Top 20 Beauty Influencers in Germany on Instagram (Aug 2026)

We found 104 beauty influencers in Germany on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Germany. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 23, 2026

  1. 1Vanessa Nwattu instagram profile photo

    Vanessa Nwattu

    @vanessa.nwa

    TV | Lifestyle | Beauty & just being me ๐Ÿฆ‹ -10% Code โ€žVaniโ€ @ahead_nutrition [anzeige] ๐Ÿ’Œ info@vanessanwattu.com

    MacroGermany
    Followers501K
    Engagement rate2.64%76.4x page median
    Suspicious followers9.5%Low risk
    Average reel plays1.5MPer video post

    Engagement rate benchmark

    Vanessa Nwattu's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany75%
    Austria6.5%
    Spain2.7%
    United States of America2.1%
    Switzerland1.7%

    Audience gender

  2. 2๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’” instagram profile photo

    ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’”

    @citamaass

    Curves | Beauty | Fashion | Momlife ๐Ÿ’– Co-Founder @durchdickundduenn_official & @clubnoe ๐Ÿ“ฉ cita@allimpact.com โฌ‡๏ธ alle Links

    Mid-tierGermany
    Followers396K
    Engagement rate0.02%0.6x page median
    Suspicious followers23.8%Elevated
    Average reel plays424KPer video post

    Engagement rate benchmark

    ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’”'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany74%
    Austria4.0%
    United States of America3.2%
    Spain2.3%
    Italy1.6%

    Audience gender

  3. 3Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท instagram profile photo

    Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท

    @marisa.emrah

    ๐‚๐Ž๐”๐๐‹๐„ | ๐‹๐ˆ๐…๐„๐’๐“๐˜๐‹๐„ | ๐…๐€๐’๐‡๐ˆ๐Ž๐ | ๐๐„๐€๐”๐“๐˜ | ๐…๐€๐Œ๐ˆ๐‹๐˜ ๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐จ๐Ÿ @masira.de ๐Ÿ“ง| marisaemrah@gmail.comโ€ฆ

    Mid-tierGermany
    Followers394K
    Engagement rate6.48%187.7x page median
    Suspicious followers14.1%Moderate
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany61%
    Tรผrkiye15%
    Austria5.7%
    Switzerland2.2%
    Italy1.2%

    Audience gender

  4. 4Johanna Albert instagram profile photo

    Johanna Albert

    @johanna.albeert

    ๐Ÿ’Œ Ich mache dich 2026 selbstbewusster ๐Ÿค Mache gerade 30 Dates mit mir selbst ๐ŸŽฏErnรคhrung, Beauty & Outfitinspo โœจCode โ€žJohannaโ€œ: More & Oace (AD)

    Mid-tierGermany
    Followers262K
    Engagement rate0.03%0.8x page median
    Suspicious followers13.5%Moderate
    Average reel plays264KPer video post

    Engagement rate benchmark

    Johanna Albert's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany78%
    Austria4.8%
    Spain2.0%
    United States of America1.8%
    Italy1.2%

    Audience gender

  5. 5Stella instagram profile photo

    Stella

    @stellaelena

    Ein Mix aus beauty tipps, fashion inspo & ganz viel couple zeug ๐Ÿธ bride to be ๐Ÿ˜ญ๐Ÿ’ @josephuyanik โœ‰๏ธ info@stellaelena.com

    Mid-tierGermany
    Followers246K
    Engagement rate0.03%At page median
    Suspicious followers20.7%Elevated
    Average reel plays274KPer video post

    Engagement rate benchmark

    Stella's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany55%
    Austria4.9%
    United States of America4.3%
    Spain2.7%
    Tรผrkiye2.7%

    Audience gender

  6. 6Yujolie | Beauty | Lifestyle | ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡บ๐Ÿ‡ธ instagram profile photo

    Yujolie | Beauty | Lifestyle | ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡บ๐Ÿ‡ธ

    @yujolie

    Hi, itโ€™s Jolien ๐ŸŒท ๐Ÿ‘‘ Little bit of beauty, life & sarcasm ๐Ÿ’Œ management@yujolie.de

    Mid-tierGermany
    Followers219K
    Engagement rate5.54%160.2x page median
    Suspicious followers8.1%Low risk
    Average reel plays361KPer video post

    Engagement rate benchmark

    Yujolie | Beauty | Lifestyle | ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡บ๐Ÿ‡ธ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany81%
    Austria4.0%
    United States of America2.8%
    Switzerland1.6%
    Spain1.6%

    Audience gender

  7. 7aya_arih โœจ instagram profile photo

    aya_arih โœจ

    @aya_arih

    ๐Ÿ•Š๏ธ Fashion, Beauty & Lifestyle ๐Ÿ˜‚ Just here to make you laugh (Comedy) ๐Ÿ“ง Collaboration: Aya@whytelabel-agency.de ๐Ÿ”’โ™ก

    Mid-tierGermany
    Followers204K
    Engagement rate0.03%0.7x page median
    Suspicious followers15.5%Moderate
    Average reel plays94.8KPer video post

    Engagement rate benchmark

    aya_arih โœจ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany78%
    Austria4.3%
    Tรผrkiye3.7%
    Switzerland3.4%
    Spain1.0%

    Audience gender

  8. 8Alisa Cayenne instagram profile photo

    Alisa Cayenne

    @alisacayenne

    Beauty, Skincare&Travel Content๐ŸŒด๐Ÿค ๐Ÿ’Œ alisacayenne@lunda-mgmt.de ๐Ÿ‘ปSnapchat: Alisacayenne Impressum: @lunda_management

    Mid-tierGermany
    Followers178K
    Engagement rate0.03%At page median
    Suspicious followers19.5%Moderate
    Average reel plays159KPer video post

    Engagement rate benchmark

    Alisa Cayenne's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany69%
    Austria5.5%
    Tรผrkiye3.4%
    United States of America2.6%
    Switzerland2.3%

    Audience gender

  9. 9Lilou Bonanno instagram profile photo

    Lilou Bonanno

    @liloussecret

    Hey ich bin Lilou๐Ÿ‘‹๐Ÿป โ€ขcomedy โ€ขbeauty โ€ขdaily life โ€ขdancing ๐ŸŽฅTiktok: lil.lilou.secret (900k+) . Impressum:

    Mid-tierGermany
    Followers171K
    Engagement rate0.04%At page median
    Suspicious followers24.4%Elevated
    Average reel plays154KPer video post

    Engagement rate benchmark

    Lilou Bonanno's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany77%
    Austria7.0%
    Switzerland2.5%
    United States of America1.7%
    Italy1.2%

    Audience gender

    Top posts

    Avg likes: 6.1K. Avg comments: 54. Audience credibility: 76%.

  10. 10carefree โ˜… instagram profile photo

    carefree โ˜…

    @carefreehamuyela

    hallo du :) content zwischen gerne alleine sein, dankbarkeit, fashion & beauty ๐Ÿซโญ๏ธโ˜•๏ธ๐Ÿ“๐Ÿ‘ฉ๐Ÿพโ€๐Ÿ’ป YouTube & TikTok: carefreehamuyela Snapchatโ€ฆ

    Mid-tierGermany
    Followers155K
    Engagement rate0.02%0.6x page median
    Suspicious followers12.0%Moderate
    Average reel plays70.0KPer video post

    Engagement rate benchmark

    carefree โ˜…'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany72%
    Austria5.9%
    United States of America2.4%
    Italy2.2%
    Spain2.0%

    Audience gender

  11. 11Begรผm Inac instagram profile photo

    Begรผm Inac

    @mrsbeg_

    Mama von 2 Prinzessinen ๐Ÿฉท Beauty โ€ข Fashion โ€ข Food TikTok: mrsbeg business@mrsbeg.com

    Mid-tierGermany
    Followers145K
    Engagement rate2.12%61.5x page median
    Suspicious followers19.6%Moderate
    Average reel plays128KPer video post

    Engagement rate benchmark

    Begรผm Inac's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany77%
    Austria6.8%
    Switzerland4.7%
    Tรผrkiye2.1%
    Italy1.3%

    Audience gender

  12. 12Lea instagram profile photo

    Lea

    @leamaass

    From the Bottom of my ๐Ÿค Mummy | Fashion | DIY | Beauty | Rezepte Co-Founder @durchdickundduenn_official ๐Ÿ’Œ lea@allimpact.com ๐Ÿ‘‡๐Ÿผalle Links

    Mid-tierGermany
    Followers135K
    Engagement rate0.02%0.7x page median
    Suspicious followers19.4%Moderate
    Average reel plays158KPer video post

    Engagement rate benchmark

    Lea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany79%
    Austria2.9%
    Spain2.4%
    United States of America2.2%
    Switzerland1.3%

    Audience gender

  13. 13๐Ÿฆ‹Elli๐Ÿฆ‹ instagram profile photo

    ๐Ÿฆ‹Elli๐Ÿฆ‹

    @ellie_mirelli

    ๐ŸฟCinephile ๐ŸŽฌ Film/Serien Content ๐Ÿ’„Beauty, GRWM und Girlstalk ๐Ÿ’‰Nurse๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ“Hamburg ๐Ÿˆโ€โฌ›Catmom ๐Ÿ’Œ elli@wecreate.media

    Mid-tierGermany
    Followers128K
    Engagement rate0.02%0.6x page median
    Suspicious followers19.7%Moderate
    Average reel plays78.4KPer video post

    Engagement rate benchmark

    ๐Ÿฆ‹Elli๐Ÿฆ‹'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany63%
    United States of America4.9%
    Austria3.7%
    India3.2%
    Italy1.8%

    Audience gender

  14. 14Erza Hajdaraj instagram profile photo

    Erza Hajdaraj

    @erziiiiiiii

    humor, echtes, beauty, fashion ๐Ÿ‡ฆ๐Ÿ‡ฑ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ“ง erza@naria-mgmt.com ๐ŸŽ™๏ธ @freiwilligfreundinnen

    Mid-tierGermany
    Followers109K
    Engagement rate0.07%2.0x page median
    Suspicious followers14.4%Moderate
    Average reel plays165KPer video post

    Engagement rate benchmark

    Erza Hajdaraj's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany69%
    Austria4.2%
    XK3.8%
    Switzerland3.5%
    United States of America2.2%

    Audience gender

  15. 15eve โœจ instagram profile photo

    eve โœจ

    @evestraz

    eure 1,53 diy mausi ๐Ÿญ nails, beauty, girlboss energy ๐ŸŽ€ online kurse & schulungen ๐Ÿ’…๐Ÿปโ†“

    Mid-tierGermany
    Followers107K
    Engagement rate0.03%0.8x page median
    Suspicious followers11.4%Moderate
    Average reel plays101KPer video post

    Engagement rate benchmark

    eve โœจ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany77%
    Austria3.8%
    United States of America1.8%
    Russia1.5%
    Spain1.5%

    Audience gender

  16. 16BELLA instagram profile photo

    BELLA

    @belladkmn

    Boymom ๐Ÿฉต๐Ÿฉต - 67kg Beauty, Abnehmen & ganz viel Realitรคt โœจ More Code: โ€žBellaโ€œ ad โค๏ธ @nilsdkmn | @bellaundnils ๐Ÿ’Œ bellaundnils@allimpact.com

    Mid-tierGermany
    Followers101K
    Engagement rate0.04%At page median
    Suspicious followers9.2%Low risk
    Average reel plays219KPer video post

    Engagement rate benchmark

    BELLA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany87%
    Austria2.5%
    Spain1.4%
    Italy1.2%
    Switzerland0.9%

    Audience gender

  17. 17LINDA VOILET instagram profile photo

    LINDA VOILET

    @linda.voilet

    ๐ŸŽฅ German Reality TV ๐Ÿ“ based in Berlin ๐Ÿ’… Fashion โ€ข Beauty โ€ข daily life

    Mid-tierGermany
    Followers100K
    Engagement rate0.02%0.7x page median
    Suspicious followers18.1%Moderate
    Average reel plays121KPer video post

    Engagement rate benchmark

    LINDA VOILET's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany74%
    Austria9.2%
    Switzerland3.1%
    United States of America2.3%
    Italy1.7%

    Audience gender

  18. 18marie.znowhite instagram profile photo

    marie.znowhite

    @znowhite

    Beauty โ€ข Alltag โ€ข Hundemama โค๏ธโ€๐Ÿ”ฅ ๐Ÿ‘ฉ๐Ÿผโ€โœˆ๏ธ Bedienstete von Frau Blanca ๐Ÿ’Œ marie@znowhite.de โฌ‡๏ธ Impressum

    MicroGermany
    Followers81.6K
    Engagement rate0.08%2.2x page median
    Suspicious followers16.5%Moderate
    Average reel plays165KPer video post

    Engagement rate benchmark

    marie.znowhite's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany82%
    United States of America2.8%
    Greece1.4%
    Spain1.3%
    Austria1.3%

    Audience gender

  19. 19Emma Sophie instagram profile photo

    Emma Sophie

    @emmasophxee

    lifestyle, fashion & beauty ๐ŸŽงโ˜๏ธโ˜•๏ธ tiktok: emmaa.fsr ๐Ÿ’Œ emma@ykonic-talents.com

    MicroGermany
    Followers79.5K
    Engagement rate8.74%253.0x page median
    Suspicious followers10.9%Moderate
    Average reel plays151KPer video post

    Engagement rate benchmark

    Emma Sophie's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany74%
    Austria4.4%
    United States of America2.9%
    Spain2.5%
    Italy2.2%

    Audience gender

  20. 20Burak Medine instagram profile photo

    Burak Medine

    @buraqmedine

    I create beauty through fabric๐Ÿค๐Ÿชก Munich / TikTok 1.3M Burak@wetriad.com

    MicroGermany
    Followers77.4K
    Engagement rate0.06%1.8x page median
    Suspicious followers15.1%Moderate
    Average reel plays11.8KPer video post

    Engagement rate benchmark

    Burak Medine's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany75%
    Austria6.0%
    Switzerland3.4%
    Tรผrkiye3.3%
    United States of America1.7%

    Audience gender

Benchmarks

Top beauty influencers in Germany: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

104creators indexed150Kmedian followers0.03%median engagement15.8%avg suspicious followers

The top beauty influencers in Germany run a median engagement rate of 0.03% and average 15.8% suspicious followers. Treat 0.03% as the bar a strong beauty creator in Germany should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Germany here span 3 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Germany (100%), skewing female at 80%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Germany. 104 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Germany100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
3
Mid-tier100K to 500K
16
Macro500K+
1

Combined audience gender

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FAQ

Beauty influencers in Germany: common questions

How do I find beauty influencers in Germany?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 104 beauty influencers in Germany and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Germany right now?

On this ranking, Vanessa Nwattu (@vanessa.nwa), ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’” (@citamaass), Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท (@marisa.emrah). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Germany, the median engagement rate is 0.03% at a median of 150K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 15.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 104 beauty influencers in Germany

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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