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Top 20 Lifestyle Influencers in Belo Horizonte on Instagram (Aug 2026)

We found 72 lifestyle influencers in Belo Horizonte on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Belo Horizonte. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 20, 2026

  1. 1Lorena Nazareth instagram profile photo

    Lorena Nazareth

    @nazareth_lorena

    Criadora de conteúdo & CEO Lifestyle • Dia a dia • Casal Crescimento, rotina e vida real ☁️✨ ⬇️ Tudo que eu uso e indico

    Mid-tierBrazil
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    Followers314K
    Engagement rate0.03%0.7x page median
    Suspicious followers24.2%Elevated
    Average reel plays263KPer video post

    Engagement rate benchmark

    Lorena Nazareth's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.5%
    Portugal0.4%
    United Kingdom0.1%

    Audience gender

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    Top posts

    Avg likes: 9.7K. Avg comments: 43. Audience credibility: 76%.

  2. 2André Moycana instagram profile photo

    André Moycana

    @andremoycana

    • lifestyle 👨🏽‍🚀 eu nunca perco, ou eu ganho, ou eu aprendo ! 50 MIL DO MOYCANA👇💰

    Mid-tierBrazil
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    Followers307K
    Engagement rate0.03%0.7x page median
    Suspicious followers17.8%Moderate
    Average reel plays157KPer video post

    Engagement rate benchmark

    André Moycana's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.4%
    Argentina0.3%
    Germany0.1%
    Portugal0.1%

    Audience gender

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    Top posts

    Avg likes: 9.1K. Avg comments: 62. Audience credibility: 82%.

  3. 3Mirelly Souza instagram profile photo

    Mirelly Souza

    @mirelly_souzah_

    LIFESTYLE/ FASHION/ MOTO PERFIL RESERVA @daillymimi_2.0 #sl

    Mid-tierBrazil
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    Followers221K
    Engagement rate0.07%1.6x page median
    Suspicious followers21.3%Elevated
    Average reel plays338KPer video post

    Engagement rate benchmark

    Mirelly Souza's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.4%
    United States of America0.4%
    Spain0.4%
    Argentina0.2%

    Audience gender

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    Top posts

    Avg likes: 15.4K. Avg comments: 88. Audience credibility: 79%.

  4. 4Gonzales instagram profile photo

    Gonzales

    @felipegonzzales

    • Lifestyle • Autocuidado • Publicidade: felipegonzapubli3@gmail.com/direct 📨

    Mid-tierBrazil
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    Followers221K
    Engagement rate0.04%0.8x page median
    Suspicious followers18.3%Moderate
    Average reel plays71.7KPer video post

    Engagement rate benchmark

    Gonzales's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.8%
    Portugal0.4%
    United Kingdom0.1%
    Spain0.1%

    Audience gender

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    Top posts

    Avg likes: 8.0K. Avg comments: 80. Audience credibility: 82%.

  5. 5Lavinia Carolina  instagram profile photo

    Lavinia Carolina 

    @lavinia__carolina

    Criadora & Empreendedora ✨ Achadinhos • Lifestyle • Negócios 📩 lavinianunescarol@outlook.com V💍 Embaixadora: @sheinbrasil

    Mid-tierBrazil
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    Followers194K
    Engagement rate0.04%0.8x page median
    Suspicious followers21.1%Elevated
    Average reel plays55.8KPer video post

    Engagement rate benchmark

    Lavinia Carolina 's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.8%
    United States of America0.4%
    Russia0.2%
    Tunisia0.2%

    Audience gender

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    Top posts

    Avg likes: 7.0K. Avg comments: 6. Audience credibility: 79%.

  6. 6Dafny Mendes instagram profile photo

    Dafny Mendes

    @dafnymendess

    “Cê que é a lutadora né?”😂 Luta | Humor | Lifestyle 🏷️DAFNY10 @hanuthaifightstore 🏷️DAFNY | @darklabsuplementos 🥊CT: @fcstudiopersonalclass

    Mid-tierBrazil
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    Followers121K
    Engagement rate0.03%0.6x page median
    Suspicious followers17.6%Moderate
    Average reel plays87.7KPer video post

    Engagement rate benchmark

    Dafny Mendes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America2.3%
    Chile0.3%
    Portugal0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 3.0K. Avg comments: 29. Audience credibility: 82%.

  7. 7Thiago Pedra instagram profile photo

    Thiago Pedra

    @thpedra46

    DRAKE DE BH 🥷🏽 Influencer | Lifestyle | Cirurgião Dentista Real Gângster @thpedra46reserva

    Mid-tierBrazil
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    Followers114K
    Engagement rate0.13%2.9x page median
    Suspicious followers18.4%Moderate
    Average reel plays164KPer video post

    Engagement rate benchmark

    Thiago Pedra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America1.2%
    Argentina0.2%
    Egypt0.2%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 14.4K. Avg comments: 30. Audience credibility: 82%.

  8. 8vitória oliveira instagram profile photo

    vitória oliveira

    @vitoria.olv__

    💍 provador • divulgação • parceria 📥 @assessoria_vitoria.olv • rotina | academia | lifestyle @dailyvitoria_olv 🎀

    Mid-tierBrazil
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    Followers114K
    Engagement rate0.22%5.0x page median
    Suspicious followers21.8%Elevated
    Average reel plays200KPer video post

    Engagement rate benchmark

    vitória oliveira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.4%
    Argentina0.1%
    Russia0.1%
    Belgium0.1%

    Audience gender

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    Top posts

    Avg likes: 24.9K. Avg comments: 20. Audience credibility: 78%.

  9. 9𝔧𝔲́𝔩𝔩𝔦𝔞 𝔪𝔞𝔯𝔱𝔦𝔫𝔰 instagram profile photo

    𝔧𝔲́𝔩𝔩𝔦𝔞 𝔪𝔞𝔯𝔱𝔦𝔫𝔰

    @julliacmartins

    — Minas Gerais, 22 ❥ conteúdos sobre dorama/anime/kpop ◦ reflexões ◦ trechos ◦ lifestyle ◦

    MicroBrazil
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    Followers91.0K
    Engagement rate0.05%At page median
    Suspicious followers23.8%Elevated
    Average reel plays35.7KPer video post

    Engagement rate benchmark

    𝔧𝔲́𝔩𝔩𝔦𝔞 𝔪𝔞𝔯𝔱𝔦𝔫𝔰's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil83%
    United States of America2.8%
    Italy1.2%
    United Kingdom1.0%
    Canada1.0%

    Audience gender

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    Top posts

    Avg likes: 4.2K. Avg comments: 27. Audience credibility: 76%.

  10. 10Hynara Barbosa l BH / MG instagram profile photo

    Hynara Barbosa l BH / MG

    @hynara_barbosa

    🎙️Ministra de louvor/ Modelo fotográfica 📸 ✨ Lifestyle •treinos •looks •humor 💒@adbh_franciscadriangela 📩 Trabalhos: direct/WhatsApp 📞…

    MicroBrazil
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    Followers84.8K
    Engagement rate0.05%1.2x page median
    Suspicious followers20.6%Elevated
    Average reel plays63.2KPer video post

    Engagement rate benchmark

    Hynara Barbosa l BH / MG's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.2%
    Portugal0.7%
    India0.3%
    Russia0.2%

    Audience gender

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    Top posts

    Avg likes: 4.3K. Avg comments: 89. Audience credibility: 79%.

  12. 11Luíza Santos instagram profile photo

    Luíza Santos

    @lusanttosg

    | Oi meu amor 🩷 | Humor | Lifestyle | Dicas | Embx: @pimentarosaglamour-🏷️Luiza10 | Entre em contato 👇🏻

    MicroBrazil
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    Followers81.5K
    Engagement rate0.15%3.4x page median
    Suspicious followers22.5%Elevated
    Average reel plays41.6KPer video post

    Engagement rate benchmark

    Luíza Santos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.8%
    Portugal0.4%
    El Salvador0.2%
    India0.2%

    Audience gender

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    Top posts

    Avg likes: 12.3K. Avg comments: 29. Audience credibility: 78%.

  13. 12Jhessy Colcci instagram profile photo

    Jhessy Colcci

    @jhessycolcci

    ✨ Inspire Evolua Conquiste 🧪 Licenciatura em Química 🏋🏽 Fitness • Lifestyle • Rotina 💖 Motivando mulheres a serem sua melhor versão.

    MicroBrazil
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    Followers64.2K
    Engagement rate0.17%3.8x page median
    Suspicious followers22.7%Elevated
    Average reel plays21.1KPer video post

    Engagement rate benchmark

    Jhessy Colcci's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.4%
    India0.4%
    Germany0.2%
    Belgium0.2%

    Audience gender

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    Top posts

    Avg likes: 10.7K. Avg comments: 2. Audience credibility: 77%.

  14. 13Arthur Magalhães instagram profile photo

    Arthur Magalhães

    @arthurnuu

    🗺️| BR ⚡️| humor e lifestyle 📬| Publicidade via direct

    MicroBrazil
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    Followers54.7K
    Engagement rate0.09%2.0x page median
    Suspicious followers20.0%Elevated
    Average reel plays63.2KPer video post

    Engagement rate benchmark

    Arthur Magalhães's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America2.3%
    Chile0.4%
    Australia0.4%
    Portugal0.3%

    Audience gender

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    Top posts

    Avg likes: 4.9K. Avg comments: 50. Audience credibility: 80%.

  15. 14Thiago Quina ツ Thi instagram profile photo

    Thiago Quina ツ Thi

    @thiagoquinaa

    𝗘𝗮𝗶 𝘀𝗲𝗴𝘂𝗶𝗱𝗼𝗿𝗲𝘀 🫀/MG📍 𝐅𝐨𝐭𝐨𝐠𝐫𝐚𝐟𝐨|𝐑𝐨𝐭𝐢𝐧𝐚|𝐃𝐢𝐜𝐚𝐬|𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞|𝐂𝐮𝐢𝐝𝐚𝐝𝐨𝐬 Assessoria: (31)98313-6336 CEO…

    MicroBrazil
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    Followers49.0K
    Engagement rate0.02%0.5x page median
    Suspicious followers19.9%Moderate
    Average reel plays10.9KPer video post

    Engagement rate benchmark

    Thiago Quina ツ Thi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.3%
    Mexico0.6%
    India0.5%
    Germany0.3%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 64. Audience credibility: 80%.

  16. 15Lucas Gabriel instagram profile photo

    Lucas Gabriel

    @llucas.gabriiel

    💍🤍 Lifestyle • Work • Love • fé •motivation🥀 🇧🇷BH/Nova lima 🏷️MEU CUPOM:LUCASGABRIEL👇🏾 🐮 @heymubrasil 🏷️:lucas10 🥇@adaptogen.oficial

    MicroBrazil
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    Followers46.1K
    Engagement rate0.02%0.5x page median
    Suspicious followers22.9%Elevated
    Average reel plays4.8KPer video post

    Engagement rate benchmark

    Lucas Gabriel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    India0.7%
    United States of America0.7%
    Colombia0.3%
    Indonesia0.3%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 6. Audience credibility: 77%.

  17. 16PAULO VICTOR instagram profile photo

    PAULO VICTOR

    @pvpelomundo

    ⛰️ Outdoor lifestyle ⚡️ Corrida • Trilhas • Natureza 🥾 Guia de trilha em Ouro Preto Agende sua experiência 👇🏻

    MicroBrazil
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    Followers35.2K
    Engagement rate0.05%At page median
    Suspicious followers16.4%Moderate
    Average reel plays23.6KPer video post

    Engagement rate benchmark

    PAULO VICTOR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.6%
    United States of America0.5%
    United Kingdom0.2%
    France0.2%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 26. Audience credibility: 84%.

  18. 17Aline Tavares instagram profile photo

    Aline Tavares

    @alinetavares.9

    🎥 Lifestyle • Beleza • Treino • @atletico 📍BH Contato para trabalhos link abaixo

    MicroBrazil
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    Followers32.7K
    Engagement rate0.03%0.7x page median
    Suspicious followers18.8%Moderate
    Average reel plays8.2KPer video post

    Engagement rate benchmark

    Aline Tavares's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.6%
    Portugal0.3%
    Australia0.2%
    Chile0.1%

    Audience gender

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    Top posts

    Avg likes: 975. Avg comments: 37. Audience credibility: 81%.

  19. 18Maria Eduarda Praes instagram profile photo

    Maria Eduarda Praes

    @dudapraes

    Fashion | Lifestyle 💌 Based in Paris MA @istitutomarangoni_paris

    MicroFrance
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    Followers31.1K
    Engagement rate0.12%2.7x page median
    Suspicious followers14.2%Moderate
    Average reel plays10.8KPer video post

    Engagement rate benchmark

    Maria Eduarda Praes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil88%
    United States of America3.6%
    Canada2.5%
    Italy2.2%
    France0.5%

    Audience gender

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    Top posts

    Avg likes: 3.7K. Avg comments: 9. Audience credibility: 86%.

  20. 19Julia Crimi instagram profile photo

    Julia Crimi

    @juliacrimi_

    📍bh CEO: @jucrimi.art lifestyle | art | fashion 💌: juliacrimi1@hotmail.com

    MicroBrazil
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    Followers25.3K
    Engagement rate0.03%0.7x page median
    Suspicious followers19.4%Moderate
    Average reel plays14.5KPer video post

    Engagement rate benchmark

    Julia Crimi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America1.1%
    Australia0.3%
    Germany0.1%
    Russia0.1%

    Audience gender

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    Top posts

    Avg likes: 743. Avg comments: 48. Audience credibility: 81%.

  21. 20Dudu instagram profile photo

    Dudu

    @odudusorriso

    • Dançarino (DRT 11421) • Professor/Modelo/LifeStyle • Turne “Demotape” @djongador • Coreografo @ciafavelinha • Interprete/Coreo “Brinco de Ouro”

    MicroBrazil
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    Followers25.0K
    Engagement rate0.04%At page median
    Suspicious followers19.0%Moderate
    Average reel plays10.1KPer video post

    Engagement rate benchmark

    Dudu's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.6%
    Portugal0.6%
    United Kingdom0.2%
    Colombia0.1%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 68. Audience credibility: 81%.

Benchmarks

Top lifestyle influencers in Belo Horizonte: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

72creators indexed83.2Kmedian followers0.04%median engagement20.0%avg suspicious followers

The top lifestyle influencers in Belo Horizonte run a median engagement rate of 0.04% and average 20.0% suspicious followers. Treat 0.04% as the bar a strong lifestyle creator in Belo Horizonte should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Belo Horizonte here span 12 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 51%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Belo Horizonte. 72 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
12
Mid-tier100K to 500K
8
Macro500K+
0

Combined audience gender

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FAQ

Lifestyle influencers in Belo Horizonte: common questions

How do I find lifestyle influencers in Belo Horizonte?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 72 lifestyle influencers in Belo Horizonte and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Belo Horizonte right now?

On this ranking, Lorena Nazareth (@nazareth_lorena), André Moycana (@andremoycana), Mirelly Souza (@mirelly_souzah_). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Belo Horizonte, the median engagement rate is 0.04% at a median of 83.2K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 72 lifestyle influencers in Belo Horizonte

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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