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Top 20 Fashion Influencers in Rio de Janeiro on Instagram (Aug 2026)

We found 24 fashion influencers in Rio de Janeiro on Instagram. These creators use "fashion" in their Instagram bio and have audiences concentrated in Rio de Janeiro. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 21, 2026

  1. 1Raybrito2 instagram profile photo

    Raybrito2

    @raybrito_ofc2

    - Real life, beauty, fashion, maternidade • from rio 🇧🇷/ 🇳🇱 🇩🇪 🇦🇪 🇲🇻 🇩🇴 🇧🇬🇷🇴🇪🇸 •Conta oficial @raybrito_ofc 📩•…

    Mid-tierBrazil
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    Followers188K
    Engagement rate0.11%3.4x page median
    Suspicious followers17.8%Moderate
    Average reel plays253KPer video post

    Engagement rate benchmark

    Raybrito2's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    Austria1.4%
    Portugal1.4%
    Dominican Republic1.4%
    United Kingdom1.4%

    Audience gender

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    Top posts

    Avg likes: 20.9K. Avg comments: 321. Audience credibility: 82%.

  2. 2Amanda Martins França instagram profile photo

    Amanda Martins França

    @meamandinha_

    lifestyle | fashion | maternidade 💌 do Rio para Roma amandafranca@onnaassessoria.com

    Mid-tierBrazil
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    Followers178K
    Engagement rate0.03%At page median
    Suspicious followers17.8%Moderate
    Average reel plays109KPer video post

    Engagement rate benchmark

    Amanda Martins França's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.8%
    United States of America0.6%
    Argentina0.5%
    Dominican Republic0.3%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 62. Audience credibility: 82%.

  3. 3Júlia Mendes Diniz instagram profile photo

    Júlia Mendes Diniz

    @juliamendesld

    🤍 Family• Fashion • Lifestyle 🏞️ RJ

    Mid-tierBrazil
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    Followers114K
    Engagement rate0.03%At page median
    Suspicious followers22.6%Elevated
    Average reel plays88.4KPer video post

    Engagement rate benchmark

    Júlia Mendes Diniz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.9%
    United States of America0.5%
    Mexico0.3%
    Norway0.2%

    Audience gender

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    Top posts

    Avg likes: 3.4K. Avg comments: 46. Audience credibility: 77%.

  4. 4Bella Vitória instagram profile photo

    Bella Vitória

    @bellamc_ofc

    |RJ •Lifestyle •Fashion •Beauty |100k..200k..40k.. e mais uma vez recomeçando🤍 |💌 • trabalhosbellavitoria@gmail.com | @bellamc_secund |+154K Ttk…

    Mid-tierBrazil
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    Followers103K
    Engagement rate0.14%4.4x page median
    Suspicious followers12.1%Moderate
    Average reel plays141KPer video post

    Engagement rate benchmark

    Bella Vitória's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 14.7K. Avg comments: 69. Audience credibility: 88%.

  5. 5alanna maui martins trindade instagram profile photo

    alanna maui martins trindade

    @alannamaui

    Mom | Lifestyle | Fashion | Moda MISS NITERÓI 2023 Rj🇧🇷 TikTok: (+220k) | @dailyalannamaui

    MicroBrazil
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    Followers73.1K
    Engagement rate12.64%390.3x page median
    Suspicious followers16.5%Moderate
    Average reel plays9.0KPer video post

    Engagement rate benchmark

    alanna maui martins trindade's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.8%
    Portugal0.3%
    Paraguay0.3%
    United Kingdom0.3%

    Audience gender

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    Top posts

    Avg likes: 9.2K. Avg comments: 16. Audience credibility: 84%.

  6. 6Kethelyn Alves instagram profile photo

    Kethelyn Alves

    @kethelynbjj

    Niterói📍 Lifestyle • Fitness • Fashion @krava_021

    MicroBrazil
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    Followers58.2K
    Engagement rate0.03%At page median
    Suspicious followers18.4%Moderate
    Average reel plays50.4KPer video post

    Engagement rate benchmark

    Kethelyn Alves's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil86%
    United States of America7.4%
    Russia0.6%
    Portugal0.6%
    South Korea0.6%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 47. Audience credibility: 82%.

  7. 7A N N A • O L I V E I R A instagram profile photo

    A N N A • O L I V E I R A

    @carolinna____

    • 𝚁𝙹 𖤓 𝚓𝚎𝚜𝚞𝚜 ♡ • 𝙱𝚕𝚘𝚐 • 𝚋𝚎𝚊𝚞𝚝𝚢 • 𝚏𝚊𝚜𝚑𝚒𝚘𝚗 • 𝚕𝚒𝚏𝚎𝚜𝚝𝚢𝚕𝚎 • 𝚅𝚒𝚟𝚎𝚗𝚍𝚘 𝚖𝚘𝚖𝚎𝚗𝚝𝚘𝚜 𝚎 𝚌𝚘𝚗𝚜𝚝𝚛𝚞𝚒𝚗𝚍𝚘…

    MicroBrazil
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    Followers52.6K
    Engagement rate0.05%1.6x page median
    Suspicious followers20.3%Elevated
    Average reel plays17.2KPer video post

    Engagement rate benchmark

    A N N A • O L I V E I R A's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal0.5%
    United States of America0.5%
    India0.3%
    Chile0.3%

    Audience gender

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    Top posts

    Avg likes: 2.7K. Avg comments: 21. Audience credibility: 80%.

  8. 8FERNANDA DIAS instagram profile photo

    FERNANDA DIAS

    @diasfe_

    Digital influencer | Provador fashion Dicas & vida real nos stories 📍RJ | WORK: @kingslum_oficial ✖️Jobs @contatofedias 👗Desapegos @bazarfedias

    MicroBrazil
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    Followers41.7K
    Engagement rate0.02%0.7x page median
    Suspicious followers23.7%Elevated
    Average reel plays26.9KPer video post

    Engagement rate benchmark

    FERNANDA DIAS's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.7%
    Portugal0.2%
    India0.1%
    Colombia0.1%

    Audience gender

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    Top posts

    Avg likes: 891. Avg comments: 42. Audience credibility: 76%.

  9. 9Thaís Araújo instagram profile photo

    Thaís Araújo

    @thaisarauj.o

    Rj 🇧🇷 fitness • fashion • lifestyle • outfits 📩 contato: admthaisaraujo.o@gmail.com CEO : @tthaisbraids02_

    MicroBrazil
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    Followers40.0K
    Engagement rate0.16%5.0x page median
    Suspicious followers21.1%Elevated
    Average reel plays85.4KPer video post

    Engagement rate benchmark

    Thaís Araújo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.2%
    France0.4%
    Spain0.4%
    Canada0.2%

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    Top posts

    Avg likes: 6.5K. Avg comments: 41. Audience credibility: 79%.

  10. 10Marcella Ribeiro instagram profile photo

    Marcella Ribeiro

    @marcella_rbrb

    De tudo um pouco aqui✨💅 Humor | Maternidade | Beleza | Fitness | Fashion Contato: marcella@aceinfluencia.com.br 21 97355-3133 | @ag.aceinfluencia

    MicroBrazil
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    Followers35.6K
    Engagement rate0.02%0.7x page median
    Suspicious followers22.7%Elevated
    Average reel plays16.7KPer video post

    Engagement rate benchmark

    Marcella Ribeiro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Argentina0.3%
    Portugal0.3%
    United States of America0.3%
    Singapore0.1%

    Audience gender

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    Top posts

    Avg likes: 804. Avg comments: 56. Audience credibility: 77%.

  12. 11Milena Lopez instagram profile photo

    Milena Lopez

    @milenaxlopez

    🇧🇷rio de janeiro fashion, beleza & lifestyle 🌟 @dailydamiumiu 💌 contatomilenalopez@gmail.com

    MicroBrazil
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    Followers33.9K
    Engagement rate0.03%At page median
    Suspicious followers19.7%Moderate
    Average reel plays33.8KPer video post

    Engagement rate benchmark

    Milena Lopez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    United States of America2.7%
    Portugal0.8%
    Mexico0.5%
    Japan0.3%

    Audience gender

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    Top posts

    Avg likes: 992. Avg comments: 19. Audience credibility: 80%.

  13. 12Maria Fernanda 💜 instagram profile photo

    Maria Fernanda 💜

    @maferaaraujo

    Criadora de Conteúdo • UGC Lifestyle | Fitness | Fashion | Beauty | Travel 📩 Parcerias via Direct

    MicroBrazil
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    Followers30.4K
    Engagement rate0.04%1.2x page median
    Suspicious followers17.3%Moderate
    Average reel plays55.6KPer video post

    Engagement rate benchmark

    Maria Fernanda 💜's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.6%
    Portugal0.5%
    Angola0.4%
    Cabo Verde0.2%

    Audience gender

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    Top posts

    Avg likes: 1.2K. Avg comments: 45. Audience credibility: 83%.

  14. 13Jamily 🍯 instagram profile photo

    Jamily 🍯

    @jamilyl22

    Fashion•lifestyle ✨

    MicroBrazil
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    Followers25.8K
    Engagement rate0.07%2.0x page median
    Suspicious followers16.3%Moderate
    Average reel plays18.5KPer video post

    Engagement rate benchmark

    Jamily 🍯's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Morocco0.6%
    India0.6%
    Argentina0.3%
    Mexico0.3%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 10. Audience credibility: 84%.

  15. 14Rayca Milena instagram profile photo

    Rayca Milena

    @rayca.milena

    • fashion student 🌟🧚🏼‍♀️🎀 𓆉 🐆𓁿🪬𖥸🌞 ॐ🪐 s.91

    MicroBrazil
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    Followers20.7K
    Engagement rate0.04%At page median
    Suspicious followers13.9%Moderate
    Average reel plays16.2KPer video post

    Engagement rate benchmark

    Rayca Milena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.4%
    Portugal0.1%
    United Arab Emirates0.1%
    Peru0.1%

    Audience gender

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    Top posts

    Avg likes: 762. Avg comments: 26. Audience credibility: 86%.

  16. 15Isadora abreu instagram profile photo

    Isadora abreu

    @isadoraabreu___

    Fashion • Beauty • Lifestyle ✨ 🦊 Ruiva naturalmente tingida 🛍️ CEO @doraluxoficial

    MicroBrazil
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    Followers18.7K
    Engagement rate0.02%0.7x page median
    Suspicious followers18.5%Moderate
    Average reel plays3.9KPer video post

    Engagement rate benchmark

    Isadora abreu's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.7%
    Portugal0.5%
    Argentina0.2%
    Paraguay0.2%

    Audience gender

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    Top posts

    Avg likes: 448. Avg comments: 16. Audience credibility: 82%.

  17. 16DUDA CAMPOS instagram profile photo

    DUDA CAMPOS

    @dudacampossilv

    moda | beleza | cachos ⭐️ sua fashion girl cacheada favorita ⭐ RJ 🐟🌈 | 📩 dudacampos@ligconecta.com.br

    MicroBrazil
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    Followers17.6K
    Engagement rate0.03%At page median
    Suspicious followers16.7%Moderate
    Average reel plays8.5KPer video post

    Engagement rate benchmark

    DUDA CAMPOS's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.9%
    United Kingdom0.4%
    Portugal0.3%
    Italy0.3%

    Audience gender

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    Top posts

    Avg likes: 548. Avg comments: 24. Audience credibility: 83%.

  18. 17Fernanda Fonseca instagram profile photo

    Fernanda Fonseca

    @fefom021

    •🇧🇷 Rio de Janeiro • fashion content • dance content 🏴‍☠️: @fefomm021

    MicroBrazil
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    Followers17.6K
    Engagement rate0.03%At page median
    Suspicious followers19.5%Moderate
    Average reel plays39.9KPer video post

    Engagement rate benchmark

    Fernanda Fonseca's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.2%
    Portugal0.5%
    France0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 579. Avg comments: 34. Audience credibility: 81%.

  19. 18Livia Grable instagram profile photo

    Livia Grable

    @liviagrable

    BEAUTY• FASHION • LIFESTYLE | Serviço Social

    MicroBrazil
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    Followers16.0K
    Engagement rate0.03%At page median
    Suspicious followers16.2%Moderate
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    Livia Grable's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.5%
    United States of America0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 468. Avg comments: 16. Audience credibility: 84%.

  20. 19Marlon Mesquita instagram profile photo

    Marlon Mesquita

    @marlon_mesquita

    👗 Fashion Stylist 📍RJ / SP

    MicroBrazil
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    Followers15.5K
    Engagement rate0.10%3.1x page median
    Suspicious followers12.7%Moderate
    Average reel plays12.0KPer video post

    Engagement rate benchmark

    Marlon Mesquita's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.8%
    Portugal0.9%
    France0.5%
    Argentina0.5%

    Audience gender

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    Top posts

    Avg likes: 1.5K. Avg comments: 26. Audience credibility: 87%.

  21. 20Juliana Henrik instagram profile photo

    Juliana Henrik

    @julianahenrik

    Jornalista ★ Produtora de Moda ONU• Pista • Favela é Fashion • Carnaval Confie no seu axé ✨

    MicroBrazil
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    Followers13.4K
    Engagement rate0.03%At page median
    Suspicious followers20.8%Elevated
    Average reel plays1.3KPer video post

    Engagement rate benchmark

    Juliana Henrik's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.0%
    Portugal0.3%
    France0.2%
    United Kingdom0.2%

    Audience gender

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    Top posts

    Avg likes: 428. Avg comments: 27. Audience credibility: 79%.

Benchmarks

Top fashion influencers in Rio de Janeiro: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong fashion creator from an average one.

24creators indexed34.7Kmedian followers0.03%median engagement18.2%avg suspicious followers

The top fashion influencers in Rio de Janeiro run a median engagement rate of 0.03% and average 18.2% suspicious followers. Treat 0.03% as the bar a strong fashion creator in Rio de Janeiro should clear; below it, you are paying for reach, not attention.

The best fashion influencers in Rio de Janeiro here span 16 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 54%.

How this list is built. These are Instagram creators who describe themselves using terms like fashion, style, outfits in their own bio and whose audience is concentrated in Rio de Janeiro. 24 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
4
Macro500K+
0

Combined audience gender

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FAQ

Fashion influencers in Rio de Janeiro: common questions

How do I find fashion influencers in Rio de Janeiro?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 24 fashion influencers in Rio de Janeiro and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top fashion influencers in Rio de Janeiro right now?

On this ranking, Raybrito2 (@raybrito_ofc2), Amanda Martins França (@meamandinha_), Júlia Mendes Diniz (@juliamendesld). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for fashion creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these fashion influencers in Rio de Janeiro, the median engagement rate is 0.03% at a median of 34.7K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 24 fashion influencers in Rio de Janeiro

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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