Top 13 Makeup Influencers in Kenya on Instagram (Jul 2026)
We found 15 makeup influencers in Kenya on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Kenya. Here are the top 13, ranked on engagement rate, audience quality and reach, not follower count alone.
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Ranked by engagement rate, audience quality and reach
Updated July 27, 2026
- Followers29.9KEngagement rateLikes hiddenSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- 2
Moh❤️👑
@mwikali_______Natural hair🌼Style🌼Fashion I wish to be artistic, like William Shakespeare I also wish to fly, so😭📍Nairobi Glad you read my bio, stalker 😉
MicroKenyaFollowers24.1KEngagement rate4.67%1.7x page medianSuspicious followers22.0%ElevatedAverage reel plays6.8KPer video postEngagement rate benchmark
Moh❤️👑's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya76%
Tanzania5.9%
United States3.5%
India2.1%
Ghana1.4%
Audience gender
Top posts
Avg likes: 1.6K. Avg comments: 34. Audience credibility: 78%.
- Followers20.4KEngagement rate21.68%8.0x page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- 4
Louisa Wairimu
@wairimu.ngariYou're a working progress❤️ Makeup artist Check out @nimu.crochets for crochet outfits❤️ @avaniband Email for business inquiries
MicroFollowers18.6KEngagement rate7.17%2.6x page medianSuspicious followers18.9%ModerateAverage reel plays2.3KPer video postEngagement rate benchmark
Louisa Wairimu's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya86%
United States2.2%
Tanzania2.0%
Uganda1.1%
South Africa1.0%
Audience gender
Top posts
Avg likes: 1.1K. Avg comments: 7. Audience credibility: 81%.
- Followers18.2KEngagement rate2.04%0.8x page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- Followers17.0KEngagement rate3.32%1.2x page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- 7
Tinashe Mwaniki
@tinashemwaniki🎨 The face is my canvas 🌈Creative Director & Makeup Artist ✨ART : @tinashe.mwaniki ⬇️ I'm on YouTube too
MicroFollowers15.7KEngagement rate2.29%0.8x page medianSuspicious followers20.2%ElevatedAverage reel plays6.0KPer video postEngagement rate benchmark
Tinashe Mwaniki's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya84%
United States4.6%
Tanzania1.8%
United Kingdom1.1%
France0.5%
Audience gender
Top posts
Avg likes: 547. Avg comments: 22. Audience credibility: 80%.
- Followers14.6KEngagement rate2.71%At page medianSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- 9
MAKEUP SERVICES AND TRAINING 🇰🇪
@boboss_beautyPro makeup artist and beauty educator Available for✈️ Lash extensions For bookings 📲 +254711198147 📍moiavenue bihitowers 11thfloor…
MicroKenyaFollowers12.1KEngagement rate9.28%3.4x page medianSuspicious followers18.1%ModerateAverage reel plays1.1KPer video postEngagement rate benchmark
MAKEUP SERVICES AND TRAINING 🇰🇪's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya87%
United States2.2%
Tanzania1.9%
United Arab Emirates0.9%
Nigeria0.9%
Audience gender
Top posts
Avg likes: 22. Avg comments: 0. Audience credibility: 82%.
- 10
Danira🎀
@ms.daniraMAKEUP || TRAVEL || SKINCARE || FOOD || 💄Makeup Artist @glambydanira Humanitarian ACDPK
MicroKenyaFollowers11.0KEngagement rate2.51%At page medianSuspicious followers20.0%ElevatedAverage reel plays1.5KPer video postEngagement rate benchmark
Danira🎀's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya75%
Tanzania6.2%
United States3.8%
Nigeria1.9%
South Africa1.3%
Audience gender
Top posts
Avg likes: 110. Avg comments: 0. Audience credibility: 80%.
- 11
makeup by sharon💄
@makeup_by_sharon_kenya(Certified M.U.A) ready to travel 🇰🇪 Weddings Photoshoot Video shoot Roracio We are located in kai plaza opposite odeon 3d floor room5
MicroKenyaFollowers10.1KEngagement rate1.37%0.5x page medianSuspicious followers16.9%ModerateAverage reel plays5.0KPer video postEngagement rate benchmark
makeup by sharon💄's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya90%
Tanzania1.7%
United States1.3%
United Arab Emirates1.1%
Turkey0.9%
Audience gender
Top posts
Avg likes: 412. Avg comments: 29. Audience credibility: 83%.
- Followers10.0KEngagement rateLikes hiddenSuspicious followersNot measuredAverage reel playsNot measuredNo video data
- Followers9.5KEngagement rate14.15%5.2x page medianSuspicious followers24.0%ElevatedAverage reel plays23.6KPer video post
Engagement rate benchmark
Terry Kimani's engagement rate benchmarked against this niche's real distribution.
Audience location
Kenya76%
United States3.7%
Tanzania3.6%
Nigeria2.8%
Ghana1.7%
Audience gender
Top posts
Avg likes: 1.4K. Avg comments: 100. Audience credibility: 76%.
Benchmarks
Top makeup influencers in Kenya: engagement and audience benchmarks
The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.
The top makeup influencers in Kenya run a median engagement rate of 2.71% and average 20.0% suspicious followers. Treat 2.71% as the bar a strong makeup creator in Kenya should clear; below it, you are paying for reach, not attention.
The best makeup influencers in Kenya here span 13 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Kenya (54%), skewing male at 54%.
How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Kenya. 15 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 13. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.
Where their audiences are
Follower tiers in this ranking
- Nanounder 10K
- 1
- Micro10K to 100K
- 12
- Mid-tier100K to 500K
- 0
- Macro500K+
- 0
Combined audience gender
FAQ
Makeup influencers in Kenya: common questions
How do I find makeup influencers in Kenya?
Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 15 makeup influencers in Kenya and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 13 on this page are the top of that set, and the rest are in the app.
Who are the top makeup influencers in Kenya right now?
On this ranking, Vee🎨🧑🏽🎨 (@veejees_creative_canvas), Moh❤️👑 (@mwikali_______), Delany💜 (@delany.zhavia). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.
What counts as a good engagement rate for makeup creators?
Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Kenya, the median engagement rate is 2.71% at a median of 15.7K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.
Are these follower counts real?
Not entirely, and that is true of every Instagram list. Across this group, an average of 20.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.
Can I see contact details and full audience data for these creators?
Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.
Search 15 makeup influencers in Kenya
This page shows the top 13. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.
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