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Top 18 Haircare Influencers in Italy on Instagram (Aug 2026)

We found 18 haircare influencers in Italy on Instagram. These creators use "haircare" in their Instagram bio and have audiences concentrated in Italy. Here are the top 18, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1𝐕𝐢𝐭𝐨 𝐒𝐚𝐭𝐚𝐥𝐢𝐧𝐨 Hair Stylist instagram profile photo

    𝐕𝐢𝐭𝐨 𝐒𝐚𝐭𝐚𝐥𝐢𝐧𝐨 Hair Stylist

    @vitosatalino_official

    ▪️Parrucchiere ▪️Balayage Expert ▪️Cambio Look 📍Viale Aldo Moro 74 Monopoli @lorealpro @kerastase_official #vitosatalino

    MacroItaly
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    Followers708K
    Engagement rate0.03%0.0x page median
    Suspicious followers22.2%Elevated
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    𝐕𝐢𝐭𝐨 𝐒𝐚𝐭𝐚𝐥𝐢𝐧𝐨 Hair Stylist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy57%
    Brazil6.7%
    United States of America6.0%
    Argentina2.5%
    Spain2.3%

    Audience gender

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    Top posts

    Avg likes: 20.3K. Avg comments: 835. Audience credibility: 78%.

  2. 2Look Totalbrand by Alessandro Maritato instagram profile photo

    Look Totalbrand by Alessandro Maritato

    @look.totalbrand

    Celebrity Hair Stylist @dyson_it 🇮🇹brand ambassador Per appuntamenti contattaci in Direct Collab digital: am@the-talent-lab.com In elenco AGCOM

    Mid-tierItaly
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    Followers449K
    Engagement rate0.03%0.0x page median
    Suspicious followers19.8%Moderate
    Average reel plays463KPer video post

    Engagement rate benchmark

    Look Totalbrand by Alessandro Maritato's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United States of America1.3%
    Spain0.8%
    United Kingdom0.7%
    Switzerland0.5%

    Audience gender

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    Top posts

    Avg likes: 13.7K. Avg comments: 527. Audience credibility: 80%.

  3. 3Lucrezia & Renato instagram profile photo

    Lucrezia & Renato

    @renatodailyyy

    Big hair, bigger dog L.milazzo@bvertical.it Represented by @bevertical.it in elenco AGCOM Seguici anche qui⤵️

    Mid-tierItaly
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    Followers196K
    Engagement rate3.33%At page median
    Suspicious followers16.1%Moderate
    Average reel plays230KPer video post

    Engagement rate benchmark

    Lucrezia & Renato's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy85%
    Brazil3.6%
    United States of America1.6%
    Spain1.5%
    United Kingdom1.0%

    Audience gender

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    Top posts

    Avg likes: 6.5K. Avg comments: 105. Audience credibility: 84%.

  4. 4Sara Lazellari instagram profile photo

    Sara Lazellari

    @sara.lazellari

    Il tuo safe place per tutorial makeup, hair inspo e consigli beauty 💕 in elenco AGCOM

    Mid-tierItaly
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    Followers118K
    Engagement rate3.42%At page median
    Suspicious followers13.2%Moderate
    Average reel plays82.1KPer video post

    Engagement rate benchmark

    Sara Lazellari's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy91%
    United States of America1.4%
    United Kingdom0.9%
    Spain0.7%
    France0.6%

    Audience gender

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    Top posts

    Avg likes: 4.0K. Avg comments: 21. Audience credibility: 87%.

  5. 5Francesca | laz3cca instagram profile photo

    Francesca | laz3cca

    @laz3cca

    💅Grassa, bella e simpatica: un incubo 🌿Beauty, hair & Lifestyle 💊PCOS & InsRes 📩laz3cca@gmail.com In elenco AGCOM

    Mid-tierItaly
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    Followers107K
    Engagement rate2.43%0.7x page median
    Suspicious followers13.4%Moderate
    Average reel plays76.8KPer video post

    Engagement rate benchmark

    Francesca | laz3cca's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    United States of America1.0%
    United Kingdom0.8%
    Spain0.6%
    Switzerland0.5%

    Audience gender

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    Top posts

    Avg likes: 2.6K. Avg comments: 35. Audience credibility: 87%.

  6. 6Sarah Fabiano instagram profile photo

    Sarah Fabiano

    @sarahfabb_

    Owner of @rariprofessionalhaircare hair & perfumes In elenco AGCOM sarahfabb@doom-entertainment.com

    Mid-tierItaly
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    Followers105K
    Engagement rate3.04%At page median
    Suspicious followers12.6%Moderate
    Average reel plays92.9KPer video post

    Engagement rate benchmark

    Sarah Fabiano's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    Mexico0.9%
    United States of America0.8%
    United Kingdom0.6%
    France0.5%

    Audience gender

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    Top posts

    Avg likes: 3.2K. Avg comments: 13. Audience credibility: 87%.

  7. 7Veronica Marzullo instagram profile photo

    Veronica Marzullo

    @veronicamarzu

    ▸ 💁🏻‍♀️ Ti aiuto a realizzare delle pieghe perfette! ▸✨ 𝙃𝙖𝙞𝙧 𝙈𝙖𝙠𝙚𝙪𝙥 & 𝙉𝙖𝙞𝙡𝙨 𝐓𝐢𝐩𝐬 & 𝐓𝐮𝐭𝐨𝐫𝐢𝐚𝐥𝐬 ▸📍Milano In elenco AGCOM

    MicroItaly
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    Followers88.3K
    Engagement rate9.31%2.8x page median
    Suspicious followers16.6%Moderate
    Average reel plays97.7KPer video post

    Engagement rate benchmark

    Veronica Marzullo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    Spain1.7%
    United States of America1.1%
    United Kingdom0.8%
    France0.6%

    Audience gender

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    Top posts

    Avg likes: 8.2K. Avg comments: 24. Audience credibility: 83%.

  8. 8Lulu Gentile instagram profile photo

    Lulu Gentile

    @luigi_gentile_lg

    Hairstylist Vip/Fashion Beauty addicted 💄 LGBTQIA+ Community voice 🌈 DIGITAL: luigi@idagency.it HAIR: luigigentilehairstyle@outlook.it

    MicroItaly
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    Followers82.7K
    Engagement rate31.23%9.2x page median
    Suspicious followers22.3%Elevated
    Average reel plays66.5KPer video post

    Engagement rate benchmark

    Lulu Gentile's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    United States of America0.9%
    Spain0.8%
    United Kingdom0.7%
    Germany0.5%

    Audience gender

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    Top posts

    Avg likes: 25.8K. Avg comments: 26. Audience credibility: 78%.

  9. 9Ønï @ Onorato Quadrino instagram profile photo

    Ønï @ Onorato Quadrino

    @onoratoquadrino

    Social PRO Ambassador @ghditalia Hair digital influencer Ønï education & Ønï salon. Roma Piazza di Spagna 60a tel 0669922113

    MicroItaly
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    Followers20.1K
    Engagement rate2.05%0.6x page median
    Suspicious followers13.7%Moderate
    Average reel plays35.6KPer video post

    Engagement rate benchmark

    Ønï @ Onorato Quadrino's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy63%
    Ecuador5.4%
    United States of America4.5%
    Russia3.7%
    Spain2.6%

    Audience gender

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    Top posts

    Avg likes: 412. Avg comments: 23. Audience credibility: 86%.

  10. 10Alice Mazzoni official instagram profile photo

    Alice Mazzoni official

    @alice_mazzoni__

    • my store online @magn.etic2024 💌 • Ballerina💃🏼 • il segno dei 🐟 prevede • Hair stylist @alic_emazzoni • Tik tok 📹 Alicemazzoni

    MicroItaly
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    Followers19.6K
    Engagement rate2.88%At page median
    Suspicious followers20.6%Elevated
    Average reel plays10.9KPer video post

    Engagement rate benchmark

    Alice Mazzoni official's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy93%
    Morocco1.0%
    Germany0.7%
    Spain0.7%
    United States of America0.6%

    Audience gender

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    Top posts

    Avg likes: 564. Avg comments: 4. Audience credibility: 79%.

  12. 11Ciro Florio Make-up & Hair instagram profile photo

    Ciro Florio Make-up & Hair

    @ciroflorio.makeuphair

    👰Wedding 📺TV 🎬Cinema 🎭Teatro Da 30 anni mi occupo di bellezza💄✂️ 📲0815725633 📍Napoli 📍Capri

    MicroItaly
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    Followers17.9K
    Engagement rate10.55%3.1x page median
    Suspicious followers15.3%Moderate
    Average reel plays15.2KPer video post

    Engagement rate benchmark

    Ciro Florio Make-up & Hair's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    Spain0.8%
    Greece0.6%
    United States of America0.6%
    Egypt0.3%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 13. Audience credibility: 85%.

  13. 12Federica Desideri instagram profile photo

    Federica Desideri

    @federica_desideri

    kind, but scorpio🌓✈️ I will teach you to look at the nuances of the world, while I carry them in my hair✨🦋 Creative director @marcogarofalo.ph

    MicroItaly
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    Followers16.3K
    Engagement rate3.75%At page median
    Suspicious followers20.5%Elevated
    Average reel plays14.5KPer video post

    Engagement rate benchmark

    Federica Desideri's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy95%
    Spain0.9%
    United Kingdom0.8%
    United States of America0.5%
    Netherlands0.3%

    Audience gender

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    Top posts

    Avg likes: 611. Avg comments: 13. Audience credibility: 80%.

  14. 13Lucia Tricarico instagram profile photo

    Lucia Tricarico

    @luicitri

    Beauty content creator💄💇🏽‍♀️ Hair products 💆🏽‍♀️ Info collab ⬇️

    MicroItaly
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    Followers15.2K
    Engagement rate2.00%0.6x page median
    Suspicious followers20.7%Elevated
    Average reel plays14.0KPer video post

    Engagement rate benchmark

    Lucia Tricarico's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy87%
    United States of America2.1%
    United Kingdom1.4%
    Spain1.1%
    Germany0.8%

    Audience gender

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    Top posts

    Avg likes: 303. Avg comments: 4. Audience credibility: 79%.

  15. 14𝐋úiz instagram profile photo

    𝐋úiz

    @luizplmn

    MI 🇮🇹 BCN 🇪🇸 Beauty consultant, Hair Stylist & MUA Visual Designer CEO: @luizcollective @lp_luxury_apartmnt In elenco AGCOM

    MicroItaly
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    Followers14.6K
    Engagement rate13.54%4.0x page median
    Suspicious followers23.7%Elevated
    Average reel plays5.2KPer video post

    Engagement rate benchmark

    𝐋úiz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy90%
    United States of America1.6%
    Spain1.0%
    Brazil0.9%
    United Kingdom0.9%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 6. Audience credibility: 76%.

  16. 15Alessia Labate instagram profile photo

    Alessia Labate

    @alessialabate_

    heart on my sleeve cause it goes well with my hair 💅 ✶ I sing, write & produce vocals ✶ founder @sevensongscamp ✶ Milan 🇮🇹

    MicroItaly
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    Followers13.6K
    Engagement rate2.40%0.7x page median
    Suspicious followers24.6%Elevated
    Average reel plays9.7KPer video post

    Engagement rate benchmark

    Alessia Labate's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy81%
    United States of America4.3%
    United Kingdom1.8%
    Spain1.0%
    France0.8%

    Audience gender

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    Top posts

    Avg likes: 327. Avg comments: 29. Audience credibility: 75%.

  17. 16Luckignolo hair lab, Vignola (MO) instagram profile photo

    Luckignolo hair lab, Vignola (MO)

    @luckignolo

    ••••••••••✂️BARBER✂️••••••••• 👇🏻••• SITO PRENOTAZIONI •••👇🏻

    MicroItaly
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    Followers13.4K
    Engagement rate7.29%2.2x page median
    Suspicious followers7.8%Low risk
    Average reel plays19.4KPer video post

    Engagement rate benchmark

    Luckignolo hair lab, Vignola (MO)'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy94%
    Spain1.5%
    United States of America1.0%
    United Kingdom0.4%
    Germany0.3%

    Audience gender

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    Top posts

    Avg likes: 979. Avg comments: 46. Audience credibility: 92%.

  18. 17FEDERICO IANNONE HC SALON instagram profile photo

    FEDERICO IANNONE HC SALON

    @fedeiannonehair

    • Fondatore @hcsalon.academy • Direttore Stilistico @hc.salon • Formatore @theclubitalia CUTTING SKILLS SESSION HAIR HAIR SHOW SONY A7IV

    MicroItaly
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    Followers13.3K
    Engagement rate6.10%1.8x page median
    Suspicious followers19.8%Moderate
    Average reel plays28.9KPer video post

    Engagement rate benchmark

    FEDERICO IANNONE HC SALON's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy89%
    United States of America2.3%
    Spain1.7%
    United Kingdom1.1%
    France0.7%

    Audience gender

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    Top posts

    Avg likes: 811. Avg comments: 58. Audience credibility: 80%.

  19. 18Luca Cravero instagram profile photo

    Luca Cravero

    @lucacravero

    📍based in Milan ✂️Hair Stylist 💇🏼‍♀️ My Work ➡️ @lucrave_hairdresser

    MicroItaly
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    Followers12.7K
    Engagement rate7.98%2.4x page median
    Suspicious followers21.8%Elevated
    Average reel plays4.4KPer video post

    Engagement rate benchmark

    Luca Cravero's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy59%
    Spain8.7%
    Brazil6.3%
    United States of America4.9%
    Mexico2.4%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 11. Audience credibility: 78%.

Benchmarks

Top haircare influencers in Italy: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong haircare creator from an average one.

18creators indexed19.9Kmedian followers3.38%median engagement18.0%avg suspicious followers

The top haircare influencers in Italy run a median engagement rate of 3.38% and average 18.0% suspicious followers. Treat 3.38% as the bar a strong haircare creator in Italy should clear; below it, you are paying for reach, not attention.

The best haircare influencers in Italy here span 12 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Italy (100%), skewing female at 66%.

How this list is built. These are Instagram creators who describe themselves using terms like haircare, hairstylist, hair care in their own bio and whose audience is concentrated in Italy. 18 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 18. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Italy100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
12
Mid-tier100K to 500K
5
Macro500K+
1

Combined audience gender

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FAQ

Haircare influencers in Italy: common questions

How do I find haircare influencers in Italy?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 18 haircare influencers in Italy and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 18 on this page are the top of that set, and the rest are in the app.

Who are the top haircare influencers in Italy right now?

On this ranking, 𝐕𝐢𝐭𝐨 𝐒𝐚𝐭𝐚𝐥𝐢𝐧𝐨 Hair Stylist (@vitosatalino_official), Look Totalbrand by Alessandro Maritato (@look.totalbrand), Lucrezia & Renato (@renatodailyyy). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for haircare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these haircare influencers in Italy, the median engagement rate is 3.38% at a median of 19.9K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 18 haircare influencers in Italy

This page shows the top 18. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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