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Top 20 Lifestyle Influencers in India on Instagram (Sep 2026)

We found 2,991 lifestyle influencers in India on Instagram. These creators use "lifestyle" in their Instagram bio and have audiences concentrated in India. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated September 5, 2026

  1. 1Sanjay Nar Bahadur instagram profile photo

    Sanjay Nar Bahadur

    @sanjayroy9818

    🎨 Artist | Storyteller | Lifestyle 🤍 ✨ Creating, dreaming, inspiring 📩 Brand Collaborations ( sanjayroy131.srp@gmail.com)

    MacroIndia
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    Followers984K
    Engagement rate0.03%0.4x page median
    Suspicious followers17.6%Moderate
    Average reel plays697KPer video post

    Engagement rate benchmark

    Sanjay Nar Bahadur's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India98%
    United States of America0.5%
    Nepal0.4%
    Bangladesh0.2%
    United Arab Emirates0.1%

    Audience gender

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    Top posts

    Avg likes: 27.0K. Avg comments: 186. Audience credibility: 82%.

  2. 2𝐒 𝐇 𝐔 𝐁 𝐇 𝐀 𝐌 _ ˢᵃʳᵍᵃʳ instagram profile photo

    𝐒 𝐇 𝐔 𝐁 𝐇 𝐀 𝐌 _ ˢᵃʳᵍᵃʳ

    @shubham_official_89

    • #sargar •📍KARNATAKA • 📩 for paid collaborations • shubhamofficialbusiness89@gmail.com • Creative videos • Fashion • Lifestyle

    MacroIndia
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    Followers950K
    Engagement rate0.04%0.6x page median
    Suspicious followers13.4%Moderate
    Average reel plays943KPer video post

    Engagement rate benchmark

    𝐒 𝐇 𝐔 𝐁 𝐇 𝐀 𝐌 _ ˢᵃʳᵍᵃʳ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India99%
    Germany0.1%
    United States of America0.1%
    Saudi Arabia0.1%

    Audience gender

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    Top posts

    Avg likes: 36.8K. Avg comments: 56. Audience credibility: 87%.

  3. 3Shivam Sharma instagram profile photo

    Shivam Sharma

    @shivoryx

    📸 Traveler / Filmmaker & A Singer by profession 🍃 Adventure | Outdoors | Lifestyle 🎵 32 Million on my first song on Spotify ✨ (Link to my og's…

    MacroIndia
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    Followers931K
    Engagement rate0.03%0.5x page median
    Suspicious followers19.2%Moderate
    Average reel plays444KPer video post

    Engagement rate benchmark

    Shivam Sharma's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India95%
    United States of America0.8%
    Canada0.4%
    United Arab Emirates0.3%
    Türkiye0.3%

    Audience gender

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    Top posts

    Avg likes: 29.3K. Avg comments: 232. Audience credibility: 81%.

  4. 4Deepika Mishra instagram profile photo

    Deepika Mishra

    @medeeepika

    || I am Endless || Fashion | Beauty | Lifestyle | Travel 📍Delhi | Mumbai Pookie Me : @yourdeeepika 🧿 Rep: @blubox_media

    MacroIndia
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    Followers896K
    Engagement rate0.06%At page median
    Suspicious followers10.7%Moderate
    Average reel plays544KPer video post

    Engagement rate benchmark

    Deepika Mishra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India84%
    United Arab Emirates4.3%
    Pakistan4.3%
    United States of America2.9%
    Nepal1.4%

    Audience gender

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  5. 5Himanshu Sharma instagram profile photo

    Himanshu Sharma

    @himanshusharma1800

    🎬 Digital Creator | Travel • Lifestyle • Entertainment ✨ Creating stories that connect 📍 Delhi | 🇮🇳 India 📩 Collaborations ↓

    MacroIndia
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    Followers894K
    Engagement rate0.05%0.7x page median
    Suspicious followers20.7%Elevated
    Average reel plays753KPer video post

    Engagement rate benchmark

    Himanshu Sharma's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India98%
    Bangladesh0.6%
    United States of America0.3%
    Pakistan0.2%
    United Arab Emirates0.1%

    Audience gender

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    Top posts

    Avg likes: 42.5K. Avg comments: 84. Audience credibility: 79%.

  6. 6Abhay Keshari instagram profile photo

    Abhay Keshari

    @abhaykeshari_1

    •Actor | Digital creator | Lifestyle DM FOR ONLY PAID COLLABRATION ❤️

    MacroIndia
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    Followers882K
    Engagement rate3.47%54.8x page median
    Suspicious followers23.7%Elevated
    Average reel plays59.5KPer video post

    Engagement rate benchmark

    Abhay Keshari's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India92%
    Bangladesh1.9%
    Nepal1.3%
    Pakistan1.3%
    Brazil0.6%

    Audience gender

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    Top posts

    Avg likes: 30.7K. Avg comments: 142. Audience credibility: 76%.

  7. 7Vamsi Reddy Chillakuri instagram profile photo

    Vamsi Reddy Chillakuri

    @vamsy_chillakuri05

    Food | Fashion | Lifestyle ✨ A little growth, A little fun More on: @vamsy_stillalive 📩 vamsychillakuri05@gmail.com

    MacroIndia
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    Followers881K
    Engagement rate2.11%33.2x page median
    Suspicious followers15.5%Moderate
    Average reel plays60MPer video post

    Engagement rate benchmark

    Vamsi Reddy Chillakuri's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India88%
    Bangladesh2.9%
    United Arab Emirates1.6%
    Malaysia1.2%
    Pakistan0.9%

    Audience gender

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    Top posts

    Avg likes: 1.9M. Avg comments: 4.0K. Audience credibility: 84%.

  8. 8🦋SANA SALEEM SHEIKH🦋 instagram profile photo

    🦋SANA SALEEM SHEIKH🦋

    @photogenic_sana09

    Kid Artist 🎀 | Fashion • Lifestyle • Fun Managed by Team Sana 📩 Collaborations: @sanaxcollab

    MacroIndia
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    Followers876K
    Engagement rate0.05%0.8x page median
    Suspicious followers21.6%Elevated
    Average reel plays53.9KPer video post

    Engagement rate benchmark

    🦋SANA SALEEM SHEIKH🦋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India97%
    Indonesia0.6%
    United States of America0.5%
    Brazil0.2%
    Bangladesh0.2%

    Audience gender

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    Top posts

    Avg likes: 44.0K. Avg comments: 117. Audience credibility: 78%.

  9. 9Sivaguru kanthasamy 🇮🇳 instagram profile photo

    Sivaguru kanthasamy 🇮🇳

    @cdt_siva

    Fitness | Lifestyle 🔱 1 M+ YT Fam 🧿 📩 sivacdt@gmail.com

    MacroIndia
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    Followers834K
    Engagement rate0.02%0.4x page median
    Suspicious followers18.4%Moderate
    Average reel plays313KPer video post

    Engagement rate benchmark

    Sivaguru kanthasamy 🇮🇳's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India90%
    United Arab Emirates2.1%
    Malaysia2.0%
    United States of America0.7%
    Qatar0.6%

    Audience gender

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    Top posts

    Avg likes: 19.1K. Avg comments: 70. Audience credibility: 82%.

  10. 10Ritik Mahajan instagram profile photo

    Ritik Mahajan

    @ritikmahjn

    Fashion | Lifestyle | Skincare 📍 Mumbai 🐾 @mrkivuu 🕵🏻‍♂️ @ritik.inn

    MacroIndia
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    Followers815K
    Engagement rate0.03%0.5x page median
    Suspicious followers18.6%Moderate
    Average reel plays340KPer video post

    Engagement rate benchmark

    Ritik Mahajan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India94%
    Bangladesh1.2%
    United States of America0.7%
    United Arab Emirates0.5%
    Indonesia0.4%

    Audience gender

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    Top posts

    Avg likes: 24.7K. Avg comments: 145. Audience credibility: 81%.

  12. 11Sakshi Shrivas instagram profile photo

    Sakshi Shrivas

    @sakshishrivas___

    Fashion | Beauty | Lifestyle | Dance 💕 Ex Software Developer : @linkedin | @google

    MacroIndia
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    Followers807K
    Engagement rate0.10%1.5x page median
    Suspicious followers23.0%Elevated
    Average reel plays1.2MPer video post

    Engagement rate benchmark

    Sakshi Shrivas's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India88%
    Bangladesh2.6%
    Nepal2.4%
    United States of America1.1%
    Pakistan0.9%

    Audience gender

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    Top posts

    Avg likes: 77.0K. Avg comments: 634. Audience credibility: 77%.

  13. 12SHARAD GUPTA instagram profile photo

    SHARAD GUPTA

    @shara_d02

    Bhakt Hanuman ka🙏 • Fitness • Acting • Lifestyle ! • Dm For Promotions :- @shara_d022

    MacroIndia
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    Followers802K
    Engagement rate2.06%32.4x page median
    Suspicious followers22.6%Elevated
    Average reel plays331KPer video post

    Engagement rate benchmark

    SHARAD GUPTA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India97%
    Bangladesh0.5%
    United States of America0.5%
    Saudi Arabia0.4%
    United Arab Emirates0.3%

    Audience gender

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    Top posts

    Avg likes: 16.5K. Avg comments: 65. Audience credibility: 77%.

  14. 13Rinchen Wangdi Bhutia instagram profile photo

    Rinchen Wangdi Bhutia

    @vlogginkitchen

    Food🍱 ||Travel 🧳||Lifestyle ||Pet Parent Building @rinchen_momo 📍Kolkata || Sikkim Email:rinchen.bhutia@clout.pocketaces.in 🎥You tube 284K || FB…

    MacroIndia
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    Followers769K
    Engagement rate0.02%0.4x page median
    Suspicious followers15.2%Moderate
    Average reel plays491KPer video post

    Engagement rate benchmark

    Rinchen Wangdi Bhutia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India89%
    United States of America2.3%
    United Arab Emirates1.5%
    Nepal1.4%
    Canada0.7%

    Audience gender

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    Top posts

    Avg likes: 17.7K. Avg comments: 333. Audience credibility: 85%.

  15. 14Abhiraj Kashyap instagram profile photo

    Abhiraj Kashyap

    @enoughabhi

    Wo Kehte The Mai Dil Chhu Leta Tha♥️👈🏼 Own Voice \ Lifestyle \ Storytelling 🎭 work: @enghabhi

    MacroIndia
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    Followers748K
    Engagement rate3.40%53.6x page median
    Suspicious followers12.4%Moderate
    Average reel plays344KPer video post

    Engagement rate benchmark

    Abhiraj Kashyap's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India97%
    Pakistan1.2%
    Bangladesh0.4%
    Nepal0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 25.4K. Avg comments: 194. Audience credibility: 88%.

  16. 15Prachi Dhadwal & Harsh Pandorwala • Lifestyle • Travel • Family instagram profile photo

    Prachi Dhadwal & Harsh Pandorwala • Lifestyle • Travel • Family

    @prachiandharsh

    We took the road less ordinary ✨ 💓 Love, partnership & the chaos of raising a newborn while travelling full-time 🌍 📍Mumbai / Bali Explore our…

    MacroIndia
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    Followers735K
    Engagement rate4.29%67.7x page median
    Suspicious followers23.9%Elevated
    Average reel plays875KPer video post

    Engagement rate benchmark

    Prachi Dhadwal & Harsh Pandorwala • Lifestyle • Travel • Family's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India91%
    United Arab Emirates2.2%
    United States of America1.4%
    United Kingdom0.9%
    Canada0.6%

    Audience gender

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    Top posts

    Avg likes: 31.6K. Avg comments: 77. Audience credibility: 76%.

  17. 16⚜️मानसी राऊत⚜️ instagram profile photo

    ⚜️मानसी राऊत⚜️

    @mansi_raut__.3777

    • Fashion • Lifestyle • Content Creator ⚡️ • For work drop mail ➡️ mansiraut5161@gmail.com 📥 • P U N E 📍

    MacroIndia
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    Followers733K
    Engagement rate1.68%26.5x page median
    Suspicious followers21.9%Elevated
    Average reel plays221KPer video post

    Engagement rate benchmark

    ⚜️मानसी राऊत⚜️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    India99%
    United States of America0.2%
    Indonesia0.2%
    Bangladesh0.1%

    Audience gender

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    Top posts

    Avg likes: 12.3K. Avg comments: 32. Audience credibility: 78%.

  18. 17Ravi Rajput instagram profile photo

    Ravi Rajput

    @ravifitness07

    𝗙𝗶𝘁𝗻𝗲𝘀𝘀 | 𝗚𝗿𝗼𝗼𝗺𝗶𝗻𝗴 | 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 Athlete @wellcore.in Content Strategist | UGC Creator Collabs: imravifitness@gmail.com YouTube…

    MacroIndia
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    Followers704K
    Engagement rate0.06%At page median
    Suspicious followers23.8%Elevated
    Average reel plays160KPer video post

    Engagement rate benchmark

    Ravi Rajput's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India92%
    Pakistan1.2%
    United Arab Emirates0.9%
    United States of America0.5%
    Bangladesh0.5%

    Audience gender

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    Top posts

    Avg likes: 44.8K. Avg comments: 229. Audience credibility: 76%.

  19. 18Umashankar joshi instagram profile photo

    Umashankar joshi

    @amitshrma_9

    ✈️ Travel • Lifestyle • Luxury 📩 DM for Brand Collaborations Backup ac. @amitsharma____1 📍Jaipur Jai Shree Shyam 🚩

    MacroIndia
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    Followers685K
    Engagement rate0.03%0.5x page median
    Suspicious followers8.2%Low risk
    Average reel plays122KPer video post

    Engagement rate benchmark

    Umashankar joshi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India97%
    United Arab Emirates1.7%
    Tanzania1.7%

    Audience gender

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    Top posts

    Avg likes: 21.2K. Avg comments: 48. Audience credibility: 92%.

  20. 19Krish Bhatia instagram profile photo

    Krish Bhatia

    @krishbhatia__

    Founder @theshredkitchen Helping Indians lose fat, reverse lifestyle disorders, and create lifelong health🫀 Get Started👇🏻

    MacroIndia
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    Followers681K
    Engagement rate2.36%37.1x page median
    Suspicious followers12.8%Moderate
    Average reel plays288KPer video post

    Engagement rate benchmark

    Krish Bhatia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India88%
    Pakistan2.7%
    United Arab Emirates1.9%
    United States of America1.9%
    United Kingdom0.4%

    Audience gender

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    Top posts

    Avg likes: 16.0K. Avg comments: 39. Audience credibility: 87%.

  21. 20sweety official_18 instagram profile photo

    sweety official_18

    @sweety_offcial_18

    🎬 Reel Creator 📍 West Bengal, India🇮🇳 Soulmate🫰🏻- @chocolateboy4159 Lifestyle | Couple | Entertainment 📩 DM for Collaborations 🎯 Target: 1M…

    Macro
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    Followers673K
    Engagement rate2.77%43.6x page median
    Suspicious followers20.6%Elevated
    Average reel plays600KPer video post

    Engagement rate benchmark

    sweety official_18's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India96%
    Indonesia1.0%
    Qatar0.5%
    Bangladesh0.5%
    Bhutan0.5%

    Audience gender

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    Top posts

    Avg likes: 18.6K. Avg comments: 156. Audience credibility: 79%.

Benchmarks

Top lifestyle influencers in India: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong lifestyle creator from an average one.

2,991creators indexed811Kmedian followers0.06%median engagement18.2%avg suspicious followers

The top lifestyle influencers in India run a median engagement rate of 0.06% and average 18.2% suspicious followers. Treat 0.06% as the bar a strong lifestyle creator in India should clear; below it, you are paying for reach, not attention.

The best lifestyle influencers in India here span 0 nano or micro and 20 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in India (100%), skewing male at 68%.

How this list is built. These are Instagram creators who describe themselves using terms like lifestyle, daily life, lifestyle blogger in their own bio and whose audience is concentrated in India. 2,991 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Sep 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

India100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
0
Macro500K+
20

Combined audience gender

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FAQ

Lifestyle influencers in India: common questions

How do I find lifestyle influencers in India?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 2,991 lifestyle influencers in India and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top lifestyle influencers in India right now?

On this ranking, Sanjay Nar Bahadur (@sanjayroy9818), 𝐒 𝐇 𝐔 𝐁 𝐇 𝐀 𝐌 _ ˢᵃʳᵍᵃʳ (@shubham_official_89), Shivam Sharma (@shivoryx). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Sep 2026.

What counts as a good engagement rate for lifestyle creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these lifestyle influencers in India, the median engagement rate is 0.06% at a median of 811K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.2% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 2,991 lifestyle influencers in India

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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