Top 20 Fashion Influencers in Germany on Instagram (Jul 2026)

We found 132 fashion influencers in Germany on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Germany. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. Followers575K
    Engagement rate2.39%0.8x page median
    Suspicious followers26.7%Elevated
    Average reel plays723KPer video post

    Audience gender

    Audience location

    Germany74%
    Austria6.0%
    Italy1.9%
    Spain1.9%

    Top posts

    Avg likes: 13.7K. Avg comments: 333. Audience credibility: 79%.

  2. 2๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’” Instagram profile photo

    ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’”

    @citamaass

    Curves | Beauty | Fashion | Momlife ๐Ÿ’– Co-Founder @durchdickundduenn_official & @clubnoe ๐Ÿ“ฉ cita@allimpact.com โฌ‡๏ธ alle Links

    Mid-tierGermany
    Followers396K
    Engagement rate2.14%0.7x page median
    Suspicious followers22.9%Elevated
    Average reel plays392KPer video post

    Engagement rate benchmark

    Median

    ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’”'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany75%
    Austria4.2%
    United States3.0%
    Spain2.4%
    Switzerland1.5%

    Audience gender

  3. 3Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท Instagram profile photo

    Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท

    @marisa.emrah

    ๐‚๐Ž๐”๐๐‹๐„ | ๐‹๐ˆ๐…๐„๐’๐“๐˜๐‹๐„ | ๐…๐€๐’๐‡๐ˆ๐Ž๐ | ๐๐„๐€๐”๐“๐˜ | ๐…๐€๐Œ๐ˆ๐‹๐˜ ๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐จ๐Ÿ @masira.de ๐Ÿ“ง| marisaemrah@gmail.comโ€ฆ

    Mid-tierGermany
    Followers388K
    Engagement rate3.60%1.2x page median
    Suspicious followers14.5%Moderate
    Average reel plays914KPer video post

    Engagement rate benchmark

    Median

    Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany61%
    Turkey15%
    Austria4.8%
    Switzerland2.0%
    Italy1.2%

    Audience gender

  4. 4Karina | Make Love Fake Love Instagram profile photo

    Karina | Make Love Fake Love

    @valentinakarina

    โ€ข Lifestyle | Fashion | Interior โ€ข Lรผneburg, Germany โ€ข karina@mebastars.com

    Mid-tierGermany
    Followers287K
    Engagement rate3.47%1.2x page median
    Suspicious followers10.2%Moderate
    Average reel plays759KPer video post

    Engagement rate benchmark

    Median

    Karina | Make Love Fake Love's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany76%
    Austria6.0%
    Spain2.8%
    United States2.2%
    Switzerland1.6%

    Audience gender

  5. Followers262K
    Engagement rate2.82%At page median
    Suspicious followers20.9%Elevated
    Average reel plays300KPer video post

    Audience gender

    Audience location

    Germany65%
    Austria5.5%
    India4.3%
    Spain1.8%

    Top posts

    Avg likes: 7.4K. Avg comments: 121. Audience credibility: 86%.

  6. 6Stella Instagram profile photo

    Stella

    @stellaelena

    Ein Mix aus beauty tipps, fashion inspo & ganz viel couple zeug ๐Ÿธ bride to be ๐Ÿ˜ญ๐Ÿ’ @josephuyanik โœ‰๏ธ info@stellaelena.com

    Mid-tierGermany
    Followers244K
    Engagement rate2.18%0.7x page median
    Suspicious followers20.1%Elevated
    Average reel plays193KPer video post

    Engagement rate benchmark

    Median

    Stella's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany56%
    United States4.7%
    Austria4.6%
    Italy2.5%
    Spain2.5%

    Audience gender

  7. 7Jessica Schรผler Instagram profile photo

    Jessica Schรผler

    @_jessiliiee

    ส™แดสแดแดแด แด๊œฐ ๐Ÿค โ™ฅ๏ธ ษดแดแด แด‡แดส™แด‡ส€ ๐Ÿค๐Ÿข๐Ÿฃ๐Ÿฆ & ๐Ÿค๐Ÿข๐Ÿค๐Ÿง สŸษช๊œฐแด‡๊œฑแด›สสŸแด‡ ๐Ÿ’• ๊œฐแด€๊œฑสœษชแดษด ๐ŸŽ€ ส™แด‡แด€แดœแด›ส ๐Ÿ‘„ ๊œฐษชแด›ษดแด‡๊œฑ๊œฑ โœŒ๐Ÿผ แด›ษชแด‹แด›แดแด‹: _แดŠแด‡๊œฑ๊œฑษชสŸษชษชแด‡แด‡ ๐•ƒ๐•š๐•Ÿ๐•œ๐•ค โฌ‡๏ธโฌ‡๏ธโฌ‡๏ธโฌ‡๏ธ

    Mid-tierGermany
    Followers230K
    Engagement rate2.32%0.8x page median
    Suspicious followers10.9%Moderate
    Average reel plays226KPer video post

    Engagement rate benchmark

    Median

    Jessica Schรผler's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany87%
    Austria5.3%
    Spain1.1%
    Switzerland0.9%
    Turkey0.6%

    Audience gender

  8. Followers213K
    Engagement rate1.97%0.7x page median
    Suspicious followers18.0%Moderate
    Average reel plays244KPer video post

    Audience gender

    Audience location

    Germany64%
    Austria7.9%
    Italy3.4%
    Switzerland2.8%
    Spain2.6%

    Top posts

    Avg likes: 4.2K. Avg comments: 70. Audience credibility: 86%.

  9. 10aya_arih โœจ Instagram profile photo

    aya_arih โœจ

    @aya_arih

    ๐Ÿ•Š๏ธ Fashion, Beauty & Lifestyle ๐Ÿ˜‚ Just here to make you laugh (Comedy) ๐Ÿ“ง Collaboration: Aya@whytelabel-agency.de ๐Ÿ”’โ™ก

    Mid-tierGermany
    Followers200K
    Engagement rate2.24%0.8x page median
    Suspicious followers15.3%Moderate
    Average reel plays94.4KPer video post

    Engagement rate benchmark

    Median

    aya_arih โœจ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany78%
    Austria4.3%
    Turkey3.7%
    Switzerland3.4%
    Spain1.0%

    Audience gender

  10. Followers179K
    Engagement rate3.67%1.2x page median
    Suspicious followers17.0%Moderate
    Average reel plays107KPer video post

    Audience gender

    Audience location

    Germany77%
    Austria6.8%
    Switzerland2.2%
    Italy1.4%

    Top posts

    Avg likes: 6.6K. Avg comments: 35. Audience credibility: 85%.

  11. 14โ™ก Fee Zoรฉ Sophie โ™ก Instagram profile photo

    โ™ก Fee Zoรฉ Sophie โ™ก

    @feezoeb
    Mid-tierMunich, DE
    Followers135K
    Engagement rate10.36%3.5x page median
    Suspicious followers21.3%Elevated
    Average reel plays274KPer video post

    Audience gender

    Audience location

    Germany65%
    Austria6.8%
    Italy2.3%
    India1.8%

    Top posts

    Avg likes: 13.9K. Avg comments: 22. Audience credibility: 80%.

  12. 15Lea Instagram profile photo

    Lea

    @leamaass

    From the Bottom of my ๐Ÿค Mummy | Fashion | DIY | Beauty | Rezepte Co-Founder @durchdickundduenn_official ๐Ÿ’Œ lea@allimpact.com ๐Ÿ‘‡๐Ÿผalle Links

    Mid-tierGermany
    Followers134K
    Engagement rate2.19%0.7x page median
    Suspicious followers18.9%Moderate
    Average reel plays144KPer video post

    Engagement rate benchmark

    Median

    Lea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany79%
    Austria2.8%
    United States2.4%
    Spain2.2%
    Italy1.3%

    Audience gender

  13. Followers133K
    Engagement rate13.90%4.7x page median
    Suspicious followers18.9%Moderate
    Average reel plays170KPer video post

    Audience gender

    Audience location

    Germany61%
    Austria15%
    Switzerland4.3%
    Italy2.5%

    Top posts

    Avg likes: 18.5K. Avg comments: 12. Audience credibility: 84%.

  14. Followers127K
    Engagement rate3.08%At page median
    Suspicious followers14.8%Moderate
    Average reel plays338KPer video post

    Audience gender

    Audience location

    Germany71%
    Austria7.8%
    Switzerland2.6%
    Spain2.4%

    Top posts

    Avg likes: 3.9K. Avg comments: 103. Audience credibility: 89%.

  15. Followers116K
    Engagement rate2.89%At page median
    Suspicious followers14.4%Moderate
    Average reel plays57.0KPer video post

    Audience gender

    Audience location

    Germany78%
    Austria4.5%
    Switzerland2.0%
    Spain1.6%

    Top posts

    Avg likes: 3.4K. Avg comments: 126. Audience credibility: 91%.

  16. Followers111K
    Engagement rate5.26%1.8x page median
    Suspicious followers13.6%Moderate
    Average reel plays246KPer video post

    Audience gender

    Audience location

    Germany83%
    Austria3.9%
    Spain2.9%
    Italy1.3%

    Top posts

    Avg likes: 5.8K. Avg comments: 21. Audience credibility: 91%.

Benchmarks

Top fashion influencers in Germany: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

132creators indexed199Kmedian followers2.99%median engagement17.2%avg suspicious followers

The top fashion influencers in Germany run a median engagement rate of 2.99% and average 17.2% suspicious followers. Treat 2.99% as the bar a strong fashion creator in Germany should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Germany here span 0 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Germany (100%), skewing female at 88%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Germany. 132 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Germany100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
19
Macro500K+
1

Combined audience gender

FAQ

Fashion influencers in Germany: common questions

How do I find fashion influencers in Germany?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 132 fashion influencers in Germany and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Germany right now?

On this ranking, RANDA SHILBAYEH-WEISER (@randa_and_the_gang), ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’” (@citamaass), Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท (@marisa.emrah). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Germany, the median engagement rate is 2.99% at a median of 199K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 132 fashion influencers in Germany

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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