We found 2,451 makeup influencers on Instagram. These creators use "makeup" in their Instagram bio. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.
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Ranked by engagement rate, audience quality and reach
Updated August 23, 2026
Engagement rate benchmark
Anya Innes's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 23.6K. Avg comments: 38. Audience credibility: 76%.
✨Mujer multifacética✨ | Bailarina | Mom lifestyle | Styling | Makeup | Art | Model | 🔗contratacionesvasolar@gmail.com
Engagement rate benchmark
Valentina Solano Ariza's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 19.4K. Avg comments: 51. Audience credibility: 80%.
Engagement rate benchmark
liza's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 46.4K. Avg comments: 117. Audience credibility: 80%.
🌹𝙵𝙰𝚂𝙷𝙸𝙾𝙽 | 𝙼𝙰𝙺𝙴𝚄𝙿 | 𝙷𝙰𝙸𝚁🌹_ 🇺🇸🇲🇽tiktok 3.6M 💌 dbeautyhair1@gmail.com Link favoritos 👇
Engagement rate benchmark
Daleyza beauty's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 16.4K. Avg comments: 3. Audience credibility: 80%.
United States📍🇺🇸 ماشاءالله makeup and beauty creator pov: you just found your new beauty obsession 🦢 DM for collabs📧: shadaalnaas9@gmail.com
Engagement rate benchmark
شذى / shada alnaas's engagement rate benchmarked against this niche's real distribution.
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Top posts
Avg likes: 19.6K. Avg comments: 69. Audience credibility: 95%.
daily outfits, hair, makeup, & more ✨ hello@kathleenpost.com💌 links for everything!👇🏼 kathleenpost.com 🤍
Engagement rate benchmark
Kathleen Post's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 15.3K. Avg comments: 583. Audience credibility: 75%.
🤍🩰🦢🍵🏹🐎 ⭒ travel + vlogs + makeup + hair + life ⋆⭒˚.⋆ @fashionnova 𝙬𝙤𝙧𝙡𝙙 𝙘𝙞𝙩𝙞𝙯𝙚𝙣 🇲🇽 flaviamartin@igency.online 🇨🇱…
Engagement rate benchmark
Flavia Martin's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 16.2K. Avg comments: 97. Audience credibility: 81%.
FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛
Engagement rate benchmark
Cristal Lopez's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 16.1K. Avg comments: 13. Audience credibility: 82%.
obsessed with makeup, music, film and fashion charlotte@standbytalent.agency london
Engagement rate benchmark
Charlotte Roberts's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 13.3K. Avg comments: 36. Audience credibility: 82%.
Makeup Artist | Beauty Creator| Fotografía 📍GYE, EC CEO: @fabiansesenhub Cursos|Servicios PR & Collab 💌 fabiansesencreator@gmail.com
Engagement rate benchmark
FABIÁN SESÉN® BEAUTY's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 19.2K. Avg comments: 12. Audience credibility: 78%.
Comparto mi vida y lo que aprendo 🌷Makeup, deconstrucción, viajecitos 💌hypatiazas@gmail.com ✨MGT @zastalents
Engagement rate benchmark
Hypatia Rosado's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 12.1K. Avg comments: 75. Audience credibility: 82%.
Makeup Artist 💄 | Educator 🎓 ☎️For Enquiry : 98253 23002 📍Ahmedabad 🇮🇳 📩 Email: praayushimakeup@gmail.com
Engagement rate benchmark
Aayushi Patel's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 30.3K. Avg comments: 46. Audience credibility: 77%.
✨Vlada | Creative Lifestyle 🌏 💄 Fashion • Makeup • Travel • Animation @_veerami_ 💌 for inquiries: hello@niramiwork.com ↓ Shop · TikTok · YouTube ·…
Engagement rate benchmark
Vlada Golubenko's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 27.6K. Avg comments: 80. Audience credibility: 83%.
Beauty & Lifestyle ✨ Mty, Mx. 📍 🇲🇽 Makeup Artist 💄 @idicoello.beautystudio 🥳 @glitterland.beauty Mom 🤍 Wife 💍
Engagement rate benchmark
Idi Coello's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 17.1K. Avg comments: 97. Audience credibility: 85%.
💄 makeup + lifestyle 🎀 humor, daily life & girly vibes 📲TikTok 5M / YouTube 2M MGMT @netmedialab_ 📩: info@natalypop.com
Engagement rate benchmark
NatalyPop's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 14.1K. Avg comments: 33. Audience credibility: 81%.
My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty
Engagement rate benchmark
Mikayla Jane Nogueira's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 18.5K. Avg comments: 119. Audience credibility: 91%.
📍EU🇪🇺 Better do what you can, so beat it! ✨ lifestyle | fashion inspiration | makeup Snap: trulydish.a26 🚀 Collab: thedverma3@gmail.com 💌
Engagement rate benchmark
Disha Verma🎀's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 15.1K. Avg comments: 213.
Engagement rate benchmark
@birnazss's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 73.7K. Avg comments: 483. Audience credibility: 84%.
Self-makeup training | content creator💄✨ میکاپ آرتیست خودت باش ❤️
Engagement rate benchmark
ستایش مسجدی | setayeshmasjedi's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 13.7K. Avg comments: 221. Audience credibility: 77%.
Makeup Artist BUT you’ll also find Skincare,Haircare, Fashion,Travel and lots of talk🫶🏼 OWNER of @jewelsbycdm 💌 info@celestedm.com In elenco AGCOM
Engagement rate benchmark
𝐂𝐞𝐥𝐞𝐬𝐭𝐞 𝐃𝐢 𝐌𝐚𝐫𝐞's engagement rate benchmarked against this niche's real distribution.
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Avg likes: 15.8K. Avg comments: 11. Audience credibility: 88%.
Benchmarks
The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.
The top makeup influencers run a median engagement rate of 0.03% and average 18.0% suspicious followers. Treat 0.03% as the bar a strong makeup creator should clear; below it, you are paying for reach, not attention.
The best makeup influencers here span 0 nano or micro and 16 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (30%), Mexico (15%), India (5%), skewing female at 86%.
How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio. 2,451 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.
Combined audience gender
Free tools, no account needed. Run one on any handle you are considering.
FAQ
Manual hashtag searching works but surfaces whoever posts most, not whoever performs best. Filtering an index is faster: Leewou holds 2,451 makeup creators on Instagram and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share. The 20 listed here are the top of that set on our ranking, and the full list is in the app.
On this ranking, Anya Innes (@i.an.ya.i), Valentina Solano Ariza (@vasolar), liza (@runscay). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.
Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers, the median engagement rate is 0.03% at a median of 572K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.
Not entirely, and that is true of every Instagram list. Across this group, an average of 18.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.
Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.
This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.
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Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.
