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Top 20 Fashion Influencers in Brazil on Instagram (Aug 2026)

We found 500 fashion influencers in Brazil on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Aline Souza P Finnessey instagram profile photo

    Aline Souza P Finnessey

    @alinefinnessey

    Luxury | Fashion | Personal Branding Founder & CEO | New York Presence, image & global positioning Contact: collab@alinefinnessey.com

    MacroUnited States
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    Followers926K
    Engagement rate0.08%0.4x page median
    Suspicious followers15.7%Moderate
    Average reel plays28.5KPer video post

    Engagement rate benchmark

    Aline Souza P Finnessey's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil89%
    United States of America4.1%
    United Arab Emirates1.2%
    Italy1.2%
    Portugal0.8%

    Audience gender

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    Top posts

    Avg likes: 73.4K. Avg comments: 132. Audience credibility: 84%.

  2. 2Victória Miranda instagram profile photo

    Victória Miranda

    @victoriamiraanda

    🇧🇷 @dailywithvictoria Fashion influencer • Lifestyle 📲Assessoria no link :

    MacroBrazil
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    Followers835K
    Engagement rate0.04%0.2x page median
    Suspicious followers23.1%Elevated
    Average reel plays572KPer video post

    Engagement rate benchmark

    Victória Miranda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil89%
    United States of America2.4%
    Portugal1.8%
    Italy0.8%
    Argentina0.8%

    Audience gender

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    Top posts

    Avg likes: 33.7K. Avg comments: 175. Audience credibility: 77%.

  3. 32L instagram profile photo

    2L

    @leite_leticiaa

    📍Itanhaém - SP Fitnes • Lifestyle • Fashion Reserva: @leite_leticiareserva PUBLICIDADE: (13)99180-4748 💍

    MacroBrazil
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    Followers705K
    Engagement rate0.02%0.1x page median
    Suspicious followers24.5%Elevated
    Average reel plays179KPer video post

    Engagement rate benchmark

    2L's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.3%
    Portugal0.1%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 52. Audience credibility: 76%.

  4. 4Fernanda eduarda 🧚‍♀️ instagram profile photo

    Fernanda eduarda 🧚‍♀️

    @eududao55

    Recife • Fashion style • treino • dança • dia a dia 💃 : @gordinhobolado_ Publis e provadores 📲 81 99294 - 4985

    MacroBrazil
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    Followers580K
    Engagement rate3.10%14.7x page median
    Suspicious followers16.4%Moderate
    Average reel plays238KPer video post

    Engagement rate benchmark

    Fernanda eduarda 🧚‍♀️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 18.0K. Avg comments: 369. Audience credibility: 84%.

  5. 5ANNA EGREJA instagram profile photo

    ANNA EGREJA

    @annaegreja

    comunicadora & brasileira 🇧🇷 fashion addicted contatoannaegreja@gmail.com

    MacroBrazil
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    Followers515K
    Engagement rate2.35%11.1x page median
    Suspicious followers15.8%Moderate
    Average reel plays147KPer video post

    Engagement rate benchmark

    ANNA EGREJA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America2.5%
    Italy0.5%
    Canada0.3%
    Argentina0.3%

    Audience gender

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    Top posts

    Avg likes: 12.1K. Avg comments: 130. Audience credibility: 84%.

  6. 6Ste Lira💋 instagram profile photo

    Ste Lira💋

    @stephanyliraa

    🇧🇷 BR, Recife fashion content & lifestyle | 𝚿 tktk: stephanylira (+1,8 M)

    Mid-tierBrazil
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    Followers410K
    Engagement rate5.86%27.7x page median
    Suspicious followers20.5%Elevated
    Average reel plays348KPer video post

    Engagement rate benchmark

    Ste Lira💋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.7%
    Portugal0.4%
    France0.2%
    Mexico0.2%

    Audience gender

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    Top posts

    Avg likes: 24.0K. Avg comments: 374. Audience credibility: 79%.

  7. 7𝙰𝚖𝚊𝚗𝚍𝚊 𝚂𝚊𝚢𝚞𝚛𝚒| さゆり⚘ instagram profile photo

    𝙰𝚖𝚊𝚗𝚍𝚊 𝚂𝚊𝚢𝚞𝚛𝚒| さゆり⚘

    @amanda_mituyama

    beauty, fashion & little obsessions. Entre em contato 📩 : amanda@youtheam.com | @youtheam_ ↙︎ links & cupons

    Mid-tierBrazil
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    Followers351K
    Engagement rate0.02%0.1x page median
    Suspicious followers18.2%Moderate
    Average reel plays98.4KPer video post

    Engagement rate benchmark

    𝙰𝚖𝚊𝚗𝚍𝚊 𝚂𝚊𝚢𝚞𝚛𝚒| さゆり⚘'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.4%
    South Korea0.8%
    Japan0.8%
    Portugal0.5%

    Audience gender

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    Top posts

    Avg likes: 7.2K. Avg comments: 33. Audience credibility: 82%.

  8. 8Thayná Santiago instagram profile photo

    Thayná Santiago

    @thaynaaasantiago

    conteúdo sobre moda, beleza e lifestyle • beauty • fashion • routine ♡ mãe de 👧🏻👧🏻👦🏻 📍feira de santana | ba

    Mid-tierBrazil
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    Followers345K
    Engagement rate0.05%0.2x page median
    Suspicious followers18.0%Moderate
    Average reel plays536KPer video post

    Engagement rate benchmark

    Thayná Santiago's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.1%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 355. Audience credibility: 82%.

  9. 9Jhenny Favaretto instagram profile photo

    Jhenny Favaretto

    @itsjhennyfavaretto

    •fashion | beauty | lifestyle l travel •vejam os stories

    Mid-tierBrazil
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    Followers342K
    Engagement rate2.66%12.5x page median
    Suspicious followers22.8%Elevated
    Average reel plays164KPer video post

    Engagement rate benchmark

    Jhenny Favaretto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.7%
    Portugal0.2%
    Argentina0.1%
    United Kingdom0.1%

    Audience gender

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    Top posts

    Avg likes: 9.1K. Avg comments: 315. Audience credibility: 77%.

  10. 10Matheus Bessa instagram profile photo

    Matheus Bessa

    @eumatheusbessa

    modelo • lifestyle • fashion publicidades: matheusbessa@wupper.com.br @wupperdigital 👇🏽Segredo dos Cachos👇🏽

    Mid-tierBrazil
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    Followers326K
    Engagement rate33.76%159.5x page median
    Suspicious followers23.1%Elevated
    Average reel plays54.7KPer video post

    Engagement rate benchmark

    Matheus Bessa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.7%
    Portugal0.4%
    Argentina0.2%
    India0.2%

    Audience gender

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    Top posts

    Avg likes: 110K. Avg comments: 55. Audience credibility: 77%.

  12. 11Debb Pires instagram profile photo

    Debb Pires

    @sosdebb

    Lifestyle, running girl, beauty & fashion ⭐️ Gaúcha em SP | Host @demoletomebatom 💌 sosdebb@labcreators.com.br

    Mid-tierBrazil
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    Followers301K
    Engagement rate0.03%0.1x page median
    Suspicious followers25.9%Elevated
    Average reel plays12.5KPer video post

    Engagement rate benchmark

    Debb Pires's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal1.7%
    United States of America0.7%
    United Kingdom0.1%

    Audience gender

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    Top posts

    Avg likes: 8.2K. Avg comments: 13. Audience credibility: 74%.

  13. 12Henny instagram profile photo

    Henny

    @galeriadasereia

    • lifestyle • fashion • Motherhood 🇧🇷🇦🇪 Minha loja @sereiandobyhenny 👙 autoraismchenny@gmail.com

    Mid-tierBrazil
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    Followers294K
    Engagement rate5.81%27.5x page median
    Suspicious followers17.0%Moderate
    Average reel plays309KPer video post

    Engagement rate benchmark

    Henny's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.5%
    United States of America0.4%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 116. Audience credibility: 83%.

  14. 13Sophia Cit instagram profile photo

    Sophia Cit

    @sophiacitdaily

    something like humor, fashion and sports ⭐️ 💌: sophiacit@sollerassessoria.com.br

    Mid-tierBrazil
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    Followers294K
    Engagement rate3.03%14.3x page median
    Suspicious followers7.7%Low risk
    Average reel plays198KPer video post

    Engagement rate benchmark

    Sophia Cit's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.6%
    Portugal0.4%
    Italy0.3%
    Argentina0.2%

    Audience gender

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    Top posts

    Avg likes: 8.9K. Avg comments: 85. Audience credibility: 92%.

  15. 14Pietra Vasconcelos instagram profile photo

    Pietra Vasconcelos

    @pietravm_

    fashion | beauty lifestyle of a model mom pietra@changodigital.com.br

    Mid-tierBrazil
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    Followers294K
    Engagement rate0.05%0.3x page median
    Suspicious followers20.4%Elevated
    Average reel plays166KPer video post

    Engagement rate benchmark

    Pietra Vasconcelos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.4%
    Portugal0.9%
    United Kingdom0.2%
    Italy0.2%

    Audience gender

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    Top posts

    Avg likes: 15.6K. Avg comments: 86. Audience credibility: 80%.

  16. 15⚜️Claudia Menegassi instagram profile photo

    ⚜️Claudia Menegassi

    @claudinhamenegassi

    Lifestyle & Fashion Eventos • Viagens • Tendências Conectando marcas e pessoas ✉️ Collabs & parcerias ⬇️

    Mid-tierBrazil
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    Followers273K
    Engagement rate3.42%16.2x page median
    Suspicious followers19.4%Moderate
    Average reel plays21.6KPer video post

    Engagement rate benchmark

    ⚜️Claudia Menegassi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.8%
    Argentina0.6%
    Greece0.4%
    Portugal0.3%

    Audience gender

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    Top posts

    Avg likes: 9.4K. Avg comments: 19. Audience credibility: 81%.

  17. 16𝐌𝐚𝐫𝐢𝐚𝐧𝐚 𝐓𝐚𝐯𝐚𝐫𝐞𝐬 instagram profile photo

    𝐌𝐚𝐫𝐢𝐚𝐧𝐚 𝐓𝐚𝐯𝐚𝐫𝐞𝐬

    @marisophs

    🇵🇹 Sharing my journey, lifestyle & modest fashion 📥 Collabs: mariana@pomegranatee.com

    Mid-tier
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    Followers265K
    Engagement rate4.33%20.4x page median
    Suspicious followers19.4%Moderate
    Average reel plays197KPer video post

    Engagement rate benchmark

    𝐌𝐚𝐫𝐢𝐚𝐧𝐚 𝐓𝐚𝐯𝐚𝐫𝐞𝐬's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil77%
    Portugal17%
    United States of America1.1%
    France0.4%
    United Kingdom0.3%

    Audience gender

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    Top posts

    Avg likes: 11.5K. Avg comments: 156. Audience credibility: 81%.

  18. 17Rafaella Melo instagram profile photo

    Rafaella Melo

    @rafameloli

    Pode me chamar de senhora! 🩶 fashion, beauty & lifestyle

    Mid-tierBrazil
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    Followers262K
    Engagement rate0.02%0.1x page median
    Suspicious followers16.1%Moderate
    Average reel plays75.6KPer video post

    Engagement rate benchmark

    Rafaella Melo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.3%
    Morocco0.2%
    United States of America0.2%
    Egypt0.1%

    Audience gender

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    Top posts

    Avg likes: 5.9K. Avg comments: 48. Audience credibility: 84%.

  19. 18FE MOURA instagram profile photo

    FE MOURA

    @femoura._

    🇧🇷 📲Contato para trabalhos: femoura.assessoria@gmail.com | 1193444-6324 Lifestyle • beauty • fashion @desapegodasmoura_

    Mid-tierBrazil
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    Followers244K
    Engagement rate0.34%1.6x page median
    Suspicious followers21.6%Elevated
    Average reel plays149KPer video post

    Engagement rate benchmark

    FE MOURA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.3%
    Egypt0.2%
    Russia0.2%
    Morocco0.2%

    Audience gender

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    Top posts

    Avg likes: 83.9K. Avg comments: 90. Audience credibility: 78%.

  20. 19Lou instagram profile photo

    Lou

    @lourranekathelen

    lifestyle | beauty | fashion 📩parcerias e trabalhos: lou@alohainfluencer.com.br

    Mid-tierBrazil
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    Followers228K
    Engagement rate0.05%0.2x page median
    Suspicious followers24.6%Elevated
    Average reel plays23.2KPer video post

    Engagement rate benchmark

    Lou's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.4%
    Portugal0.3%
    India0.1%
    Germany0.1%

    Audience gender

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    Top posts

    Avg likes: 10.8K. Avg comments: 117. Audience credibility: 75%.

  21. 20Allana Gabriela instagram profile photo

    Allana Gabriela

    @allana.araujjoo

    Influenciadora 🎀 Lifestyle • Beauty Fashion • RJ @allana.gabrielarsv / @allanarsv 📧: allanagabrielarsv@gmail.com

    Mid-tierBrazil
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    Followers222K
    Engagement rate0.03%0.1x page median
    Suspicious followers22.1%Elevated
    Average reel plays190KPer video post

    Engagement rate benchmark

    Allana Gabriela's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 7.0K. Avg comments: 294. Audience credibility: 78%.

Benchmarks

Top fashion influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

500creators indexed313Kmedian followers0.21%median engagement19.6%avg suspicious followers

The top fashion influencers in Brazil run a median engagement rate of 0.21% and average 19.6% suspicious followers. Treat 0.21% as the bar a strong fashion creator in Brazil should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Brazil here span 0 nano or micro and 5 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 72%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Brazil. 500 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
15
Macro500K+
5

Combined audience gender

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FAQ

Fashion influencers in Brazil: common questions

How do I find fashion influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 500 fashion influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Brazil right now?

On this ranking, Aline Souza P Finnessey (@alinefinnessey), Victória Miranda (@victoriamiraanda), 2L (@leite_leticiaa). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Brazil, the median engagement rate is 0.21% at a median of 313K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 500 fashion influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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