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Top 20 Makeup Influencers in Indonesia on Instagram (Aug 2026)

We found 109 makeup influencers in Indonesia on Instagram. These creators use "makeup" in their Instagram bio and have audiences concentrated in Indonesia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Asyifa Nadya Ivan instagram profile photo

    Asyifa Nadya Ivan

    @a.ci.pa

    ♡ 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 • 𝐝𝐚𝐧𝐜𝐞 • 𝐦𝐚𝐤𝐞𝐮𝐩 • 𝐬𝐞𝐰 ♡ ♡ @acihome_ @jascip_ ♡ 💌 085117811759 [yuma]/081289975354 [ani] acispill link⬇️⬇️⬇️

    Mid-tierIndonesia
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    Followers376K
    Engagement rate0.03%0.0x page median
    Suspicious followers22.6%Elevated
    Average reel plays139KPer video post

    Engagement rate benchmark

    Asyifa Nadya Ivan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia92%
    South Korea2.4%
    Malaysia1.9%
    Japan0.4%
    Brazil0.3%

    Audience gender

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    Top posts

    Avg likes: 10.3K. Avg comments: 42. Audience credibility: 77%.

  2. 2Melinda🦋 instagram profile photo

    Melinda🦋

    @melindaaprnn

    +62 821-3080-4964 (Lilya) part of @__luxentertainment • Fashion Makeup & Stuff •

    Mid-tierIndonesia
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    Followers127K
    Engagement rate5.74%2.0x page median
    Suspicious followers14.7%Moderate
    Average reel plays81.1KPer video post

    Engagement rate benchmark

    Melinda🦋's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia97%
    United States of America0.8%
    Singapore0.4%
    South Korea0.4%
    United Kingdom0.4%

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    Top posts

    Avg likes: 7.3K. Avg comments: 31. Audience credibility: 85%.

  3. 3Fahira instagram profile photo

    Fahira

    @fahirair

    ✉️ EMAIL for business ‼️ 🇮🇩 beauty & lifestyle 💄🛍️ 🌈 confidence is the best makeup you can wear 🌈

    MicroIndonesia
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    Followers79.6K
    Engagement rate4.61%1.6x page median
    Suspicious followers24.5%Elevated
    Average reel plays26.8KPer video post

    Engagement rate benchmark

    Fahira's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia89%
    Malaysia4.4%
    United States of America1.1%
    South Korea0.5%
    Thailand0.4%

    Audience gender

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    Top posts

    Avg likes: 3.7K. Avg comments: 10. Audience credibility: 75%.

  4. 4uffifitria👑 instagram profile photo

    uffifitria👑

    @uffifitria

    اللهم صل على سيدنا محمد❤️ Enthusiast of Muslim Fashion, Makeup and Skincare 💌bussiness inquiries : +6282211226556 📍jpr

    MicroIndonesia
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    Followers68.0K
    Engagement rate2.79%At page median
    Suspicious followers21.1%Elevated
    Average reel plays30.6KPer video post

    Engagement rate benchmark

    uffifitria👑's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia97%
    Brazil0.6%
    Malaysia0.5%
    Saudi Arabia0.3%
    Taiwan0.1%

    Audience gender

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    Top posts

    Avg likes: 1.9K. Avg comments: 10. Audience credibility: 79%.

  5. 5Eveline Effendi instagram profile photo

    Eveline Effendi

    @evelineeff

    @byevemua (makeup artist) @humann.management (modeling) +62 899-7837-935 (Ivy - endorsement)

    MicroIndonesia
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    Followers59.0K
    Engagement rate2.87%At page median
    Suspicious followers23.0%Elevated
    Average reel plays6.3KPer video post

    Engagement rate benchmark

    Eveline Effendi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia96%
    South Korea0.7%
    Malaysia0.4%
    United States of America0.3%
    Japan0.3%

    Audience gender

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    Top posts

    Avg likes: 1.7K. Avg comments: 5. Audience credibility: 77%.

  6. 6Gyanda Agtyani instagram profile photo

    Gyanda Agtyani

    @andaws

    💄 @by.andaws 🍧 @mamiri.jkt +62 821 90 8888 01 (makeup) +62 812 98875074 (business)

    MicroIndonesia
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    Followers54.9K
    Engagement rate2.09%0.7x page median
    Suspicious followers24.5%Elevated
    Average reel plays27.3KPer video post

    Engagement rate benchmark

    Gyanda Agtyani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia94%
    Japan0.9%
    South Korea0.5%
    United States of America0.5%
    Malaysia0.5%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 16. Audience credibility: 75%.

  7. 7Azka Afkarima Makeup Artist instagram profile photo

    Azka Afkarima Makeup Artist

    @azkaafkarimamua

    Makeup Wedding & VIP Private Class Azka Afkarima MUA || Jawa Timur ✨☕️@omah_pucang ✨👗@pree.lovebyazka For Booking by Link👇🏻No DM

    MicroIndonesia
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    Followers52.2K
    Engagement rate2.74%At page median
    Suspicious followers18.6%Moderate
    Average reel plays3.6KPer video post

    Engagement rate benchmark

    Azka Afkarima Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia96%
    Malaysia1.1%
    Brazil0.7%
    China0.4%
    Saudi Arabia0.3%

    Audience gender

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    Top posts

    Avg likes: 1.4K. Avg comments: 0. Audience credibility: 81%.

  8. 8MUA TAPUT Gebii Simanungkalit instagram profile photo

    MUA TAPUT Gebii Simanungkalit

    @gebiisalon__

    Amsal 3:5-6 BRIDAL MAKEUP ARTIST Certified BNSP @sortali_taput @gebiisalon_team 📍Tarutung TAPUT PL/Booking WA:082273102483/click the link WA below⤵️

    MicroIndonesia
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    Followers51.4K
    Engagement rate15.09%5.3x page median
    Suspicious followers14.3%Moderate
    Average reel plays25.3KPer video post

    Engagement rate benchmark

    MUA TAPUT Gebii Simanungkalit's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia96%
    Malaysia2.1%
    India0.4%
    Taiwan0.1%
    Singapore0.1%

    Audience gender

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    Top posts

    Avg likes: 7.8K. Avg comments: 2. Audience credibility: 86%.

  9. 9KhoirunNisa' instagram profile photo

    KhoirunNisa'

    @khoirunnisa53

    Bussines inq dm📩 Portofolio MakeUp @khoirunnisa2nd 📍Pati

    MicroIndonesia
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    Followers50.3K
    Engagement rate2.16%0.8x page median
    Suspicious followers18.2%Moderate
    Average reel plays4.8KPer video post

    Engagement rate benchmark

    KhoirunNisa''s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    South Korea0.5%
    Taiwan0.3%
    Japan0.3%
    Malaysia0.3%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 3. Audience credibility: 82%.

  10. 10Karensa Gibran instagram profile photo

    Karensa Gibran

    @karensagibran

    الله✨ Beauty | Makeup | Style Enthusiast ⋆𐙚₊˚⊹♡ 🎀 Tiktok : 300+k ( citatociki ) 💌 Business Inquiries/Endorsment : +62-812-8725-0946

    MicroIndonesia
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    Followers48.3K
    Engagement rate4.44%1.6x page median
    Suspicious followers23.1%Elevated
    Average reel plays4.7KPer video post

    Engagement rate benchmark

    Karensa Gibran's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia93%
    Malaysia4.9%
    United States of America0.2%
    Thailand0.2%
    Saudi Arabia0.2%

    Audience gender

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    Top posts

    Avg likes: 2.1K. Avg comments: 4. Audience credibility: 77%.

  12. 11Ruang rindu makeup instagram profile photo

    Ruang rindu makeup

    @ruangrindumakeup

    📍MUA Surabaya, sda, mjk Timeless Dreamy Glam 🌸✨ Makeup by @dianasagitha Gown @gownbyruangrindu info Pricelist klik di bawah ini ⬇️

    MicroIndonesia
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    Followers46.7K
    Engagement rate2.73%At page median
    Suspicious followers18.9%Moderate
    Average reel plays26.2KPer video post

    Engagement rate benchmark

    Ruang rindu makeup's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia99%
    Malaysia0.2%
    Taiwan0.1%
    Japan0.1%
    France0.1%

    Audience gender

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    Top posts

    Avg likes: 1.3K. Avg comments: 20. Audience credibility: 81%.

  13. 12Hiya Makeup Wedding instagram profile photo

    Hiya Makeup Wedding

    @hiya_rias_jepara

    Profesional makeup wedding @hiya_rias_jepara Attire/ gown @attire_byhiyamakeup Alamat Tengguli Bangsri Jepara Siap luar kota✈️ BOOKING NOW!!!

    MicroIndonesia
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    Followers44.9K
    Engagement rate2.30%0.8x page median
    Suspicious followers10.9%Moderate
    Average reel plays18.7KPer video post

    Engagement rate benchmark

    Hiya Makeup Wedding's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia99%
    India0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 1. Audience credibility: 89%.

  14. 13Laika Khairana instagram profile photo

    Laika Khairana

    @laiykaaa

    Hilow! i doo makeup, fashion, & sum of random slice of life =D 🌺brand/endorsement +62 811-1779-5080 (fast respon) @ico.mates

    MicroIndonesia
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    Followers43.4K
    Engagement rate13.12%4.6x page median
    Suspicious followers24.9%Elevated
    Average reel plays8.4KPer video post

    Engagement rate benchmark

    Laika Khairana's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia96%
    Malaysia1.0%
    Thailand0.5%
    South Korea0.4%
    Japan0.2%

    Audience gender

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    Top posts

    Avg likes: 5.7K. Avg comments: 8. Audience credibility: 75%.

  15. 14ataliya instagram profile photo

    ataliya

    @ataliyamazaya

    Brown girl tutorial makeup & racun fashion ! ♡ BA of @ratu_collection_pkl @toneefa.id @boci.maknyos business inquires? Dm @sheis.atelier

    MicroIndonesia
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    Followers38.8K
    Engagement rate9.19%3.2x page median
    Suspicious followers18.4%Moderate
    Average reel plays59.2KPer video post

    Engagement rate benchmark

    ataliya's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia96%
    Malaysia1.2%
    South Korea0.3%
    Japan0.2%
    United States of America0.2%

    Audience gender

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    Top posts

    Avg likes: 3.6K. Avg comments: 55. Audience credibility: 82%.

  16. 15MAKEUP ARTIST BKT • SUMBAR instagram profile photo

    MAKEUP ARTIST BKT • SUMBAR

    @makeupbyaztia

    Professional Makeup Artis ✨Blending is my cardio✨ 🍮 @noomi.noomi_ 👇🏻Booking/Inquiries via WhatsApp +62 821-7059-9433 (fely)

    MicroIndonesia
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    Followers37.5K
    Engagement rate2.00%0.7x page median
    Suspicious followers8.4%Low risk
    Average reel plays27.8KPer video post

    Engagement rate benchmark

    MAKEUP ARTIST BKT • SUMBAR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    Malaysia0.7%
    Japan0.3%
    Saudi Arabia0.2%
    South Korea0.2%

    Audience gender

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    Top posts

    Avg likes: 751. Avg comments: 8. Audience credibility: 92%.

  17. 16Juan Makeup Artist instagram profile photo

    Juan Makeup Artist

    @juanmakeup.official

    MAKEUP BANYUWANGI SBY & travel✈️ 📩 NO DM WA ONLY WHATSAPP+62 88228449837 📍 Banyuwangi, Jawa Timur @juan.attire Manage @juanlambang Info Pricelist ⤵️

    MicroIndonesia
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    Followers35.1K
    Engagement rate5.01%1.8x page median
    Suspicious followers13.9%Moderate
    Average reel plays27.9KPer video post

    Engagement rate benchmark

    Juan Makeup Artist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    China0.4%
    United States of America0.3%
    Taiwan0.2%
    Thailand0.2%

    Audience gender

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    Top posts

    Avg likes: 1.8K. Avg comments: 12. Audience credibility: 86%.

  18. 17Dinda Ludfia instagram profile photo

    Dinda Ludfia

    @dinfiaa

    MBAK CUNGCAT BAYI👶🏻🧕🏻🎀 Muka nya jerawatan😀 Suka makeup & ootd💄👗 Preloved @hi.dins 📞CP 0877 4089 8870 📍Jakarta

    MicroIndonesia
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    Followers34.0K
    Engagement rate3.07%At page median
    Suspicious followers21.5%Elevated
    Average reel plays40.7KPer video post

    Engagement rate benchmark

    Dinda Ludfia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia96%
    Malaysia1.4%
    South Korea0.5%
    United States of America0.3%
    China0.2%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 54. Audience credibility: 79%.

  19. 18DILLA🆔 instagram profile photo

    DILLA🆔

    @dedekfadillah99

    MUA MAKEUP ARTIST OWNER⬇️ @fadillahdedek @__glowstore.id @cumi_lambehot

    MicroIndonesia
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    Followers33.5K
    Engagement rate2.22%0.8x page median
    Suspicious followers17.9%Moderate
    Average reel plays15.1KPer video post

    Engagement rate benchmark

    DILLA🆔's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    India0.4%
    Brazil0.2%
    Russia0.2%
    Togo0.2%

    Audience gender

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    Top posts

    Avg likes: 744. Avg comments: 7. Audience credibility: 82%.

  20. 19Sukma Melati instagram profile photo

    Sukma Melati

    @suk.masukk

    📍Pekanbaru, Riau 🔎 TikTok 170k+ @/sukmaasuk 💌 endorsement fashion (DM) makeup/skincare : 081919170467 (admin) 📌 beli dimana? disini 👇🏻

    MicroIndonesia
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    Followers33.3K
    Engagement rate14.50%5.1x page median
    Suspicious followers22.9%Elevated
    Average reel plays15.0KPer video post

    Engagement rate benchmark

    Sukma Melati's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia93%
    Malaysia1.6%
    India1.3%
    Saudi Arabia0.7%
    United States of America0.7%

    Audience gender

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    Top posts

    Avg likes: 4.8K. Avg comments: 20. Audience credibility: 77%.

  21. 20Raraa. instagram profile photo

    Raraa.

    @nickraraa

    LIFESTYLE || REVIEW EVERYTHING✨ Founder of @sahabatcurhat__ @rarafunbimbel Makeup at @musebyraraa Styling Outfit at @raraaoutfits DM for Business💌

    MicroIndonesia
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    Followers32.4K
    Engagement rate2.25%0.8x page median
    Suspicious followers20.1%Elevated
    Average reel plays2.3KPer video post

    Engagement rate benchmark

    Raraa.'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia95%
    India1.6%
    United States of America0.8%
    Malaysia0.6%
    Japan0.3%

    Audience gender

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    Top posts

    Avg likes: 727. Avg comments: 2. Audience credibility: 80%.

Benchmarks

Top makeup influencers in Indonesia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong makeup creator from an average one.

109creators indexed47.5Kmedian followers2.83%median engagement19.1%avg suspicious followers

The top makeup influencers in Indonesia run a median engagement rate of 2.83% and average 19.1% suspicious followers. Treat 2.83% as the bar a strong makeup creator in Indonesia should clear; below it, you are paying for reach, not attention.

The best makeup influencers in Indonesia here span 18 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Indonesia (100%), skewing female at 71%.

How this list is built. These are Instagram creators who describe themselves using terms like makeup, mua, makeup artist in their own bio and whose audience is concentrated in Indonesia. 109 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Indonesia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
18
Mid-tier100K to 500K
2
Macro500K+
0

Combined audience gender

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FAQ

Makeup influencers in Indonesia: common questions

How do I find makeup influencers in Indonesia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 109 makeup influencers in Indonesia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top makeup influencers in Indonesia right now?

On this ranking, Asyifa Nadya Ivan (@a.ci.pa), Melinda🦋 (@melindaaprnn), Fahira (@fahirair). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for makeup creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these makeup influencers in Indonesia, the median engagement rate is 2.83% at a median of 47.5K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.1% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 109 makeup influencers in Indonesia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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