erika. 🕊️'s engagement rate benchmarked against this niche's real distribution.
Audience location
Japan88%
India2.0%
United States of America1.2%
Indonesia1.1%
China0.6%
Tokyo25%
Osaka5.1%
Nagoya2.5%
Yokohama2.1%
Nakagyō-ku1.9%
Audience gender
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Top posts
Avg likes: 522. Avg comments: 0. Audience credibility: 78%.
60年に一度の丙午。（前回は1966年）この年は、嘘や誤魔化しが通用せず、偽りが静かに焼き払われていく節目。この絵は、確かに強さを纏っていますが、…
アロマタッチで心の蟠りが解ける🌿 私は両親との関係にずっと悩んでいました。どうしてうちは、毎日夫婦喧嘩をして母が血だらけになったり家の中が壊れてるのだろう…
📘 『あたらしいMLMの教科書〜誰にでも通じる成長の法則〜』国内最速・最年少ダブルダイヤモンド山﨑恵理香著今月末、ついに発売です❣️ ⸻ この本を形にできたこと、…
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11
Azucena ♛
@azucena__suehara
Beauty Artist, Promoter, Secretary at @newflll 🇵🇪 en 🇯🇵 mamá y emprendedora👑 Las grandes ideas tienen pequeños comienzos⚜️ DM for collabs📩
MicroJapan
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Followers19.7K
Engagement rate5.55%1.2x page median
Suspicious followers10.9%Moderate
Average reel plays1.9KPer video post
Engagement rate benchmark
Azucena ♛'s engagement rate benchmarked against this niche's real distribution.
Audience location
Japan83%
Brazil5.7%
Peru4.2%
United States of America2.3%
Chile0.6%
Tokyo19%
Oyama5.9%
Urayasu2.3%
Nagoya2.3%
Ota2.3%
Audience gender
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Top posts
Avg likes: 1.1K. Avg comments: 2. Audience credibility: 89%.
El éxito es la suma de pequeños esfuerzos repetidos día tras día. Hoy agradezco por los…
Me encanta que tengamos el mismo nivel de caos. Contigo, la vida nunca es aburrida. Love…
Me abrazo en mis imperfecciones, porque también son parte de mi belleza. . . . . . . . .…
12
Osamu_Nariai
@smile0036
🇯🇵 Hiroshima 🍁→ Kanagawa 🌴 🏍️ GB350S × 📷 Canon EOS R5 Mark II 🗻 Landscape Photography 四季の美しさを求めて愛車とともに日本の風景を切り取っています Capturing the beauty of…
MicroJapan
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Followers19.6K
Engagement rate5.53%1.2x page median
Suspicious followers14.6%Moderate
Average reel plays3.7KPer video post
Engagement rate benchmark
Osamu_Nariai's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan73%
Taiwan3.2%
United States of America2.4%
Italy1.6%
Thailand1.6%
Tokyo15%
Yokohama4.0%
Nakagyō-ku3.7%
Kamakura2.4%
Osaka1.6%
Audience gender
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Top posts
Avg likes: 1.1K. Avg comments: 18. Audience credibility: 85%.
✈️着陸 #雨上がりの#羽田空港に#鮮やかな #虹 🌈が広がっていました 📸2026.6.27 18:50
ひんやりとした空気とレトロな雰囲気🌳#月崎トンネル #房総の秘境 RF14-35mm F4 L Location/ Chiba .Japan 📸2025.10.24
謹賀新年2026🎍皆様にとって笑顔あふれる一年となりますように🎌転職2年目を迎えこれから先を見据えながら学びとチャレンジを楽しむ一年にしたいと思います…
13
ちーちゃん🎀
@nyan33
🇯🇵 𝐿𝐼𝐹𝐸 𝑆𝑇𝑌𝐿𝐸 𝑏𝑒𝑎𝑢𝑡𝑦 | 𝑓𝑎𝑠ℎ𝑖𝑜𝑛 | 𝑑𝑎𝑖𝑙𝑦 𝑙𝑖𝑓𝑒
MicroJapan
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Followers17.9K
Engagement rate3.81%0.8x page median
Suspicious followers24.9%Elevated
Average reel plays2.2KPer video post
Engagement rate benchmark
ちーちゃん🎀's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan69%
Taiwan4.7%
Indonesia3.0%
South Korea2.6%
United States of America2.4%
Tokyo17%
Osaka3.4%
Takasaki2.3%
Nagoya1.7%
Yokohama1.3%
Audience gender
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Top posts
Avg likes: 683. Avg comments: 69. Audience credibility: 75%.
‎🤍 江ノ島さんぽ‎🤍夕日きれい☺️
🤍 やってみたかったやつ😆🙌 ヤンキーどう～？似合ってると思うんだけど🤔❤️ ここ、昭和レトロな街並みが再現されてるお台場の体験型スポット～📍 再現度が高い👏…
🤍 2日で完売したラメツイード🎀꙳.*再入荷 @dazzy_official クロスデザインでバストが盛れる盛れる😝……
14
KILA
@kila0430
ゾウさんのないゲイ〔28歳〕《 Transgender／Gay 》・ネイリストをしながら『 @kila_nail_ 』新宿区の四谷でBeauty & Relaxation Salon 『@gaaogaao_shinjuku』を営んでいます🇹🇭🌿 ・ ⏬ネイルのご予約はこちら⏬
MicroJapan
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Followers17.5K
Engagement rate7.07%1.6x page median
Suspicious followers23.0%Elevated
Average reel plays39.8KPer video post
Engagement rate benchmark
KILA's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan78%
United States of America8.4%
Brazil1.6%
Taiwan1.3%
Thailand1.0%
Tokyo29%
Osaka3.4%
Nagoya2.0%
Fukuoka2.0%
Nakagyō-ku1.5%
Audience gender
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Top posts
Avg likes: 1.2K. Avg comments: 13. Audience credibility: 77%.
お付き合いをして4年目となった本日、正輝と入籍をしました。パートナーとしてこの先を考えるとまだまだスタートを切ったばかりという感じですが！…
2月28日。 6年目を迎えまして、おなじみの小競り合いをたまに織り交ぜながら、日々賑やかに過ごしております。いつも本当にありがとう！…
. 正輝くんの誕生日は毎年恒例、お母さまのお墓参りへ今年も変わらず感謝をお伝えできて幸せです🫶 正輝くん、いつもありがとう！これからもよろしくね🍀…
15
Saori
@saorin_vie
美しいものがすき ᴄᴀғᴇ/ᴛʀᴀᴠᴇʟ/ғᴀsʜɪᴏɴ/ʙᴇᴀᴜᴛʏ ．お仕事のご依頼はDMまでお願い致します♡
MicroJapan
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Followers16.1K
Engagement rate4.71%At page median
Suspicious followers17.7%Moderate
Average reel plays6.3KPer video post
Engagement rate benchmark
Saori's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan79%
Taiwan4.5%
South Korea3.7%
Indonesia1.5%
United States of America1.2%
Tokyo19%
Osaka3.8%
Nagoya1.9%
Fukuoka1.6%
Nakagyō-ku1.6%
Audience gender
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Top posts
Avg likes: 757. Avg comments: 10. Audience credibility: 82%.
．季節を感じる美しいケーキ🌸 贅沢なティータイムでした♡ 〈フェアモント東京〉Vue Mer （ビュメール）東京都港区芝浦1-1-1 浜松町駅南口より徒歩約6分…
♡ @yokohama_eg_official #横浜イングリッシュガーデン#バラ園
🌹 @yokohama_eg_official #横浜イングリッシュガーデン#バラ園#rosegarden
16
美容/久留米/韓国/女磨き/トレーニング女子/山村なつこ
@natsuko06.09
エステサロン💆 トレーニー女子🏋️‍♂️まだまだ青春中☀️☀️ 💄Beauty • Skincare • Makeup • Hair •training ヘルシーボディと桃尻目指して🍑 韓国美容とトレーニングをこよなく愛するage41🇰🇷🇯🇵 #筋トレ#韓国美容#美容
MicroJapan
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Followers14.2K
Engagement rate9.30%2.1x page median
Suspicious followers21.1%Elevated
Average reel plays1.9KPer video post
Engagement rate benchmark
美容/久留米/韓国/女磨き/トレーニング女子/山村なつこ's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan96%
United States of America0.9%
China0.7%
Thailand0.4%
Australia0.4%
Tokyo23%
Fukuoka5.8%
Osaka4.7%
Nagoya4.7%
Yokohama2.4%
Audience gender
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Top posts
Avg likes: 1.3K. Avg comments: 0. Audience credibility: 79%.
付けてる感ゼロ♡ これはストレスフリーでぐっすり寝れそう🥰 韓国で累計100万枚以上売れている、話題のショーツがついに日本上陸🇯🇵…
おしり家のコーデュロイブラ × ストライプショーツをお試ししました🌿 ブラはリブ素材とくすみカラーがかわいくて、肩紐が見えてもおしゃれ◎…
@likewillow_jpn の女性をより美しく魅せる繊細な刺繍とレース✨ 高級感、ノンワイヤーと思えないほどの美しいシルエットが魅力✨✨…
17
MAI
@maaaaaiss2
Style Travel Beauty & Wellness🦢
MicroJapan
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Followers13.0K
Engagement rate2.12%0.5x page median
Suspicious followers24.4%Elevated
Average reel plays9.7KPer video post
Engagement rate benchmark
MAI's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan89%
United States of America2.4%
South Korea2.2%
Taiwan1.1%
Thailand0.8%
Tokyo22%
Osaka16%
Chuo-ku, Osaka8.1%
Nakagyō-ku3.7%
Nagoya2.8%
Audience gender
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Top posts
Avg likes: 275. Avg comments: 2. Audience credibility: 76%.
この前のmy birthday😚💐🎂💝 水着はお気に入りの @sisandi.australia お洋服は @cosstores 食事は榮料理店で…
Saturday style🧸🍂👟🌨️ お祝いがてら韓国で過ごした週末〜 #mai旅life#korea#ootd#cordinate…
weekend🍂 わざわざテラス選んで座りたい季節🪺♡ #ootd#cordinate#ジャケットコーデ#秋コーデ
18
yumeho
@yumeho_kkum
撮影依頼は𝐷𝑀まで(有償のみ)渡韓大好き人間 𝐵𝐸𝐴𝑈𝑇𝑌🇰🇷/𝑇𝑅𝐴𝑉𝐸𝐿✈️/𝐹𝐴𝑆𝐻𝐼𝑂𝑁👗/𝐶𝐴𝐹𝐸☕️ 資生堂公式リポーター＊𝐾𝑎𝑛𝑠𝑎𝑖 ,𝑓𝑟𝑒𝑒 𝑚𝑜𝑑𝑒𝑙 ▷𝐾𝐴𝑁𝑆𝐴𝐼…
MicroJapan
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Followers12.9K
Engagement rate6.28%1.4x page median
Suspicious followers21.2%Elevated
Average reel plays60.8KPer video post
Engagement rate benchmark
yumeho's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan85%
United States of America2.8%
Taiwan2.0%
China1.7%
South Korea1.6%
Osaka23%
Tokyo17%
Nakagyō-ku6.6%
Chuo-ku, Osaka2.7%
Nagoya1.6%
Audience gender
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Top posts
Avg likes: 810. Avg comments: 0. Audience credibility: 79%.
PR @nainclinicjp 尾翼基部の凹みが最近気になってて…ナインクリニックで話題のミヒ注射を受けてきたよん💉 ミヒ注射って何かというとコラーゲン注射のこと！…
一人ひとりに本気で向き合ってくれる「バログクリニック江南」が凄かった🥹💭 渡韓クリニックって「機械的にこなされるのかな…？」って不安になることない？💦…
ずっと気になってたゴールデンバランスクリニックさん（ @goldenbalance_j ）で施術を受けてきたよん✨ 今回私が受けたのはこの3つ👇 💋 リップアート…
19
Mutsumi 🌼 美容•ファッション•グルメ
@by.muudays
「かわいい」と「健康」を勉強中🫧 🥀 Beauty ／👗 Fashion ☕️ Café ／🍽️ Gourmet 💄 日本化粧品検定1級 💊 登録販売者 💃 @kimono_dance_project 所属 💌 お仕事のご依頼はDMまでお願いします🕊️
MicroJapan
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Followers11.5K
Engagement rate2.94%0.7x page median
Suspicious followers18.7%Moderate
Average reel plays1.9KPer video post
Engagement rate benchmark
Mutsumi 🌼 美容•ファッション•グルメ's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan71%
Taiwan4.4%
South Korea3.6%
Indonesia1.8%
United States of America1.7%
Tokyo17%
Yokohama2.7%
Osaka2.4%
Nagoya1.6%
Nakagyō-ku1.4%
Audience gender
Unlock audience gender
Top posts
Avg likes: 337. Avg comments: 18. Audience credibility: 81%.
🎍🪁 今日は2026年の抱負を50個程考えました💭 上半期が終わる頃に振り返って、下半期に向けて新たに50個増やそうと思ってます🕊️ 2025は挑戦、自分探し🔍…
.💌💞 だんだん寒くなってきましたね❄️ お身体お気をつけてお過ごしください🙂‍↕️✨
🤸‍♀️💨 今年は自分の姿勢や体型改善のためにダンスだけでなく、ピラティスも積極的に取り入れていきたい🥹💭 前回のピラティスでオススメされた…
20
Kina Ah Sing
@kinaahsing
ᗩᒪ🌞ᕼᗩ!こんにちは!🏝ᕼI↔️ᒍᑭ🗾 🙌🏻 𝖳𝖧𝖨𝖭𝖪 𝕔𝕖𝕝𝕖𝕤𝕥𝕚𝕒𝕝 ~ @churchofjesuschrist 🌺 𝚒𝚜𝚕𝚊𝚗𝚍 𝚋𝚎𝚊𝚞𝚝𝚢 𝚛𝚎𝚒𝚖𝚊𝚐𝚒𝚗𝚎𝚍 ≋ @moeahawaii ✨…
MicroJapan
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Followers11.2K
Engagement rate9.30%2.1x page median
Suspicious followers12.5%Moderate
Average reel plays30.1KPer video post
Engagement rate benchmark
Kina Ah Sing's engagement rate benchmarked against this niche's real distribution.
Audience location
Japan65%
United States of America32%
China0.4%
United Kingdom0.4%
Indonesia0.4%
Tokyo23%
Honolulu14%
Osaka2.2%
Yokohama2.1%
Nagoya1.8%
Audience gender
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Top posts
Avg likes: 1.0K. Avg comments: 5. Audience credibility: 88%.
Aloha! 僕たちの大切にしているフラを日本の男性皆さんとシェアしたいと思います！僕たちのカネアシスタント2人 @noeau__ @kenjii_w が指導します👯…
またひとつの挑戦が始まります✈️ セカンドアルバムを 8月にハワイでレコーディング予定です🎙️ フラと共に歩んできた時間と、支えてくれた皆様に、心から感謝しています✨…
2022 is set for new challenges! my Kāne assistants, @noeau__ and @kenjii_w (who have both…

Benchmarks

Top beauty influencers in Japan: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

22creators indexed20.1Kmedian followers4.52%median engagement20.6%avg suspicious followers

The top beauty influencers in Japan run a median engagement rate of 4.52% and average 20.6% suspicious followers. Treat 4.52% as the bar a strong beauty creator in Japan should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Japan here span 19 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Japan (100%), skewing female at 54%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Japan. 22 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Japan100%

Follower tiers in this ranking

Nanounder 10K: 0
Micro10K to 100K: 19
Mid-tier100K to 500K: 1
Macro500K+: 0

Combined audience gender

Unlock full demographics

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More beauty and creator lists

Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

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FAQ

Beauty influencers in Japan: common questions

How do I find beauty influencers in Japan?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 22 beauty influencers in Japan and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Japan right now?

On this ranking, えみ姉 (@emk_oooo), UZAMI (@uzami_chan), yako ❤︎ fashion・LifeStyle (@yako_yako.17). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Japan, the median engagement rate is 4.52% at a median of 20.1K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 22 beauty influencers in Japan

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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えみ姉

UZAMI

yako ❤︎ fashion・LifeStyle

シンヤ 表参道メンズヘア お洒落なモテ髪/マッシュ/センターパート

Lina 💎 lifestyle, beauty and fashion

Kodai Takahashi

KENTY

LIPPShair千葉annex / 小林 蓮 【 テーパーフェード ・フェザーパーマ・ツイスパ ・シャドウパーマ ・波巻き】

𝑴

Erika. 🕊️

Azucena ♛

Osamu_Nariai

ちーちゃん🎀

KILA

Saori

美容/久留米/韓国/女磨き/トレーニング女子/山村なつこ

MAI

yumeho

Mutsumi 🌼 美容•ファッション•グルメ

Kina Ah Sing

Top beauty influencers in Japan: engagement and audience benchmarks

Where their audiences are

Follower tiers in this ranking

More beauty and creator lists

Other niches in Japan

Other creator niches

Beauty influencers in other markets

Keep looking

Check a creator before you book them

Beauty influencers in Japan: common questions

Search 22 beauty influencers in Japan

More beauty and creator lists

Other niches in Japan

Other creator niches

Beauty influencers in other markets

Keep looking

シンヤ　表参道メンズヘア　お洒落なモテ髪/マッシュ/センターパート

LIPPShair千葉annex / 小林蓮【テーパーフェード・フェザーパーマ・ツイスパ・シャドウパーマ・波巻き】