Top 20 Makeup Influencers in United Kingdom on Instagram (Jul 2026)

We found 50 makeup influencers in United Kingdom on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in United Kingdom. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Emily Heal Instagram profile photo

    Emily Heal

    @emilyheal_

    makeup,skincare and beauty ⋆˙⟡♡ inquirys - emilyheall@gmail.com UK

    Mid-tierUnited Kingdom
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    Followers112K
    Engagement rate2.81%At page median
    Suspicious followers20.6%Elevated
    Average reel plays89.9KPer video post

    Engagement rate benchmark

    Median

    Emily Heal's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom73%
    United States7.1%
    Spain2.4%
    Australia1.9%
    France1.4%

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    Top posts

    Avg likes: 4.3K. Avg comments: 6. Audience credibility: 79%.

  2. 2Daisy 🎪 Instagram profile photo

    Daisy 🎪

    @daisysuttton

    London & Norfolk TikTok: daisysuttton Modern Vintage Glamour 💄 Makeup • fashion • hair UGC Creator 📸 Mgmt: georgia@dopaminestudios.co.uk

    MicroUnited Kingdom
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    Followers87.4K
    Engagement rate3.32%At page median
    Suspicious followers20.1%Elevated
    Average reel plays78.1KPer video post

    Engagement rate benchmark

    Median

    Daisy 🎪's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom70%
    France7.7%
    United States7.2%
    Spain3.3%
    Australia1.0%

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    Top posts

    Avg likes: 2.7K. Avg comments: 72. Audience credibility: 80%.

  3. 3Sophie Ross | Fashion & Family lifestyle | UGC 🤍🏴󠁧󠁢󠁷󠁬󠁳󠁿 Instagram profile photo

    Sophie Ross | Fashion & Family lifestyle | UGC 🤍🏴󠁧󠁢󠁷󠁬󠁳󠁿

    @sophxharris

    ✰ boy mama 🩵☁️🏹 ✰ daily stories of real family life, makeup & hauls ✰ LFTFSOPHH’ 20% off @lookfantastic @savedbysoph_

    MicroUnited Kingdom
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    Followers79.3K
    Engagement rate3.11%At page median
    Suspicious followers18.1%Moderate
    Average reel plays97.8KPer video post

    Engagement rate benchmark

    Median

    Sophie Ross | Fashion & Family lifestyle | UGC 🤍🏴󠁧󠁢󠁷󠁬󠁳󠁿's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom83%
    Spain3.5%
    United States3.2%
    Australia1.2%
    United Arab Emirates1.0%

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    Top posts

    Avg likes: 2.8K. Avg comments: 62. Audience credibility: 82%.

  4. 4C H L O E Instagram profile photo

    C H L O E

    @chloelouiseroberts_

    📍London | Makeup & Skincare You can find me Yapping too much on TikTok <3 Mail💌 chloe.roberts@outreachtalentgroup.com

    MicroUnited Kingdom
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    Followers73.8K
    Engagement rate4.07%1.4x page median
    Suspicious followers24.5%Elevated
    Average reel plays43.9KPer video post

    Engagement rate benchmark

    Median

    C H L O E's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom78%
    United States4.0%
    Spain3.8%
    Greece1.4%
    Portugal1.3%

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    Top posts

    Avg likes: 3.0K. Avg comments: 25. Audience credibility: 75%.

  5. 5JASMINE EVE | LIVERPOOL MUA Instagram profile photo

    JASMINE EVE | LIVERPOOL MUA

    @jasmineevemakeup

    Pro Makeup artist and Educator 🪄🎓 Based @lumiesstudios 🤍 LFTFJASMINEEVE @lookfantastic JASMINELSPH @sephorauk Jasmineevemakeup@gmail.com

    MicroUnited Kingdom
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    Followers58.8K
    Engagement rate2.58%At page median
    Suspicious followers14.2%Moderate
    Average reel plays37.9KPer video post

    Engagement rate benchmark

    Median

    JASMINE EVE | LIVERPOOL MUA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom77%
    United States5.9%
    Spain4.2%
    Ireland2.9%
    Australia1.0%

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    Top posts

    Avg likes: 1.3K. Avg comments: 15. Audience credibility: 86%.

  6. 6Sophie Russell Instagram profile photo

    Sophie Russell

    @bysophierussell

    @senchibeauty Based in: @gallagherandwashington Lip Blush: @bysophierussellspmu & makeup Click BOOK NOW to book in ❤️

    MicroUnited Kingdom
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    Followers45.9K
    Engagement rate2.32%0.8x page median
    Suspicious followers21.6%Elevated
    Average reel plays11.2KPer video post

    Engagement rate benchmark

    Median

    Sophie Russell's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom79%
    United States4.4%
    Spain3.6%
    Ireland2.4%
    United Arab Emirates1.2%

    Audience gender

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    Top posts

    Avg likes: 445. Avg comments: 15. Audience credibility: 78%.

  7. 7Katie | Makeup Courses & Beauty UGC | Leeds, Manchester & London Instagram profile photo

    Katie | Makeup Courses & Beauty UGC | Leeds, Manchester & London

    @katieforrestmua

    Your fav whimsical MUA ✨ Accredited Courses | 1:1 Lessons | Online Training & Coaching UGC Creator + Campaign Makeup Artist

    MicroUnited Kingdom
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    Followers44.6K
    Engagement rate2.08%0.7x page median
    Suspicious followers23.2%Elevated
    Average reel plays14.5KPer video post

    Engagement rate benchmark

    Median

    Katie | Makeup Courses & Beauty UGC | Leeds, Manchester & London's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom72%
    United States6.1%
    Ireland2.7%
    Spain2.7%
    Australia1.9%

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    Top posts

    Avg likes: 929. Avg comments: 28. Audience credibility: 77%.

  8. 8Kristy Webley Instagram profile photo

    Kristy Webley

    @kristywebley

    Tiktok: kristywebley 1.3 Million 🫶🏼💕✨ Everything makeup / hair 🩷 Management: Kristywebley@eminencemanagement.co.

    MicroUnited Kingdom
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    Followers37.9K
    Engagement rate2.60%At page median
    Suspicious followers21.9%Elevated
    Average reel plays30.0KPer video post

    Engagement rate benchmark

    Median

    Kristy Webley's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom57%
    United States11%
    Ireland5.0%
    Italy2.9%
    Australia2.8%

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    Top posts

    Avg likes: 646. Avg comments: 7. Audience credibility: 78%.

  9. 9EMMA ROBERTS | BRIDAL MAKEUP ARTIST Instagram profile photo

    EMMA ROBERTS | BRIDAL MAKEUP ARTIST

    @emmaroberts.mua

    UK/DESTINATION BRIDAL MAKEUP ARTIST + EDUCATOR 📍Devon UK- but will travel✈️🗺️ info@emmarobertsmakeup.co.uk 120k on TikTok 💫 LF 20% off…

    MicroUnited Kingdom
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    Followers34.8K
    Engagement rate2.34%0.8x page median
    Suspicious followers15.6%Moderate
    Average reel plays32.5KPer video post

    Engagement rate benchmark

    Median

    EMMA ROBERTS | BRIDAL MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom84%
    United States4.9%
    Spain1.7%
    Australia1.5%
    Italy0.9%

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    Top posts

    Avg likes: 951. Avg comments: 22. Audience credibility: 84%.

  10. 10Makeup by Hannah Instagram profile photo

    Makeup by Hannah

    @makeupbyhanx

    Celebrity | Luxury Bridal | Red Carpets UK & International travel ✈️ Bridal: @makeupbyhanxbrides 20% off LookFantastic: 𝗟𝗙𝗧𝗙𝗛𝗔𝗡𝗡𝗔𝗛

    MicroUnited Kingdom
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    Followers31.8K
    Engagement rate6.40%2.2x page median
    Suspicious followers16.4%Moderate
    Average reel plays52.0KPer video post

    Engagement rate benchmark

    Median

    Makeup by Hannah's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom65%
    United States10%
    Ireland4.3%
    Australia2.8%
    Brazil1.7%

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    Top posts

    Avg likes: 1.5K. Avg comments: 18. Audience credibility: 84%.

  13. 12Nicole Callan Makeup Artist Instagram profile photo

    Nicole Callan Makeup Artist

    @bynic0le

    - content creator / PRO MUA - jemma@reformationmanagement.co.uk - Tiktok 125K - bynic0le - @bynic0lemua for clients (manchester📍)

    MicroUnited Kingdom
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    Followers24.9K
    Engagement rate4.02%1.4x page median
    Suspicious followers21.0%Elevated
    Average reel plays8.7KPer video post

    Engagement rate benchmark

    Median

    Nicole Callan Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom58%
    United States9.2%
    Ireland3.0%
    Brazil2.9%
    Australia2.9%

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    Top posts

    Avg likes: 935. Avg comments: 16. Audience credibility: 79%.

  14. 13Daniela Alves Instagram profile photo

    Daniela Alves

    @danielaxalves

    ⭒ glam girl - pro makeup artist ⭒ 🇧🇷 | London socials: poppy@wmgmt.co.uk bookings: danielaa.monteiro@hotmail.co.uk TikTok @danielaxalves

    MicroUnited Kingdom
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    Followers24.0K
    Engagement rate8.29%2.9x page median
    Suspicious followers23.8%Elevated
    Average reel plays10.6KPer video post

    Engagement rate benchmark

    Median

    Daniela Alves's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom75%
    Brazil7.4%
    United States4.8%
    Spain1.6%
    Portugal1.1%

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    Top posts

    Avg likes: 1.4K. Avg comments: 23. Audience credibility: 76%.

  15. 14LIVERPOOL MAKEUP ARTIST | BRIDAL Instagram profile photo

    LIVERPOOL MAKEUP ARTIST | BRIDAL

    @alexcahillmua

    Professional Make-Up Artist @littlehairroom 49 Penny Lane L18 1DE BOOKINGS - via Direct Message

    Micro
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    Followers22.1K
    Engagement rate2.33%0.8x page median
    Suspicious followers22.6%Elevated
    Average reel plays5.5KPer video post

    Engagement rate benchmark

    Median

    LIVERPOOL MAKEUP ARTIST | BRIDAL's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom81%
    Spain4.6%
    United States3.6%
    United Arab Emirates1.2%
    Ireland0.8%

    Audience gender

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    Top posts

    Avg likes: 311. Avg comments: 7. Audience credibility: 77%.

  16. 15Lydia Barnes Instagram profile photo

    Lydia Barnes

    @lydiabarnesmakeup

    Makeup Artist + Hair Stylist Enquiries: lydia_barnes@hotmail.com

    MicroUnited Kingdom
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    Followers21.1K
    Engagement rate2.09%0.7x page median
    Suspicious followers24.4%Elevated
    Average reel plays27.0KPer video post

    Engagement rate benchmark

    Median

    Lydia Barnes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom86%
    United States2.6%
    Ireland2.3%
    Spain1.8%
    Australia0.8%

    Audience gender

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    Top posts

    Avg likes: 503. Avg comments: 20. Audience credibility: 76%.

  17. 16𝗔𝗡𝗗𝗥𝗘𝗪 𝗗𝗘𝗡𝗧𝗢𝗡 Instagram profile photo

    𝗔𝗡𝗗𝗥𝗘𝗪 𝗗𝗘𝗡𝗧𝗢𝗡

    @andrewdentonmakeup

    Makeup Artist

    MicroUnited Kingdom
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    Followers21.1K
    Engagement rate4.02%1.4x page median
    Suspicious followers16.8%Moderate
    Average reel plays2.0KPer video post

    Engagement rate benchmark

    Median

    𝗔𝗡𝗗𝗥𝗘𝗪 𝗗𝗘𝗡𝗧𝗢𝗡's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom66%
    United States11%
    Italy2.9%
    France2.2%
    Australia1.8%

    Audience gender

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    Top posts

    Avg likes: 846. Avg comments: 35. Audience credibility: 83%.

  18. 17LIVERPOOL MAKEUP ARTIST Instagram profile photo

    LIVERPOOL MAKEUP ARTIST

    @fayefitzmakeupartist

    𝐅𝐀𝐘𝐄 𝐅𝐈𝐓𝐙𝐆𝐄𝐑𝐀𝐋𝐃 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐤𝐞𝐮𝐩 𝐚𝐫𝐭𝐢𝐬𝐭 🇬🇧 Dm for bookings Bridal/Glam/Shoots/Groups

    MicroUnited Kingdom
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    Followers21.0K
    Engagement rate3.19%At page median
    Suspicious followers13.7%Moderate
    Average reel plays5.4KPer video post

    Engagement rate benchmark

    Median

    LIVERPOOL MAKEUP ARTIST's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom81%
    Spain5.0%
    United States2.9%
    Ireland1.5%
    United Arab Emirates1.3%

    Audience gender

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    Top posts

    Avg likes: 346. Avg comments: 7. Audience credibility: 86%.

  19. 18Heather Niblo Makeup Artist - UK & Destination Bridal MUA Instagram profile photo

    Heather Niblo Makeup Artist - UK & Destination Bridal MUA

    @heatherniblo_makeupartistry

    International, Multi Award-Winning, Luxury Bridal Artist Travelling the world for my Brides ✨ Owner @createmakeupstudios 2026 -…

    MicroUnited Kingdom
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    Followers20.8K
    Engagement rate2.38%0.8x page median
    Suspicious followers14.7%Moderate
    Average reel plays23.8KPer video post

    Engagement rate benchmark

    Median

    Heather Niblo Makeup Artist - UK & Destination Bridal MUA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom81%
    Spain5.0%
    United States3.4%
    Ireland2.0%
    Australia1.3%

    Audience gender

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    Top posts

    Avg likes: 494. Avg comments: 10. Audience credibility: 85%.

  20. 19Bronagh McCoy Instagram profile photo

    Bronagh McCoy

    @miss_bro_x

    💄 Makeup Artist | Brow Specialist 🎓 Teen Makeup Workshops @_bm_beauty__ @giveusbeauty 📩 bronaghm5@gmail.com

    MicroUnited Kingdom
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    Followers20.0K
    Engagement rate4.09%1.4x page median
    Suspicious followers15.2%Moderate
    Average reel plays59.5KPer video post

    Engagement rate benchmark

    Median

    Bronagh McCoy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom65%
    Ireland24%
    Spain2.2%
    Australia2.0%
    United States2.0%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 27. Audience credibility: 85%.

  21. 20Lauren Kenna | Bridal Makeup Artist Liverpool Instagram profile photo

    Lauren Kenna | Bridal Makeup Artist Liverpool

    @bylauren_makeup

    Appointments | Bridal | Educator | Ecom 📍Liverpool @woonailsuk Brows @bylaurenbrowartist_ @lookfantastic LFTFBYLAURENK @__dollbeauty_ DBBYLAUREN

    MicroUnited Kingdom
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    Followers19.4K
    Engagement rate2.98%At page median
    Suspicious followers13.0%Moderate
    Average reel plays6.8KPer video post

    Engagement rate benchmark

    Median

    Lauren Kenna | Bridal Makeup Artist Liverpool's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United Kingdom85%
    Spain3.9%
    United States2.2%
    Ireland1.3%
    United Arab Emirates1.2%

    Audience gender

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    Top posts

    Avg likes: 474. Avg comments: 13. Audience credibility: 87%.

Benchmarks

Top makeup influencers in United Kingdom: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

50creators indexed29.3Kmedian followers2.90%median engagement19.0%avg suspicious followers

The top makeup influencers in United Kingdom run a median engagement rate of 2.90% and average 19.0% suspicious followers. Treat 2.90% as the bar a strong makeup creator in United Kingdom should clear; below it, you are paying for reach, not attention.

The best makeup influencers in United Kingdom here span 19 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United Kingdom (95%), skewing female at 83%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in United Kingdom. 50 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United Kingdom95%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
19
Mid-tier100K to 500K
1
Macro500K+
0

Combined audience gender

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More makeup and creator lists

Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

FAQ

Makeup influencers in United Kingdom: common questions

How do I find makeup influencers in United Kingdom?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 50 makeup influencers in United Kingdom and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in United Kingdom right now?

On this ranking, Emily Heal (@emilyheal_), Daisy 🎪 (@daisysuttton), Sophie Ross | Fashion & Family lifestyle | UGC 🤍🏴󠁧󠁢󠁷󠁬󠁳󠁿 (@sophxharris). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in United Kingdom, the median engagement rate is 2.90% at a median of 29.3K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 50 makeup influencers in United Kingdom

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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