Top 20 Makeup Influencers on Instagram (Jul 2026)

We found 2,451 makeup influencers on Instagram. These creators use "makeup" in their Instagram bio. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 24, 2026

  1. 1Anya Innes Instagram profile photo

    Anya Innes

    @i.an.ya.i

    makeup lover PR anya.prsnl@gmail.com

    Macro
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    Followers879K
    Engagement rate3.42%At page median
    Suspicious followers23.0%Elevated
    Average reel plays562KPer video post
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    Top posts

    Avg likes: 30.1K. Avg comments: 52. Audience credibility: 77%.

  2. 2Daleyza beauty Instagram profile photo

    Daleyza beauty

    @daleyzabeauty_

    🌹𝙵𝙰𝚂𝙷𝙸𝙾𝙽 | 𝙼𝙰𝙺𝙴𝚄𝙿 | 𝙷𝙰𝙸𝚁🌹_ 🇺🇸🇲🇽tiktok 3.6M 💌 dbeautyhair1@gmail.com Link favoritos 👇

    MacroUnited States
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    Followers745K
    Engagement rate3.16%At page median
    Suspicious followers19.8%Moderate
    Average reel plays173KPer video post
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    Top posts

    Avg likes: 19.3K. Avg comments: 5. Audience credibility: 80%.

  3. 3شذى / shada alnaas Instagram profile photo

    شذى / shada alnaas

    @serenasrosess

    United States📍🇺🇸 ماشاءالله makeup and beauty creator pov: you just found your new beauty obsession 🦢 DM for collabs📧: shadaalnaas9@gmail.com

    MacroUnited States
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    Followers683K
    Engagement rate2.59%0.8x page median
    Suspicious followers12.1%Moderate
    Average reel plays302KPer video post
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    Top posts

    Avg likes: 19.7K. Avg comments: 127. Audience credibility: 88%.

  4. 4Cristal Lopez Instagram profile photo

    Cristal Lopez

    @glowing_cee123

    FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

    MacroUnited States
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    Followers661K
    Engagement rate2.50%0.7x page median
    Suspicious followers19.1%Moderate
    Average reel plays161KPer video post
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    Top posts

    Avg likes: 14.4K. Avg comments: 16. Audience credibility: 81%.

  5. 5Christian Perez Instagram profile photo

    Christian Perez

    @indigotohell

    Just a dude with a lot of time and makeup on his hands Business email: indigo@night.co

    Macro
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    Followers615K
    Engagement rate3.11%At page median
    Suspicious followers21.0%Elevated
    Average reel plays615KPer video post
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    Top posts

    Avg likes: 18.6K. Avg comments: 93. Audience credibility: 79%.

  6. 6Aayushi Patel Instagram profile photo

    Aayushi Patel

    @aayushimakeup

    Makeup Artist 💄 | Educator 🎓 ☎️For Enquiry : 98253 23002 📍Ahmedabad 🇮🇳 📩 Email: praayushimakeup@gmail.com

    MacroIndia
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    Followers544K
    Engagement rate4.77%1.4x page median
    Suspicious followers23.1%Elevated
    Average reel plays988KPer video post
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    Top posts

    Avg likes: 29.7K. Avg comments: 68. Audience credibility: 77%.

  7. 7Vlada Golubenko Instagram profile photo

    Vlada Golubenko

    @nirami2020

    ✨Vlada | Creative Lifestyle 🌏 💄 Fashion • Makeup • Travel • Animation @_veerami_ 💌 for inquiries: hello@niramiwork.com ↓ Shop · TikTok · YouTube ·…

    Macro
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    Followers535K
    Engagement rate3.68%At page median
    Suspicious followers15.3%Moderate
    Average reel plays151KPer video post
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    Top posts

    Avg likes: 16.6K. Avg comments: 77. Audience credibility: 85%.

  8. 8Idi Coello Instagram profile photo

    Idi Coello

    @idicoello

    Beauty & Lifestyle ✨ Mty, Mx. 📍 🇲🇽 Makeup Artist 💄 @idicoello.beautystudio Mom 🤍 Wife 💍

    MacroMexico
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    Followers526K
    Engagement rate3.38%At page median
    Suspicious followers14.9%Moderate
    Average reel plays261KPer video post
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    Top posts

    Avg likes: 14.0K. Avg comments: 54. Audience credibility: 85%.

  10. 10Paige Cole Instagram profile photo

    Paige Cole

    @paigecolemakeup

    Hair, Locs, Makeup and Prosthetics Artist/HOD.TV/FILM, Commercials, Music. Contact: Team@paigecolemakeup.com 800k+ followers on TIKTOK 🇬🇧🇿🇼🇳🇬

    MacroUnited Kingdom
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    Followers510K
    Engagement rate12.97%3.8x page median
    Suspicious followers22.5%Elevated
    Average reel plays61.6KPer video post
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    Top posts

    Avg likes: 77.4K. Avg comments: 22. Audience credibility: 78%.

  12. 11Dilshoda Instagram profile photo

    Dilshoda

    @jeondilkey

    Fashion | Beauty | Lifestyle 💌 jeondilkey@gmail.com

    Mid-tierUzbekistan
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    Followers457K
    Engagement rate2.35%0.7x page median
    Suspicious followers21.7%Elevated
    Average reel plays251KPer video post
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    Top posts

    Avg likes: 20.0K. Avg comments: 217. Audience credibility: 78%.

  14. 13𝐂𝐞𝐥𝐞𝐬𝐭𝐞 𝐃𝐢 𝐌𝐚𝐫𝐞 Instagram profile photo

    𝐂𝐞𝐥𝐞𝐬𝐭𝐞 𝐃𝐢 𝐌𝐚𝐫𝐞

    @celesteedm

    Makeup Artist BUT you’ll also find Skincare,Haircare, Fashion,Travel and lots of talk🫶🏼 OWNER of @jewelsbycdm 💌 info@celestedm.com In elenco AGCOM

    Mid-tierItaly
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    Followers449K
    Engagement rate3.13%At page median
    Suspicious followers12.0%Moderate
    Average reel plays367KPer video post
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    Top posts

    Avg likes: 27.3K. Avg comments: 19. Audience credibility: 88%.

  15. 14birnazss Instagram profile photo

    birnazss

    @birnazss

    Makeup💄 Tiktok : birnazsss 💌 ceren@xiletisim.com @xiletisim

    Mid-tierTurkey
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    Followers448K
    Engagement rate16.31%4.8x page median
    Suspicious followers15.8%Moderate
    Average reel plays1.6MPer video post
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    Top posts

    Avg likes: 84.0K. Avg comments: 670. Audience credibility: 84%.

  16. 15Kassie Instagram profile photo

    Kassie

    @official_kassie__

    ♡ Worlds youngest Makeup Artist ♡ 5M on TikTok & 6M on YouTube ♡ Account run by mummy @shabandkassie ♡ Subscribe to my YouTube guys 🥰↙️

    Mid-tierUnited Kingdom
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    Followers431K
    Engagement rate7.50%2.2x page median
    Suspicious followers23.2%Elevated
    Average reel plays367KPer video post
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    Top posts

    Avg likes: 25.3K. Avg comments: 74. Audience credibility: 77%.

  17. 16Ludimila Machado Instagram profile photo

    Ludimila Machado

    @dailyludix

    hi sisters💋 •hairstyle •fashion •beauty tk+200k 💌ludimilaparcerias@gmail.com @ludimilaoff

    Mid-tierBrazil
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    Followers430K
    Engagement rate23.57%6.9x page median
    Suspicious followers21.8%Elevated
    Average reel plays763KPer video post
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    Top posts

    Avg likes: 137K. Avg comments: 55. Audience credibility: 78%.

  18. 17Kholoud ND Instagram profile photo

    Kholoud ND

    @kholoud_nd

    ʙᴇᴀᴜᴛʏ & ғᴀsʜɪᴏɴ ᴍᴏᴅᴇʟ ᴍᴀᴋᴇᴜᴘ • sᴋɪɴᴄᴀʀᴇ • ᴄᴀᴍᴘᴀɪɢɴs 📍 | ʟᴇʙᴀɴᴏɴ • ɢᴄᴄ🇸🇦🇦🇪 | ʙᴜsɪɴᴇss ɪɴǫᴜɪʀɪᴇs 📩

    Mid-tierLebanon
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    Followers419K
    Engagement rate10.97%3.2x page median
    Suspicious followers7.4%Low risk
    Average reel plays1.4MPer video post
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    Top posts

    Avg likes: 59.4K. Avg comments: 1.1K. Audience credibility: 93%.

  19. 18chiara lopez 🌟 Instagram profile photo

    chiara lopez 🌟

    @chiaaarita._

    based in santander GS | nutrición y dietética chiara@letsbeinfluenced.com lifestyle | gym | makeup 💕⭐️🌸💐

    Mid-tierSpain
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    Followers413K
    Engagement rate3.07%At page median
    Suspicious followers14.9%Moderate
    Average reel plays403KPer video post
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    Top posts

    Avg likes: 12.7K. Avg comments: 28. Audience credibility: 85%.

  21. 20Asyifa Nadya Ivan Instagram profile photo

    Asyifa Nadya Ivan

    @a.ci.pa

    @acihome_ @jascip_ bumkeyk hyoyeon_x_x inquiries : 082114314422 (Zia) 081289975354 (Ani) 💫 ACISPILL LINK👇🏻

    Mid-tierIndonesia
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    Followers376K
    Engagement rate3.75%At page median
    Suspicious followers22.5%Elevated
    Average reel plays167KPer video post
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    Top posts

    Avg likes: 12.5K. Avg comments: 77. Audience credibility: 78%.

Benchmarks

Top makeup influencers: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

2,451creators indexed483Kmedian followers3.40%median engagement18.9%avg suspicious followers

The top makeup influencers run a median engagement rate of 3.40% and average 18.9% suspicious followers. Treat 3.40% as the bar a strong makeup creator should clear; below it, you are paying for reach, not attention.

The best makeup influencers here span 0 nano or micro and 10 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States (30%), Brazil (10%), India (10%), skewing female at 72%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio. 2,451 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States30%
Brazil10%
India10%
Indonesia10%
Mexico5.0%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
10
Macro500K+
10

Combined audience gender

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Keep searching

More makeup and creator lists

Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

FAQ

Makeup influencers on Instagram: common questions

How do I find makeup influencers on Instagram?

Manual hashtag searching works but surfaces whoever posts most, not whoever performs best. Filtering an index is faster: Leewou holds 2,451 makeup creators on Instagram and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share. The 20 listed here are the top of that set on our ranking, and the full list is in the app.

Who are the top makeup influencers on Instagram right now?

On this ranking, Anya Innes (@i.an.ya.i), Daleyza beauty (@daleyzabeauty_), شذى / shada alnaas (@serenasrosess). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers, the median engagement rate is 3.40% at a median of 483K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 2,451 makeup influencers

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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