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Top 20 Lifestyle Influencers in Brazil on Instagram (Sep 2026)

We found 3,306 lifestyle influencers in Brazil on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 5, 2026

  1. 1Iara Fernandes instagram profile photo

    Iara Fernandes

    @iara_fernandss

    🦋| Eu brilho por sua causa ⟭⟬⁷ 💜 📍| Lifestyle, música e gatinhos 🐱 📧| iarafernandess.contato@gmail.com

    MacroBrazil
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    Followers1.0M
    Engagement rate3.97%1.5x page median
    Suspicious followers21.4%Elevated
    Average reel plays76.1KPer video post

    Engagement rate benchmark

    Iara Fernandes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.6%
    Portugal0.4%
    India0.4%
    United Kingdom0.4%

    Audience gender

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    Top posts

    Avg likes: 39.8K. Avg comments: 785. Audience credibility: 79%.

  2. 2ALLANA instagram profile photo

    ALLANA

    @allanaa

    Lifestyle | Fitness | Maternidade 🍃 Conteúdos diários nos stories TK allanaaofc 📩

    MacroBrazil
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    Followers973K
    Engagement rate0.12%0.0x page median
    Suspicious followers22.2%Elevated
    Average reel plays1.5MPer video post

    Engagement rate benchmark

    ALLANA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.5%
    Portugal0.4%

    Audience gender

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    Top posts

    Avg likes: 121K. Avg comments: 270. Audience credibility: 78%.

  3. 3cherry 🌙 instagram profile photo

    cherry 🌙

    @cherryrar

    blogamer ✨️ jogos, lifestyle, humor, moda e beleza 💌 cherryrar@grupofarol.com

    MacroBrazil
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    Followers963K
    Engagement rate0.02%0.0x page median
    Suspicious followers17.3%Moderate
    Average reel plays175KPer video post

    Engagement rate benchmark

    cherry 🌙's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal2.3%
    United States of America0.5%
    Canada0.3%
    France0.2%

    Audience gender

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    Top posts

    Avg likes: 19.4K. Avg comments: 205. Audience credibility: 83%.

  4. 4Fábio Guillen instagram profile photo

    Fábio Guillen

    @eufabioguillen

    🎵 Pega a psicologia dessa música 📚 Escritor @planetadelivrosbrasil comportamento • lifestyle • música ⬇️ Contato 🎓 Psicologia | 5º ano 📍Maringá -…

    MacroBrazil
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    Followers951K
    Engagement rate0.03%0.0x page median
    Suspicious followers23.1%Elevated
    Average reel plays47.3KPer video post

    Engagement rate benchmark

    Fábio Guillen's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.1%
    Paraguay0.6%
    Portugal0.5%
    Mexico0.4%

    Audience gender

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    Top posts

    Avg likes: 27.5K. Avg comments: 315. Audience credibility: 77%.

  5. 5Neizielle instagram profile photo

    Neizielle

    @neizielly_oficial

    Tua graça me basta✨ 📍| @neizielly_reserva 👩🏻‍💻| @quiosque_da_blog 💡|Humor•Lifestyle•Maternidade 🌵| Ba

    MacroBrazil
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    Followers897K
    Engagement rate14.90%5.6x page median
    Suspicious followers12.1%Moderate
    Average reel plays896KPer video post

    Engagement rate benchmark

    Neizielle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.2%
    United States of America0.1%

    Audience gender

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    Top posts

    Avg likes: 134K. Avg comments: 2.1K. Audience credibility: 88%.

  6. 6Gabriel Magela instagram profile photo

    Gabriel Magela

    @gabrielmagela_

    Psicologia, Lifestyle e Fitness @clinica.raiz / (CRP-08/30734) orcamento@holofotte.com te ajudo com a sua saúde mental aqui 👇🏽

    MacroBrazil
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    Followers893K
    Engagement rate0.03%0.0x page median
    Suspicious followers10.3%Moderate
    Average reel plays394KPer video post

    Engagement rate benchmark

    Gabriel Magela's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.9%
    United States of America0.9%
    Spain0.4%
    United Kingdom0.4%

    Audience gender

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    Top posts

    Avg likes: 29.2K. Avg comments: 148. Audience credibility: 90%.

  7. 7ANA LETICIA instagram profile photo

    ANA LETICIA

    @doceanaleticia

    🎀𝖶𝖾𝗅𝖼𝗈𝗆𝖾 𝗍𝗈 𝗆𝗒 𝗅𝗂𝖿𝖾 𐙚₊˚⟡˖ ࣪ 🌷𝖴𝗆𝖺 𝗌𝖾𝗀𝗎𝗂𝖽𝗈𝗋𝖺 𝖽𝖾 𝖩𝖾𝗌𝗎𝗌 ✞ lifestyle | moda | selfcare | routine 💌…

    MacroBrazil
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    Followers872K
    Engagement rate3.08%1.2x page median
    Suspicious followers16.5%Moderate
    Average reel plays368KPer video post

    Engagement rate benchmark

    ANA LETICIA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America0.7%
    Portugal0.5%
    Colombia0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 26.9K. Avg comments: 106. Audience credibility: 83%.

  8. 8Rafaela Martins 🫶 instagram profile photo

    Rafaela Martins 🫶

    @rafaa.mmz

    ✨ Lifestyle • GRWM • Receitas• Rotina 🎥 Compartilhando minha vida real 📍 Sinop-MT🇧🇷 💖 3.5M+ de seguidores nas redes 💌Contato comercial no link…

    MacroBrazil
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    Followers871K
    Engagement rate0.02%0.0x page median
    Suspicious followers19.0%Moderate
    Average reel plays522KPer video post

    Engagement rate benchmark

    Rafaela Martins 🫶's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    India0.5%
    United States of America0.4%
    Portugal0.3%
    Algeria0.1%

    Audience gender

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    Top posts

    Avg likes: 19.4K. Avg comments: 101. Audience credibility: 81%.

  9. 9Gabriel Marques instagram profile photo

    Gabriel Marques

    @bieldrakpessoal

    Drak Lifestyle | SP 🇧🇷 🎮 Entretenimento Digital @obieldrak_ @bieldrakpessoal @bieldrak_pessoal

    MacroBrazil
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    Followers841K
    Engagement rate7.22%2.7x page median
    Suspicious followers19.3%Moderate
    Average reel plays1.5MPer video post

    Engagement rate benchmark

    Gabriel Marques's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America2.8%
    Argentina1.1%
    Portugal0.6%
    Italy0.6%

    Audience gender

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    Top posts

    Avg likes: 60.7K. Avg comments: 231. Audience credibility: 81%.

  10. 10Cybelle Christine instagram profile photo

    Cybelle Christine

    @cyriguela

    brasília || lifestyle, cachos e dança :) 19! ✨ tik tok 1M+ 💌 cyriguelaa@gmail.com

    MacroBrazil
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    Followers835K
    Engagement rate2.22%0.8x page median
    Suspicious followers20.9%Elevated
    Average reel plays439KPer video post

    Engagement rate benchmark

    Cybelle Christine's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil81%
    United States of America2.3%
    Mexico1.4%
    Peru1.3%
    Colombia1.1%

    Audience gender

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    Top posts

    Avg likes: 18.5K. Avg comments: 212. Audience credibility: 79%.

  12. 11Victória Miranda instagram profile photo

    Victória Miranda

    @victoriamiraanda

    🇧🇷 @dailywithvictoria Fashion influencer • Lifestyle 📲Assessoria no link :

    MacroBrazil
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    Followers835K
    Engagement rate0.04%0.0x page median
    Suspicious followers23.1%Elevated
    Average reel plays572KPer video post

    Engagement rate benchmark

    Victória Miranda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil89%
    United States of America2.4%
    Portugal1.8%
    Italy0.8%
    Argentina0.8%

    Audience gender

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    Top posts

    Avg likes: 33.7K. Avg comments: 175. Audience credibility: 77%.

  13. 12rodrigo muñoz instagram profile photo

    rodrigo muñoz

    @rodrigomunooz

    tento ser engraçado, só tento Humor | games | lifestyle ✉️rodrigomunoz@wupper.com.br

    MacroBrazil
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    Followers834K
    Engagement rate10.82%4.1x page median
    Suspicious followers22.2%Elevated
    Average reel plays601KPer video post

    Engagement rate benchmark

    rodrigo muñoz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America1.2%
    Germany0.4%
    Egypt0.4%
    Portugal0.4%

    Audience gender

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    Top posts

    Avg likes: 90.3K. Avg comments: 584. Audience credibility: 78%.

  14. 13Aninha Pereira instagram profile photo

    Aninha Pereira

    @aninha

    SFX Makeup | Beauty | Lifestyle 💌 aninha@kreatorz.com.br @kreatorz 💜 🇧🇷🎨

    MacroBrazil
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    Followers832K
    Engagement rate3.27%1.2x page median
    Suspicious followers22.2%Elevated
    Average reel plays73.4KPer video post

    Engagement rate benchmark

    Aninha Pereira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.0%
    Portugal0.7%
    Mexico0.3%
    Paraguay0.2%

    Audience gender

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    Top posts

    Avg likes: 27.2K. Avg comments: 82. Audience credibility: 78%.

  15. 14Sofia Furlani instagram profile photo

    Sofia Furlani

    @sofiasfurlanioficial

    lifestyle | beleza | esporte 💌jobs.sofiasfurlani@gmail.com tiktok sofiasfurlani +900k @sofiafurlanidaily

    MacroBrazil
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    Followers806K
    Engagement rate0.04%0.0x page median
    Suspicious followers18.8%Moderate
    Average reel plays60.8KPer video post

    Engagement rate benchmark

    Sofia Furlani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal1.8%
    United States of America0.9%
    Paraguay0.2%
    Argentina0.2%

    Audience gender

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    Top posts

    Avg likes: 30.3K. Avg comments: 22. Audience credibility: 81%.

  16. 15Beatriz Fernandes instagram profile photo

    Beatriz Fernandes

    @biah_azz

    Rio de Janeiro 🇧🇷 Embaixadora oficial da Brazino777 lifestyle • Altinha 📩: comercialbiazinha@gmail.com | +5513981152725

    MacroBrazil
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    Followers801K
    Engagement rate2.11%0.8x page median
    Suspicious followers16.9%Moderate
    Average reel plays334KPer video post

    Engagement rate benchmark

    Beatriz Fernandes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Australia0.5%
    Portugal0.2%
    Republic of the Congo0.2%
    United Kingdom0.2%

    Audience gender

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    Top posts

    Avg likes: 16.9K. Avg comments: 99. Audience credibility: 83%.

  17. 16MONYQUE PORCINO instagram profile photo

    MONYQUE PORCINO

    @monyqueporcino

    Minha família é meu ministério! 💫 • Receitas • Lifestyle • Decor • Casa • 📧 comercial.lardanyque@outlook.com •Salvador-BA

    MacroBrazil
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    Followers774K
    Engagement rate4.90%1.8x page median
    Suspicious followers21.7%Elevated
    Average reel plays2.4MPer video post

    Engagement rate benchmark

    MONYQUE PORCINO's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.6%
    Portugal0.4%
    Paraguay0.2%
    Angola0.2%

    Audience gender

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    Top posts

    Avg likes: 37.9K. Avg comments: 75. Audience credibility: 78%.

  18. 17Keren Salles instagram profile photo

    Keren Salles

    @eukerensalles

    ✨Isaías 41:20 Oiê, vamo de make? 🦊 Beauty | Humor | Lifestyle Comercial contatokerensalles@gmail.com

    MacroBrazil
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    Followers774K
    Engagement rate0.22%0.1x page median
    Suspicious followers20.9%Elevated
    Average reel plays223KPer video post

    Engagement rate benchmark

    Keren Salles's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.4%
    Portugal0.3%

    Audience gender

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    Top posts

    Avg likes: 171K. Avg comments: 193. Audience credibility: 79%.

  19. 18Daphne Helena instagram profile photo

    Daphne Helena

    @daphnemandu

    Entretenimento | Lifestyle |💍V Tudo coopera para o bem.

    MacroBrazil
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    Followers769K
    Engagement rate4.35%1.6x page median
    Suspicious followers13.3%Moderate
    Average reel plays287KPer video post

    Engagement rate benchmark

    Daphne Helena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.6%
    United States of America0.4%
    Argentina0.2%
    Spain0.1%

    Audience gender

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    Top posts

    Avg likes: 33.4K. Avg comments: 71. Audience credibility: 87%.

  20. 19MARIA PAULA BORGES instagram profile photo

    MARIA PAULA BORGES

    @mpzborges

    MP🌟 Atriz e Roteirista Criação de conteúdo criativo e lifestyle São Paulo - SP email: mp@loopinfluencia.com.br

    MacroBrazil
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    Followers752K
    Engagement rate6.55%2.5x page median
    Suspicious followers21.6%Elevated
    Average reel plays482KPer video post

    Engagement rate benchmark

    MARIA PAULA BORGES's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal1.0%
    United States of America0.8%
    Japan0.2%
    India0.2%

    Audience gender

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    Top posts

    Avg likes: 49.3K. Avg comments: 131. Audience credibility: 78%.

  21. 20Guituber instagram profile photo

    Guituber

    @guitubertv_

    •Gostoso de Rosto. •Ceo: @cabana.encantos • Empresário/ Humor / LifeStyle / Dia Dia. •guitubertvcontato@gmail.com

    MacroBrazil
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    Followers751K
    Engagement rate6.71%2.5x page median
    Suspicious followers13.4%Moderate
    Average reel plays979KPer video post

    Engagement rate benchmark

    Guituber's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.1%

    Audience gender

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    Top posts

    Avg likes: 50.4K. Avg comments: 1.0K. Audience credibility: 87%.

Benchmarks

Top lifestyle influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

3,306creators indexed835Kmedian followers2.65%median engagement18.8%avg suspicious followers

The top lifestyle influencers in Brazil run a median engagement rate of 2.65% and average 18.8% suspicious followers. Treat 2.65% as the bar a strong lifestyle creator in Brazil should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in Brazil here span 0 nano or micro and 20 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 67%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in Brazil. 3,306 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
0
Macro500K+
20

Combined audience gender

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FAQ

Lifestyle influencers in Brazil: common questions

How do I find lifestyle influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 3,306 lifestyle influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in Brazil right now?

On this ranking, Iara Fernandes (@iara_fernandss), ALLANA (@allanaa), cherry 🌙 (@cherryrar). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in Brazil, the median engagement rate is 2.65% at a median of 835K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.8% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 3,306 lifestyle influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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