Top 20 Skincare Influencers in Italy on Instagram (Jul 2026)

We found 39 skincare influencers in Italy on Instagram. These creators use "skincare" in their Instagram bio and have audiences concentrated in Italy. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

Search all 39 creators

14-day free trial, no card required

Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž Instagram profile photo

    ๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž

    @celesteedm

    Makeup Artist BUT youโ€™ll also find Skincare,Haircare, Fashion,Travel and lots of talk๐Ÿซถ๐Ÿผ OWNER of @jewelsbycdm ๐Ÿ’Œ info@celestedm.com In elenco AGCOM

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers449K
    Engagement rate3.13%At page median
    Suspicious followers12.0%Moderate
    Average reel plays367KPer video post

    Engagement rate benchmark

    Median

    ๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy96%
    United States0.8%
    Spain0.4%
    Germany0.3%
    United Kingdom0.3%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 27.3K. Avg comments: 19. Audience credibility: 88%.

  2. 2Marco Instagram profile photo

    Marco

    @seoulmafia

    Pannocchia in Corea ๐ŸŒฝ๐Ÿ‡ฐ๐Ÿ‡ท In elenco AGCOM ๐Ÿคญ Il mio brand di SKINCARE COREANA ๐Ÿ‘‡

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers433K
    Engagement rate5.17%1.7x page median
    Suspicious followers13.9%Moderate
    Average reel plays577KPer video post

    Engagement rate benchmark

    Median

    Marco's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy85%
    South Korea2.5%
    United States1.9%
    United Kingdom1.8%
    Spain0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 22.5K. Avg comments: 294. Audience credibility: 86%.

  3. 3Vincenzo Cairo Instagram profile photo

    Vincenzo Cairo

    @vincenzo_cairo

    follow the journey ;)) my style, skincare, fitness and music here digital: @wannabemgmt in elenco AGCOM

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers313K
    Engagement rate2.43%0.8x page median
    Suspicious followers20.1%Elevated
    Average reel plays153KPer video post

    Engagement rate benchmark

    Median

    Vincenzo Cairo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    United States1.7%
    Brazil0.8%
    Spain0.8%
    India0.7%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 5.4K. Avg comments: 13. Audience credibility: 80%.

  4. 4Gabb๐Ÿฅ‘ Instagram profile photo

    Gabb๐Ÿฅ‘

    @avocadogabb

    Ossessionato dalla skincare ๐Ÿซง๐ŸŒˆ Vlog e makeup ๐Ÿ’˜โœจ TikTok: avocadogabb (1,1M) Youtube: avocadogabb (450k) ๐Ÿ“ฉ: info@avocadogabb.com

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers195K
    Engagement rate3.48%At page median
    Suspicious followers16.7%Moderate
    Average reel plays58.2KPer video post

    Engagement rate benchmark

    Median

    Gabb๐Ÿฅ‘'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    United States1.9%
    United Kingdom1.0%
    Spain0.9%
    France0.5%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 6.8K. Avg comments: 179. Audience credibility: 83%.

  5. 5Aurora Pangallo | Beauty LifeStyle Instagram profile photo

    Aurora Pangallo | Beauty LifeStyle

    @pangallo.auroraaa

    ๐ŸŒธ Beauty & lifestyle per te! โœจ Scopri i segreti skincare e makeup ๐Ÿ’„โœจ Consigli e ispirazione per sentirsi al top! ๐Ÿ’— ๐Ÿ“ฉ aurorapangallo3@gmail.com

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers143K
    Engagement rate2.17%0.7x page median
    Suspicious followers19.7%Moderate
    Average reel plays50.7KPer video post

    Engagement rate benchmark

    Median

    Aurora Pangallo | Beauty LifeStyle's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    United States0.9%
    Spain0.7%
    Germany0.4%
    Switzerland0.3%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.1K. Avg comments: 14. Audience credibility: 80%.

  6. 6Roberto Instagram profile photo

    Roberto

    @ialuronicoh

    - skincare ninja ๐Ÿฅท๐Ÿผ unclean beauty ๐Ÿงช - Per la stampa, fan di Valeria Marini ๐Ÿ’๐Ÿผโ€โ™€๏ธ In elenco AGCOM

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers125K
    Engagement rate2.77%At page median
    Suspicious followers17.0%Moderate
    Average reel plays108KPer video post

    Engagement rate benchmark

    Median

    Roberto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United Kingdom1.0%
    United States0.8%
    Spain0.8%
    France0.6%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.2K. Avg comments: 133. Audience credibility: 83%.

  7. 7Aisha Sarah โ‹†โญ’หš๏ฝกโ‹†โ€ห–ยฐ ๏พŸโœง:๏ฝฅ.โ˜ฝ Instagram profile photo

    Aisha Sarah โ‹†โญ’หš๏ฝกโ‹†โ€ห–ยฐ ๏พŸโœง:๏ฝฅ.โ˜ฝ

    @aisha.lyb

    ๐Ÿ’„Amante del Make-Up, Skincare e potrei far ridere ๐Ÿ’ช๐Ÿผ Transfemminista intersezionale ๐Ÿฉท In elenco AGCOM. For collab : aisha@hoopytalent.it

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers125K
    Engagement rate5.22%1.7x page median
    Suspicious followers11.0%Moderate
    Average reel plays174KPer video post

    Engagement rate benchmark

    Median

    Aisha Sarah โ‹†โญ’หš๏ฝกโ‹†โ€ห–ยฐ ๏พŸโœง:๏ฝฅ.โ˜ฝ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United States1.4%
    Switzerland0.5%
    United Kingdom0.5%
    France0.5%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 6.5K. Avg comments: 25. Audience credibility: 89%.

  8. 8Rachele Mellai Instagram profile photo

    Rachele Mellai

    @my_happy_beauty

    ๐Ÿ‡ฎ๐Ÿ‡น Makeup and Skincare Expert ๐Ÿ’„ Ti spiego il beauty in modo semplice ๐Ÿ‘‡๐Ÿป Per Collaborazioni ๐Ÿ“ฉ rachele@beyouagency.it

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers108K
    Engagement rate7.00%2.3x page median
    Suspicious followers15.4%Moderate
    Average reel plays18.5KPer video post

    Engagement rate benchmark

    Median

    Rachele Mellai's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    Spain0.9%
    United States0.8%
    United Kingdom0.7%
    France0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 466. Avg comments: 38. Audience credibility: 85%.

  9. 9Benedicta ๐Ÿฅ€ Instagram profile photo

    Benedicta ๐Ÿฅ€

    @labenny____

    Osservo, esagero, creo ๐ŸŽฌ Comedy, skincare e viaggi ๐Ÿ“ง benedictaopokucollab@gmail.com

    Mid-tierItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers102K
    Engagement rate2.04%0.7x page median
    Suspicious followers15.1%Moderate
    Average reel plays51.3KPer video post

    Engagement rate benchmark

    Median

    Benedicta ๐Ÿฅ€'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy89%
    United Kingdom1.9%
    Spain1.4%
    United States1.2%
    Germany0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.0K. Avg comments: 15. Audience credibility: 85%.

  10. 10Fla๐ŸŽ€ Instagram profile photo

    Fla๐ŸŽ€

    @flavietta_makeup
    MicroMilan, IT
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers61.0K
    Engagement rate7.36%2.4x page median
    Suspicious followers26.7%Elevated
    Average reel plays23.2KPer video post

    Audience gender

    Unlock audience gender

    Audience location

    Italy95%
    Germany0.4%
    Egypt0.2%
    India0.2%

    Top posts

    Avg likes: 4.5K. Avg comments: 45. Audience credibility: 82%.

  12. 11giulia โ˜… Instagram profile photo

    giulia โ˜…

    @gggggggiiiu
    MicroFlorence, IT
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers54.4K
    Engagement rate3.79%1.2x page median
    Suspicious followers19.3%Moderate
    Average reel plays24.1KPer video post

    Audience gender

    Unlock audience gender

    Audience location

    Italy94%
    Spain0.6%
    United Kingdom0.6%
    Switzerland0.4%

    Top posts

    Avg likes: 2.1K. Avg comments: 5. Audience credibility: 89%.

  13. 12Giorgia Duro Instagram profile photo

    Giorgia Duro

    @giorgiaduro8

    Mamma di due uragani di vita๐ŸŒช๏ธ๐Ÿ’• Beauty e Lifestyle๐Ÿซง๐Ÿ“ฒ Racconto scorci di vita vera tra skincare, caffรจ e risate. โœจโ˜•๏ธ๐Ÿง–๐Ÿปโ€โ™€๏ธ ๐Ÿ’Œโ€ฆ

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers46.8K
    Engagement rate2.19%0.7x page median
    Suspicious followers23.1%Elevated
    Average reel plays31.0KPer video post

    Engagement rate benchmark

    Median

    Giorgia Duro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    Spain1.2%
    France0.8%
    United States0.8%
    United Kingdom0.7%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.0K. Avg comments: 11. Audience credibility: 77%.

  14. 13Anna Volpi Instagram profile photo

    Anna Volpi

    @volpi_nana

    Nella skincare io ci credo forte, quindi se ti strucchi con le salviette scrivimi che ne parliamo In elenco AGCOM

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers44.7K
    Engagement rate2.25%0.7x page median
    Suspicious followers13.9%Moderate
    Average reel plays74.1KPer video post

    Engagement rate benchmark

    Median

    Anna Volpi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    United States1.6%
    Spain1.2%
    United Kingdom0.7%
    Germany0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 884. Avg comments: 17. Audience credibility: 86%.

  15. 14Elisa Zappalรก ๐Ÿฆ‹ Instagram profile photo

    Elisa Zappalรก ๐Ÿฆ‹

    @la_elibeauty

    Il mio love language รจ abbinare il make-up ๐Ÿ’„ agli outfit ๐Ÿ‘š Mi trucco,faccio skincare ma ho tante altre fissazioni Tik Tok: +100k In elenco AGCOM

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers28.6K
    Engagement rate2.39%0.8x page median
    Suspicious followers13.3%Moderate
    Average reel plays25.5KPer video post

    Engagement rate benchmark

    Median

    Elisa Zappalรก ๐Ÿฆ‹'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United Kingdom0.8%
    United States0.8%
    Spain0.7%
    France0.5%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 683. Avg comments: 18. Audience credibility: 87%.

  17. 16caro๐Ÿงธ Instagram profile photo

    caro๐Ÿงธ

    @carolapalestro

    SU TIKTOK SIAMO 79k ceo of ordini allโ€™una di notte make-up - skincare - haircare - medicina ๐Ÿ’Œcarolapalestrocollab@gmail.com

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers24.6K
    Engagement rate3.01%At page median
    Suspicious followers13.6%Moderate
    Average reel plays17.2KPer video post

    Engagement rate benchmark

    Median

    caro๐Ÿงธ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy92%
    Germany0.8%
    France0.8%
    United Kingdom0.8%
    Romania0.8%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 514. Avg comments: 9. Audience credibility: 86%.

  18. 17๐—ฆ๐—ข๐—™๐—œ๐—” ๐—ญ๐—”๐—ž๐—”๐—ฅ๐—œ๐—” ๐Ÿช Instagram profile photo

    ๐—ฆ๐—ข๐—™๐—œ๐—” ๐—ญ๐—”๐—ž๐—”๐—ฅ๐—œ๐—” ๐Ÿช

    @iam_sophiazak

    โœง|๐‘ฉ๐’†๐’‚๐’–๐’•๐’Š๐’„๐’Š๐’‚๐’~๐‘ด๐’–๐’‚~๐‘ญ๐’“๐’†๐’†๐’๐’‚๐’๐’„๐’†~๐‘ซ๐’“๐’†๐’‚๐’Ž ๐‘ฏ๐’–๐’๐’•๐’†๐’“| โœง โ๐™ฒ๐š˜๐š—๐šœ๐š’๐š๐š•๐š’ ๐š‹๐šŽ๐šŠ๐šž๐š๐šข ๐šŽ ๐šœ๐š”๐š’๐š— ๐šŒ๐šŠ๐š›๐šŽโ ๐‚๐จ๐ฅ๐ฅ๐š๐›:โ€ฆ

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers22.1K
    Engagement rate3.25%At page median
    Suspicious followers18.1%Moderate
    Average reel plays941Per video post

    Engagement rate benchmark

    Median

    ๐—ฆ๐—ข๐—™๐—œ๐—” ๐—ญ๐—”๐—ž๐—”๐—ฅ๐—œ๐—” ๐Ÿช's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy87%
    United States1.8%
    Spain1.3%
    United Kingdom1.0%
    France1.0%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: Hidden. Avg comments: 0. Audience credibility: 82%.

  19. 18Giada โ™ก Instagram profile photo

    Giada โ™ก

    @skincare_opinion

    โœจLa tua dose quotidiana di beauty obsession e recensioni oneste ๐Ÿ“ Italy, Florence ๐Ÿ’ŒCollab/PR/UGC โ€”-> skincareopinion@gmail.com

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers21.9K
    Engagement rate2.02%0.7x page median
    Suspicious followers24.7%Elevated
    Average reel plays5.6KPer video post

    Engagement rate benchmark

    Median

    Giada โ™ก's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    Spain1.4%
    United Kingdom1.3%
    United States1.2%
    France0.6%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 391. Avg comments: 1. Audience credibility: 75%.

  20. 19๐Ÿงƒcicci Instagram profile photo

    ๐Ÿงƒcicci

    @sofia.bernabuccii

    makeup | skincare | fashion ๐Ÿซง tik tok: sofia.bernabuccii ๐Ÿ“ฉ bernabuccisofia06@gmail.com @sofiabernabucci_makeup

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers21.0K
    Engagement rate8.23%2.7x page median
    Suspicious followers21.2%Elevated
    Average reel plays26.1KPer video post

    Engagement rate benchmark

    Median

    ๐Ÿงƒcicci's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    United States1.3%
    Spain0.6%
    France0.5%
    United Kingdom0.5%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.7K. Avg comments: 4. Audience credibility: 79%.

  21. 20Rossella - skincare haircare e bodycare Instagram profile photo

    Rossella - skincare haircare e bodycare

    @rbeauty________

    Parlo / scrivo / penso di skincare e beauty. La federa di seta รจ il mio unico credo. Le maschere la mia passione! โœจ#psoriasiswarrior ๐Ÿ“ฉemail

    MicroItaly
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers19.4K
    Engagement rate3.05%At page median
    Suspicious followers16.8%Moderate
    Average reel plays15.5KPer video post

    Engagement rate benchmark

    Median

    Rossella - skincare haircare e bodycare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United Kingdom1.1%
    United States0.9%
    Spain0.8%
    France0.5%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 160. Avg comments: 19. Audience credibility: 83%.

Benchmarks

Top skincare influencers in Italy: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong skincare creator from an average one.

39creators indexed57.7Kmedian followers3.09%median engagement18.6%avg suspicious followers

The top skincare influencers in Italy run a median engagement rate of 3.09% and average 18.6% suspicious followers. Treat 3.09% as the bar a strong skincare creator in Italy should clear; below it, you are paying for reach, not attention.

The best skincare influencers in Italy here span 11 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Italy (100%), skewing female at 77%.

How this list is built. These are Instagram creators who describe themselves using terms like skincare, skin care, esthetician in their own bio and whose audience is concentrated in Italy. 39 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Italy100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
11
Mid-tier100K to 500K
9
Macro500K+
0

Combined audience gender

Unlock full demographics

Keep searching

More skincare and creator lists

Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

FAQ

Skincare influencers in Italy: common questions

How do I find skincare influencers in Italy?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 39 skincare influencers in Italy and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top skincare influencers in Italy right now?

On this ranking, ๐‚๐ž๐ฅ๐ž๐ฌ๐ญ๐ž ๐ƒ๐ข ๐Œ๐š๐ซ๐ž (@celesteedm), Marco (@seoulmafia), Vincenzo Cairo (@vincenzo_cairo). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for skincare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these skincare influencers in Italy, the median engagement rate is 3.09% at a median of 57.7K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 39 skincare influencers in Italy

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

Start free trialSee how discovery works

14-day trial ยท 40 search credits ยท no credit card