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Top 20 Makeup Influencers in Malaysia on Instagram (Aug 2026)

We found 33 makeup influencers in Malaysia on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Malaysia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Nur Afifah Sa’adin instagram profile photo

    Nur Afifah Sa’adin

    @fyfa____

    Any inquiries Email: afifahsaaadin16@gmail.com Fashion & Lifestyle content 📸🎥 FREELANCE MUA MAKEUP LOVER Ambassador of BellosHq

    Mid-tierMalaysia
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    Followers168K
    Engagement rate11.98%3.6x page median
    Suspicious followers25.4%Elevated
    Average reel plays70.9KPer video post

    Engagement rate benchmark

    Nur Afifah Sa’adin's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia96%
    Indonesia1.8%
    Thailand0.2%
    United States of America0.2%
    Brunei0.1%

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    Top posts

    Avg likes: 20.1K. Avg comments: 4. Audience credibility: 75%.

  2. 2Aqielah Misran instagram profile photo

    Aqielah Misran

    @makeupbyaqielahm

    NO DM ❌ WHATSAAP ONLY Full Time Makeup Artist KL SEL Cert student 🇲🇾 🇮🇩 🇹🇭 My Sifu @eypahana @azni.hadi @babarabeer_makeup @ladchahahamakeup

    MicroMalaysia
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    Followers41.3K
    Engagement rate2.17%0.6x page median
    Suspicious followers18.3%Moderate
    Average reel plays17.1KPer video post

    Engagement rate benchmark

    Aqielah Misran's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia93%
    Indonesia1.9%
    Thailand0.7%
    Australia0.5%
    United States of America0.5%

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    Top posts

    Avg likes: 894. Avg comments: 8. Audience credibility: 82%.

  3. 3OPEN BOOKING JAN-DEC 2026 instagram profile photo

    OPEN BOOKING JAN-DEC 2026

    @titibeauty_

    SHAH ALAM | KL Bridal • Brand/Campaign Photoshoot Natural Makeup Specialist #bridesbytitibeauty 📲 Bookings / Enquiries

    MicroMalaysia
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    Followers40.4K
    Engagement rate7.61%2.3x page median
    Suspicious followers17.5%Moderate
    Average reel plays27.7KPer video post

    Engagement rate benchmark

    OPEN BOOKING JAN-DEC 2026's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia88%
    Indonesia5.5%
    Thailand0.9%
    United Kingdom0.7%
    South Korea0.6%

    Audience gender

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    Top posts

    Avg likes: 3.1K. Avg comments: 5. Audience credibility: 82%.

  4. 4🇲🇾Xindy 錒欣 🤎🩶 instagram profile photo

    🇲🇾Xindy 錒欣 🤎🩶

    @xindy_0601makeupartist

    💄Makeup Artist 🏘️Property Agent 🧚🏻‍♀️九天玄女乩身 🎬YouTuber @xindy.makeup.hairdo ｜@xindy_jbproperty0601 ｜@huangfansze . 💞合作邀约联系DM🤝🏻

    MicroMalaysia
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    Followers30.1K
    Engagement rate5.62%1.7x page median
    Suspicious followers20.2%Elevated
    Average reel plays25.7KPer video post

    Engagement rate benchmark

    🇲🇾Xindy 錒欣 🤎🩶's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia76%
    Singapore12%
    Taiwan4.0%
    China2.1%
    Australia1.5%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 14. Audience credibility: 80%.

  5. 5SAKINAH VS ONDU instagram profile photo

    SAKINAH VS ONDU

    @sakinahvs_ondu

    makeup artis

    MicroMalaysia
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    Followers24.6K
    Engagement rate4.25%1.3x page median
    Suspicious followers15.7%Moderate
    Average reel plays35.1KPer video post

    Engagement rate benchmark

    SAKINAH VS ONDU's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia93%
    Indonesia2.6%
    Brunei1.1%
    Singapore1.1%
    Australia0.6%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 43. Audience credibility: 84%.

  6. 6ElioPanda instagram profile photo

    ElioPanda

    @elio_panda

    DM for collaboration 📮 makeup page @panda_makeupartist

    MicroMalaysia
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    Followers24.6K
    Engagement rate2.45%0.7x page median
    Suspicious followers22.0%Elevated
    Average reel plays9.9KPer video post

    Engagement rate benchmark

    ElioPanda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia71%
    United States of America4.3%
    China3.2%
    Taiwan2.6%
    Singapore2.0%

    Audience gender

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    Top posts

    Avg likes: 602. Avg comments: 10. Audience credibility: 78%.

  7. 7Y A Z A S B R I D A L instagram profile photo

    Y A Z A S B R I D A L

    @yazasbridal

    Bridal Makeup Artist 🇲🇾 💌For enquiries, pls DM 🚫 No personal makeup

    MicroMalaysia
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    Followers24.3K
    Engagement rate2.75%0.8x page median
    Suspicious followers24.2%Elevated
    Average reel plays24.6KPer video post

    Engagement rate benchmark

    Y A Z A S B R I D A L's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia88%
    Singapore5.5%
    India3.6%
    Indonesia0.6%
    United States of America0.4%

    Audience gender

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    Top posts

    Avg likes: 670. Avg comments: 4. Audience credibility: 76%.

  8. 8Almira Najeeha Makeup Artist instagram profile photo

    Almira Najeeha Makeup Artist

    @makeupbyalmiranajeeha

    Creating radiant, timeless bridal glam ✨ Certified PRO Bridal Makeup Artist & Stylist 🇲🇾 ❌ NO PERSONAL MAKEUP | NO CALL WhatsApp for Inquiries👇🏻

    MicroMalaysia
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    Followers22.9K
    Engagement rate4.69%1.4x page median
    Suspicious followers24.6%Elevated
    Average reel plays11.0KPer video post

    Engagement rate benchmark

    Almira Najeeha Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia83%
    India4.3%
    Indonesia2.6%
    Singapore2.0%
    United States of America0.7%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 4. Audience credibility: 75%.

  9. 9yana hassan instagram profile photo

    yana hassan

    @yanaahassan

    beauty & makeup 💋 011-10164040 - Manager (Hansen)

    MicroMalaysia
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    Followers22.1K
    Engagement rate0.12%0.0x page median
    Suspicious followers19.4%Moderate
    Average reel plays19.6KPer video post

    Engagement rate benchmark

    yana hassan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia96%
    United States of America0.8%
    Indonesia0.7%
    Thailand0.3%
    Australia0.3%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 7. Audience credibility: 81%.

  10. 10NSMOI instagram profile photo

    NSMOI

    @bellefuad

    Makeup Artist & Hijabstylist Signature Fresh Look makeup Soft glam • Bridal • Event KL • Selangor • Seremban • Melaka (I do travel) 📲 Booking below

    MicroMalaysia
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    Followers16.6K
    Engagement rate56.48%Outlier, verify before using
    Suspicious followers17.7%Moderate
    Average reel plays3.6KPer video post

    Audience gender

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    Audience location

    Malaysia94%
    Indonesia2.3%
    Egypt0.5%
    United States of America0.5%
    United Kingdom0.3%

    Top posts

    Avg likes: 9.4K. Avg comments: 6. Audience credibility: 82%.

  12. 11Shima Artiistry | Bridal Makeup Artist instagram profile photo

    Shima Artiistry | Bridal Makeup Artist

    @shima_artiistry

    🦋 Bridal Makeup Artist 🦋 Johor Bahru 🇲🇾✈️ 🦋 No Personal Makeup ✨ WA message for enquiries ✨

    MicroMalaysia
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    Followers15.6K
    Engagement rate2.03%0.6x page median
    Suspicious followers20.5%Elevated
    Average reel plays8.1KPer video post

    Engagement rate benchmark

    Shima Artiistry | Bridal Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia76%
    India8.6%
    Singapore5.3%
    United States of America1.4%
    United Kingdom1.3%

    Audience gender

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    Top posts

    Avg likes: 318. Avg comments: 10. Audience credibility: 79%.

  13. 12HAJRAH l GLASS SKIN MUA KL SELANGOR instagram profile photo

    HAJRAH l GLASS SKIN MUA KL SELANGOR

    @hajrahsafri

    BRIDAL MAKEUP 👰 | MAKEUP CLASS 🎓 Soft Glam I Thai Look I Hijab Bride I Glass Skin 📍KL • Selangor • Tour Malaysia 📩 WhatsApp ↓

    MicroMalaysia
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    Followers13.9K
    Engagement rate2.33%0.7x page median
    Suspicious followers19.9%Moderate
    Average reel plays10.1KPer video post

    Engagement rate benchmark

    HAJRAH l GLASS SKIN MUA KL SELANGOR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia94%
    Indonesia2.1%
    Thailand0.5%
    United States of America0.5%
    Singapore0.4%

    Audience gender

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    Top posts

    Avg likes: 324. Avg comments: 5. Audience credibility: 80%.

  14. 13AMIRAH JAMEL instagram profile photo

    AMIRAH JAMEL

    @amirahjamel

    Since 2015 Natural Makeup 📍 Kota Bharu, Kelantan

    MicroMalaysia
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    Followers13.6K
    Engagement rate2.15%0.6x page median
    Suspicious followers17.4%Moderate
    Average reel plays8.9KPer video post

    Engagement rate benchmark

    AMIRAH JAMEL's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia94%
    Indonesia2.0%
    Thailand0.9%
    Japan0.5%
    United States of America0.5%

    Audience gender

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    Top posts

    Avg likes: 293. Avg comments: 6. Audience credibility: 83%.

  15. 14Nadhirah Omar instagram profile photo

    Nadhirah Omar

    @nadhirahomar
    MicroMalacca City, MY
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    Followers13.6K
    Engagement rate3.27%At page median
    Suspicious followers34.7%High
    Average reel plays5.4KPer video post

    Audience gender

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    Audience location

    Malaysia92%
    Indonesia4.0%
    South Korea0.4%
    United Kingdom0.4%

    Top posts

    Avg likes: 446. Avg comments: 3. Audience credibility: 84%.

  16. 15GROOMSTYLING BY FARED instagram profile photo

    GROOMSTYLING BY FARED

    @byfardnm

    Men’s Makeup & styling • Wedding | Photoshoot | Event | Campaign Men's Grooming Byfardnm Click link for any booking or inquiries

    MicroMalaysia
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    Followers12.3K
    Engagement rate3.39%At page median
    Suspicious followers13.4%Moderate
    Average reel plays11.6KPer video post

    Engagement rate benchmark

    GROOMSTYLING BY FARED's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia90%
    Indonesia4.5%
    Brunei1.0%
    Singapore0.5%
    South Korea0.5%

    Audience gender

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    Top posts

    Avg likes: 419. Avg comments: 7. Audience credibility: 87%.

  17. 16СιΚ βεℓℓα🌹 instagram profile photo

    СιΚ βεℓℓα🌹

    @bellar0ssa.__

    Allaн ιѕ тнe вeѕт oғ plannerѕ🌹 σωиєя : @nissakhai.hennamua__ •Hᴇɴɴᴀ ᴀʀᴛ 💅🏻 •Ғʀᴇᴇʟᴀɴᴄᴇ ᴍᴏᴅᴇʟ 💃🏻 •ʙᴇᴜᴀᴛɪᴄɪᴀɴ🧖🏻‍♀️ •makeup💄

    MicroMalaysia
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    Followers12.2K
    Engagement rate3.94%1.2x page median
    Suspicious followers22.6%Elevated
    Average reel plays1.6KPer video post

    Engagement rate benchmark

    СιΚ βεℓℓα🌹's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia95%
    Indonesia1.5%
    Thailand0.6%
    Singapore0.5%
    India0.3%

    Audience gender

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    Top posts

    Avg likes: 479. Avg comments: 0. Audience credibility: 77%.

  18. 17Yuki Lim . instagram profile photo

    Yuki Lim .

    @yukilim_mua

    Makeup Artist in 🇸🇬 @yukilim_makeupartist Tiktok: yukilimmm 📨 yukilimstudio@gmail.com

    MicroSingapore
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    Followers11.7K
    Engagement rate2.69%0.8x page median
    Suspicious followers23.6%Elevated
    Average reel plays20.5KPer video post

    Engagement rate benchmark

    Yuki Lim .'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia58%
    Singapore24%
    Taiwan3.7%
    China2.4%
    South Korea1.7%

    Audience gender

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    Top posts

    Avg likes: 313. Avg comments: 7. Audience credibility: 76%.

  19. 18𝗬 𝗨 𝗩 𝗔 || 𝗠𝗮𝗸𝗲𝗨𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 🇲🇾 instagram profile photo

    𝗬 𝗨 𝗩 𝗔 || 𝗠𝗮𝗸𝗲𝗨𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 🇲🇾

    @the_yuvaa

    MUA | Beauty Enthusiast Lifestyle•Food•Aesthetics•TravelDiaries 🇰🇭🇻🇳🇸🇬🇮🇳🇮🇩🇹🇭 Founder of @celebritystyle_byyuva 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐞 ♡…

    MicroMalaysia
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    Followers11.2K
    Engagement rate3.28%At page median
    Suspicious followers23.9%Elevated
    Average reel plays7.4KPer video post

    Engagement rate benchmark

    𝗬 𝗨 𝗩 𝗔 || 𝗠𝗮𝗸𝗲𝗨𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 🇲🇾's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia85%
    Singapore6.2%
    India2.9%
    United States of America1.1%
    United Kingdom0.9%

    Audience gender

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    Top posts

    Avg likes: 367. Avg comments: 9. Audience credibility: 76%.

  20. 19Sze Mun instagram profile photo

    Sze Mun

    @szemun_

    Director of @bethyipmakeup & @bethyipwedding Pro Makeup Artist • Beauty Educator Specialising in Korean × Thai soft luxury glam 👇 Book here👇

    MicroMalaysia
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    Followers11.3K
    Engagement rate80.79%Outlier, verify before using
    Suspicious followers20.6%Elevated
    Average reel plays12.3KPer video post

    Audience gender

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    Audience location

    Malaysia72%
    Singapore3.2%
    China3.2%
    Taiwan2.1%
    Thailand2.1%

    Top posts

    Avg likes: 9.2K. Avg comments: 4. Audience credibility: 79%.

  21. 20ShinTsyr instagram profile photo

    ShinTsyr

    @callmeshin_92

    Beauty | Skincare | Makeup Foodie | Cafe Hopping JB Food & Lifestyle Unboxing & Reviews Malaysia Content Creator 小红书：Shin欣欣子

    MicroMalaysia
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    Followers11.1K
    Engagement rate3.21%At page median
    Suspicious followers20.9%Elevated
    Average reel plays2.3KPer video post

    Engagement rate benchmark

    ShinTsyr's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia76%
    Singapore7.1%
    China3.1%
    Taiwan2.1%
    Japan2.0%

    Audience gender

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    Top posts

    Avg likes: 356. Avg comments: 11. Audience credibility: 79%.

Benchmarks

Top makeup influencers in Malaysia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

33creators indexed16.2Kmedian followers3.33%median engagement24.0%avg suspicious followers

The top makeup influencers in Malaysia run a median engagement rate of 3.33% and average 24.0% suspicious followers. Treat 3.33% as the bar a strong makeup creator in Malaysia should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Malaysia here span 19 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Malaysia (100%), skewing female at 70%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Malaysia. 33 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Malaysia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
19
Mid-tier100K to 500K
1
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Malaysia: common questions

How do I find makeup influencers in Malaysia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 33 makeup influencers in Malaysia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Malaysia right now?

On this ranking, Nur Afifah Sa’adin (@fyfa____), Aqielah Misran (@makeupbyaqielahm), OPEN BOOKING JAN-DEC 2026 (@titibeauty_). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Malaysia, the median engagement rate is 3.33% at a median of 16.2K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 24.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 33 makeup influencers in Malaysia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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