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Top 20 Lifestyle Influencers in Rio de Janeiro on Instagram (Aug 2026)

We found 182 lifestyle influencers in Rio de Janeiro on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Rio de Janeiro. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 20, 2026

  1. 1Beatriz Fernandes instagram profile photo

    Beatriz Fernandes

    @biah_azz

    Rio de Janeiro 🇧🇷 Embaixadora oficial da Brazino777 lifestyle • Altinha 📩: comercialbiazinha@gmail.com | +5513981152725

    MacroBrazil
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    Followers801K
    Engagement rate2.11%51.5x page median
    Suspicious followers16.9%Moderate
    Average reel plays334KPer video post

    Engagement rate benchmark

    Beatriz Fernandes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Australia0.5%
    Portugal0.2%
    Republic of the Congo0.2%
    United Kingdom0.2%

    Audience gender

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    Top posts

    Avg likes: 16.9K. Avg comments: 99. Audience credibility: 83%.

  2. 2Giovana Canto instagram profile photo

    Giovana Canto

    @gicanto_

    • Lifestyle | Vasco ✠ •📩 gicanto@wupper.com.br | @wupperdigital

    MacroBrazil
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    Followers673K
    Engagement rate3.65%88.9x page median
    Suspicious followers14.2%Moderate
    Average reel plays111KPer video post

    Engagement rate benchmark

    Giovana Canto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America1.3%
    Portugal0.4%
    Egypt0.3%
    Germany0.1%

    Audience gender

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    Top posts

    Avg likes: 24.6K. Avg comments: 30. Audience credibility: 86%.

  3. 3Susu levadinho | Humor instagram profile photo

    Susu levadinho | Humor

    @susulevadinho

    🎥 Vídeos que vão prender sua atenção 😂humor • Resenha • Lifestyle 👇🏽segue e faz parte da tropa 🙏🏽 Jesus é o suficiente

    Mid-tierBrazil
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    Followers403K
    Engagement rate0.05%1.2x page median
    Suspicious followers12.2%Moderate
    Average reel plays375KPer video post

    Engagement rate benchmark

    Susu levadinho | Humor's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.5%
    Portugal0.5%
    United Kingdom0.1%

    Audience gender

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    Top posts

    Avg likes: 19.7K. Avg comments: 1.2K. Audience credibility: 88%.

  4. 4𝐒𝐚𝐫𝐚𝐡 𝐆𝐨𝐦𝐞𝐬 💋 instagram profile photo

    𝐒𝐚𝐫𝐚𝐡 𝐆𝐨𝐦𝐞𝐬 💋

    @sarah_gomes02

    021 | 🇧🇷 • LIFESTYLE | • MODA | • BELEZA 📨 contatosarahgomesx@gmail.com 📲@contato.sarahg @caionatan._ 💍

    Mid-tierBrazil
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    Followers181K
    Engagement rateLikes hidden
    Suspicious followers20.3%Elevated
    Average reel plays81.7KPer video post

    Audience gender

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    Audience location

    Brazil98%
    United States of America0.5%
    Egypt0.2%
    Dominican Republic0.2%
    Poland0.2%

    Top posts

    Avg likes: Hidden. Avg comments: 19. Audience credibility: 80%.

  5. 5Amanda Martins França instagram profile photo

    Amanda Martins França

    @meamandinha_

    lifestyle | fashion | maternidade 💌 do Rio para Roma amandafranca@onnaassessoria.com

    Mid-tierBrazil
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    Followers178K
    Engagement rate0.03%0.7x page median
    Suspicious followers17.8%Moderate
    Average reel plays109KPer video post

    Engagement rate benchmark

    Amanda Martins França's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.8%
    United States of America0.6%
    Argentina0.5%
    Dominican Republic0.3%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 62. Audience credibility: 82%.

  6. 6Lorena Raissa instagram profile photo

    Lorena Raissa

    @eulorenaraissa

    Carnaval | Lifestyle | Dança Rainha de bateria @beijafloroficial 💙 ✉️ lorena@hellacomunicacao.com.br

    Mid-tierBrazil
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    Followers134K
    Engagement rate0.03%0.7x page median
    Suspicious followers15.8%Moderate
    Average reel plays56.7KPer video post

    Engagement rate benchmark

    Lorena Raissa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Argentina0.9%
    United States of America0.7%
    Portugal0.6%
    Uruguay0.3%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 89. Audience credibility: 84%.

  7. 7Henri Kress instagram profile photo

    Henri Kress

    @henrikress

    🪩 te explico a cultura pop com contexto ​- RJ 🎧 música • shows • festivais • tv • cinema • lifestyle 💌 henri@agenciazoy.com

    Mid-tierBrazil
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    Followers131K
    Engagement rate0.02%0.5x page median
    Suspicious followers13.4%Moderate
    Average reel plays32.1KPer video post

    Engagement rate benchmark

    Henri Kress's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.5%
    Chile1.4%
    Portugal0.4%
    France0.4%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 42. Audience credibility: 87%.

  8. 8Lyvia Cunha instagram profile photo

    Lyvia Cunha

    @lyviacunha__

    Assistam os stories 💗 lifestyle • beleza • humor conta reserva: @lyvia.secund @_usemaly • @daily.lyvia 📩 @assessorialyvia

    Mid-tierBrazil
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    Followers130K
    Engagement rate0.17%4.0x page median
    Suspicious followers16.8%Moderate
    Average reel plays70.7KPer video post

    Engagement rate benchmark

    Lyvia Cunha's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Argentina0.3%
    Ireland0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 21.5K. Avg comments: 14. Audience credibility: 83%.

  9. 9Emily Afonso instagram profile photo

    Emily Afonso

    @afonsoemilyy

    lifestyle • beauty • corrida • trip RJ | meia maratonista 🇧🇷🇫🇷🇦🇪🇵🇾🇬🇧🇮🇹🇪🇸🇬🇷🇨🇴🇵🇹🇯🇵🇩🇴🇰🇷 ❤️ JESUS 📧 emilyafonsomh@gmail.com

    Mid-tierBrazil
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    Followers121K
    Engagement rate0.03%0.7x page median
    Suspicious followers15.8%Moderate
    Average reel plays92.6KPer video post

    Engagement rate benchmark

    Emily Afonso's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 3.4K. Avg comments: 89. Audience credibility: 84%.

  10. 10Júlia Mendes Diniz instagram profile photo

    Júlia Mendes Diniz

    @juliamendesld

    🤍 Family• Fashion • Lifestyle 🏞️ RJ

    Mid-tierBrazil
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    Followers114K
    Engagement rate0.03%0.7x page median
    Suspicious followers22.6%Elevated
    Average reel plays88.4KPer video post

    Engagement rate benchmark

    Júlia Mendes Diniz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.9%
    United States of America0.5%
    Mexico0.3%
    Norway0.2%

    Audience gender

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    Top posts

    Avg likes: 3.4K. Avg comments: 46. Audience credibility: 77%.

  12. 11Viviane Barros instagram profile photo

    Viviane Barros

    @vivibarrox

    📍Rio de Janeiro / Lifestyle • rotina • treinos ✨ Maternidade, evolução & vida real Digital: assessoriabarrox@gmail.com @assessoriavivibarrox

    Mid-tierBrazil
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    Followers106K
    Engagement rate0.03%0.7x page median
    Suspicious followers16.2%Moderate
    Average reel plays64.5KPer video post

    Engagement rate benchmark

    Viviane Barros's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.5%
    Portugal0.4%
    Germany0.1%
    Belgium0.1%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 53. Audience credibility: 84%.

  13. 12Bella Vitória instagram profile photo

    Bella Vitória

    @bellamc_ofc

    |RJ •Lifestyle •Fashion •Beauty |100k..200k..40k.. e mais uma vez recomeçando🤍 |💌 • trabalhosbellavitoria@gmail.com | @bellamc_secund |+154K Ttk…

    Mid-tierBrazil
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    Followers103K
    Engagement rate0.14%3.5x page median
    Suspicious followers12.1%Moderate
    Average reel plays141KPer video post

    Engagement rate benchmark

    Bella Vitória's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 14.7K. Avg comments: 69. Audience credibility: 88%.

  14. 13Iza Sena instagram profile photo

    Iza Sena

    @izasenna_

    Fitness | Beauty | Lifestyle Meia maratonista 🏃🏻‍♀️ assessoria @mvassessoria_

    MicroBrazil
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    Followers99.1K
    Engagement rate0.06%1.4x page median
    Suspicious followers24.0%Elevated
    Average reel plays389KPer video post

    Engagement rate benchmark

    Iza Sena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.5%
    Portugal0.4%
    Mexico0.2%
    United Arab Emirates0.2%

    Audience gender

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    Top posts

    Avg likes: 5.9K. Avg comments: 124. Audience credibility: 76%.

  15. 14Amanda Carolinne instagram profile photo

    Amanda Carolinne

    @acarool2

    ✨A MENINA DO BAIRRO✨ contato: contatoamandacarolinne@gmail.com fitness | lifestyle | humor | vida real 📩 parcerias: @ameninadobairro

    MicroBrazil
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    Followers98.7K
    Engagement rate0.03%0.7x page median
    Suspicious followers14.0%Moderate
    Average reel plays65.3KPer video post

    Engagement rate benchmark

    Amanda Carolinne's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil100%
    Portugal0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 53. Audience credibility: 86%.

  16. 15Vitória Guimarães instagram profile photo

    Vitória Guimarães

    @vitoriinha.ofc

    Dança • Lifestyle • Beleza • Emagrecimento 📍RJ • Owner: @byvitoriaguimaraes_ Parcerias e Provadores 📧

    MicroBrazil
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    Followers94.9K
    Engagement rate0.05%1.2x page median
    Suspicious followers16.9%Moderate
    Average reel plays7.3KPer video post

    Engagement rate benchmark

    Vitória Guimarães's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil100%
    Nepal0.2%
    Nigeria0.2%

    Audience gender

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    Top posts

    Avg likes: 4.6K. Avg comments: 8. Audience credibility: 83%.

  17. 16RAVINNY☽ instagram profile photo

    RAVINNY☽

    @ravinnyv

    rio de janeiro 🇧🇷 | treinos•looks•lifestyle•slim NATURAL🌱 Ed.física 📚 | 🌟🪐🧿✨| parcerias 📥 @supremadrop 🏷️RAYV @sheinofficial

    MicroBrazil
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    Followers91.5K
    Engagement rate0.03%0.8x page median
    Suspicious followers22.7%Elevated
    Average reel plays14.2KPer video post

    Engagement rate benchmark

    RAVINNY☽'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.5%
    Argentina0.4%
    Portugal0.4%
    United Kingdom0.4%

    Audience gender

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    Top posts

    Avg likes: 3.1K. Avg comments: 13. Audience credibility: 77%.

  18. 17Larissa Freitas instagram profile photo

    Larissa Freitas

    @larissafreitasofc_

    Deus• Salmo 37:5 ☦️ Apolo🤍🐾 @sheinofficial Lifestyle • Provadores• Modelo fotográfica 💌- contatolarissafreitass@gmail.com

    MicroBrazil
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    Followers81.7K
    Engagement rate0.21%5.1x page median
    Suspicious followers17.6%Moderate
    Average reel plays51.2KPer video post

    Engagement rate benchmark

    Larissa Freitas's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.6%
    Portugal0.4%
    United Arab Emirates0.4%
    Mexico0.2%

    Audience gender

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    Top posts

    Avg likes: 17.0K. Avg comments: 18. Audience credibility: 82%.

  19. 18Wallace Costa instagram profile photo

    Wallace Costa

    @wallacecosta90

    ✨| Fitness • Lifestyle • Travel 🇧🇷| RJ | 021 - ☀️ 📩| wallcostacosta@gmail.com 📌| Empresário ✈️| 🇧🇷 🇵🇹 🇮🇹 🇦🇪 🇩🇴

    MicroBrazil
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    Followers74.2K
    Engagement rate2.56%62.3x page median
    Suspicious followers15.2%Moderate
    Average reel plays51.2KPer video post

    Engagement rate benchmark

    Median

    Wallace Costa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.4%
    United States0.2%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 25. Audience credibility: 85%.

  20. 19alanna maui martins trindade instagram profile photo

    alanna maui martins trindade

    @alannamaui

    Mom | Lifestyle | Fashion | Moda MISS NITERÓI 2023 Rj🇧🇷 TikTok: (+220k) | @dailyalannamaui

    MicroBrazil
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    Followers73.1K
    Engagement rate12.64%307.9x page median
    Suspicious followers16.5%Moderate
    Average reel plays9.0KPer video post

    Engagement rate benchmark

    alanna maui martins trindade's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.8%
    Portugal0.3%
    Paraguay0.3%
    United Kingdom0.3%

    Audience gender

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    Top posts

    Avg likes: 9.2K. Avg comments: 16. Audience credibility: 84%.

  21. 20Bruna Sagaz instagram profile photo

    Bruna Sagaz

    @brunasagazz

    🔫 Proprietária @sagazarmas 📧 brunasagazparceria@gmail.com Lifestyle | gym | crypto | agro | armas

    MicroBrazil
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    Followers67.4K
    Engagement rate0.03%0.6x page median
    Suspicious followers20.4%Elevated
    Average reel plays21.9KPer video post

    Engagement rate benchmark

    Bruna Sagaz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.7%
    Portugal0.8%
    Mexico0.4%
    Italy0.3%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 25. Audience credibility: 80%.

Benchmarks

Top lifestyle influencers in Rio de Janeiro: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

182creators indexed110Kmedian followers0.04%median engagement17.1%avg suspicious followers

The top lifestyle influencers in Rio de Janeiro run a median engagement rate of 0.04% and average 17.1% suspicious followers. Treat 0.04% as the bar a strong lifestyle creator in Rio de Janeiro should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Rio de Janeiro here span 8 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 52%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Rio de Janeiro. 182 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
8
Mid-tier100K to 500K
10
Macro500K+
2

Combined audience gender

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FAQ

Lifestyle influencers in Rio de Janeiro: common questions

How do I find lifestyle influencers in Rio de Janeiro?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 182 lifestyle influencers in Rio de Janeiro and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Rio de Janeiro right now?

On this ranking, Beatriz Fernandes (@biah_azz), Giovana Canto (@gicanto_), Susu levadinho | Humor (@susulevadinho). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Rio de Janeiro, the median engagement rate is 0.04% at a median of 110K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.1% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 182 lifestyle influencers in Rio de Janeiro

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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