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Top 20 Beauty Influencers in United States on Instagram (Aug 2026)

We found 739 beauty influencers in United States on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in United States. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 25, 2026

  1. 1Kayla Ryan instagram profile photo

    Kayla Ryan

    @kayla.ryan1

    beauty & lifestyle 🫧💆🏼‍♀️🌸✨ 💌partnerships: kaylaryan@thesociablesociety.com 📍miamiiii 🐠🍓⭐️ find everything in my ShopMy! ⬇️🔗

    MacroUnited States
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    Followers779K
    Engagement rate0.03%0.0x page median
    Suspicious followers14.7%Moderate
    Average reel plays384KPer video post

    Engagement rate benchmark

    Kayla Ryan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America96%
    Spain0.9%
    Mexico0.8%
    Canada0.6%
    France0.3%

    Audience gender

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    Top posts

    Avg likes: 23.8K. Avg comments: 89. Audience credibility: 85%.

  2. 2✮ 𝖒𝖆𝖗𝖘 ✮ instagram profile photo

    ✮ 𝖒𝖆𝖗𝖘 ✮

    @yung.planet

    📍los angeles, ca fashion & beauty be the most haunting presence in the room 🎀 💌 mars@p1m.ca

    MacroUnited States
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    Followers727K
    Engagement rate0.03%0.0x page median
    Suspicious followers15.4%Moderate
    Average reel plays382KPer video post

    Engagement rate benchmark

    ✮ 𝖒𝖆𝖗𝖘 ✮'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America55%
    United Kingdom6.5%
    Canada4.3%
    Mexico4.2%
    Australia4.0%

    Audience gender

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    Top posts

    Avg likes: 19.5K. Avg comments: 113. Audience credibility: 85%.

  3. 3Vanessa | Beauty Influencer 🇬🇭🇺🇸 instagram profile photo

    Vanessa | Beauty Influencer 🇬🇭🇺🇸

    @vanessa_gyimah

    📧 : teamvanessagyimah@gersh.com 📍: Dallas,TX Get quality like mine, The Premium Guide is here↙️

    MacroUnited States
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    Followers672K
    Engagement rate0.03%0.0x page median
    Suspicious followers25.3%Elevated
    Average reel plays122KPer video post

    Engagement rate benchmark

    Vanessa | Beauty Influencer 🇬🇭🇺🇸's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America50%
    Brazil5.7%
    United Kingdom5.3%
    Nigeria3.5%
    France3.5%

    Audience gender

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    Top posts

    Avg likes: 19.3K. Avg comments: 146. Audience credibility: 75%.

  4. 4Jordan Beckham instagram profile photo

    Jordan Beckham

    @jordanbeckham

    22. FL 🤍 Lifestyle, Fashion, Beauty, Home, Bride to be 💌Brands: lexi@empiresocialmgmt.com

    MacroUnited States
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    Followers656K
    Engagement rate0.02%0.0x page median
    Suspicious followers19.8%Moderate
    Average reel plays173KPer video post

    Engagement rate benchmark

    Jordan Beckham's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America84%
    United Kingdom2.2%
    Canada1.7%
    Australia0.9%
    Italy0.7%

    Audience gender

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    Top posts

    Avg likes: 13.8K. Avg comments: 49. Audience credibility: 80%.

  5. 5Sandy Silverman instagram profile photo

    Sandy Silverman

    @sandralenasilverman

    55 and telling the truth about it Best-Selling Author | Host of Party's Over Beauty, aging + honest talk for women 40+ Miami

    MacroUnited States
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    Followers637K
    Engagement rate0.04%0.0x page median
    Suspicious followers12.9%Moderate
    Average reel plays178KPer video post

    Engagement rate benchmark

    Sandy Silverman's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America90%
    Colombia2.0%
    United Arab Emirates1.4%
    Canada1.4%
    Austria0.7%

    Audience gender

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    Top posts

    Avg likes: 28.2K. Avg comments: 83. Audience credibility: 87%.

  6. 6Avery Katherine Wood instagram profile photo

    Avery Katherine Wood

    @averykatherinew

    Beauty | Fashion | Lifestyle @adpiuf

    MacroUnited States
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    Followers513K
    Engagement rate10.18%8.9x page median
    Suspicious followers7.4%Low risk
    Average reel plays203KPer video post

    Engagement rate benchmark

    Avery Katherine Wood's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America89%
    United Kingdom2.6%
    Canada1.5%
    Australia0.7%
    Mexico0.6%

    Audience gender

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    Top posts

    Avg likes: 52.2K. Avg comments: 74. Audience credibility: 93%.

  7. 7Taliyah 🦶 instagram profile photo

    Taliyah 🦶

    @taliyah.joelle

    managed by @therealdba lifestyle | wellness | girlhood 💗 @oneractive move ambassador Women’s fitness coach🍒

    Mid-tierUnited States
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    Followers457K
    Engagement rate0.03%0.0x page median
    Suspicious followers24.3%Elevated
    Average reel plays195KPer video post

    Engagement rate benchmark

    Taliyah 🦶's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America68%
    South Africa3.5%
    Brazil3.5%
    United Kingdom3.1%
    Canada2.6%

    Audience gender

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    Top posts

    Avg likes: 11.6K. Avg comments: 98. Audience credibility: 76%.

  8. 8Tamara Arevalo instagram profile photo

    Tamara Arevalo

    @tamaraaarevalo

    NYC 🇸🇻 Lifestyle |Beauty |Fitness @oneractive code Tamara nicole.herrera@thedigitalbrandarchitects.com Train with me 👇🏽💗

    Mid-tierUnited States
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    Followers394K
    Engagement rate4.60%4.0x page median
    Suspicious followers22.0%Elevated
    Average reel plays242KPer video post

    Engagement rate benchmark

    Tamara Arevalo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America64%
    Brazil6.1%
    India5.4%
    Mexico3.5%
    Canada1.7%

    Audience gender

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    Top posts

    Avg likes: 18.1K. Avg comments: 154. Audience credibility: 78%.

  9. 9jade amber instagram profile photo

    jade amber

    @jadeamberrrr

    beauty | motherhood | lifestyle 🎀 youtube: jade amber tiktok: jade.amberrrrr jadeamber@dulcedo.com

    Mid-tierUnited States
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    Followers391K
    Engagement rate4.40%3.8x page median
    Suspicious followers13.1%Moderate
    Average reel plays74.1KPer video post

    Engagement rate benchmark

    jade amber's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America93%
    Canada1.3%
    Australia1.2%
    United Kingdom0.8%
    Mexico0.6%

    Audience gender

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    Top posts

    Avg likes: 17.2K. Avg comments: 74. Audience credibility: 87%.

  10. 10PlantofZen instagram profile photo

    PlantofZen

    @plantofzen

    ❀ Botanical Beauty 🤍 ꨄ︎ Glowing Skin, Regulated Cycles & Inner Balance 🧖🏽‍♀️ ☽ ↓ Holistic Shop 🌿

    Mid-tierUnited States
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    Followers388K
    Engagement rate2.72%2.4x page median
    Suspicious followers17.6%Moderate
    Average reel plays142KPer video post

    Engagement rate benchmark

    PlantofZen's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America74%
    United Kingdom4.4%
    Canada2.2%
    France1.6%
    South Africa1.4%

    Audience gender

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    Top posts

    Avg likes: 10.6K. Avg comments: 97. Audience credibility: 82%.

  12. 11Charlotte Palermino instagram profile photo

    Charlotte Palermino

    @charlotteparler

    Wellness, beauty & tech … but with evidence. Saying the quiet part out loud. co-founder @dieuxskin & Chief Brand Officer

    Mid-tierUnited States
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    Followers387K
    Engagement rate0.03%0.0x page median
    Suspicious followers19.6%Moderate
    Average reel plays139KPer video post

    Engagement rate benchmark

    Charlotte Palermino's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America61%
    Canada6.9%
    United Kingdom5.9%
    Australia2.9%
    India2.2%

    Audience gender

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    Top posts

    Avg likes: 12.5K. Avg comments: 120. Audience credibility: 80%.

  13. 12Daja ASMR instagram profile photo

    Daja ASMR

    @dajaasmr

    here to make you smile 🌱 asmr | beauty | wellness | food dajaasmr@gmail.com

    Mid-tierUnited States
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    Followers386K
    Engagement rate0.03%0.0x page median
    Suspicious followers15.3%Moderate
    Average reel plays209KPer video post

    Engagement rate benchmark

    Daja ASMR's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America61%
    United Kingdom5.7%
    Brazil3.3%
    Nigeria2.4%
    Germany1.4%

    Audience gender

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    Top posts

    Avg likes: 9.7K. Avg comments: 77. Audience credibility: 85%.

  14. 13Becky Habersberger instagram profile photo

    Becky Habersberger

    @becksmecks2

    💋 Beauty + Skincare Enthusiast

    Mid-tierUnited States
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    Followers378K
    Engagement rate0.06%0.1x page median
    Suspicious followers17.9%Moderate
    Average reel plays205KPer video post

    Engagement rate benchmark

    Becky Habersberger's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America64%
    United Kingdom7.2%
    Canada6.0%
    Australia3.4%
    Philippines2.2%

    Audience gender

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    Top posts

    Avg likes: 22.8K. Avg comments: 36. Audience credibility: 82%.

  15. 14anika dubey instagram profile photo

    anika dubey

    @anikadubeyy

    blessed beauty lifestyle fashion ⋆｡𖦹 °. 𓇼 ˖ 💌: anika@idolsandicons.co tiktok 1.1M • youtube 301K

    Mid-tierUnited States
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    Followers377K
    Engagement rate3.80%3.3x page median
    Suspicious followers22.6%Elevated
    Average reel plays207KPer video post

    Engagement rate benchmark

    anika dubey's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America75%
    United Kingdom4.3%
    Canada3.5%
    India2.5%
    Australia2.3%

    Audience gender

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    Top posts

    Avg likes: 14.3K. Avg comments: 123. Audience credibility: 77%.

  16. 15Summer Adamson instagram profile photo

    Summer Adamson

    @a_little_extra_jayne

    Sharing the joy and beauty of Down syndrome and magic of inclusion ✨A glimpse into the life of our sweet Jayne💕 Buy Now👏 “A Little Extra Jayne”☺️👇

    Mid-tierUnited States
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    Followers354K
    Engagement rate2.97%2.6x page median
    Suspicious followers21.5%Elevated
    Average reel plays267KPer video post

    Engagement rate benchmark

    Summer Adamson's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America63%
    United Kingdom5.8%
    Canada4.1%
    Brazil3.1%
    Australia2.6%

    Audience gender

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    Top posts

    Avg likes: 10.5K. Avg comments: 341. Audience credibility: 79%.

  17. 16Rodrigo Garza Saenz instagram profile photo

    Rodrigo Garza Saenz

    @rodrigogarzaaa16

    Lifestyle | Beauty 💅🏻 •Texas 🤠 •Tiktok: rodrigogarza74 1.9M+ ✨ •Business/Pr: rodrigogarzaaa16@gmail.com

    Mid-tierUnited States
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    Followers363K
    Engagement rate3.01%2.6x page median
    Suspicious followers14.1%Moderate
    Average reel plays184KPer video post

    Engagement rate benchmark

    Rodrigo Garza Saenz's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America57%
    Mexico36%
    Chile0.9%
    Colombia0.5%
    Guatemala0.5%

    Audience gender

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    Top posts

    Avg likes: 10.9K. Avg comments: 123. Audience credibility: 86%.

  18. 17Kelly instagram profile photo

    Kelly

    @itsbabykelz

    your beauty & lifestyle bestie LA | @therealdba info@teamkelz.com

    Mid-tierUnited States
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    Followers350K
    Engagement rate2.22%1.9x page median
    Suspicious followers19.0%Moderate
    Average reel plays244KPer video post

    Engagement rate benchmark

    Kelly's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America60%
    United Kingdom3.9%
    Canada3.5%
    Australia2.8%
    Mexico2.3%

    Audience gender

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    Top posts

    Avg likes: 7.8K. Avg comments: 100. Audience credibility: 81%.

  19. 18fev.izel instagram profile photo

    fev.izel

    @fev.007

    Serving looks & top-tier content ✨ Beauty • Lifestyle • Confidence 💌fev07@sixteenth.com •HTX•

    Mid-tierUnited States
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    Followers344K
    Engagement rate5.85%5.1x page median
    Suspicious followers18.1%Moderate
    Average reel plays640KPer video post

    Engagement rate benchmark

    fev.izel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America85%
    United Kingdom1.8%
    Canada1.6%
    Kenya1.1%
    Nigeria1.0%

    Audience gender

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    Top posts

    Avg likes: 20.1K. Avg comments: 203. Audience credibility: 82%.

  20. 19Maddy Grace instagram profile photo

    Maddy Grace

    @_.maddygrace

    700K+ on tiktok | Dallas, Tx 📍 Fashion | Beauty | Lifestyle 💖 💌: maddy.grace@idolsandicons.co socials 👇🏽

    Mid-tierUnited States
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    Followers343K
    Engagement rate2.50%2.2x page median
    Suspicious followers19.8%Moderate
    Average reel plays67.2KPer video post

    Engagement rate benchmark

    Maddy Grace's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America90%
    South Africa0.9%
    Jamaica0.8%
    India0.8%
    Pakistan0.5%

    Audience gender

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    Top posts

    Avg likes: 8.6K. Avg comments: 88. Audience credibility: 80%.

  21. 20Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel instagram profile photo

    Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel

    @wilyalam.official

    @onemarket_medan @wilyalam ✨Tiktok(1.1M) : kisahhalu 📞CP WA : 082368372964 (👩‍💼Cindy)

    Mid-tier
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    Followers320K
    Engagement rate0.02%0.0x page median
    Suspicious followers23.6%Elevated
    Average reel plays740KPer video post

    Engagement rate benchmark

    Wilya Carlina🌻 Medan🇮🇩 Beauty Lifestyle Travel's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America97%
    Puerto Rico0.5%
    Jamaica0.4%
    Bahamas0.3%
    Ghana0.2%

    Audience gender

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    Top posts

    Avg likes: 7.0K. Avg comments: 187. Audience credibility: 76%.

Benchmarks

Top beauty influencers in United States: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

739creators indexed388Kmedian followers1.14%median engagement18.6%avg suspicious followers

The top beauty influencers in United States run a median engagement rate of 1.14% and average 18.6% suspicious followers. Treat 1.14% as the bar a strong beauty creator in United States should clear; below it, you are paying for reach, not attention.

The best beauty influencers in United States here span 0 nano or micro and 6 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (95%), United States (5%), skewing female at 76%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in United States. 739 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States of America95%
United States5.0%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
14
Macro500K+
6

Combined audience gender

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FAQ

Beauty influencers in United States: common questions

How do I find beauty influencers in United States?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 739 beauty influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in United States right now?

On this ranking, Kayla Ryan (@kayla.ryan1), ✮ 𝖒𝖆𝖗𝖘 ✮ (@yung.planet), Vanessa | Beauty Influencer 🇬🇭🇺🇸 (@vanessa_gyimah). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in United States, the median engagement rate is 1.14% at a median of 388K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 18.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 739 beauty influencers in United States

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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