Leewou

Top 20 Beauty Influencers in Russia on Instagram (Aug 2026)

We found 104 beauty influencers in Russia on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Russia. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1VALENTINA IAKOVLEVA instagram profile photo

    VALENTINA IAKOVLEVA

    @miss_v.ya_official

    ОБЗОРЫ | РАСПАКОВКИ | ЮМОР | Plus size| BEAUTY с акцентом 🤌🏻 Резервный акк @miss_v.ya_life Связь со мной/реклама ➡️ @pr_miss_v.ya

    MacroRussia
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    Followers923K
    Engagement rate0.02%0.0x page median
    Suspicious followers13.8%Moderate
    Average reel plays373KPer video post

    Engagement rate benchmark

    VALENTINA IAKOVLEVA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia60%
    Kazakhstan12%
    Belarus6.2%
    Ukraine3.5%
    Kyrgyzstan2.0%

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    Top posts

    Avg likes: 21.2K. Avg comments: 373. Audience credibility: 86%.

  2. 2Валентин Есаян instagram profile photo

    Валентин Есаян

    @walll.ey

    Father of two — son & daughter Travel | Lifestyle | Family Beauty & lifestyle content Сотрудничество: tg lya_kse_nya

    MacroRussia
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    Followers765K
    Engagement rate0.04%0.0x page median
    Suspicious followers18.1%Moderate
    Average reel plays589KPer video post

    Engagement rate benchmark

    Валентин Есаян's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia69%
    Ukraine12%
    Kazakhstan4.4%
    Georgia2.9%
    Armenia2.8%

    Audience gender

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    Top posts

    Avg likes: 26.8K. Avg comments: 57. Audience credibility: 82%.

  3. 3Анечка✨ instagram profile photo

    Анечка✨

    @paramonova_as

    lifestyle&beauty🤍 TikTok 1M+ pr: +7 977 754 3515 paramonova_as@liveliness.agency мой канал⬇️

    Mid-tierRussia
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    Followers408K
    Engagement rate8.69%1.8x page median
    Suspicious followers8.5%Low risk
    Average reel plays490KPer video post

    Engagement rate benchmark

    Анечка✨'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia66%
    Ukraine12%
    Belarus7.8%
    Kazakhstan3.7%
    Moldova1.2%

    Audience gender

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    Top posts

    Avg likes: 35.5K. Avg comments: 40. Audience credibility: 92%.

  4. 4UMKA instagram profile photo

    UMKA

    @medvedyukuliana

    Moscow My 🫀 @33umea beauty x modeling Ad @girlsagency.pr 💍

    Mid-tierRussia
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    Followers407K
    Engagement rate5.08%At page median
    Suspicious followers17.9%Moderate
    Average reel plays125KPer video post

    Engagement rate benchmark

    UMKA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia60%
    Ukraine17%
    Kazakhstan8.1%
    Belarus2.8%
    Kyrgyzstan1.9%

    Audience gender

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    Top posts

    Avg likes: 20.7K. Avg comments: 59. Audience credibility: 82%.

  5. 5Angelina Smurfit instagram profile photo

    Angelina Smurfit

    @laeticia.smurfit

    📍 Monaco 🇲🇨 ▪️Horses ▪️Beauty ▪️Fashion ▪️ ☎️ Commercial : ☎ Manager: +7 985 130 99 55 (Оlga)

    Mid-tierRussia
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    Followers402K
    Engagement rate9.57%2.0x page median
    Suspicious followers23.1%Elevated
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    Angelina Smurfit's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia56%
    Ukraine9.9%
    Kazakhstan7.5%
    United States of America2.9%
    Italy1.9%

    Audience gender

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    Top posts

    Avg likes: 38.4K. Avg comments: 277. Audience credibility: 77%.

  6. 6Influencer & life blogger instagram profile photo

    Influencer & life blogger

    @zalinaananyeva

    life | beauty | family 📍Saint-Petersburg and Moscow Реклама : @pr.zalinaananyeva

    Mid-tierRussia
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    Followers304K
    Engagement rate2.95%0.6x page median
    Suspicious followers10.7%Moderate
    Average reel plays428KPer video post

    Engagement rate benchmark

    Influencer & life blogger's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia79%
    Kazakhstan4.9%
    Ukraine4.5%
    Belarus3.7%
    Türkiye0.8%

    Audience gender

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    Top posts

    Avg likes: 9.0K. Avg comments: 93. Audience credibility: 89%.

  7. 7milana slaay 🪩 instagram profile photo

    milana slaay 🪩

    @mlnslaay

    beauty/life/cringe style | love sing & slay 📍Almaty Work — @mlnslaay_pr (TG) @mlnslaay14

    Mid-tierKazakhstan
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    Followers239K
    Engagement rate11.02%2.3x page median
    Suspicious followers12.7%Moderate
    Average reel plays309KPer video post

    Engagement rate benchmark

    milana slaay 🪩's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia84%
    Kazakhstan3.8%
    Ukraine3.5%
    Kyrgyzstan1.0%
    South Korea0.8%

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    Top posts

    Avg likes: 26.4K. Avg comments: 100. Audience credibility: 87%.

  8. 8Эй, Кучерявая | hair style + beauty instagram profile photo

    Эй, Кучерявая | hair style + beauty

    @marishkakhum

    Марина ♡ Зайди ко мне и выйди кудрявой 👩🏻‍🦱 📸 TikTok - 500к | Telegram - 55к По поводу сотрудничества в Direct✍🏻

    Mid-tierRussia
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    Followers224K
    Engagement rate4.51%At page median
    Suspicious followers18.0%Moderate
    Average reel plays100.0KPer video post

    Engagement rate benchmark

    Эй, Кучерявая | hair style + beauty's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia82%
    Ukraine3.2%
    Kazakhstan2.1%
    Belarus1.7%
    Armenia1.5%

    Audience gender

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    Top posts

    Avg likes: 10.1K. Avg comments: 23. Audience credibility: 82%.

  9. 9Elena Romashina instagram profile photo

    Elena Romashina

    @elenaromashinaa

    fashion, beauty, motherhood🪽 creative director @cameamile for cooperation +7 915 243-53-15 Anastasia elenaromashina.pr@gmail.com

    Mid-tierRussia
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    Followers210K
    Engagement rate3.71%0.8x page median
    Suspicious followers23.5%Elevated
    Average reel plays90.0KPer video post

    Engagement rate benchmark

    Elena Romashina's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia69%
    Ukraine11%
    Belarus2.8%
    Kazakhstan2.1%
    United States of America1.2%

    Audience gender

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    Top posts

    Avg likes: 7.8K. Avg comments: 21. Audience credibility: 77%.

  10. 10glossmix instagram profile photo

    glossmix

    @glossmix

    beauty & wellness & lifestyle 🧿 MSU fgs ‘ 24 MSU psy student cooperation @ximssolg

    Mid-tierRussia
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    Followers209K
    Engagement rate0.02%0.0x page median
    Suspicious followers14.0%Moderate
    Average reel plays47.4KPer video post

    Engagement rate benchmark

    glossmix's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia78%
    Ukraine8.7%
    Belarus2.9%
    Kazakhstan2.3%
    United States of America1.1%

    Audience gender

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    Top posts

    Avg likes: 5.0K. Avg comments: 2. Audience credibility: 86%.

  12. 11Tereza GrigorYAN instagram profile photo

    Tereza GrigorYAN

    @terezaagr

    Love / beauty / travel 22.02.22 💍 PR . @tereza.piar_

    Mid-tierRussia
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    Followers183K
    Engagement rate3.57%0.7x page median
    Suspicious followers24.7%Elevated
    Average reel plays64.0KPer video post

    Engagement rate benchmark

    Tereza GrigorYAN's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia56%
    Armenia6.3%
    Ukraine4.3%
    Kazakhstan3.6%
    Uzbekistan3.2%

    Audience gender

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    Top posts

    Avg likes: 6.5K. Avg comments: 25. Audience credibility: 75%.

  13. 12Helen yes and twins instagram profile photo

    Helen yes and twins

    @helen_yes1_twins

    Lifestyle мамы двойняшек 💕 Actress • Fashion • beauty • everyday life PR/Ads +7(916)307-73-35 (Катя)

    Mid-tierRussia
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    Followers183K
    Engagement rate7.34%1.5x page median
    Suspicious followers13.2%Moderate
    Average reel plays935KPer video post

    Engagement rate benchmark

    Helen yes and twins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia80%
    Ukraine8.1%
    Belarus3.7%
    Kazakhstan2.9%
    Moldova0.4%

    Audience gender

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    Top posts

    Avg likes: 13.4K. Avg comments: 122. Audience credibility: 87%.

  14. 13Елизавета instagram profile photo

    Елизавета

    @nezhnaya.li

    Fashion & beauty influencer 🤍 Ярославль / Москва По вопросам сотрудничества в direct 📩 Стиль, женственность, любовь и саморазвитие ТГ: nezhnayalli

    Mid-tierRussia
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    Followers165K
    Engagement rate2.12%0.4x page median
    Suspicious followers14.5%Moderate
    Average reel plays109KPer video post

    Engagement rate benchmark

    Елизавета's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia79%
    Belarus3.5%
    Ukraine3.0%
    Kazakhstan1.3%
    Türkiye1.0%

    Audience gender

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    Top posts

    Avg likes: 3.5K. Avg comments: 27. Audience credibility: 85%.

  15. 14Алина - блогер, fashion & beauty & ugc instagram profile photo

    Алина - блогер, fashion & beauty & ugc

    @alinavetlu

    подниму настроение и покажу как полюбить себя❤️ тут моя жизнь-бьюти, похудение, спорт и обзоры одежды на фигуру груша💋 сотрудничество @pr.alinavetlu

    Mid-tierRussia
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    Followers126K
    Engagement rate2.26%0.5x page median
    Suspicious followers9.9%Low risk
    Average reel plays117KPer video post

    Engagement rate benchmark

    Алина - блогер, fashion & beauty & ugc's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia97%
    Ukraine1.1%
    Türkiye0.4%
    Israel0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 2.8K. Avg comments: 26. Audience credibility: 90%.

  16. 15GOGOL MARIE instagram profile photo

    GOGOL MARIE

    @gogolmarie

    Beauty, travel & lifestyle influencer Cooperation: @maria.gogol.pr 📨 Альбом «На глубину» — в сети! ♡

    Mid-tierRussia
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    Followers123K
    Engagement rate5.95%1.2x page median
    Suspicious followers14.7%Moderate
    Average reel plays102KPer video post

    Engagement rate benchmark

    GOGOL MARIE's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia72%
    Ukraine10%
    Belarus4.5%
    Kazakhstan3.2%
    United States of America0.8%

    Audience gender

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    Top posts

    Avg likes: 7.3K. Avg comments: 43. Audience credibility: 85%.

  17. 16Ruz Sandadze instagram profile photo

    Ruz Sandadze

    @ruzanna_sand

    style | beauty | lifestyle influencer @ruz_sand_pr

    Mid-tierRussia
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    Followers122K
    Engagement rate5.53%1.2x page median
    Suspicious followers25.4%Elevated
    Average reel plays112KPer video post

    Engagement rate benchmark

    Ruz Sandadze's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia60%
    Kazakhstan4.9%
    Brazil3.2%
    United States of America2.2%
    Armenia2.1%

    Audience gender

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    Top posts

    Avg likes: 6.7K. Avg comments: 34. Audience credibility: 75%.

  18. 17Eleonora Alieva instagram profile photo

    Eleonora Alieva

    @lilaleebum

    Style & beauty influencer 📩 Cooperation @lilaleebum.pr 📍Moscow

    Mid-tierRussia
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    Followers104K
    Engagement rate7.06%1.5x page median
    Suspicious followers19.5%Moderate
    Average reel plays101KPer video post

    Engagement rate benchmark

    Eleonora Alieva's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia76%
    Ukraine10%
    Kazakhstan3.2%
    Belarus2.8%
    United States of America1.1%

    Audience gender

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    Top posts

    Avg likes: 7.3K. Avg comments: 39. Audience credibility: 81%.

  19. 18d1nara instagram profile photo

    d1nara

    @d1nvraa

    travel | beauty | life business inquires/сотрудничество, реклама: @sam.agnc /direct almaty

    MicroKazakhstan
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    Followers99.6K
    Engagement rate6.22%1.3x page median
    Suspicious followers20.5%Elevated
    Average reel plays46.6KPer video post

    Engagement rate benchmark

    d1nara's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia50%
    Ukraine15%
    Kazakhstan8.0%
    South Korea6.6%
    Belarus3.4%

    Audience gender

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    Top posts

    Avg likes: 6.2K. Avg comments: 51. Audience credibility: 80%.

  20. 19Zozi instagram profile photo

    Zozi

    @zozihome

    Food & travel & beauty Сотрудничество @zozihome_pr

    MicroRussia
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    Followers79.8K
    Engagement rate2.57%0.5x page median
    Suspicious followers21.2%Elevated
    Average reel plays54.2KPer video post

    Engagement rate benchmark

    Zozi's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Russia52%
    Uzbekistan13%
    Kazakhstan12%
    Kyrgyzstan4.6%
    Tajikistan3.5%

    Audience gender

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    Top posts

    Avg likes: 2.0K. Avg comments: 40. Audience credibility: 79%.

  21. 20NIKITA FULNECKY instagram profile photo

    NIKITA FULNECKY

    @nikitabrazhnikov

    📍Moscow/Krasnodar Lifestyle , beauty&health, travels По рекламе : @krasnov.media Tg ⬇️

    MicroRussia
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    Followers73.7K
    Engagement rate46.13%Outlier, verify before using
    Suspicious followers18.8%Moderate
    Average reel plays106KPer video post

    Audience gender

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    Audience location

    Russia63%
    Ukraine13%
    Thailand4.5%
    Belarus3.0%
    Kazakhstan2.4%

    Top posts

    Avg likes: 34.0K. Avg comments: 72. Audience credibility: 81%.

Benchmarks

Top beauty influencers in Russia: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

104creators indexed196Kmedian followers4.79%median engagement17.3%avg suspicious followers

The top beauty influencers in Russia run a median engagement rate of 4.79% and average 17.3% suspicious followers. Treat 4.79% as the bar a strong beauty creator in Russia should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Russia here span 2 nano or micro and 2 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Russia (100%), skewing female at 90%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Russia. 104 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Russia100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
2
Mid-tier100K to 500K
16
Macro500K+
2

Combined audience gender

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FAQ

Beauty influencers in Russia: common questions

How do I find beauty influencers in Russia?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 104 beauty influencers in Russia and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Russia right now?

On this ranking, VALENTINA IAKOVLEVA (@miss_v.ya_official), Валентин Есаян (@walll.ey), Анечка✨ (@paramonova_as). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Russia, the median engagement rate is 4.79% at a median of 196K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.3% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 104 beauty influencers in Russia

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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