Top 20 Fashion Influencers in Germany on Instagram (Aug 2026)

We found 132 fashion influencers in Germany on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Germany. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1RANDA SHILBAYEH-WEISER instagram profile photo

    RANDA SHILBAYEH-WEISER

    @randa_and_the_gang

    REALLIFE-CONTENT|FASHION| LIFESTYLE| GOOD ENERGY ๐Ÿ’ซ BERLIN๐Ÿ“ PROUD MOM OF 3 CEO @bliss.and.bold.official & @contentcrush.agency BESTSELLERAUTORIN

    MacroGermany
    Followers574K
    Engagement rate2.87%At page median
    Suspicious followers21.4%Elevated
    Average reel plays799KPer video post

    Engagement rate benchmark

    RANDA SHILBAYEH-WEISER's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany74%
    Austria6.4%
    United States of America2.3%
    Brazil1.7%
    Spain1.6%

    Audience gender

  2. 2๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’” instagram profile photo

    ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’”

    @citamaass

    Curves | Beauty | Fashion | Momlife ๐Ÿ’– Co-Founder @durchdickundduenn_official & @clubnoe ๐Ÿ“ฉ cita@allimpact.com โฌ‡๏ธ alle Links

    Mid-tierGermany
    Followers396K
    Engagement rate0.02%0.0x page median
    Suspicious followers23.8%Elevated
    Average reel plays424KPer video post

    Engagement rate benchmark

    ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’”'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany74%
    Austria4.0%
    United States of America3.2%
    Spain2.3%
    Italy1.6%

    Audience gender

  3. 3Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท instagram profile photo

    Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท

    @marisa.emrah

    ๐‚๐Ž๐”๐๐‹๐„ | ๐‹๐ˆ๐…๐„๐’๐“๐˜๐‹๐„ | ๐…๐€๐’๐‡๐ˆ๐Ž๐ | ๐๐„๐€๐”๐“๐˜ | ๐…๐€๐Œ๐ˆ๐‹๐˜ ๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐จ๐Ÿ @masira.de ๐Ÿ“ง| marisaemrah@gmail.comโ€ฆ

    Mid-tierGermany
    Followers394K
    Engagement rate6.48%2.3x page median
    Suspicious followers14.1%Moderate
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany61%
    Tรผrkiye15%
    Austria5.7%
    Switzerland2.2%
    Italy1.2%

    Audience gender

  4. 4Karina | Make Love Fake Love instagram profile photo

    Karina | Make Love Fake Love

    @valentinakarina

    โ€ข Lifestyle | Fashion | Interior โ€ข Lรผneburg, Germany โ€ข karina@mebastars.com

    Mid-tierGermany
    Followers281K
    Engagement rate5.20%1.9x page median
    Suspicious followers10.1%Moderate
    Average reel plays550KPer video post

    Engagement rate benchmark

    Karina | Make Love Fake Love's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany75%
    Austria7.0%
    Spain2.5%
    United States of America2.1%
    Italy1.7%

    Audience gender

  5. 5Anna Rani Specht | Mode | Qualitรคt instagram profile photo

    Anna Rani Specht | Mode | Qualitรคt

    @annaranispecht

    Quality Over Quantity ๐Ÿงฅ๐Ÿ‘–๐Ÿชก โ€ข Hochwertige Empfehlungen & Quality-Checks โ€ข 5+ years in fashion | Textile Chain Research๐Ÿ“š

    Mid-tierGermany
    Followers264K
    Engagement rate3.44%1.2x page median
    Suspicious followers14.6%Moderate
    Average reel plays344KPer video post

    Engagement rate benchmark

    Anna Rani Specht | Mode | Qualitรคt's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany65%
    Austria5.5%
    India4.3%
    United States of America3.0%
    Spain1.8%

    Audience gender

  6. 6Stella instagram profile photo

    Stella

    @stellaelena

    Ein Mix aus beauty tipps, fashion inspo & ganz viel couple zeug ๐Ÿธ bride to be ๐Ÿ˜ญ๐Ÿ’ @josephuyanik โœ‰๏ธ info@stellaelena.com

    Mid-tierGermany
    Followers246K
    Engagement rate0.03%0.0x page median
    Suspicious followers20.7%Elevated
    Average reel plays274KPer video post

    Engagement rate benchmark

    Stella's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany55%
    Austria4.9%
    United States of America4.3%
    Spain2.7%
    Tรผrkiye2.7%

    Audience gender

  7. 7Leila Demircelik instagram profile photo

    Leila Demircelik

    @leilakocht

    โœจ Daily Inspo & Tipps ๐Ÿ Food Liebe ๐Ÿ’Œ leilakocht@wedoyoursocial.de ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿณ Kochmaus | Fashion | Creator ๐Ÿ“ฉ Impressum: @wedoyoursocial.impressum

    Mid-tierGermany
    Followers219K
    Engagement rate2.73%At page median
    Suspicious followers15.2%Moderate
    Average reel plays252KPer video post

    Engagement rate benchmark

    Leila Demircelik's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany64%
    Austria7.9%
    Italy3.4%
    Switzerland2.7%
    Spain2.6%

    Audience gender

  8. 8Sissi Marie Melzer instagram profile photo

    Sissi Marie Melzer

    @sissimelzer

    โœจ Lifestyle, Beauty & Fashion ๐Ÿ’ married to @benjaminryanmelzer โ˜๏ธ wir denken doch sowieso, also warum nicht direkt positiv? โฌ‡๏ธ Anfragen & Impressum:

    Mid-tierGermany
    Followers193K
    Engagement rate2.10%0.8x page median
    Suspicious followers11.8%Moderate
    Average reel plays214KPer video post

    Engagement rate benchmark

    Sissi Marie Melzer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany71%
    Austria5.4%
    Switzerland3.3%
    United States of America2.9%
    Spain2.8%

    Audience gender

  9. 9xile โ˜† ห™แต•ห™ instagram profile photo

    xile โ˜† ห™แต•ห™

    @xilezhou

    based in Germany i love fashion, food, travel & Jesus ๐Ÿ’Œ xile@ohey-mgmt.de เผ˜หšโ‹†๐™š๏ฝกโ‹†๐–ฆน. mein buch & impressum

    Mid-tierGermany
    Followers178K
    Engagement rate2.22%0.8x page median
    Suspicious followers15.0%Moderate
    Average reel plays70.7KPer video post

    Engagement rate benchmark

    xile โ˜† ห™แต•ห™'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany76%
    Austria7.7%
    Switzerland2.3%
    United States of America2.1%
    Italy1.2%

    Audience gender

  10. 10carefree โ˜… instagram profile photo

    carefree โ˜…

    @carefreehamuyela

    hallo du :) content zwischen gerne alleine sein, dankbarkeit, fashion & beauty ๐Ÿซโญ๏ธโ˜•๏ธ๐Ÿ“๐Ÿ‘ฉ๐Ÿพโ€๐Ÿ’ป YouTube & TikTok: carefreehamuyela Snapchatโ€ฆ

    Mid-tierGermany
    Followers155K
    Engagement rate0.02%0.0x page median
    Suspicious followers12.0%Moderate
    Average reel plays70.0KPer video post

    Engagement rate benchmark

    carefree โ˜…'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany72%
    Austria5.9%
    United States of America2.4%
    Italy2.2%
    Spain2.0%

    Audience gender

  11. 11Laura Jungen instagram profile photo

    Laura Jungen

    @laura.jungen

    ๐ŸŒตINTERIOR & DIYโ€˜s zum nachmachen ๐Ÿ‘ข FASHION Inspo ๐ŸฟCAMPING life soooon ๐Ÿชฉ FEEL GOOD Fun ๐ŸŽ™๏ธ PODCAST @liebmichspaeter

    Mid-tierGermany
    Followers151K
    Engagement rate3.08%At page median
    Suspicious followers18.2%Moderate
    Average reel plays167KPer video post

    Engagement rate benchmark

    Laura Jungen's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany66%
    Austria6.6%
    United States of America3.7%
    Italy2.7%
    Spain2.4%

    Audience gender

  12. 12Begรผm Inac instagram profile photo

    Begรผm Inac

    @mrsbeg_

    Mama von 2 Prinzessinen ๐Ÿฉท Beauty โ€ข Fashion โ€ข Food TikTok: mrsbeg business@mrsbeg.com

    Mid-tierGermany
    Followers145K
    Engagement rate2.12%0.8x page median
    Suspicious followers19.6%Moderate
    Average reel plays128KPer video post

    Engagement rate benchmark

    Begรผm Inac's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany77%
    Austria6.8%
    Switzerland4.7%
    Tรผrkiye2.1%
    Italy1.3%

    Audience gender

  13. 13Lea instagram profile photo

    Lea

    @leamaass

    From the Bottom of my ๐Ÿค Mummy | Fashion | DIY | Beauty | Rezepte Co-Founder @durchdickundduenn_official ๐Ÿ’Œ lea@allimpact.com ๐Ÿ‘‡๐Ÿผalle Links

    Mid-tierGermany
    Followers135K
    Engagement rate0.02%0.0x page median
    Suspicious followers19.4%Moderate
    Average reel plays158KPer video post

    Engagement rate benchmark

    Lea's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany79%
    Austria2.9%
    Spain2.4%
    United States of America2.2%
    Switzerland1.3%

    Audience gender

  14. 14โ™ก Fee Zoรฉ Sophie โ™ก instagram profile photo

    โ™ก Fee Zoรฉ Sophie โ™ก

    @feezoeb

    ๐Ÿ“Munich/ Germany a museum of memories ๐Ÿ’Œ fashion and lifestyle <3 feezoeb@janinareich-agency.de

    Mid-tierGermany
    Followers134K
    Engagement rate9.82%3.5x page median
    Suspicious followers20.3%Elevated
    Average reel plays225KPer video post

    Engagement rate benchmark

    โ™ก Fee Zoรฉ Sophie โ™ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany64%
    Austria7.7%
    United States of America3.5%
    Italy2.5%
    Switzerland1.9%

    Audience gender

    Top posts

    Avg likes: 13.2K. Avg comments: 21. Audience credibility: 80%.

  15. 15Maureen Adim๐ŸŒน instagram profile photo

    Maureen Adim๐ŸŒน

    @mxurxen

    Berlin | London a fashion girly with a thing for acting ๐ŸŽญ ๐ŸŽฌ @agenturunique contact: maureen@sesamyagency.com

    Mid-tierGermany
    Followers133K
    Engagement rate5.82%2.1x page median
    Suspicious followers16.4%Moderate
    Average reel plays69.7KPer video post

    Engagement rate benchmark

    Maureen Adim๐ŸŒน's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany61%
    Austria14%
    Switzerland3.9%
    United States of America3.1%
    Italy2.5%

    Audience gender

  16. 16Leander Sacher instagram profile photo

    Leander Sacher

    @leander_sacher

    ๐Ÿซถ๐Ÿผ in love with food, fashion, lifestyle ๐Ÿ’ @maximeee ๐Ÿ“Aachen, Germany ๐Ÿ“ฉ leander@azureagency.de

    Mid-tierGermany
    Followers127K
    Engagement rate2.78%At page median
    Suspicious followers10.9%Moderate
    Average reel plays331KPer video post

    Engagement rate benchmark

    Leander Sacher's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany72%
    Austria7.1%
    Spain2.7%
    Switzerland2.5%
    United States of America2.3%

    Audience gender

  17. 17Jonas Stickann instagram profile photo

    Jonas Stickann

    @jonas_stickann

    high fashion meets low humorโœจ๐Ÿฅธ BRAND: @stickann_ INQUIERY: social@stickann.de

    Mid-tierGermany
    Followers117K
    Engagement rate2.76%At page median
    Suspicious followers9.5%Low risk
    Average reel plays52.0KPer video post

    Engagement rate benchmark

    Jonas Stickann's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany78%
    Austria4.2%
    Switzerland2.3%
    United States of America1.9%
    Spain1.7%

    Audience gender

  18. 18GRETA | Outfit Inspo & daily Lifestyle instagram profile photo

    GRETA | Outfit Inspo & daily Lifestyle

    @gretalck

    tรคgliche Outfits โ€ข Styling โ€ข echte Alltagsmomente ๐Ÿค Fashion, Inspiration & Real-Life Vibes ๐Ÿ“ฉ niklasundgreta@wybesocial.com ๐Ÿ“„ Impressum:โ€ฆ

    Mid-tierGermany
    Followers111K
    Engagement rate5.47%2.0x page median
    Suspicious followers9.3%Low risk
    Average reel plays226KPer video post

    Engagement rate benchmark

    GRETA | Outfit Inspo & daily Lifestyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany82%
    Austria4.1%
    Spain2.7%
    United States of America1.4%
    Italy1.3%

    Audience gender

  19. 19bambi instagram profile photo

    bambi

    @destinameliha

    lifestyle & fashion๐Ÿ’ž๐ŸŽ€ based in cologne ๐Ÿงธ TikTok @destinamelihay ๐Ÿ’Œ destina@beacreator.com @beanimpressum

    Mid-tierGermany
    Followers110K
    Engagement rate13.52%4.9x page median
    Suspicious followers11.7%Moderate
    Average reel plays201KPer video post

    Engagement rate benchmark

    bambi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany68%
    Austria4.6%
    Spain3.5%
    Tรผrkiye3.4%
    Switzerland2.8%

    Audience gender

  20. 20Erza Hajdaraj instagram profile photo

    Erza Hajdaraj

    @erziiiiiiii

    humor, echtes, beauty, fashion ๐Ÿ‡ฆ๐Ÿ‡ฑ๐Ÿ‡ฉ๐Ÿ‡ช ๐Ÿ“ง erza@naria-mgmt.com ๐ŸŽ™๏ธ @freiwilligfreundinnen

    Mid-tierGermany
    Followers109K
    Engagement rate0.07%0.0x page median
    Suspicious followers14.4%Moderate
    Average reel plays165KPer video post

    Engagement rate benchmark

    Erza Hajdaraj's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Germany69%
    Austria4.2%
    XK3.8%
    Switzerland3.5%
    United States of America2.2%

    Audience gender

Benchmarks

Top fashion influencers in Germany: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

132creators indexed153Kmedian followers2.77%median engagement15.4%avg suspicious followers

The top fashion influencers in Germany run a median engagement rate of 2.77% and average 15.4% suspicious followers. Treat 2.77% as the bar a strong fashion creator in Germany should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Germany here span 0 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Germany (100%), skewing female at 89%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Germany. 132 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Germany100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
19
Macro500K+
1

Combined audience gender

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FAQ

Fashion influencers in Germany: common questions

How do I find fashion influencers in Germany?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 132 fashion influencers in Germany and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Germany right now?

On this ranking, RANDA SHILBAYEH-WEISER (@randa_and_the_gang), ๐’„๐’Š๐’•๐’‚๐’Ž๐’‚๐’‚๐’”๐’” (@citamaass), Marisa ๐Ÿ‡ฉ๐Ÿ‡ช& Emrah ๐Ÿ‡น๐Ÿ‡ท (@marisa.emrah). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Germany, the median engagement rate is 2.77% at a median of 153K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 15.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 132 fashion influencers in Germany

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

14-day trial ยท 40 search credits ยท no credit card