Top 20 Beauty Influencers in Malaysia on Instagram (Jul 2026)

We found 49 beauty influencers in Malaysia on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Malaysia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 24, 2026

  1. 1溫舒森 Instagram profile photo

    溫舒森

    @wshusen

    🇲🇾 Founder of @dmeow.co @celsius.hub 📩cysslovework@outlook.com Fashion & Beauty managed @bycolinofficial

    MacroMalaysia
    Followers809K
    Engagement rate1.69%0.6x page median
    Suspicious followers17.2%Moderate
    Average reel plays330KPer video post
  2. 4Usha Sevi Ganeshwaran Instagram profile photo

    Usha Sevi Ganeshwaran

    @thestyles_bysha

    Professional Hair & Makeup Artist | Beauty Educator The Styles by Sha Hair & Make up 📍Malaysia @124.signature

    Mid-tierMalaysia
  3. 6irdnar_j Instagram profile photo

    irdnar_j

    @irdnar_j

    DnarFaziani Marketing Director Of @dnarskincare @dnarsindonesia ®️ Preloved item @prelovedwardrobe_df BE GLOW,BE BEAUTY,BE YOU

    Mid-tierMalaysia
  4. 7Amber 白冰沙🍧 Instagram profile photo

    Amber 白冰沙🍧

    @kyoungmi_amber

    Amber Tan 白冰沙 💃🏻♒️ Lifestyle ☕️, Beauty💄, Travel✈️ Content Creator 🎬YouTube: Amber白冰沙 📕XHS :白冰沙 Any job enquiry : 📧-amber.bingsha@gmail.com

    Mid-tierMalaysia
  5. 8Yap Chun Shan Instagram profile photo

    Yap Chun Shan

    @shanhere___

    🇲🇾 Beauty Reviews 40K XHS • 180K TikTok • 135K YouTube 📮Work: shanshyyhere@gmail.com

    MicroMalaysia
    Followers81.2K
    Engagement rate3.80%1.3x page median
    Suspicious followers18.4%Moderate
    Average reel plays53.5KPer video post
  6. 9izzedila Instagram profile photo

    izzedila

    @izzedila

    KUL📍 TRAVEL ✈️ 𝐎𝐫𝐝𝐞𝐫 𝐛𝐫𝐚𝐜𝐞𝐥𝐞𝐭, 𝐧𝐞𝐜𝐤𝐥𝐚𝐜𝐞 𝐧𝐨𝐰 ⬇️

    Micro
    Followers47.1K
    Engagement rate5.67%1.9x page median
    Suspicious followers19.5%Moderate
    Average reel plays125KPer video post
  7. 10Joey Leng Instagram profile photo

    Joey Leng

    @joeylengg

    𝙈𝙖𝙡𝙖𝙮𝙨𝙞𝙖 𝙩𝙧𝙪𝙡𝙮 𝘼𝙨𝙞𝙖 ♡ 📸 Tiktok {100k} @joeylengg @joeycomelkan ☎️ Manager +6016-2952520 (Farrah)

    MicroMalaysia
    Followers41.8K
    Engagement rate2.13%0.7x page median
    Suspicious followers16.8%Moderate
    Average reel plays37.0KPer video post
  8. 11feera azhar Instagram profile photo

    feera azhar

    @lfeeraaaa

    beauty ☁️ | lifestyle 🎀 | travel ✈️ find me here 👇🏻 lfeerazhar@gmail.com

    MicroMalaysia
    Followers38.3K
    Engagement rate2.34%0.8x page median
    Suspicious followers22.2%Elevated
    Average reel plays27.2KPer video post
  9. 14𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐎𝐩𝐩𝐚 𝐁𝐞𝐚𝐮𝐭𝐲 Instagram profile photo

    𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐎𝐩𝐩𝐚 𝐁𝐞𝐚𝐮𝐭𝐲

    @oppa_arkir

    𝐅𝐎𝐔𝐍𝐃𝐄𝐑 ᴏꜰ @oppananiey_hq ( ɴᴀᴋ ᴊᴀᴅɪ ᴊᴜᴛᴀᴡᴀɴ / ɴᴀᴋ ᴏʀᴅᴇʀ ᴘʀᴏᴅᴜᴋ ) ᴛᴇᴋᴀɴ ʟɪɴᴋ ᴅɪ ʙᴀᴡᴀʜ 👇🏻

    MicroMalaysia
  10. 15Fatema Instagram profile photo

    Fatema

    @emamohd

    MY | Fashion | Beauty | Travel ♡ My growing baby —• @baiyourstyle

    Micro
  11. 16Wawawiwi Instagram profile photo

    Wawawiwi

    @cikainnajwa

    Mawar. Don't blink or you will miss me. Dm for talent/photoshoot/gift/paid review/collaboration

    Micro
  12. 17Tiffany Wang Instagram profile photo

    Tiffany Wang

    @tiffanywangggg

    MBBS 🩺🫀⚕️ fashion • travel • beauty • wellness 💌tiffanywangggg02@gmail.com

    MicroUnited Kingdom
  13. 18Hany manja Instagram profile photo

    Hany manja

    @hanymanja96

    Founder of Hany Beauty👑 Actor & Influencer Extraordinaire❤️

    MicroMalaysia
    Followers23.6K
    Engagement rate5.38%1.8x page median
    Suspicious followers19.3%Moderate
    Average reel plays34.3KPer video post
  14. 19A I R A H S Y A H I R A H Instagram profile photo

    A I R A H S Y A H I R A H

    @shesyeeraa

    📍 Johor Bahru Beauty & lifestyle | Collab / PR: DM or email ✉️ 🤍 @aimansyadiqmusa | Ayhan | Ayreen | Ayrees

    MicroMalaysia

Benchmarks

Top beauty influencers in Malaysia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

49creators indexed40.0Kmedian followers2.92%median engagement19.9%avg suspicious followers

The top beauty influencers in Malaysia run a median engagement rate of 2.92% and average 19.9% suspicious followers. Treat 2.92% as the bar a strong beauty creator in Malaysia should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Malaysia here span 13 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Malaysia (90%), skewing female at 58%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Malaysia. 49 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Malaysia90%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
13
Mid-tier100K to 500K
5
Macro500K+
2

Combined audience gender

FAQ

Beauty influencers in Malaysia: common questions

How do I find beauty influencers in Malaysia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 49 beauty influencers in Malaysia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Malaysia right now?

On this ranking, 溫舒森 (@wshusen), Fateha sahaini (@tearghh), Dany Andy (@danyandyofficial). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Malaysia, the median engagement rate is 2.92% at a median of 40.0K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 49 beauty influencers in Malaysia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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