Top 20 Beauty Influencers in United States on Instagram (Jul 2026)

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 739 beauty influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

On this ranking, Kayla Ryan (@kayla.ryan1), ✮ 𝖒𝖆𝖗𝖘 ✮ (@yung.planet), Jordan Beckham (@jordanbeckham). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in United States, the median engagement rate is 3.28% at a median of 388K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.9% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.