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Top 20 Makeup Influencers in India on Instagram (Aug 2026)

We found 594 makeup influencers in India on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in India. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Aayushi Patel instagram profile photo

    Aayushi Patel

    @aayushimakeup

    Makeup Artist 💄 | Educator 🎓 ☎️For Enquiry : 98253 23002 📍Ahmedabad 🇮🇳 📩 Email: praayushimakeup@gmail.com

    MacroIndia
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    Followers554K
    Engagement rate0.05%0.5x page median
    Suspicious followers23.3%Elevated
    Average reel plays979KPer video post

    Engagement rate benchmark

    Aayushi Patel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India91%
    United States of America1.9%
    Canada0.8%
    Malaysia0.8%
    United Arab Emirates0.7%

    Audience gender

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    Top posts

    Avg likes: 30.3K. Avg comments: 46. Audience credibility: 77%.

  2. 2Nikita Rajbhar🤍 instagram profile photo

    Nikita Rajbhar🤍

    @nikita_bhardwaj_00

    • Professional Makeup artist💄 • Dm or mail for paid promotion

    MacroIndia
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    Followers518K
    Engagement rate2.23%20.9x page median
    Suspicious followers25.2%Elevated
    Average reel plays137KPer video post

    Engagement rate benchmark

    Nikita Rajbhar🤍's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India99%
    United Arab Emirates0.2%
    United States of America0.2%
    Saudi Arabia0.2%
    Nepal0.1%

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    Top posts

    Avg likes: 11.5K. Avg comments: 53. Audience credibility: 75%.

  3. 3Sari Pathania instagram profile photo

    Sari Pathania

    @saripathania33

    Makeup | Hair | Fashion | Skincare Collab 💌 saripathania33@gmail.com Travel vlogs @sarivibes33 Makeup Artist @sarii_makeupartist 350k+Youtube 👇

    Mid-tierIndia
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    Followers383K
    Engagement rate0.02%0.2x page median
    Suspicious followers12.3%Moderate
    Average reel plays268KPer video post

    Engagement rate benchmark

    Sari Pathania's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India83%
    Canada4.0%
    Pakistan3.6%
    United States of America2.6%
    Australia1.8%

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    Top posts

    Avg likes: 9.4K. Avg comments: 56. Audience credibility: 88%.

  4. 4Asifa Irfan instagram profile photo

    Asifa Irfan

    @asifaartistry

    Fashion | Lifestyle | Makeup Enhancing Features,not changing faces.❤️ ⬇️Business, PR, Bookings 📧: makeupbyasifa1@gmail.com

    Mid-tierIndia
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    Followers353K
    Engagement rate0.09%0.8x page median
    Suspicious followers15.8%Moderate
    Average reel plays723KPer video post

    Engagement rate benchmark

    Asifa Irfan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India76%
    Sri Lanka8.3%
    Malaysia4.8%
    United Arab Emirates2.9%
    Singapore1.3%

    Audience gender

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    Top posts

    Avg likes: 30.8K. Avg comments: 95. Audience credibility: 84%.

  5. 5Meenu Kumari content creater instagram profile photo

    Meenu Kumari content creater

    @meenu.rpk_offical

    HAIRSTYLE + MAKEUP 💄 + SKINCARE Thank you for reaching out me,

    Mid-tierIndia
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    Followers338K
    Engagement rate0.02%0.2x page median
    Suspicious followers23.7%Elevated
    Average reel plays24.0KPer video post

    Engagement rate benchmark

    Meenu Kumari content creater's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India55%
    Indonesia8.2%
    United States of America4.1%
    Brazil3.5%
    Kazakhstan2.2%

    Audience gender

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    Top posts

    Avg likes: 6.9K. Avg comments: 231. Audience credibility: 76%.

  6. 6Sujal Thakkar instagram profile photo

    Sujal Thakkar

    @twinkishh_

    Makeup laga ke reels pe nachta hu!💄💃🏻 Beauty | Entertainment | Fashion Managed by: @chtrbox

    Mid-tierIndia
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    Followers338K
    Engagement rate0.12%1.2x page median
    Suspicious followers20.5%Elevated
    Average reel plays384KPer video post

    Engagement rate benchmark

    Sujal Thakkar's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India86%
    United States of America3.0%
    United Kingdom1.8%
    Canada1.3%
    Pakistan1.1%

    Audience gender

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    Top posts

    Avg likes: 42.1K. Avg comments: 319. Audience credibility: 79%.

  7. 7Riyas Salim ⚡️ instagram profile photo

    Riyas Salim ⚡️

    @riyas_salimm

    Makeup— @makeupbyriyassalim Business: contactriyassalim@gmail.com 📍Kerala/ Bangalore

    Mid-tierIndia
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    Followers320K
    Engagement rate0.02%0.2x page median
    Suspicious followers20.9%Elevated
    Average reel plays210KPer video post

    Engagement rate benchmark

    Riyas Salim ⚡️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    India88%
    United Arab Emirates3.8%
    United Kingdom1.1%
    United States of America0.9%
    Saudi Arabia0.9%

    Audience gender

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    Top posts

    Avg likes: 7.5K. Avg comments: 106. Audience credibility: 79%.

  8. 8Shanaya M | Fit Beauty instagram profile photo

    Shanaya M | Fit Beauty

    @shanaya

    📍 Delhi / Mumbai 🎀 Beauty • Makeup • Skincare & Haircare✨ 🏆 Youtube - 6million+ Yt Fitbeauty Fam! 💌 Mail - fitbeauty@honeycombmedia.in

    Mid-tierIndia
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    Followers318K
    Engagement rate0.06%0.5x page median
    Suspicious followers23.6%Elevated
    Average reel plays674KPer video post

    Engagement rate benchmark

    Shanaya M | Fit Beauty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India85%
    Pakistan4.6%
    Bangladesh3.1%
    United Arab Emirates1.0%
    Saudi Arabia0.9%

    Audience gender

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    Top posts

    Avg likes: 18.0K. Avg comments: 57. Audience credibility: 76%.

  9. 9SHANAYA SHARMA || Beauty & Fashion instagram profile photo

    SHANAYA SHARMA || Beauty & Fashion

    @sha.naya2024

    📍Goa | 26 🌸Makeup | Skincare | Fashion 💌shnayasharma.140@gmail.com 👇615k+ YouTube family Snapchat ID : sha.naya2024 Work Mng. by: @ga_ut_am_0777

    Mid-tierIndia
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    Followers315K
    Engagement rate0.09%0.8x page median
    Suspicious followers22.7%Elevated
    Average reel plays344KPer video post

    Engagement rate benchmark

    SHANAYA SHARMA || Beauty & Fashion's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India87%
    Pakistan3.8%
    Bangladesh1.5%
    United Arab Emirates0.9%
    Nepal0.9%

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    Top posts

    Avg likes: 27.8K. Avg comments: 322. Audience credibility: 77%.

  10. 10Arushi Painjane instagram profile photo

    Arushi Painjane

    @_notjustarushi

    •Transitions • Tutorial • Hacks •Makeup Artist | Beauty Creator •notjustarushi@gmail.com

    Mid-tierIndia
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    Followers302K
    Engagement rate0.03%0.2x page median
    Suspicious followers19.1%Moderate
    Average reel plays401KPer video post

    Engagement rate benchmark

    Arushi Painjane's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India73%
    Saudi Arabia5.1%
    Pakistan2.5%
    United States of America1.9%
    Bangladesh1.7%

    Audience gender

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    Top posts

    Avg likes: 7.8K. Avg comments: 91. Audience credibility: 81%.

  12. 11Satveer Kaur | Beauty • Skincare instagram profile photo

    Satveer Kaur | Beauty • Skincare

    @fairybeautytales

    Skincare • Makeup • Lifestyle Pretty, Powerful & a little Unbothered👑 Unfiltered Reviews & Real Routines Here✨ 🎬Long form videos on YouTube👇

    Mid-tierIndia
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    Followers299K
    Engagement rate0.04%0.4x page median
    Suspicious followers25.8%Elevated
    Average reel plays216KPer video post

    Engagement rate benchmark

    Satveer Kaur | Beauty • Skincare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India85%
    Pakistan5.3%
    Bangladesh1.5%
    United Arab Emirates0.9%
    Nepal0.8%

    Audience gender

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    Top posts

    Avg likes: 12.1K. Avg comments: 92. Audience credibility: 74%.

  13. 12Mousumi Kundu|A Makeup Freak instagram profile photo

    Mousumi Kundu|A Makeup Freak

    @mayazmakeover

    🏆Makeup Influencer of The Year'26🏆 YouTube Fam: 1M🥹 Queries: mousumi.kun91@gmail.com

    Mid-tierIndia
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    Followers295K
    Engagement rate5.83%54.7x page median
    Suspicious followers16.6%Moderate
    Average reel plays346KPer video post

    Engagement rate benchmark

    Mousumi Kundu|A Makeup Freak's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India91%
    Bangladesh3.7%
    United States of America0.7%
    United Arab Emirates0.4%
    Pakistan0.4%

    Audience gender

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    Top posts

    Avg likes: 17.2K. Avg comments: 182. Audience credibility: 83%.

  14. 13Sneharika 🥂 instagram profile photo

    Sneharika 🥂

    @__mahi_barman__

    🧿🌶️ 17th April 🎂 Public Figure DM for paid promotion/collaboration contact for Brand promotion , photo shoot, makeup shoot ,Short film

    Mid-tierIndia
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    Followers265K
    Engagement rate2.83%26.5x page median
    Suspicious followers25.5%Elevated
    Average reel plays91.4KPer video post

    Engagement rate benchmark

    Sneharika 🥂's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India91%
    Nepal1.4%
    United States of America0.9%
    Bangladesh0.8%
    United Arab Emirates0.7%

    Audience gender

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    Top posts

    Avg likes: 7.5K. Avg comments: 372. Audience credibility: 74%.

  15. 14ankita admane instagram profile photo

    ankita admane

    @ankitaa_a17

    MAKEUP ID : @ankitaa_makeupartist17 GIRLS CLOTHING: @ankitas_girls_corner17 LATURKR 😎 ‬DM FOR PAID PROMOTION & COLLABORATIONS 📩

    Mid-tierIndia
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    Followers242K
    Engagement rate2.30%21.5x page median
    Suspicious followers22.6%Elevated
    Average reel plays90.7KPer video post

    Engagement rate benchmark

    ankita admane's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India98%
    Indonesia0.4%
    Egypt0.2%
    Germany0.1%
    Bangladesh0.1%

    Audience gender

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    Top posts

    Avg likes: 5.6K. Avg comments: 25. Audience credibility: 77%.

  16. 15Jasleen Arora | instagram profile photo

    Jasleen Arora |

    @jasleenminivlogs

    Also known as Charanpreet Kaur Makeup • Hair • Skin • 📩-infojasleenminiwork@gmail.com 🎥 YOUTUBE - 3.4M , Main IG 1.9M 1313 🪬

    Mid-tierIndia
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    Followers241K
    Engagement rate0.18%1.7x page median
    Suspicious followers18.9%Moderate
    Average reel plays1.7MPer video post

    Engagement rate benchmark

    Jasleen Arora |'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    India88%
    Pakistan5.8%
    United States of America1.2%
    Canada0.9%
    United Arab Emirates0.6%

    Audience gender

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    Top posts

    Avg likes: 42.5K. Avg comments: 66. Audience credibility: 81%.

  17. 16Va!shU🐾 instagram profile photo

    Va!shU🐾

    @vaishu_umesh_katariya

    DailyVlogs|Skincare|Beauty|Makeup @_glowwith.vaishu_ VII.XI.MMV Ahilyanagar📍 Email- vaishnavikatariya5555@gmail.com Managed by- @brozmedia.in

    Mid-tierIndia
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    Followers240K
    Engagement rate0.08%0.8x page median
    Suspicious followers15.5%Moderate
    Average reel plays931KPer video post

    Engagement rate benchmark

    Va!shU🐾's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India96%
    Bangladesh0.6%
    United Arab Emirates0.6%
    United States of America0.5%
    Saudi Arabia0.3%

    Audience gender

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    Top posts

    Avg likes: 19.6K. Avg comments: 535. Audience credibility: 85%.

  18. 17Raju Nag instagram profile photo

    Raju Nag

    @rajunaagmakeupartist

    Celebrity, Bridal, & Event Makeup Artist Actor - Salman Khan,Sohail Khan, Nawazuddin Siddiqui, Gautam Gulati.

    Mid-tierIndia
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    Followers217K
    Engagement rate3.80%35.7x page median
    Suspicious followers16.0%Moderate
    Average reel plays153KPer video post

    Engagement rate benchmark

    Raju Nag's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India97%
    United Arab Emirates0.4%
    Saudi Arabia0.4%
    United Kingdom0.4%
    United States of America0.4%

    Audience gender

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    Top posts

    Avg likes: 8.2K. Avg comments: 105. Audience credibility: 84%.

  19. 18kavya instagram profile photo

    kavya

    @kavya_ananthu_

    Makeup artist✨️ Certified mua✨️ 💅@_k_a_v_z_z_ Saree page @kanthika_by_kavzz_ Youtube channel👉

    Mid-tierIndia
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    Followers202K
    Engagement rate7.34%68.9x page median
    Suspicious followers16.7%Moderate
    Average reel plays357KPer video post

    Engagement rate benchmark

    kavya's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India85%
    United Arab Emirates5.8%
    Saudi Arabia2.0%
    Kuwait1.1%
    Bahrain0.9%

    Audience gender

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    Top posts

    Avg likes: 14.8K. Avg comments: 101. Audience credibility: 83%.

  20. 19DIKSHA SACHDEV instagram profile photo

    DIKSHA SACHDEV

    @dikshasachdev_

    Here To Create! Professional Makeup Artist Repped by: @cloutpocketaces YouTube channel👇🏻

    Mid-tierIndia
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    Followers200K
    Engagement rate2.33%21.9x page median
    Suspicious followers26.0%Elevated
    Average reel plays109KPer video post

    Engagement rate benchmark

    DIKSHA SACHDEV's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India79%
    Bangladesh3.9%
    United States of America3.0%
    Pakistan2.5%
    United Arab Emirates1.4%

    Audience gender

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    Top posts

    Avg likes: 4.7K. Avg comments: 63. Audience credibility: 74%.

  21. 20Nobodipa Mitra instagram profile photo

    Nobodipa Mitra

    @nobodipa_official

    makeup🎀 beauty 🎀 fashion 🎀 Kolkata❤ 2nd acc: @nobodipa_unfiltered Email - nobodipa.upfluenzzmedia@gmail.com For enquiries contact : +919477865725

    Mid-tierIndia
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    Followers186K
    Engagement rate29.74%279.1x page median
    Suspicious followers20.3%Elevated
    Average reel plays248KPer video post

    Engagement rate benchmark

    Nobodipa Mitra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India85%
    Bangladesh5.0%
    Pakistan3.3%
    United States of America1.1%
    Indonesia1.0%

    Audience gender

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    Top posts

    Avg likes: 55.4K. Avg comments: 95. Audience credibility: 80%.

Benchmarks

Top makeup influencers in India: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

594creators indexed301Kmedian followers0.11%median engagement20.6%avg suspicious followers

The top makeup influencers in India run a median engagement rate of 0.11% and average 20.6% suspicious followers. Treat 0.11% as the bar a strong makeup creator in India should clear; below it, you are paying for reach, not attention.

The best makeup influencers in India here span 0 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in India (100%), skewing female at 58%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in India. 594 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

India100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
18
Macro500K+
2

Combined audience gender

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FAQ

Makeup influencers in India: common questions

How do I find makeup influencers in India?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 594 makeup influencers in India and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in India right now?

On this ranking, Aayushi Patel (@aayushimakeup), Nikita Rajbhar🤍 (@nikita_bhardwaj_00), Sari Pathania (@saripathania33). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in India, the median engagement rate is 0.11% at a median of 301K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 594 makeup influencers in India

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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