Top 20 Fashion Influencers in Brazil on Instagram (Jul 2026)

We found 500 fashion influencers in Brazil on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Aline Souza P Finnessey Instagram profile photo

    Aline Souza P Finnessey

    @alinefinnessey

    Luxury | Fashion | Personal Branding Founder & CEO | New York Presence, image & global positioning Contact: collab@alinefinnessey.com

    MacroUnited States
    Followers809K
    Engagement rate4.27%At page median
    Suspicious followers15.4%Moderate
    Average reel plays20.2KPer video post

    Engagement rate benchmark

    Median

    Aline Souza P Finnessey's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil90%
    United States3.7%
    United Arab Emirates1.7%
    Italy1.2%
    Portugal0.8%

    Audience gender

  2. 3Fernanda eduarda ๐Ÿงšโ€โ™€๏ธ Instagram profile photo

    Fernanda eduarda ๐Ÿงšโ€โ™€๏ธ

    @eududao55
    MacroRecife, BR
    Followers561K
    Engagement rate2.24%0.5x page median
    Suspicious followers38.1%High
    Average reel plays453KPer video post

    Audience gender

    Audience location

    Brazil99%
    Portugal0.2%

    Top posts

    Avg likes: 12.5K. Avg comments: 428. Audience credibility: 85%.

  3. Followers547K
    Engagement rate2.05%0.5x page median
    Suspicious followers29.5%Elevated
    Average reel plays186KPer video post

    Audience gender

    Audience location

    Brazil96%
    Portugal0.6%
    Italy0.2%
    France0.2%

    Top posts

    Avg likes: 11.2K. Avg comments: 61. Audience credibility: 84%.

  4. Followers435K
    Engagement rate10.76%2.5x page median
    Suspicious followers35.6%High
    Average reel plays447KPer video post

    Audience gender

    Audience location

    Brazil98%
    Portugal0.2%
    Colombia0.2%

    Top posts

    Avg likes: 46.8K. Avg comments: 640. Audience credibility: 83%.

  5. Followers416K
    Engagement rate7.71%1.8x page median
    Suspicious followers32.6%High
    Average reel plays343KPer video post

    Audience gender

    Audience location

    Brazil98%
    Portugal0.4%
    France0.2%
    Mexico0.2%

    Top posts

    Avg likes: 32.1K. Avg comments: 499. Audience credibility: 80%.

  6. Followers337K
    Engagement rate2.54%0.6x page median
    Suspicious followers43.3%High
    Average reel plays177KPer video post

    Audience gender

    Audience location

    Brazil72%
    Argentina1.5%
    Mexico1.1%
    France1.1%

    Top posts

    Avg likes: 8.6K. Avg comments: 118. Audience credibility: 82%.

  7. 9Thaynรก Santiago Instagram profile photo

    Thaynรก Santiago

    @thaynaaasantiago

    Lifestyleโ€ข Beleza โ€ข Rotina Laura Valentina & Maria Lunna ๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ง Painho ๐Ÿค โœจ CEO: @studiothaynasantiago . @alojabarber Contrate โžก๏ธ @tscontato

    Mid-tierBrazil
    Followers337K
    Engagement rate14.41%3.3x page median
    Suspicious followers14.8%Moderate
    Average reel plays156KPer video post

    Engagement rate benchmark

    Median

    Thaynรก Santiago's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil100%

    Audience gender

  8. Followers330K
    Engagement rate12.00%2.8x page median
    Suspicious followers36.0%High
    Average reel plays59.0KPer video post

    Audience gender

    Audience location

    Brazil96%
    Portugal0.4%
    Argentina0.2%
    India0.2%

    Top posts

    Avg likes: 39.6K. Avg comments: 76. Audience credibility: 77%.

  9. Followers295K
    Engagement rate2.21%0.5x page median
    Suspicious followers25.9%Elevated
    Average reel plays188KPer video post

    Audience gender

    Audience location

    Brazil96%
    Portugal0.4%
    Argentina0.2%
    United Kingdom0.2%

    Top posts

    Avg likes: 6.5K. Avg comments: 73. Audience credibility: 92%.

  10. 13๐Œ๐š๐ซ๐ข๐š๐ง๐š ๐“๐š๐ฏ๐š๐ซ๐ž๐ฌ Instagram profile photo

    ๐Œ๐š๐ซ๐ข๐š๐ง๐š ๐“๐š๐ฏ๐š๐ซ๐ž๐ฌ

    @marisophs
    Mid-tier
    Followers265K
    Engagement rate6.18%1.4x page median
    Suspicious followers37.3%High
    Average reel plays187KPer video post

    Audience gender

    Audience location

    Brazil79%
    Portugal16%
    France0.6%
    Italy0.3%

    Top posts

    Avg likes: 16.4K. Avg comments: 149. Audience credibility: 80%.

  11. 14Juan Guedes Instagram profile photo

    Juan Guedes

    @juanpguedes

    โ€”โ€” my take on fashion and beauty โ€”โ€” jobs@juanpguedes.com | @pophighfy also at @juanndaily

    Mid-tierBrazil
    Followers250K
    Engagement rate2.00%0.5x page median
    Suspicious followers21.1%Elevated
    Average reel plays11.4KPer video post

    Engagement rate benchmark

    Median

    Juan Guedes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal1.0%
    United States0.7%
    Indonesia0.3%
    Argentina0.3%

    Audience gender

  12. 15FE MOURA Instagram profile photo

    FE MOURA

    @femoura._

    sรฃo paulo @reserva_femoura @dailyfemoura

    Mid-tierBrazil
    Followers249K
    Engagement rate30.32%7.0x page median
    Suspicious followers19.7%Moderate
    Average reel plays98.1KPer video post

    Engagement rate benchmark

    Median

    FE MOURA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Egypt0.2%
    Russia0.2%
    Morocco0.2%
    Portugal0.2%

    Audience gender

  13. Followers234K
    Engagement rate4.12%At page median
    Suspicious followers42.7%High
    Average reel plays130KPer video post

    Audience gender

    Audience location

    Brazil53%
    United Kingdom1.0%
    South Africa0.8%
    Argentina0.8%

    Top posts

    Avg likes: 9.7K. Avg comments: 201. Audience credibility: 80%.

  14. 17Lou Instagram profile photo

    Lou

    @lourranekathelen

    lifestyle | beauty | fashion Fisioterapiaโš•๏ธ ๐Ÿ“ฉparceria e trabalhos: lou@alohainfluencer.com.br

    Mid-tierBrazil
    Followers229K
    Engagement rate5.66%1.3x page median
    Suspicious followers22.7%Elevated
    Average reel plays23.9KPer video post

    Engagement rate benchmark

    Median

    Lou's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States0.5%
    Portugal0.3%
    India0.1%
    Argentina0.1%

    Audience gender

    Top posts

    Avg likes: 19.9K. Avg comments: 97. Audience credibility: 77%.

  15. Followers223K
    Engagement rate6.88%1.6x page median
    Suspicious followers42.5%High
    Average reel plays338KPer video post

    Audience gender

    Audience location

    Brazil98%
    Portugal0.4%
    Spain0.4%
    Argentina0.2%

    Top posts

    Avg likes: 15.4K. Avg comments: 88. Audience credibility: 79%.

  16. 19๐‘€๐‘Ž๐‘‘๐‘ฆ Instagram profile photo

    ๐‘€๐‘Ž๐‘‘๐‘ฆ

    @madybeeong

    ๐น๐ผ๐‘๐ด๐ฟ๐ผ๐‘†๐‘‡๐ด ๐Ÿ ๐ถ๐ท๐ต๐Ÿฝ Mutirรตes PRA CIMA ๐Ÿ’ช๐Ÿผ Vamos fazer parte da histรณria ๐Ÿซ‚๐Ÿ’ซ ๐Ÿ’Œ ๐‘š๐‘Ž๐‘‘๐‘ฆ@๐‘๐‘œ๐‘๐‘๐‘Ÿ๐‘’๐‘Ž๐‘ก๐‘œ๐‘Ÿ.๐‘๐‘œ๐‘š.๐‘๐‘Ÿ RJ/SP

    Mid-tierBrazil
    Followers217K
    Engagement rate4.39%At page median
    Suspicious followers18.9%Moderate
    Average reel plays153KPer video post

    Engagement rate benchmark

    Median

    ๐‘€๐‘Ž๐‘‘๐‘ฆ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States1.5%
    Portugal0.6%
    United Kingdom0.4%
    Canada0.4%

    Audience gender

Benchmarks

Top fashion influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

500creators indexed313Kmedian followers4.33%median engagement31.3%avg suspicious followers

The top fashion influencers in Brazil run a median engagement rate of 4.33% and average 31.3% suspicious followers. Treat 4.33% as the bar a strong fashion creator in Brazil should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Brazil here span 0 nano or micro and 4 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (95%), skewing female at 72%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Brazil. 500 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil95%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
16
Macro500K+
4

Combined audience gender

FAQ

Fashion influencers in Brazil: common questions

How do I find fashion influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 500 fashion influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Brazil right now?

On this ranking, Aline Souza P Finnessey (@alinefinnessey), 2L (@leite_leticiaa), Fernanda eduarda ๐Ÿงšโ€โ™€๏ธ (@eududao55). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Brazil, the median engagement rate is 4.33% at a median of 313K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 31.3% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 500 fashion influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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