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Top 20 Beauty Influencers in Mexico on Instagram (Aug 2026)

We found 102 beauty influencers in Mexico on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Mexico. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 23, 2026

  1. 1Superholly instagram profile photo

    Superholly

    @hollyradio

    De aquí y de allá 🌵🌴 Beauty is everywhere ✨ Hija del mar 🌊🌊🌊 4M de sensatos ❤️

    MacroMexico
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    Followers719K
    Engagement rate0.02%0.2x page median
    Suspicious followers15.3%Moderate
    Average reel plays204KPer video post

    Engagement rate benchmark

    Superholly's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico51%
    United States of America13%
    Colombia6.2%
    Argentina4.6%
    Peru4.1%

    Audience gender

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    Top posts

    Avg likes: 14.7K. Avg comments: 140. Audience credibility: 85%.

  2. 2Idi Coello instagram profile photo

    Idi Coello

    @idicoello

    Beauty & Lifestyle ✨ Mty, Mx. 📍 🇲🇽 Makeup Artist 💄 @idicoello.beautystudio 🥳 @glitterland.beauty Mom 🤍 Wife 💍

    MacroMexico
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    Followers525K
    Engagement rate3.26%35.7x page median
    Suspicious followers15.2%Moderate
    Average reel plays368KPer video post

    Engagement rate benchmark

    Idi Coello's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico89%
    United States of America5.3%
    El Salvador0.8%
    Ecuador0.7%
    Guatemala0.5%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 97. Audience credibility: 85%.

  3. 3PAU FLORENCIA instagram profile photo

    PAU FLORENCIA

    @theurbanbeauty

    Beauty • Lifestyle 📍MÉXICO 🇲🇽 MIAMI 🇺🇸 NO AGENCY 📩 theurbanbeautypf@gmail.com Sígueme en Tiktok ➡️theurbanbeauty

    MacroMexico
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    Followers517K
    Engagement rate2.03%22.2x page median
    Suspicious followers23.6%Elevated
    Average reel plays177KPer video post

    Engagement rate benchmark

    PAU FLORENCIA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico65%
    United States of America8.1%
    Colombia4.4%
    Argentina2.4%
    Peru2.3%

    Audience gender

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    Top posts

    Avg likes: 10.5K. Avg comments: 75. Audience credibility: 76%.

  4. 4Citlalli Jimenez instagram profile photo

    Citlalli Jimenez

    @calijimenezg_

    ✨Lifestyle, fashion & beauty inspo / tips 💌: calijimenezg@brolanagency.com 📍GDL Founder: @caliishopp

    Mid-tierMexico
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    Followers225K
    Engagement rate2.41%26.4x page median
    Suspicious followers13.8%Moderate
    Average reel plays141KPer video post

    Engagement rate benchmark

    Citlalli Jimenez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico71%
    United States of America11%
    Colombia2.4%
    Guatemala1.9%
    Honduras1.8%

    Audience gender

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    Top posts

    Avg likes: 5.4K. Avg comments: 28. Audience credibility: 86%.

  5. 5Jerusalén ✨ | Beauty blogger 💖 instagram profile photo

    Jerusalén ✨ | Beauty blogger 💖

    @sharis.gs

    Cristo en mí y yo en Él 💕 Outfits, lifestyle, skincare and hair 🩷✨ Collabs: contacto.sharisgs@gmail.com 🧚🏻‍♀️ J 💍🩷 México 🌷

    Mid-tierMexico
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    Followers209K
    Engagement rate2.84%31.1x page median
    Suspicious followers23.2%Elevated
    Average reel plays21.6KPer video post

    Engagement rate benchmark

    Jerusalén ✨ | Beauty blogger 💖's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico91%
    United States of America3.9%
    Brazil1.2%
    Uruguay0.3%
    Italy0.3%

    Audience gender

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    Top posts

    Avg likes: 5.9K. Avg comments: 13. Audience credibility: 77%.

  6. 6Valeria Alexandra instagram profile photo

    Valeria Alexandra

    @lexxy.nails

    La CHIQUILLA mayor 🎀 💅🏼Beauty | Lifestyle | Vlogger💅🏼 👩🏻‍💼CEO: @naylixpress 📩Collabs: lexxynails@gmail.com

    Mid-tierMexico
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    Followers178K
    Engagement rate0.08%At page median
    Suspicious followers20.3%Elevated
    Average reel plays42.8KPer video post

    Engagement rate benchmark

    Valeria Alexandra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico59%
    United States of America12%
    Colombia5.3%
    Dominican Republic4.1%
    Peru4.1%

    Audience gender

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    Top posts

    Avg likes: 14.9K. Avg comments: 31. Audience credibility: 80%.

  7. 7Ely Cole instagram profile photo

    Ely Cole

    @ely.cole

    fashion I beauty l lifestyle ✨ Makeup artist & creator: @hellobeautymx 👰🏻‍♀️ Playa del Carmen 📍

    Mid-tierMexico
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    Followers160K
    Engagement rate42.67%Outlier, verify before using
    Suspicious followers21.1%Elevated
    Average reel plays68.3KPer video post

    Audience gender

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    Audience location

    Mexico77%
    United States of America9.9%
    Colombia1.7%
    Spain1.0%
    Honduras0.9%

    Top posts

    Avg likes: 68.3K. Avg comments: 102. Audience credibility: 79%.

  8. 8Daria (Dasha) | Beauty • Life•Style instagram profile photo

    Daria (Dasha) | Beauty • Life•Style

    @dariaalexabeauty

    rus/mex | every girl’s safe space⚡️ CURSO de automaquillaje | colab 📩pr.dariaalexabeauty@gmail.com

    Mid-tierMexico
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    Followers148K
    Engagement rate0.03%0.4x page median
    Suspicious followers23.3%Elevated
    Average reel plays25.3KPer video post

    Engagement rate benchmark

    Daria (Dasha) | Beauty • Life•Style's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico83%
    United States of America4.5%
    India1.6%
    Russia1.4%
    Spain1.0%

    Audience gender

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    Top posts

    Avg likes: 4.8K. Avg comments: 43. Audience credibility: 77%.

  9. 9Karen Navarro instagram profile photo

    Karen Navarro

    @soykarennavarro

    𝘊𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘮𝘺 𝘰𝘸𝘯 𝘭𝘪𝘨𝘩𝘵 ✨ Fashion • Beauty • Lifestyle •

    Mid-tierMexico
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    Followers140K
    Engagement rate0.07%0.8x page median
    Suspicious followers22.5%Elevated
    Average reel plays16.6KPer video post

    Engagement rate benchmark

    Karen Navarro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico78%
    United States of America4.0%
    Argentina2.1%
    Colombia2.0%
    Peru1.8%

    Audience gender

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    Top posts

    Avg likes: 9.8K. Avg comments: 34. Audience credibility: 78%.

  10. 10Valeria Barreto instagram profile photo

    Valeria Barreto

    @valehbarreto

    Fashion | Beauty | Lifestyle MUA | 26 | 🇲🇽 ✉️ valehb@talentmkt.com.mx

    Mid-tierMexico
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    Followers103K
    Engagement rate0.05%0.5x page median
    Suspicious followers16.0%Moderate
    Average reel plays74.5KPer video post

    Engagement rate benchmark

    Valeria Barreto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico67%
    Peru5.8%
    Colombia5.0%
    Chile4.4%
    United States of America3.2%

    Audience gender

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    Top posts

    Avg likes: 5.1K. Avg comments: 44. Audience credibility: 84%.

  12. 11SAMANTHA BAJATTA instagram profile photo

    SAMANTHA BAJATTA

    @samanthabajatta

    Desarrollo personal | Beauty | Lifestyle Autora de “Rompiendo Patrones” y “La vida que mereces comienza hoy” 🇲🇽🇫🇷 Colab 💌…

    Micro
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    Followers99.3K
    Engagement rate4.44%48.7x page median
    Suspicious followers15.1%Moderate
    Average reel plays13.6KPer video post

    Engagement rate benchmark

    SAMANTHA BAJATTA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico63%
    Spain6.8%
    United States of America5.9%
    Argentina2.8%
    France2.6%

    Audience gender

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    Top posts

    Avg likes: 4.4K. Avg comments: 7. Audience credibility: 85%.

  13. 12Nathy Flowers instagram profile photo

    Nathy Flowers

    @nathy__flowers

    🖋️| @by.nathy_studio brow artist >> 💋| TikTok +590k 🪩| beauty tips & lifestyle @fashionnova > 💌| Colab Dm > MGMT / @midas.talent nathy@midas.uno

    MicroMexico
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    Followers70.3K
    Engagement rate3.64%39.9x page median
    Suspicious followers19.0%Moderate
    Average reel plays26.5KPer video post

    Engagement rate benchmark

    Nathy Flowers's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico77%
    United States of America7.3%
    Colombia1.9%
    Argentina1.9%
    Spain1.1%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 24. Audience credibility: 81%.

  14. 13Génesis Dozal instagram profile photo

    Génesis Dozal

    @genesisdozal

    fashion | beauty | lifestyle 🧸🍂🤎 @trendieshowroom @closethuntings 💌 genesisdozalz@gmail.com

    MicroMexico
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    Followers69.9K
    Engagement rate0.10%At page median
    Suspicious followers13.0%Moderate
    Average reel plays126KPer video post

    Engagement rate benchmark

    Génesis Dozal's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico80%
    United States of America6.0%
    Chile2.1%
    Colombia2.1%
    Peru1.9%

    Audience gender

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    Top posts

    Avg likes: 6.9K. Avg comments: 34. Audience credibility: 87%.

  15. 14Fernanda Ayala ☆ instagram profile photo

    Fernanda Ayala ☆

    @fernandaa_ayala13

    Lifestyle | Beauty Para las girlies ✉️Contact: ayalapaula665@gmail.com

    MicroMexico
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    Followers64.5K
    Engagement rate0.03%0.4x page median
    Suspicious followers18.9%Moderate
    Average reel plays52.9KPer video post

    Engagement rate benchmark

    Fernanda Ayala ☆'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico87%
    United States of America7.7%
    Canada1.9%
    Italy0.4%
    Colombia0.3%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 15. Audience credibility: 81%.

  16. 15Cassi Cute 🎀| Makeup instagram profile photo

    Cassi Cute 🎀| Makeup

    @cassi.cute

    𝐊-𝐛𝐞𝐚𝐮𝐭𝐲 • 𝐃𝐨𝐮𝐲𝐢𝐧 • 𝐊-𝐩𝐨𝐩 🎀 | Yesstyle: CUTIES123 💌 | cassi.cute4@gmail.com

    MicroMexico
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    Followers62.2K
    Engagement rate0.03%0.3x page median
    Suspicious followers17.2%Moderate
    Average reel plays18.6KPer video post

    Engagement rate benchmark

    Cassi Cute 🎀| Makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico52%
    South Korea11%
    Peru4.4%
    Argentina3.5%
    United States of America3.2%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 29. Audience credibility: 83%.

  17. 16Pamela Segura instagram profile photo

    Pamela Segura

    @pamseguramua

    Pro Makeup Artist . Editorial . Celebrity . Comercial . Bridal Creator Beauty Account ⚡️ @pametp 📧pametpp@gmail.com

    MicroMexico
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    Followers57.2K
    Engagement rate9.74%106.7x page median
    Suspicious followers14.4%Moderate
    Average reel plays281KPer video post

    Engagement rate benchmark

    Pamela Segura's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico68%
    Chile5.2%
    Argentina4.8%
    Colombia4.6%
    United States of America3.2%

    Audience gender

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    Top posts

    Avg likes: 5.6K. Avg comments: 27. Audience credibility: 86%.

  18. 17Ranchera Galactica instagram profile photo

    Ranchera Galactica

    @rancheragalactica

    📍🇺🇸Colorado Springs 🌈🤠Ranchera con mucho color 💖Fashion • Beauty • DIY • Lifestyle 💌Collabs: rancheragalactica@gmail.com Founder…

    MicroUnited States
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    Followers54.8K
    Engagement rate0.03%0.3x page median
    Suspicious followers15.7%Moderate
    Average reel plays18.7KPer video post

    Engagement rate benchmark

    Ranchera Galactica's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico80%
    United States of America13%
    Colombia1.0%
    Argentina0.7%
    Peru0.7%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 26. Audience credibility: 84%.

  19. 18Arlette Aramburo instagram profile photo

    Arlette Aramburo

    @arlettearamburo

    Lifestyle | Beauty | Fashion 💌 CDMX ✉️arlettearamburo@gmail.com

    MicroMexico
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    Followers48.5K
    Engagement rate0.03%0.3x page median
    Suspicious followers15.2%Moderate
    Average reel plays12.9KPer video post

    Engagement rate benchmark

    Arlette Aramburo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico86%
    United States of America4.2%
    Spain4.1%
    Canada0.6%
    Colombia0.6%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 15. Audience credibility: 85%.

  20. 19Camila Espinosa instagram profile photo

    Camila Espinosa

    @caef2005

    //🗣️🎙️// 📍Monterrey, MX🇲🇽 •En @ligabbvamx con @rayados •DeporteFemenil / Vlog / Beauty / Talk / UGC Collab DM o📩 espinosacamilaabigail@gmail.com

    MicroMexico
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    Followers46.6K
    Engagement rate0.05%0.6x page median
    Suspicious followers17.7%Moderate
    Average reel plays16.6KPer video post

    Engagement rate benchmark

    Camila Espinosa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico88%
    United States of America8.0%
    United Arab Emirates1.1%
    Colombia1.1%
    Canada1.1%

    Audience gender

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    Top posts

    Avg likes: 2.5K. Avg comments: 27. Audience credibility: 82%.

  21. 20ɴ✰ instagram profile photo

    ɴ✰

    @nisa_rosaldo

    🌷 creadora de contenido lifestyle, beauty, tips 📍cdmx 💌 nisarosaldo@dcinfluencers.com https://bit.ly/nisarosaldo

    MicroMexico
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    Followers46.6K
    Engagement rate0.10%At page median
    Suspicious followers17.5%Moderate
    Average reel plays87.7KPer video post

    Engagement rate benchmark

    ɴ✰'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico92%
    United States of America2.8%
    Colombia0.7%
    Canada0.7%
    Chile0.6%

    Audience gender

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    Top posts

    Avg likes: 4.8K. Avg comments: 125. Audience credibility: 82%.

Benchmarks

Top beauty influencers in Mexico: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

102creators indexed101Kmedian followers0.09%median engagement17.9%avg suspicious followers

The top beauty influencers in Mexico run a median engagement rate of 0.09% and average 17.9% suspicious followers. Treat 0.09% as the bar a strong beauty creator in Mexico should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Mexico here span 9 nano or micro and 3 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Mexico (100%), skewing female at 73%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Mexico. 102 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Mexico100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
9
Mid-tier100K to 500K
8
Macro500K+
3

Combined audience gender

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FAQ

Beauty influencers in Mexico: common questions

How do I find beauty influencers in Mexico?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 102 beauty influencers in Mexico and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Mexico right now?

On this ranking, Superholly (@hollyradio), Idi Coello (@idicoello), PAU FLORENCIA (@theurbanbeauty). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Mexico, the median engagement rate is 0.09% at a median of 101K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 102 beauty influencers in Mexico

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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