Top 20 Fashion Influencers in Indonesia on Instagram (Jul 2026)

We found 299 fashion influencers in Indonesia on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Indonesia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Dita Dina Dini Instagram profile photo

    Dita Dina Dini

    @d3kembar

    Endorsement/Campaign CP: +6285707211722 (Idan) +62895600437721 (Ica)

    MacroIndonesia
    Followers843K
    Engagement rate4.13%At page median
    Suspicious followers17.4%Moderate
    Average reel plays212KPer video post

    Engagement rate benchmark

    Median

    Dita Dina Dini's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia93%
    Malaysia5.5%
    Singapore0.3%
    India0.1%
    China0.1%

    Audience gender

  2. 2TUGBA Instagram profile photo

    TUGBA

    @tugkiara

    Kiara | 22 ๐Ÿ“: ๐Ÿ‡น๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡ฉ For Business: +6287872024609 ๐Ÿ’Œ : tugkiara2@gmail.com Hacettepe University | Nutrition And Dietetics

    MacroIndonesia
    Followers803K
    Engagement rate2.20%0.5x page median
    Suspicious followers12.2%Moderate
    Average reel plays546KPer video post

    Engagement rate benchmark

    Median

    TUGBA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia94%
    Malaysia4.5%
    South Korea0.2%
    Taiwan0.2%
    Japan0.2%

    Audience gender

  3. 3๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข Instagram profile photo

    ๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข

    @napputt

    business inq โ™ก 0859-2985-7899 ๐˜ง๐˜ข๐˜ด๐˜ฉ๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฃ๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ & ๐˜ด๐˜ต๐˜บ๐˜ญ๐˜ฆ โœงหš ยท get to know me๐Ÿ‘‡๐Ÿป

    MacroIndonesia
    Followers749K
    Engagement rate10.63%2.3x page median
    Suspicious followers23.5%Elevated
    Average reel plays503KPer video post

    Engagement rate benchmark

    Median

    ๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia94%
    Malaysia2.7%
    Philippines0.3%
    United States0.2%
    Japan0.2%

    Audience gender

    Top posts

    Avg likes: 67.7K. Avg comments: 222. Audience credibility: 77%.

  4. Followers675K
    Engagement rate8.55%1.9x page median
    Suspicious followers44.9%High
    Average reel plays23.0KPer video post

    Audience gender

    Audience location

    Indonesia95%
    Malaysia1.3%
    Saudi Arabia0.8%
    Thailand0.4%

    Top posts

    Avg likes: 57.7K. Avg comments: 3. Audience credibility: 79%.

  5. Followers446K
    Engagement rate8.17%1.8x page median
    Suspicious followers24.8%Elevated
    Average reel plays2.1MPer video post

    Audience gender

    Audience location

    Indonesia97%
    Malaysia1.7%
    China0.2%
    Taiwan0.2%
    Singapore0.2%

    Top posts

    Avg likes: 36.4K. Avg comments: 274. Audience credibility: 83%.

  6. Followers421K
    Engagement rate2.52%0.5x page median
    Suspicious followers36.7%High
    Average reel plays73.3KPer video post

    Audience gender

    Audience location

    Indonesia92%
    Malaysia2.8%
    China0.6%
    Taiwan0.6%

    Top posts

    Avg likes: 10.6K. Avg comments: 20. Audience credibility: 76%.

  7. Followers311K
    Engagement rate2.28%0.5x page median
    Suspicious followers33.4%High
    Average reel plays161KPer video post

    Audience gender

    Audience location

    Indonesia98%
    Malaysia0.5%
    Saudi Arabia0.3%
    India0.2%

    Top posts

    Avg likes: 7.1K. Avg comments: 31. Audience credibility: 79%.

  8. 8Sabila Rizkia Instagram profile photo

    Sabila Rizkia

    @bilarzqia

    how i love being a sabila Beauty, Cooking, Angler, Travelling | No admin aku ke hack, sementara bisa chat kesini yaa ๐Ÿ™๐Ÿป โ—๏ธ +62 819-9381-5147

    Mid-tierIndonesia
    Followers233K
    Engagement rate11.33%2.5x page median
    Suspicious followers16.8%Moderate
    Average reel plays425KPer video post

    Engagement rate benchmark

    Median

    Sabila Rizkia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    Malaysia0.5%
    United States0.3%
    Brazil0.2%
    India0.2%

    Audience gender

  9. Followers230K
    Engagement rate2.15%0.5x page median
    Suspicious followers42.1%High
    Average reel plays144KPer video post

    Audience gender

    Audience location

    Indonesia95%
    Malaysia0.8%
    Japan0.5%
    Saudi Arabia0.3%

    Top posts

    Avg likes: 4.9K. Avg comments: 58. Audience credibility: 75%.

  10. Followers209K
    Engagement rate5.09%At page median
    Suspicious followers29.6%Elevated
    Average reel plays82.8KPer video post

    Audience gender

    Audience location

    Indonesia93%
    Malaysia3.0%
    Australia1.8%
    Taiwan0.6%
    Japan0.6%

    Top posts

    Avg likes: 10.6K. Avg comments: 149. Audience credibility: 81%.

  11. 11๐‰๐จ๐ฅ๐ฅ๐ฒ๐ง Instagram profile photo

    ๐‰๐จ๐ฅ๐ฅ๐ฒ๐ง

    @jollyn_official

    Beauty | Fashion CP : +62895388404375 (Rosi)

    Mid-tierIndonesia
    Followers204K
    Engagement rate5.20%At page median
    Suspicious followers21.6%Elevated
    Average reel plays311KPer video post

    Engagement rate benchmark

    Median

    ๐‰๐จ๐ฅ๐ฅ๐ฒ๐ง's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia90%
    Malaysia6.9%
    Thailand0.4%
    China0.3%
    Singapore0.3%

    Audience gender

  12. Followers194K
    Engagement rate1.67%0.4x page median
    Suspicious followers38.5%High
    Average reel plays59.1KPer video post

    Audience gender

    Audience location

    Indonesia94%
    Malaysia2.0%
    China0.7%
    Taiwan0.4%
    India0.4%

    Top posts

    Avg likes: 3.2K. Avg comments: 82. Audience credibility: 76%.

  13. 13Vitdya Indriyani Instagram profile photo

    Vitdya Indriyani

    @vitdyaindri

    ACC REAL YANG LAIN FAKE !! โ€ข Bussines Inq : DM ๐Ÿ“ฉ Beauty & Fashion

    Mid-tierIndonesia
    Followers175K
    Engagement rate2.20%0.5x page median
    Suspicious followers19.8%Moderate
    Average reel plays14.9KPer video post

    Engagement rate benchmark

    Median

    Vitdya Indriyani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia90%
    Malaysia4.5%
    Thailand3.3%
    Saudi Arabia0.3%
    India0.2%

    Audience gender

    Top posts

    Avg likes: 5.8K. Avg comments: 48. Audience credibility: 80%.

  14. Followers154K
    Engagement rate8.75%1.9x page median
    Suspicious followers32.0%High
    Average reel plays6.5KPer video post

    Audience gender

    Audience location

    Indonesia97%
    Malaysia1.3%
    Japan0.1%
    Thailand0.1%

    Top posts

    Avg likes: 13.5K. Avg comments: 5. Audience credibility: 77%.

  15. Followers147K
    Engagement rate3.13%0.7x page median
    Suspicious followers25.0%Elevated
    Average reel plays43.1KPer video post

    Audience gender

    Audience location

    Indonesia92%
    South Korea2.9%
    Malaysia1.6%
    Japan0.2%

    Top posts

    Avg likes: 4.6K. Avg comments: 23. Audience credibility: 77%.

  16. 16๐‘น๐’Š๐’…๐’˜๐’‚๐’ ๐‘น๐’‚๐’Ž๐’‚๐’…๐’‰๐’‚๐’ Instagram profile photo

    ๐‘น๐’Š๐’…๐’˜๐’‚๐’ ๐‘น๐’‚๐’Ž๐’‚๐’…๐’‰๐’‚๐’

    @rridwannr
    Mid-tierJakarta, ID
    Followers138K
    Engagement rate3.86%0.8x page median
    Suspicious followers21.7%Elevated
    Average reel plays152KPer video post

    Audience gender

    Audience location

    Indonesia99%
    Thailand0.3%
    Japan0.3%

    Top posts

    Avg likes: 5.3K. Avg comments: 36. Audience credibility: 89%.

  17. Followers122K
    Engagement rate5.04%At page median
    Suspicious followers36.8%High
    Average reel plays168KPer video post

    Audience gender

    Audience location

    Indonesia95%
    Malaysia0.5%
    Japan0.4%
    South Korea0.4%

    Top posts

    Avg likes: 6.2K. Avg comments: 49. Audience credibility: 76%.

  18. Followers108K
    Engagement rate9.38%2.0x page median
    Suspicious followers27.4%Elevated
    Average reel plays41.5KPer video post

    Audience gender

    Audience location

    Indonesia97%
    Malaysia1.4%
    Taiwan0.2%
    China0.2%
    Japan0.2%

    Top posts

    Avg likes: 10.2K. Avg comments: 26. Audience credibility: 85%.

  19. Followers105K
    Engagement rate6.00%1.3x page median
    Suspicious followers27.4%Elevated
    Average reel plays35.0KPer video post

    Audience gender

    Audience location

    Indonesia94%
    Malaysia4.1%
    Japan0.4%
    Philippines0.3%

    Top posts

    Avg likes: 6.3K. Avg comments: 31. Audience credibility: 80%.

Benchmarks

Top fashion influencers in Indonesia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

299creators indexed207Kmedian followers4.58%median engagement28.6%avg suspicious followers

The top fashion influencers in Indonesia run a median engagement rate of 4.58% and average 28.6% suspicious followers. Treat 4.58% as the bar a strong fashion creator in Indonesia should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Indonesia here span 0 nano or micro and 4 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Indonesia (100%), skewing female at 59%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Indonesia. 299 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Indonesia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
16
Macro500K+
4

Combined audience gender

FAQ

Fashion influencers in Indonesia: common questions

How do I find fashion influencers in Indonesia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 299 fashion influencers in Indonesia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Indonesia right now?

On this ranking, Dita Dina Dini (@d3kembar), TUGBA (@tugkiara), ๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข (@napputt). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Indonesia, the median engagement rate is 4.58% at a median of 207K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 28.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 299 fashion influencers in Indonesia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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