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Top 20 Beauty Influencers in Malaysia on Instagram (Aug 2026)

We found 49 beauty influencers in Malaysia on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Malaysia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 23, 2026

  1. 1溫舒森 instagram profile photo

    溫舒森

    @wshusen

    🇲🇾 Founder of @dmeow.co @celsius.hub 📩cysslovework@outlook.com Fashion & Beauty managed @bycolinofficial

    MacroMalaysia
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    Followers808K
    Engagement rate0.03%0.6x page median
    Suspicious followers17.1%Moderate
    Average reel plays374KPer video post

    Engagement rate benchmark

    溫舒森's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia60%
    Taiwan18%
    China6.6%
    Singapore4.1%
    Indonesia1.9%

    Audience gender

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    Top posts

    Avg likes: 21.6K. Avg comments: 28. Audience credibility: 83%.

  2. 2Fateha sahaini instagram profile photo

    Fateha sahaini

    @tearghh

    lifestyle • beauty • travel 📩 fatehasahaini@gmail.com or Wani direct link below

    MacroMalaysia
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    Followers717K
    Engagement rate2.17%51.5x page median
    Suspicious followers21.3%Elevated
    Average reel plays43.0KPer video post

    Engagement rate benchmark

    Fateha sahaini's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia91%
    Indonesia4.3%
    Singapore0.8%
    Brunei0.7%
    India0.6%

    Audience gender

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    Top posts

    Avg likes: 15.6K. Avg comments: 10. Audience credibility: 79%.

  3. 3Charis Ow instagram profile photo

    Charis Ow

    @charisow

    (Kerr-Reese) certified sleep consultant | beauty & style | motherhood @lullavie.co @nikoandclare @tantastic.home Manager: 0123678060 Farah

    Mid-tierMalaysia
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    Followers177K
    Engagement rate0.10%2.3x page median
    Suspicious followers23.4%Elevated
    Average reel plays16.8KPer video post

    Engagement rate benchmark

    Charis Ow's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia79%
    Indonesia7.1%
    Singapore2.3%
    Philippines2.0%
    United States of America1.2%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 16. Audience credibility: 77%.

  4. 4Amber 白冰沙🍧 instagram profile photo

    Amber 白冰沙🍧

    @kyoungmi_amber

    Amber Tan 白冰沙 💃🏻♒️ Lifestyle ☕️, Beauty💄, Travel✈️ Content Creator 🎬YouTube: Amber白冰沙 📕XHS :白冰沙 Any job enquiry : 📧-amber.bingsha@gmail.com

    Mid-tierMalaysia
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    Followers122K
    Engagement rate2.53%60.0x page median
    Suspicious followers17.9%Moderate
    Average reel plays35.4KPer video post

    Engagement rate benchmark

    Amber 白冰沙🍧's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia79%
    Taiwan5.8%
    Singapore4.1%
    China3.7%
    Indonesia1.4%

    Audience gender

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    Top posts

    Avg likes: 3.1K. Avg comments: 4. Audience credibility: 82%.

  5. 5Nur Afifah 🇲🇾 instagram profile photo

    Nur Afifah 🇲🇾

    @nurafifah

    ▫️Beauty , Fashion, Travel & Lifestyle ▫️A film buff 🎥 + avid reader 📚 + traveller 🧳 ▫️Enquiries: nafifah1993@gmail.com ▫️Shopee links 🔽

    MicroMalaysia
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    Followers92.8K
    Engagement rate0.03%0.7x page median
    Suspicious followers20.2%Elevated
    Average reel plays17.0KPer video post

    Engagement rate benchmark

    Nur Afifah 🇲🇾's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia90%
    Indonesia3.9%
    Singapore0.8%
    Thailand0.7%
    United States of America0.5%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 16. Audience credibility: 80%.

  6. 6Yap Chun Shan instagram profile photo

    Yap Chun Shan

    @shanhere___

    🇲🇾 Beauty Reviews 40K XHS • 180K TikTok • 130K YouTube 📮Work: shanshyyhere@gmail.com

    MicroMalaysia
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    Followers82.2K
    Engagement rate0.04%At page median
    Suspicious followers19.6%Moderate
    Average reel plays58.9KPer video post

    Engagement rate benchmark

    Yap Chun Shan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia80%
    Taiwan4.7%
    Singapore4.2%
    China2.5%
    Indonesia1.4%

    Audience gender

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    Top posts

    Avg likes: 3.2K. Avg comments: 21. Audience credibility: 80%.

  7. 7@izzedila instagram profile photo

    @izzedila

    @izzedila

    𝘴𝘬𝘪𝘯𝘤𝘢𝘳𝘦 @buech.my ✨ 𝘸𝘩𝘦𝘳𝘦 𝘣𝘦𝘢𝘶𝘵𝘺 𝘮𝘦𝘦𝘵𝘴 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘮𝘦𝘯𝘵 𝙘𝙡𝙞𝙘𝙠 𝙡𝙞𝙣𝙠 𝙗𝙚𝙡𝙤𝙬 𝙩𝙤 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙚 ↓

    MicroMalaysia
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    Followers47.0K
    Engagement rate0.04%0.8x page median
    Suspicious followers22.2%Elevated
    Average reel plays96.3KPer video post

    Engagement rate benchmark

    @izzedila's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia95%
    Indonesia1.0%
    Thailand0.6%
    Australia0.4%
    Singapore0.4%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 41. Audience credibility: 78%.

  8. 8Jagjit Kaur Jessy instagram profile photo

    Jagjit Kaur Jessy

    @05rj_beauty

    RJ BEAUTY EMPIRES 🧿 Founder of @rjbeautyhq

    MicroMalaysia
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    Followers45.4K
    Engagement rate0.02%0.5x page median
    Suspicious followers18.6%Moderate
    Average reel plays13.7KPer video post

    Engagement rate benchmark

    Jagjit Kaur Jessy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia89%
    Singapore5.7%
    India2.2%
    Indonesia0.6%
    United States of America0.4%

    Audience gender

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    Top posts

    Avg likes: 919. Avg comments: 11. Audience credibility: 81%.

  9. 9Syereheife instagram profile photo

    Syereheife

    @syereheife

    Living my best life 🦋 Travel, Lifestyle, Beauty Creator Manager & A Wifey I sell cakes! @theogsbake 🍰

    MicroMalaysia
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    Followers36.7K
    Engagement rate0.06%1.4x page median
    Suspicious followers10.4%Moderate
    Average reel plays16.4KPer video post

    Engagement rate benchmark

    Syereheife's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia94%
    Indonesia3.8%
    Australia0.5%
    Japan0.5%
    South Korea0.5%

    Audience gender

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    Top posts

    Avg likes: 2.1K. Avg comments: 4. Audience credibility: 90%.

  10. 10𝓥𝓮𝓻𝓸𝓷 𝓛𝓲𝓷 练倩汶 | 𝕄𝕐 💫 instagram profile photo

    𝓥𝓮𝓻𝓸𝓷 𝓛𝓲𝓷 练倩汶 | 𝕄𝕐 💫

    @veronlin

    CoSec - ICSA | Artiste | Emcee Finding beauty in the chaos 🦋 💌 email/dm for work related enquiries.

    MicroSingapore
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    Followers36.5K
    Engagement rate0.04%At page median
    Suspicious followers21.3%Elevated
    Average reel plays19.7KPer video post

    Engagement rate benchmark

    𝓥𝓮𝓻𝓸𝓷 𝓛𝓲𝓷 练倩汶 | 𝕄𝕐 💫's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia69%
    Indonesia17%
    Singapore2.6%
    Taiwan2.2%
    China2.1%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 23. Audience credibility: 79%.

  12. 11LeAnn Yap instagram profile photo

    LeAnn Yap

    @leannyapp

    Lawyer | Creator | Commercial Talent 🇲🇾 beauty, fashion, lifestyle reccs 🧘🏻‍♀️💅🏻🌇✨ 📩 work : dm/email

    MicroMalaysia
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    Followers35.5K
    Engagement rate0.02%0.6x page median
    Suspicious followers18.5%Moderate
    Average reel plays20.5KPer video post

    Engagement rate benchmark

    LeAnn Yap's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia85%
    United Kingdom2.4%
    United States of America2.0%
    Japan1.7%
    South Korea1.4%

    Audience gender

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    Top posts

    Avg likes: 866. Avg comments: 15. Audience credibility: 82%.

  13. 12𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐎𝐩𝐩𝐚 𝐁𝐞𝐚𝐮𝐭𝐲 instagram profile photo

    𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐎𝐩𝐩𝐚 𝐁𝐞𝐚𝐮𝐭𝐲

    @oppa_arkir

    𝙇𝙀𝙇𝘼𝙆𝙄 𝙎𝙀𝙅𝘼𝙏𝙄 𝙔𝘼𝙉𝙂 𝙈𝙀𝙉𝙔𝘼𝙔𝘼𝙉𝙂𝙄 𝙆𝙀𝙇𝙐𝘼𝙍𝙂𝘼𝙉𝙔𝘼 💫

    MicroMalaysia
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    Followers32.9K
    Engagement rate0.02%0.5x page median
    Suspicious followers22.8%Elevated
    Average reel plays23.1KPer video post

    Engagement rate benchmark

    𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐎𝐩𝐩𝐚 𝐁𝐞𝐚𝐮𝐭𝐲's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia93%
    Indonesia2.7%
    Singapore0.6%
    Brunei0.5%
    United States of America0.5%

    Audience gender

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    Top posts

    Avg likes: 696. Avg comments: 13. Audience credibility: 77%.

  14. 13𝕐𝔸𝕐𝔸𝔸🦋 ғᴀsʜɪᴏɴ l REVIEW l ʙᴇᴀᴜᴛʏ l MODEL instagram profile photo

    𝕐𝔸𝕐𝔸𝔸🦋 ғᴀsʜɪᴏɴ l REVIEW l ʙᴇᴀᴜᴛʏ l MODEL

    @ilya_suhaida

    💗 I Freelance Model 👷🏻‍♀️ l ᴅᴍ ғᴏʀ ᴘᴀɪᴅ ʀᴇᴠɪᴇᴡ l ᴄᴏʟʟᴀʙ l ᴄᴀᴍᴘᴀɪɢɴ l ᴇᴠᴇɴᴛ 💌 l ilyasuhaida.work@gmail.com

    MicroMalaysia
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    Followers28.8K
    Engagement rate0.04%At page median
    Suspicious followers20.5%Elevated
    Average reel plays5.9KPer video post

    Engagement rate benchmark

    𝕐𝔸𝕐𝔸𝔸🦋 ғᴀsʜɪᴏɴ l REVIEW l ʙᴇᴀᴜᴛʏ l MODEL's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia96%
    Indonesia0.9%
    Singapore0.4%
    United States of America0.4%
    South Korea0.3%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 9. Audience credibility: 80%.

  15. 14Fatema instagram profile photo

    Fatema

    @emamohd

    MY | Fashion | Beauty | Travel ♡ 📩 For Collaboration Contact (Anfal)

    MicroMalaysia
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    Followers27.9K
    Engagement rate0.11%2.6x page median
    Suspicious followers23.8%Elevated
    Average reel plays23.7KPer video post

    Engagement rate benchmark

    Fatema's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia90%
    Indonesia3.2%
    Singapore0.8%
    Thailand0.6%
    United Kingdom0.5%

    Audience gender

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    Top posts

    Avg likes: 3.1K. Avg comments: 17. Audience credibility: 76%.

  16. 15Nick(닉) 🎠 instagram profile photo

    Nick(닉) 🎠

    @n1ck_n9

    🇲🇾 Beauty • Fashion • Lifestyle Creator 穿搭｜好物&美妆分享｜旅行✈️ 🙆🏻接推广｜团购只带我自己喜欢的🫶🏻  📩𝘿𝙈 𝙛𝙤𝙧 𝙚𝙣𝙦𝙪𝙞𝙧𝙞𝙚𝙨 📕：尼好尼好 📞 𝙁𝙤𝙧…

    MicroMalaysia
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    Followers25.9K
    Engagement rate0.02%0.5x page median
    Suspicious followers18.7%Moderate
    Average reel plays21.0KPer video post

    Engagement rate benchmark

    Nick(닉) 🎠's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia75%
    Taiwan5.6%
    China2.4%
    Singapore2.3%
    Thailand2.1%

    Audience gender

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    Top posts

    Avg likes: 545. Avg comments: 8. Audience credibility: 81%.

  17. 16Tiffany Wang instagram profile photo

    Tiffany Wang

    @tiffanywangggg

    MBBS 🩺🫀⚕️ fashion • travel • beauty • wellness 💌tiffanywangggg02@gmail.com

    MicroUnited Kingdom
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    Followers25.3K
    Engagement rate0.04%At page median
    Suspicious followers13.5%Moderate
    Average reel plays12.1KPer video post

    Engagement rate benchmark

    Tiffany Wang's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia86%
    China3.3%
    Japan2.2%
    Taiwan1.4%
    South Korea1.4%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 12. Audience credibility: 86%.

  18. 17Awa instagram profile photo

    Awa

    @awazaharie

    I found beauty in the ordinary. Right brain @endofday.coffee 📩 manager@fycreativehouse.com

    MicroMalaysia
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    Followers24.3K
    Engagement rate0.05%At page median
    Suspicious followers13.5%Moderate
    Average reel plays37.0KPer video post

    Engagement rate benchmark

    Awa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia94%
    Indonesia1.4%
    Thailand0.9%
    South Korea0.7%
    Singapore0.5%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 21. Audience credibility: 87%.

  19. 18yana hassan instagram profile photo

    yana hassan

    @yanaahassan

    beauty & makeup 💋 011-10164040 - Manager (Hansen)

    MicroMalaysia
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    Followers22.1K
    Engagement rate0.12%2.7x page median
    Suspicious followers19.4%Moderate
    Average reel plays19.6KPer video post

    Engagement rate benchmark

    yana hassan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia96%
    United States of America0.8%
    Indonesia0.7%
    Thailand0.3%
    Australia0.3%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 7. Audience credibility: 81%.

  20. 19s a b b y ♡ instagram profile photo

    s a b b y ♡

    @sabrinazainal_

    ࣪˖ ִ𐙚 welcome to sabby’s universe 𝜗𝜚 ⟢ gaming, beauty & entertainment ⟢ #NerdGamingMalaysia 🤍 ⟢ 📬 pr / biz / links ↓

    MicroMalaysia
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    Followers21.7K
    Engagement rate5.78%137.1x page median
    Suspicious followers22.1%Elevated
    Average reel plays8.1KPer video post

    Engagement rate benchmark

    s a b b y ♡'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia95%
    Indonesia1.0%
    United States of America0.7%
    Singapore0.4%
    Japan0.3%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 8. Audience credibility: 78%.

  21. 20Ellesya Namira instagram profile photo

    Ellesya Namira

    @ellesyanamira

    Beauty • Lifestyle • Self-care 💌 DM for Collaboration / Paid Review

    MicroMalaysia
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    Followers20.9K
    Engagement rate4.68%110.9x page median
    Suspicious followers15.9%Moderate
    Average reel plays3.7KPer video post

    Engagement rate benchmark

    Ellesya Namira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Malaysia87%
    Australia2.0%
    Singapore1.8%
    United Kingdom1.8%
    United States of America1.4%

    Audience gender

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    Top posts

    Avg likes: 979. Avg comments: 6. Audience credibility: 84%.

Benchmarks

Top beauty influencers in Malaysia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

49creators indexed36.0Kmedian followers0.04%median engagement19.1%avg suspicious followers

The top beauty influencers in Malaysia run a median engagement rate of 0.04% and average 19.1% suspicious followers. Treat 0.04% as the bar a strong beauty creator in Malaysia should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Malaysia here span 16 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Malaysia (100%), skewing female at 62%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Malaysia. 49 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Malaysia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
16
Mid-tier100K to 500K
2
Macro500K+
2

Combined audience gender

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FAQ

Beauty influencers in Malaysia: common questions

How do I find beauty influencers in Malaysia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 49 beauty influencers in Malaysia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Malaysia right now?

On this ranking, 溫舒森 (@wshusen), Fateha sahaini (@tearghh), Charis Ow (@charisow). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Malaysia, the median engagement rate is 0.04% at a median of 36.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.1% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 49 beauty influencers in Malaysia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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