Top 13 Skincare Influencers in Mexico on Instagram (Aug 2026)

We found 15 skincare influencers in Mexico on Instagram. These creators use "skincare" in their Instagram bio and have audiences concentrated in Mexico. Here are the top 13, ranked on engagement rate, audience quality and reach, not follower count alone.

Search all 15 creators

14-day free trial, no card required

Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Jerusalén ✨ | Beauty blogger 💖 instagram profile photo

    Jerusalén ✨ | Beauty blogger 💖

    @sharis.gs

    Cristo en mí y yo en Él 💕 Outfits, lifestyle, skincare and hair 🩷✨ Collabs: contacto.sharisgs@gmail.com 🧚🏻‍♀️ J 💍🩷 México 🌷

    Mid-tierMexico
    Followers209K
    Engagement rate2.84%0.6x page median
    Suspicious followers23.2%Elevated
    Average reel plays21.6KPer video post

    Engagement rate benchmark

    Jerusalén ✨ | Beauty blogger 💖's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico91%
    United States of America3.9%
    Brazil1.2%
    Uruguay0.3%
    Italy0.3%

    Audience gender

  2. 2Pau G. Melo 💖 instagram profile photo

    Pau G. Melo 💖

    @paugmelo

    🎨 Creativity 💄 Makeup & Skincare 🌈 LGBTQ+ 📍🇲🇽 CDMX | 🇨🇦 Vancouver

    Mid-tierCanada
    Followers155K
    Engagement rate7.94%1.7x page median
    Suspicious followers17.7%Moderate
    Average reel plays13.6KPer video post

    Engagement rate benchmark

    Pau G. Melo 💖's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico56%
    Peru7.1%
    Chile5.8%
    Colombia5.6%
    Argentina5.3%

    Audience gender

  3. 3Paola Alonso ✨ instagram profile photo

    Paola Alonso ✨

    @skin_army

    ▫️skincare, lifestyle y chismecito ✨ ▫️Regla #1: Visiten un dermatólogo 💌 Skin.armyy@gmail.com Visita mi canal de YouTube👇

    Mid-tierMexico
    Followers124K
    Engagement rate2.62%0.6x page median
    Suspicious followers15.7%Moderate
    Average reel plays51.9KPer video post

    Engagement rate benchmark

    Paola Alonso ✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico70%
    United States of America4.7%
    Chile4.5%
    Argentina3.4%
    Colombia3.3%

    Audience gender

  4. 4Adri De La Maza instagram profile photo

    Adri De La Maza

    @adridelamaza

    Mamá de 3 ✨ con poco tiempo, pero con ganas de hacerlo todo 🤍. Skincare | Ventas | Vida Real Inspirando desde lo cotidiano. 💌 adridelamaza@gmail.com

    MicroMexico
    Followers38.2K
    Engagement rate2.33%0.5x page median
    Suspicious followers20.1%Elevated
    Average reel plays15.3KPer video post

    Engagement rate benchmark

    Adri De La Maza's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico89%
    United States of America4.7%
    Spain1.1%
    France0.5%
    Italy0.4%

    Audience gender

  5. 5Michael Miranda instagram profile photo

    Michael Miranda

    @michaaelmv

    Skincare | Lifestyle | Fashion TikTok: @michaaelmv (160K) Contacto: michaaelmv@gmail.com

    MicroMexico
    Followers28.1K
    Engagement rate3.60%0.8x page median
    Suspicious followers23.5%Elevated
    Average reel plays14.2KPer video post

    Engagement rate benchmark

    Michael Miranda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico63%
    United States of America8.6%
    Chile4.2%
    Colombia3.0%
    Argentina2.8%

    Audience gender

  6. 6S⚡️ instagram profile photo

    S⚡️

    @sergiorochoa

    Industrial Engineer 👷🏻‍♂️ KPOP | SKINCARE | TRAVEL

    MicroMexico
    Followers21.4K
    Engagement rate33.81%7.2x page median
    Suspicious followers16.6%Moderate
    Average reel plays53.8KPer video post

    Engagement rate benchmark

    S⚡️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico84%
    United States of America7.2%
    Colombia1.5%
    Brazil1.3%
    United Kingdom0.7%

    Audience gender

  7. 7Italia Almaraz instagram profile photo

    Italia Almaraz

    @italiaalm

    📍 La Paz, BCS. Makeup · Skincare · Lifestyle🍸 Dir. Marketing @divec_arquitectura CEO @_casaitalia · @butumever 📩 italiaalmarazwork@gmail.com

    MicroMexico
    Followers16.9K
    Engagement rate4.66%At page median
    Suspicious followers17.2%Moderate
    Average reel plays25.3KPer video post

    Engagement rate benchmark

    Italia Almaraz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico92%
    United States of America4.0%
    Canada0.5%
    Colombia0.3%
    Peru0.3%

    Audience gender

  8. 8Kary Cortazar instagram profile photo

    Kary Cortazar

    @makeupandcaffeine

    I create beauty products 💄 Makeup & coffee obsessed Skincare junkie 🤓 @gildedrosemx Costco addict 👑 Starbucks collector 📍MTY 🇲🇽

    MicroMexico
    Followers14.6K
    Engagement rate2.01%0.4x page median
    Suspicious followers19.7%Moderate
    Average reel plays8.9KPer video post

    Engagement rate benchmark

    Kary Cortazar's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico90%
    United States of America5.4%
    Canada0.6%
    Spain0.4%
    United Kingdom0.4%

    Audience gender

  9. 9𝗩 𝗔 𝗡 𝗡 𝗜 𝗔  𝗩 𝗘 𝗟 𝗘 𝗟 𝗔 instagram profile photo

    𝗩 𝗔 𝗡 𝗡 𝗜 𝗔 𝗩 𝗘 𝗟 𝗘 𝗟 𝗔

    @vnn.ytzn

    Ingeniera civil 👷🏻‍♀️ | Emprendedora | Maquillista Belleza, moda & skincare Colaboraciones ✉️

    MicroMexico
    Followers14.5K
    Engagement rate325.23%Outlier, verify before using
    Suspicious followers17.2%Moderate
    Average reel plays4.5KPer video post

    Audience gender

    Audience location

    Mexico93%
    United States of America4.8%
    Colombia0.5%
    Egypt0.2%
    Russia0.2%
  10. 10Hannia instagram profile photo

    Hannia

    @hanniamua

    ♡ ugc | beauty | skincare | lifestyle 💌 hanniamateo98@gmail.com 🛍️ YesStyle code: HANNIAMU28

    MicroMexico
    Followers13.5K
    Engagement rate5.77%1.2x page median
    Suspicious followers16.0%Moderate
    Average reel plays3.9KPer video post

    Engagement rate benchmark

    Hannia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico59%
    United States of America8.5%
    Colombia3.8%
    Argentina3.3%
    Chile2.8%

    Audience gender

  11. 11Araceli Terriquez instagram profile photo

    Araceli Terriquez

    @araceli_terriquez

    🇲🇽GDL 🍒Lifestyle | Beauty | Skincare 💌 aracelicolab@gmail.com 🐦‍🔥 @awakeglobalteam

    MicroMexico
    Followers13.2K
    Engagement rate8.16%1.8x page median
    Suspicious followers20.2%Elevated
    Average reel plays7.1KPer video post

    Engagement rate benchmark

    Araceli Terriquez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico78%
    Colombia3.5%
    Guatemala2.8%
    United States of America2.7%
    Peru2.4%

    Audience gender

    Top posts

    Avg likes: 1.1K. Avg comments: 8. Audience credibility: 80%.

  12. 12Celeste Alvarez instagram profile photo

    Celeste Alvarez

    @celeste__alvarez

    Makeup Artist⭐️ #LOREALISTARMX 📍gdl, mx | 🪩💋🤞🏻 📨pr, collabs: dm/correo makeup | skincare | fashion 💌@mkp_cele

    MicroMexico
    Followers12.8K
    Engagement rate4.47%At page median
    Suspicious followers16.5%Moderate
    Average reel plays2.1KPer video post

    Engagement rate benchmark

    Celeste Alvarez's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico76%
    United States of America5.4%
    Argentina2.9%
    Colombia2.4%
    Spain1.5%

    Audience gender

    Top posts

    Avg likes: 572. Avg comments: 1. Audience credibility: 84%.

  13. 13𝐈𝐭𝐳𝐞𝐥 𝐄𝐬𝐜𝐨𝐛𝐚𝐫 instagram profile photo

    𝐈𝐭𝐳𝐞𝐥 𝐄𝐬𝐜𝐨𝐛𝐚𝐫

    @itzel_escobar_3

    •𝐌𝐨𝐝𝐞𝐥𝐨 || 𝐂𝐫𝐞𝐚𝐝𝐨𝐫𝐚 𝐔𝐆𝐂🎀 Skincare • Belleza • Motivación •Lifestyle •Reviews •Foodie 📍Tijuana,B.C 💌itzelescobar.collab@gmail.com

    MicroMexico
    Followers10.1K
    Engagement rate10.77%2.3x page median
    Suspicious followers16.0%Moderate
    Average reel plays2.9KPer video post

    Engagement rate benchmark

    𝐈𝐭𝐳𝐞𝐥 𝐄𝐬𝐜𝐨𝐛𝐚𝐫's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Mexico77%
    United States of America13%
    Spain2.5%
    Colombia1.5%
    Brazil0.6%

    Audience gender

Benchmarks

Top skincare influencers in Mexico: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong skincare creator from an average one.

15creators indexed16.9Kmedian followers4.66%median engagement18.4%avg suspicious followers

The top skincare influencers in Mexico run a median engagement rate of 4.66% and average 18.4% suspicious followers. Treat 4.66% as the bar a strong skincare creator in Mexico should clear; below it, you are paying for reach, not attention.

The best skincare influencers in Mexico here span 10 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Mexico (100%), skewing female at 64%.

How this list is built. These are Instagram creators who describe themselves using terms like skincare, skin care, esthetician in their own bio and whose audience is concentrated in Mexico. 15 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 13. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Mexico100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
10
Mid-tier100K to 500K
3
Macro500K+
0

Combined audience gender

Check a creator before you book them

Free tools, no account needed. Run one on any handle you are considering.

FAQ

Skincare influencers in Mexico: common questions

How do I find skincare influencers in Mexico?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 15 skincare influencers in Mexico and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 13 on this page are the top of that set, and the rest are in the app.

Who are the top skincare influencers in Mexico right now?

On this ranking, Jerusalén ✨ | Beauty blogger 💖 (@sharis.gs), Pau G. Melo 💖 (@paugmelo), Paola Alonso ✨ (@skin_army). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for skincare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these skincare influencers in Mexico, the median engagement rate is 4.66% at a median of 16.9K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 15 skincare influencers in Mexico

This page shows the top 13. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

14-day trial · 40 search credits · no credit card