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Top 20 Fashion Influencers in South Africa on Instagram (Aug 2026)

We found 433 fashion influencers in South Africa on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in South Africa. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 27, 2026

  1. 1π’π’π²πšπ¦π­π‘πšπ§ππš π€π§π’π­πš instagram profile photo

    π’π’π²πšπ¦π­π‘πšπ§ππš π€π§π’π­πš

    @_peachysprinkles

    ABOVE AVERAGEπŸ‡ΏπŸ‡¦πŸ‡³πŸ‡¬ Fashion| Beauty| Lifestyle πŸ“§: booksiyamthanda@gmail.com

    MacroSouth Africa
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    Followers698K
    Engagement rate6.68%1.2x page median
    Suspicious followers19.2%Moderate
    Average reel plays393KPer video post

    Engagement rate benchmark

    π’π’π²πšπ¦π­π‘πšπ§ππš π€π§π’π­πš's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa75%
    Namibia5.2%
    Zimbabwe2.7%
    United States of America2.2%
    Nigeria1.7%

    Audience gender

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    Top posts

    Avg likes: 46.6K. Avg comments: 103. Audience credibility: 81%.

  2. 2Star 🌟 instagram profile photo

    Star 🌟

    @stargirl.effect

    Beauty|fashion|lifestyle Business enquiries πŸ“₯: +27686110960 Email :Stallionlegacyy@gmail.com I don’t have Facebook ‼️

    MacroSouth Africa
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    Followers511K
    Engagement rate18.59%3.3x page median
    Suspicious followers16.5%Moderate
    Average reel plays318KPer video post

    Engagement rate benchmark

    Star 🌟's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa66%
    United States of America4.8%
    Namibia4.1%
    Nigeria3.5%
    Zimbabwe2.4%

    Audience gender

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    Top posts

    Avg likes: 95.1K. Avg comments: 279. Audience credibility: 84%.

  3. 3Senamile Mhlongo instagram profile photo

    Senamile Mhlongo

    @namile.sa

    Sgubhu || Fashion |l Beauty |l Lifestyle Collabs: senamilemhlongo99@gmail.com 🚫 Facebook & twitter 🚫 Johannesburg πŸ“|l South Africa πŸ‡ΏπŸ‡¦

    Mid-tierSouth Africa
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    Followers436K
    Engagement rate2.08%0.4x page median
    Suspicious followers23.2%Elevated
    Average reel plays34.0KPer video post

    Engagement rate benchmark

    Senamile Mhlongo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa70%
    Tanzania4.3%
    Namibia3.9%
    Nigeria2.9%
    Zimbabwe2.3%

    Audience gender

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    Top posts

    Avg likes: 9.1K. Avg comments: 83. Audience credibility: 77%.

  4. 4Ntandokazi Mzamo instagram profile photo

    Ntandokazi Mzamo

    @ntandokazi_mm

    | Fashion | Beauty | Lifestyle | Mail: ntandokazimzamo@gmail.com No Facebook/Twitter

    Mid-tierSouth Africa
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    Followers371K
    Engagement rate14.07%2.5x page median
    Suspicious followers20.5%Elevated
    Average reel plays894KPer video post

    Engagement rate benchmark

    Ntandokazi Mzamo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa84%
    Nigeria2.2%
    Zimbabwe1.6%
    United States of America1.3%
    Namibia1.0%

    Audience gender

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    Top posts

    Avg likes: 52.2K. Avg comments: 119. Audience credibility: 79%.

  5. 5Pamela Mtanga instagram profile photo

    Pamela Mtanga

    @pamela_mtanga

    Fashion πŸ‘—| Broadcasting🎀 | Formula 1 🏁 Award-winning Multimedia Entrepreneur πŸ‡ΏπŸ‡¦ Adidas SA Lifestyle Ambassador Email: pamelamtanga@gmail.com πŸ“:…

    Mid-tierSouth Africa
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    Followers313K
    Engagement rate3.30%0.6x page median
    Suspicious followers20.8%Elevated
    Average reel plays134KPer video post

    Engagement rate benchmark

    Pamela Mtanga's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa86%
    United States of America2.4%
    Botswana1.9%
    Namibia0.9%
    Zimbabwe0.8%

    Audience gender

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    Top posts

    Avg likes: 10.3K. Avg comments: 156. Audience credibility: 79%.

  6. 6Nothando Ngcobo instagram profile photo

    Nothando Ngcobo

    @nothandongcobo

    πŸ“DBN & JHB Actress| Host | Beauty & Fashion πŸ’„ Collabs βœ¨πŸ’Œ zamafuze.nothando@gmail.com Founder: @nothandoarkfoundation

    Mid-tierSouth Africa
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    Followers294K
    Engagement rate2.20%0.4x page median
    Suspicious followers21.3%Elevated
    Average reel plays49.9KPer video post

    Engagement rate benchmark

    Nothando Ngcobo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa92%
    Zimbabwe1.4%
    Eswatini1.0%
    United States of America0.8%
    Botswana0.7%

    Audience gender

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    Top posts

    Avg likes: 6.5K. Avg comments: 67. Audience credibility: 79%.

  7. 7Angela Noyila instagram profile photo

    Angela Noyila

    @angela_noyila

    Beautyβ€’Skinβ€’ Fashion πŸ¦‹πŸ¦‹πŸ¦‹ πŸ“§angelanoyila56@gmail.com StudentπŸ§‘β€πŸŽ“

    Mid-tierSouth Africa
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    Followers294K
    Engagement rate2.41%0.4x page median
    Suspicious followers23.3%Elevated
    Average reel plays53.7KPer video post

    Engagement rate benchmark

    Angela Noyila's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa68%
    Kenya3.4%
    Tanzania3.1%
    Namibia3.1%
    Nigeria2.8%

    Audience gender

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    Top posts

    Avg likes: 7.1K. Avg comments: 31. Audience credibility: 77%.

  8. 8Tirelo Nonhlanhla Kale instagram profile photo

    Tirelo Nonhlanhla Kale

    @mis_kale

    JHBπŸ‡ΏπŸ‡¦ Reality tv starπŸŽ₯|| Fashion|| Lifestyle @jaecoosouthafrica Ambassador InfoπŸ“§:tirelokal@gmail.com

    Mid-tierSouth Africa
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    Followers280K
    Engagement rate3.64%0.6x page median
    Suspicious followers21.0%Elevated
    Average reel plays142KPer video post

    Engagement rate benchmark

    Tirelo Nonhlanhla Kale's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa92%
    United States of America1.7%
    Zimbabwe1.2%
    Namibia0.7%
    Nigeria0.7%

    Audience gender

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    Top posts

    Avg likes: 10.2K. Avg comments: 70. Audience credibility: 79%.

  9. 9GΓΌgu Mashego instagram profile photo

    GΓΌgu Mashego

    @gugu_mashego

    Fashion | Beauty | Lifestyle OFFICIAL ACCOUNT} All business enquiries πŸ“©mashegoboipuso@gmail.com +27 71 657 4347 Kindly Click here⬇️

    Mid-tierSouth Africa
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    Followers266K
    Engagement rate15.64%2.8x page median
    Suspicious followers17.3%Moderate
    Average reel plays86.1KPer video post

    Engagement rate benchmark

    GΓΌgu Mashego's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa84%
    Namibia2.9%
    Zimbabwe2.7%
    Tanzania1.5%
    Mozambique1.3%

    Audience gender

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    Top posts

    Avg likes: 41.7K. Avg comments: 98. Audience credibility: 83%.

  10. 10khanya.yeni instagram profile photo

    khanya.yeni

    @khanya.yeni

    πŸ“KZN Mom|Wife|Fashion πŸ“§:khanya.yeni@gmail.com πŸŽ₯:Tv personality

    Mid-tierSouth Africa
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    Followers250K
    Engagement rate11.22%2.0x page median
    Suspicious followers18.2%Moderate
    Average reel plays1.0MPer video post

    Engagement rate benchmark

    khanya.yeni's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa94%
    Eswatini1.2%
    Botswana0.8%
    United States of America0.6%
    Zimbabwe0.5%

    Audience gender

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    Top posts

    Avg likes: 28.0K. Avg comments: 633. Audience credibility: 82%.

  12. 11Gontse Mohlatlole |Entertainer instagram profile photo

    Gontse Mohlatlole |Entertainer

    @justdaddyg

    Content creator | Actor | YouTuber | Fashion | Fitness | Sports | Event Curator | @justevents_za Email: justdaddyg@gmail.com

    Mid-tierSouth Africa
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    Followers229K
    Engagement rate2.24%0.4x page median
    Suspicious followers21.9%Elevated
    Average reel plays103KPer video post

    Engagement rate benchmark

    Gontse Mohlatlole |Entertainer's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa78%
    United States of America3.8%
    Zimbabwe2.9%
    Botswana2.7%
    Namibia2.5%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 46. Audience credibility: 78%.

  13. 12Jordann.francis instagram profile photo

    Jordann.francis

    @jordann.francis

    Lifestyle β€’ GRWM β€’ Beauty β€’Vlogs β€’Fashion Creating relatable content that connects. πŸ“© Collabs & PR: jordanfrancis7073@gmail.com TelkomIsMyFriendπŸ’™

    Mid-tierSouth Africa
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    Followers226K
    Engagement rate3.65%0.6x page median
    Suspicious followers18.7%Moderate
    Average reel plays59.2KPer video post

    Engagement rate benchmark

    Jordann.francis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa56%
    Namibia6.5%
    United States of America6.0%
    Kenya5.5%
    United Kingdom2.9%

    Audience gender

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    Top posts

    Avg likes: 8.2K. Avg comments: 26. Audience credibility: 81%.

  14. 13π“ͺπ“»π“³π“²π“·βœ― instagram profile photo

    π“ͺπ“»π“³π“²π“·βœ―

    @arjin.lua

    ✯✯✯✯✯ Fashion | Lifestyle | Model arjinlua@gmail.com✍🏽

    Mid-tierSouth Africa
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    Followers212K
    Engagement rate10.91%1.9x page median
    Suspicious followers20.1%Elevated
    Average reel plays57.4KPer video post

    Engagement rate benchmark

    π“ͺπ“»π“³π“²π“·βœ―'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa79%
    United States of America4.8%
    Namibia2.5%
    Zimbabwe1.8%
    Botswana1.6%

    Audience gender

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    Top posts

    Avg likes: 23.1K. Avg comments: 55. Audience credibility: 80%.

  15. 14π“π€π“π’πŸ€. instagram profile photo

    π“π€π“π’πŸ€.

    @tatsss_terraaa

    βž€πŒπŽπƒπ„π‹ | ππ„π€π”π“π˜ | π…π€π’π‡πˆπŽπ βž€π‰π‡π / 𝐂𝐏𝐓 πŸ“ ➀ 𝐏𝐑 & 𝐂𝐨π₯π₯πšπ›π¬ : π„πŒπ€πˆπ‹ 𝐃𝐨𝐰𝐧 𝐁𝐞π₯𝐨𝐰⇩

    Mid-tierSouth Africa
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    Followers211K
    Engagement rate9.15%1.6x page median
    Suspicious followers24.8%Elevated
    Average reel plays11.9KPer video post

    Engagement rate benchmark

    π“π€π“π’πŸ€.'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa57%
    Zimbabwe8.8%
    United States of America5.4%
    Kenya4.1%
    Namibia3.1%

    Audience gender

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    Top posts

    Avg likes: 19.3K. Avg comments: 56. Audience credibility: 75%.

  16. 15Zoliswa Mahlobo instagram profile photo

    Zoliswa Mahlobo

    @zoliswa_gm

    Fashion , beauty & lifestyle creator documenting life, growth & becoming Zoliswa 2.0 Partnerships πŸ“©zolifluence1@gmail.com John 1:16

    Mid-tierSouth Africa
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    Followers194K
    Engagement rate2.77%0.5x page median
    Suspicious followers20.2%Elevated
    Average reel plays52.1KPer video post

    Engagement rate benchmark

    Zoliswa Mahlobo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa71%
    United States of America4.0%
    Nigeria2.9%
    Tanzania1.6%
    Namibia1.2%

    Audience gender

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    Top posts

    Avg likes: 5.4K. Avg comments: 65. Audience credibility: 80%.

  17. 16Rasheeqah Karriem instagram profile photo

    Rasheeqah Karriem

    @rasheeqah_karriem

    πŸ§‘β€πŸ§‘β€πŸ§’β€πŸ§’Wife β€’ Mom ✨Digital Creator | Entertainer πŸŽ₯YouTuber | Fashion β€’ Family Owner @sheecas_markets_

    Mid-tierSouth Africa
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    Followers178K
    Engagement rate2.91%0.5x page median
    Suspicious followers20.2%Elevated
    Average reel plays102KPer video post

    Engagement rate benchmark

    Rasheeqah Karriem's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa87%
    Namibia5.0%
    United States of America1.5%
    United Arab Emirates0.6%
    India0.4%

    Audience gender

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    Top posts

    Avg likes: 5.2K. Avg comments: 105. Audience credibility: 80%.

  18. 17Thando Wolf instagram profile photo

    Thando Wolf

    @thando.wolf

    πŸ‡ΏπŸ‡¦/πŸ‡¦πŸ‡ͺ Led by the WORD, not the WORLD. Travelβ€’Beautyβ€’Fashion πŸ“§:thando.wolff@gmail.com

    Mid-tierSouth Africa
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    Followers173K
    Engagement rate12.58%2.2x page median
    Suspicious followers20.4%Elevated
    Average reel plays59.8KPer video post

    Engagement rate benchmark

    Thando Wolf's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa67%
    United States of America6.4%
    Kenya2.3%
    Nigeria2.2%
    Namibia2.1%

    Audience gender

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    Top posts

    Avg likes: 21.7K. Avg comments: 66. Audience credibility: 80%.

  19. 18Khandlela Sondiya instagram profile photo

    Khandlela Sondiya

    @_khandlela_

    πŸ§‘β€πŸŽ“Information technology β€’Jeremiah 33:3 ||God fearing Woman ||β€’In to fashion snethemban561@gmail.com

    Mid-tierSouth Africa
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    Followers172K
    Engagement rate8.23%1.5x page median
    Suspicious followers24.9%Elevated
    Average reel plays55.2KPer video post

    Engagement rate benchmark

    Khandlela Sondiya's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa86%
    Nigeria2.1%
    United States of America1.7%
    Zimbabwe1.0%
    Tanzania0.9%

    Audience gender

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    Top posts

    Avg likes: 14.2K. Avg comments: 63. Audience credibility: 75%.

  20. 19Didintle Bonolo Mothobi instagram profile photo

    Didintle Bonolo Mothobi

    @didimothobi

    BBM S6 Top 5 | Student | Reality TV Star | Event Host Hair | Fashion | Food @chillerspunch ambassador πŸ“© : didimothobi.bookings@gmail.com πŸ“ JHB | RTB

    Mid-tierSouth Africa
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    Followers160K
    Engagement rate17.14%3.0x page median
    Suspicious followers20.1%Elevated
    Average reel plays298KPer video post

    Engagement rate benchmark

    Didintle Bonolo Mothobi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa89%
    United States of America3.3%
    Zimbabwe0.8%
    Indonesia0.6%
    United Kingdom0.5%

    Audience gender

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    Top posts

    Avg likes: 27.4K. Avg comments: 141. Audience credibility: 80%.

  21. 20Grace Ntoto instagram profile photo

    Grace Ntoto

    @bubbles.ntoto

    πŸ“JHB, South Africa πŸ‡ΏπŸ‡¦ 🌸FASHION/BEAUTY/LIFESTYLE🌸 Positive energy, inspo & cute content πŸ“©: bubbles@midastouchrsa.com

    Mid-tierSouth Africa
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    Followers134K
    Engagement rate2.85%0.5x page median
    Suspicious followers21.8%Elevated
    Average reel plays41.7KPer video post

    Engagement rate benchmark

    Grace Ntoto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    South Africa69%
    United States of America3.7%
    Nigeria3.2%
    Namibia2.8%
    Kenya2.4%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 38. Audience credibility: 78%.

Benchmarks

Top fashion influencers in South Africa: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

433creators indexed239Kmedian followers5.63%median engagement20.6%avg suspicious followers

The top fashion influencers in South Africa run a median engagement rate of 5.63% and average 20.6% suspicious followers. Treat 5.63% as the bar a strong fashion creator in South Africa should clear; below it, you are paying for reach, not attention.

The best fashion influencers in South Africa here span 0 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in South Africa (100%), skewing female at 52%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in South Africa. 433 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

South Africa100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
18
Macro500K+
2

Combined audience gender

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FAQ

Fashion influencers in South Africa: common questions

How do I find fashion influencers in South Africa?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 433 fashion influencers in South Africa and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in South Africa right now?

On this ranking, π’π’π²πšπ¦π­π‘πšπ§ππš π€π§π’π­πš (@_peachysprinkles), Star 🌟 (@stargirl.effect), Senamile Mhlongo (@namile.sa). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in South Africa, the median engagement rate is 5.63% at a median of 239K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 433 fashion influencers in South Africa

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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