Top 20 Beauty Influencers in Indonesia on Instagram (Aug 2026)

We found 332 beauty influencers in Indonesia on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Indonesia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Dita Dina Dini instagram profile photo

    Dita Dina Dini

    @d3kembar

    Fashion - Traveling - Beauty ๐Ÿ“ฉCp admin utama: (+6281388119630 Dalia) (+62895600437721 Ica)

    MacroIndonesia
    Followers843K
    Engagement rate0.07%0.0x page median
    Suspicious followers17.8%Moderate
    Average reel plays729KPer video post

    Engagement rate benchmark

    Dita Dina Dini's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia92%
    Malaysia5.0%
    Singapore0.2%
    South Korea0.2%
    United States of America0.2%

    Audience gender

  2. 2๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข instagram profile photo

    ๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข

    @napputt

    business inq โ™ก 0859-2985-7899 ๐˜ง๐˜ข๐˜ด๐˜ฉ๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฃ๐˜ฆ๐˜ข๐˜ถ๐˜ต๐˜บ & ๐˜ด๐˜ต๐˜บ๐˜ญ๐˜ฆ โœงหš ยท get to know me๐Ÿ‘‡๐Ÿป

    MacroIndonesia
    Followers746K
    Engagement rate0.03%0.0x page median
    Suspicious followers24.5%Elevated
    Average reel plays455KPer video post

    Engagement rate benchmark

    ๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia95%
    Malaysia2.5%
    United States of America0.4%
    Thailand0.3%
    Philippines0.2%

    Audience gender

    Top posts

    Avg likes: 25.9K. Avg comments: 72. Audience credibility: 76%.

  3. 3Sabila Rizkia instagram profile photo

    Sabila Rizkia

    @bilarzqia

    Fashion, Beauty, Cooking, Fishing, Travelling | lebih hidup di Tiktok . . . ๐Ÿ’ƒ๐Ÿผ No admin ke hack, for business inq +62 856-9204-5550 (Manda) ๐Ÿ’Œ

    Mid-tierIndonesia
    Followers245K
    Engagement rate13.01%4.7x page median
    Suspicious followers17.7%Moderate
    Average reel plays287KPer video post

    Engagement rate benchmark

    Sabila Rizkia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    Malaysia0.5%
    United States of America0.3%
    India0.2%
    Brazil0.2%

    Audience gender

  4. 4Keisha Rochelline instagram profile photo

    Keisha Rochelline

    @keisharch

    ๐Ÿ† Building beauty, brains & balance โ™ก ๐Ÿฉบ FKUI @medicine_ui ๐ŸŒบ Runner Up Clash of Champions 2 ๐Ÿ’Œ contact person: +6282189805989

    Mid-tierIndonesia
    Followers228K
    Engagement rate0.10%0.0x page median
    Suspicious followers12.4%Moderate
    Average reel plays610KPer video post

    Engagement rate benchmark

    Keisha Rochelline's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia93%
    Japan1.2%
    United States of America1.1%
    France0.8%
    Australia0.8%

    Audience gender

  5. 5Freniza Putria Syakhilla instagram profile photo

    Freniza Putria Syakhilla

    @frnzaps

    Sexy mind. Sharp brain. Beauty with strategy open collab & endorsement ๐Ÿ’Œ

    Mid-tierIndonesia
    Followers218K
    Engagement rate2.95%At page median
    Suspicious followers21.0%Elevated
    Average reel plays25.5KPer video post

    Engagement rate benchmark

    Freniza Putria Syakhilla's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    Malaysia0.6%
    Japan0.3%
    Thailand0.2%

    Audience gender

    Top posts

    Avg likes: 6.4K. Avg comments: 35. Audience credibility: 79%.

  6. 6Marsela Aulia, S.Gz instagram profile photo

    Marsela Aulia, S.Gz

    @mrslaauliaa

    Health . Beauty . Lifestyle . Travel Owner @astrajinggatranswisata Founder MRSL Management Tiktok 112K ๐Ÿ‡ฎ๐Ÿ‡ฉBDG - JKT ๐Ÿ“ฉ ๐ƒ๐Œ ๐…๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌโ€ฆ

    Mid-tierIndonesia
    Followers211K
    Engagement rate2.13%0.8x page median
    Suspicious followers13.5%Moderate
    Average reel plays229KPer video post

    Engagement rate benchmark

    Marsela Aulia, S.Gz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia97%
    Thailand0.4%
    Japan0.4%
    Malaysia0.4%
    China0.3%

    Audience gender

  7. 7Balqis Af instagram profile photo

    Balqis Af

    @balqisaf.29

    Fashion, Beauty & life diary๐Ÿซถ Endorse? DM yah๐Ÿคฉ @_warkopmillenial @mboklaundry_bekasi Spill spill klik link dibawah ๐Ÿ‘‡๐Ÿ˜

    Mid-tierIndonesia
    Followers208K
    Engagement rate6.43%2.3x page median
    Suspicious followers19.1%Moderate
    Average reel plays24.5KPer video post

    Engagement rate benchmark

    Balqis Af's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia89%
    Malaysia7.8%
    Thailand0.8%
    United Arab Emirates0.2%
    Singapore0.2%

    Audience gender

  8. 8๐‰๐จ๐ฅ๐ฅ๐ฒ๐ง instagram profile photo

    ๐‰๐จ๐ฅ๐ฅ๐ฒ๐ง

    @jollyn_official

    Beauty | Fashion CP : +62895388404375 (Rosi)

    Mid-tierIndonesia
    Followers204K
    Engagement rate4.05%1.5x page median
    Suspicious followers22.1%Elevated
    Average reel plays155KPer video post

    Engagement rate benchmark

    ๐‰๐จ๐ฅ๐ฅ๐ฒ๐ง's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia90%
    Malaysia7.1%
    Singapore0.2%
    Japan0.2%
    South Korea0.2%

    Audience gender

  9. 9Vanessa Christiana instagram profile photo

    Vanessa Christiana

    @vanessachrst

    ๐Ÿงธ Love Toys! Games, beauty & lifestyle ๐Ÿ’ซ ๐Ÿ“ฉ CP: +6282125882286 (Tia)

    Mid-tierIndonesia
    Followers204K
    Engagement rate3.11%At page median
    Suspicious followers12.1%Moderate
    Average reel plays21.4KPer video post

    Engagement rate benchmark

    Vanessa Christiana's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia95%
    Malaysia3.8%
    Thailand0.1%
    Singapore0.1%
    Australia0.1%

    Audience gender

  10. 10albertha hendita novivana instagram profile photo

    albertha hendita novivana

    @alberthaivana

    traveled across continents to awaken the beauty of ancient history and timeless landscapes on your screen

    Mid-tierIndonesia
    Followers182K
    Engagement rate6.83%2.5x page median
    Suspicious followers15.9%Moderate
    Average reel plays104KPer video post

    Engagement rate benchmark

    albertha hendita novivana's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia93%
    Malaysia2.4%
    United States of America0.6%
    India0.3%
    China0.3%

    Audience gender

  11. 11livjunkie instagram profile photo

    livjunkie

    @lifnisanders

    beauty youtuber @nasigoricebowl ๐Ÿš ๐Ÿ“ฉ lifnisanders@gmail.com my channel ๐Ÿ‘‡๐Ÿผ

    Mid-tierIndonesia
    Followers180K
    Engagement rate4.26%1.5x page median
    Suspicious followers22.8%Elevated
    Average reel plays99.9KPer video post

    Engagement rate benchmark

    livjunkie's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia85%
    United States of America4.3%
    Malaysia1.1%
    Brazil0.8%
    United Kingdom0.7%

    Audience gender

  12. 12Vitdya Indriyani instagram profile photo

    Vitdya Indriyani

    @vitdyaindri

    Vitdya Indriyani Beauty & Fashion Bussiness inq DM๐Ÿ“ฉ

    Mid-tierIndonesia
    Followers175K
    Engagement rate2.04%0.7x page median
    Suspicious followers22.0%Elevated
    Average reel plays9.7KPer video post

    Engagement rate benchmark

    Vitdya Indriyani's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia91%
    Malaysia4.3%
    Thailand3.9%
    South Korea0.3%
    India0.2%

    Audience gender

    Top posts

    Avg likes: 3.6K. Avg comments: 28. Audience credibility: 78%.

  13. 13Esther Lubis instagram profile photo

    Esther Lubis

    @esthernataliaa

    Education, Movies & Beauty Creatorโœจ Founder @produktifkuy @wegrowriau 1M+ TikTok โ€ข 750+ Public Speaker @law.ugm โ€˜19 @unomaha โ€˜22 CP: 081266989133 ๐Ÿค

    Mid-tierIndonesia
    Followers174K
    Engagement rate2.10%0.8x page median
    Suspicious followers20.9%Elevated
    Average reel plays33.3KPer video post

    Engagement rate benchmark

    Esther Lubis's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia97%
    South Korea0.9%
    Malaysia0.5%
    United States of America0.4%
    Singapore0.3%

    Audience gender

  14. 14Dita Novianty instagram profile photo

    Dita Novianty

    @dithapurwana

    Family| Beauty| Food & Travelling ๐Ÿƒ Mom of 4 Boys ๐Ÿ‘ฆ @ranggana.purwana Wife ๐Ÿ’ Bussiness inquiries: 085877261134 (Keke)

    Mid-tierIndonesia
    Followers153K
    Engagement rate3.60%1.3x page median
    Suspicious followers19.4%Moderate
    Average reel plays64.6KPer video post

    Engagement rate benchmark

    Dita Novianty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    Malaysia0.6%
    South Korea0.3%
    Taiwan0.2%
    Saudi Arabia0.1%

    Audience gender

  15. 15Danella Ilene instagram profile photo

    Danella Ilene

    @danellailene

    model. tennis. beauty. ๐ŸŽพ๐Ÿ’‹ ๐Ÿ“bali @castawaymodelmanagement ๐Ÿ’Œ +62 8997837935 @zi.modelacademy | @serve_and_sound

    Mid-tierIndonesia
    Followers148K
    Engagement rate2.16%0.8x page median
    Suspicious followers20.9%Elevated
    Average reel plays12.2KPer video post

    Engagement rate benchmark

    Danella Ilene's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia95%
    United States of America0.6%
    Malaysia0.5%
    South Korea0.5%
    China0.4%

    Audience gender

  16. 16Cheryl Raissa instagram profile photo

    Cheryl Raissa

    @cherylraissa

    ๐Ÿ‡ฎ๐Ÿ‡ฉ Beauty Enthusiast Since 2011 ๐Ÿ“ฉ cherylraissa@gmail.com

    Mid-tierIndonesia
    Followers141K
    Engagement rate3.85%1.4x page median
    Suspicious followers26.0%Elevated
    Average reel plays15.8KPer video post

    Engagement rate benchmark

    Cheryl Raissa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia85%
    India1.8%
    Malaysia1.6%
    United States of America1.4%
    Iraq0.6%

    Audience gender

  17. 17LYSTIA instagram profile photo

    LYSTIA

    @lystianvld

    Fashion โ™ก Beauty โ™ก Lifestyle ๐Ÿ“๐Ÿ‡ฎ๐Ÿ‡ฉ - Business Inquiries๐Ÿ‘‡๐Ÿผ

    Mid-tierIndonesia
    Followers136K
    Engagement rate2.16%0.8x page median
    Suspicious followers20.6%Elevated
    Average reel plays66.9KPer video post

    Engagement rate benchmark

    LYSTIA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia90%
    United States of America1.4%
    Malaysia1.2%
    Philippines0.9%
    Japan0.7%

    Audience gender

  18. 18Eci instagram profile photo

    Eci

    @desianasftri

    ๐Ÿ’„ Beauty Lifestyle ๐Ÿ’ธ DM for Business ๐Ÿ“ BOGOR Bukan Konten Edukasi, so havefun guys๐Ÿซถ๐Ÿป

    Mid-tierIndonesia
    Followers131K
    Engagement rate2.60%At page median
    Suspicious followers22.8%Elevated
    Average reel plays10.7KPer video post

    Engagement rate benchmark

    Eci's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia98%
    Malaysia0.9%
    India0.4%

    Audience gender

  19. 19๐๐š๐ฒ๐ฒโœงห–ยฐ instagram profile photo

    ๐๐š๐ฒ๐ฒโœงห–ยฐ

    @imyournays

    ๐‘ฎ๐’๐’๐’˜ ๐’๐’Š๐’Œ๐’† ๐’ˆ๐’๐’๐’…, ๐’”๐’๐’‚๐’š ๐’๐’Š๐’Œ๐’† ๐’ƒ๐’๐’๐’…. โœจ Beauty creator | Tan-Glam Vibes ๐Ÿ’‹ +6283894303375 (nayy) +6285183230174 (angel)

    Mid-tierIndonesia
    Followers127K
    Engagement rate2.62%At page median
    Suspicious followers18.3%Moderate
    Average reel plays118KPer video post

    Engagement rate benchmark

    ๐๐š๐ฒ๐ฒโœงห–ยฐ's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia91%
    Malaysia4.5%
    South Korea0.5%
    Singapore0.4%
    Japan0.4%

    Audience gender

  20. 20jessica rosmaureena instagram profile photo

    jessica rosmaureena

    @jessicarosmaureena

    jogja, all things beauty 1M+ on Tiktok @jessicarosmaureena BRAND : 087864776040 (Rai) UMKM : 085715284390 (Valda) @ascen_management

    Mid-tierIndonesia
    Followers126K
    Engagement rate13.53%4.9x page median
    Suspicious followers19.0%Moderate
    Average reel plays83.5KPer video post

    Engagement rate benchmark

    jessica rosmaureena's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Indonesia79%
    United States of America3.1%
    Malaysia2.9%
    Australia1.9%
    Japan1.8%

    Audience gender

    Top posts

    Avg likes: 17.1K. Avg comments: 41. Audience credibility: 81%.

Benchmarks

Top beauty influencers in Indonesia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

332creators indexed181Kmedian followers2.79%median engagement19.4%avg suspicious followers

The top beauty influencers in Indonesia run a median engagement rate of 2.79% and average 19.4% suspicious followers. Treat 2.79% as the bar a strong beauty creator in Indonesia should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Indonesia here span 0 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Indonesia (100%), skewing female at 59%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Indonesia. 332 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Indonesia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
18
Macro500K+
2

Combined audience gender

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FAQ

Beauty influencers in Indonesia: common questions

How do I find beauty influencers in Indonesia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 332 beauty influencers in Indonesia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Indonesia right now?

On this ranking, Dita Dina Dini (@d3kembar), ๐‘๐ซ. ๐๐š๐›๐ข๐ฅ๐š ๐๐ฎ๐ญ๐ซ๐ข (@napputt), Sabila Rizkia (@bilarzqia). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Indonesia, the median engagement rate is 2.79% at a median of 181K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.4% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 332 beauty influencers in Indonesia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

14-day trial ยท 40 search credits ยท no credit card