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Top 20 Skincare Influencers in United States on Instagram (Aug 2026)

We found 58 skincare influencers in United States on Instagram. These creators use "skincare" in their Instagram bio and have audiences concentrated in United States. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Serena Lee instagram profile photo

    Serena Lee

    @serena.gringa

    Travel | Skincare | Hair | Life | 💌 seranrap1@gmail.com TikTok Serena.gringa 📍 Toronto, ON

    Mid-tierCanada
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    Followers407K
    Engagement rate0.03%0.0x page median
    Suspicious followers16.7%Moderate
    Average reel plays47.0KPer video post

    Engagement rate benchmark

    Serena Lee's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America54%
    Canada29%
    Australia5.5%
    United Kingdom4.4%
    France0.8%

    Audience gender

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    Top posts

    Avg likes: 10.6K. Avg comments: 102. Audience credibility: 83%.

  2. 2Becky Habersberger instagram profile photo

    Becky Habersberger

    @becksmecks2

    💋 Beauty + Skincare Enthusiast

    Mid-tierUnited States
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    Followers378K
    Engagement rate0.06%0.0x page median
    Suspicious followers17.9%Moderate
    Average reel plays205KPer video post

    Engagement rate benchmark

    Becky Habersberger's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America64%
    United Kingdom7.2%
    Canada6.0%
    Australia3.4%
    Philippines2.2%

    Audience gender

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    Top posts

    Avg likes: 22.8K. Avg comments: 36. Audience credibility: 82%.

  3. 3Haley Collins instagram profile photo

    Haley Collins

    @callmecollins.hdc

    𝚄𝙽𝙰𝚂𝙷𝙰𝙼𝙴𝙳 ✝️ Dearest gentle viewer ☀️ Lifestyle | Skincare |📍NC 💌: BeefingwiththeBlacks@select.co Everything linked nothing gatekept ⬇️

    Mid-tierUnited States
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    Followers309K
    Engagement rate0.18%0.1x page median
    Suspicious followers17.6%Moderate
    Average reel plays127KPer video post

    Engagement rate benchmark

    Haley Collins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America94%
    United Kingdom1.1%
    South Africa0.5%
    Canada0.5%
    Dominican Republic0.4%

    Audience gender

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    Top posts

    Avg likes: 54.9K. Avg comments: 170. Audience credibility: 82%.

  4. 4Kacie Adkison instagram profile photo

    Kacie Adkison

    @kacie_adkison

    The McBee Dynasty on @bravotv 💌 kacieadkison.collabs@gmail.com Tallow Skincare + Shop My Links ⬇️

    Mid-tierUnited States
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    Followers223K
    Engagement rate0.16%0.1x page median
    Suspicious followers13.1%Moderate
    Average reel plays383KPer video post

    Engagement rate benchmark

    Kacie Adkison's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America97%
    Puerto Rico0.2%
    Russia0.2%
    Uruguay0.2%
    Japan0.2%

    Audience gender

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    Top posts

    Avg likes: 35.1K. Avg comments: 396. Audience credibility: 87%.

  5. 5Messiah Dixon instagram profile photo

    Messiah Dixon

    @messiahdixonn

    HTX | ATL skincare, hair & lifestyle

    Mid-tierUnited States
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    Followers222K
    Engagement rate3.64%1.4x page median
    Suspicious followers23.9%Elevated
    Average reel plays59.7KPer video post

    Engagement rate benchmark

    Messiah Dixon's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America52%
    Senegal5.3%
    France5.0%
    South Africa4.6%
    Brazil3.6%

    Audience gender

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    Top posts

    Avg likes: 8.1K. Avg comments: 52. Audience credibility: 76%.

  6. 6Nicole Townsend instagram profile photo

    Nicole Townsend

    @nicolebreaksitdown

    ❤️ Some love true crime, I love Pop Culture! ☀️ Tiktok Content Creator : 500k followers 💋 Tiktok : NicoleBreaksItDown 💜 FIZZ Skincare Partner

    Mid-tierUnited States
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    Followers177K
    Engagement rate2.31%At page median
    Suspicious followers14.0%Moderate
    Average reel plays132KPer video post

    Engagement rate benchmark

    Nicole Townsend's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America97%
    Dominican Republic0.5%
    Serbia0.3%
    Taiwan0.3%
    Japan0.3%

    Audience gender

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    Top posts

    Avg likes: 4.1K. Avg comments: 78. Audience credibility: 86%.

  7. 7Mrs.Swink instagram profile photo

    Mrs.Swink

    @sakileswink_

    your fairy wellness mother 🍵🧚🏽‍♀️ ✨Skincare starts within ✨ UGC + brand partnerships ↙️ 📩 SakileSwink@gmail.com

    Mid-tierUnited States
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    Followers162K
    Engagement rate0.02%0.0x page median
    Suspicious followers25.4%Elevated
    Average reel plays73.6KPer video post

    Engagement rate benchmark

    Mrs.Swink's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America86%
    Nigeria1.5%
    Jamaica1.3%
    Mexico1.1%
    Dominican Republic1.0%

    Audience gender

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    Top posts

    Avg likes: 3.8K. Avg comments: 81. Audience credibility: 75%.

  8. 8Bonnie Chapman instagram profile photo

    Bonnie Chapman

    @bonniejoc

    greet the world with kindness 🪼🫧 ✧ beauty ✧ skincare ✧ fragrances ✧ bonniejoc.contact@gmail.com

    Mid-tierUnited States
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    Followers161K
    Engagement rate3.77%1.4x page median
    Suspicious followers21.8%Elevated
    Average reel plays49.5KPer video post

    Engagement rate benchmark

    Bonnie Chapman's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America80%
    United Kingdom8.0%
    Canada5.9%
    Germany1.1%
    Australia0.7%

    Audience gender

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    Top posts

    Avg likes: 6.1K. Avg comments: 94. Audience credibility: 78%.

  9. 9Dreezy instagram profile photo

    Dreezy

    @dreezybbyy

    God first ✝️ Fitness | Beauty | Skincare On all social media platforms @ dreezybbyy

    Mid-tierUnited States
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    Followers156K
    Engagement rate2.69%At page median
    Suspicious followers21.6%Elevated
    Average reel plays294KPer video post

    Engagement rate benchmark

    Dreezy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America77%
    India3.9%
    Iraq2.9%
    Nigeria2.9%
    Iran2.0%

    Audience gender

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    Top posts

    Avg likes: 4.2K. Avg comments: 92. Audience credibility: 78%.

  10. 10mei monte❣️ instagram profile photo

    mei monte❣️

    @meimonte1

    💌 mei@theviralistgroup.com here to help you glow up! makeup skincare & workouts 🎀 get my FLAT TUMMY GUIDE here ⬇️

    Mid-tierPhilippines
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    Followers125K
    Engagement rate26.65%9.9x page median
    Suspicious followers21.0%Elevated
    Average reel plays34.3KPer video post

    Engagement rate benchmark

    mei monte❣️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America58%
    Canada4.6%
    Malaysia4.2%
    Indonesia3.7%
    Philippines3.7%

    Audience gender

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    Top posts

    Avg likes: 33.2K. Avg comments: 6. Audience credibility: 79%.

  12. 11Becca Murray instagram profile photo

    Becca Murray

    @thebeccamurray

    cool aunt dad | aspiring old hag™️ lived-in confidence ❤️‍🔥 skincare•style•boundaries becca@select.co ⬇️ codes | substack | TT (460k)

    Mid-tierUnited States
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    Followers112K
    Engagement rate2.58%At page median
    Suspicious followers14.3%Moderate
    Average reel plays28.5KPer video post

    Engagement rate benchmark

    Becca Murray's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America79%
    Canada6.4%
    United Kingdom3.5%
    Australia2.2%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 37. Audience credibility: 86%.

  13. 12SEAN GARRETTE instagram profile photo

    SEAN GARRETTE

    @seangarrette

    Esthetician | New York sean@seangarretteskin.com formerly @diorbeauty @fentyskin get my skincare guide ↓

    MicroUnited States
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    Followers91.3K
    Engagement rate2.65%At page median
    Suspicious followers21.4%Elevated
    Average reel plays15.1KPer video post

    Engagement rate benchmark

    SEAN GARRETTE's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America71%
    United Kingdom5.7%
    Canada3.4%
    France1.5%
    Nigeria1.4%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 24. Audience credibility: 79%.

  14. 13Lily | Cosmetic Scientist + Accessibility Specialist instagram profile photo

    Lily | Cosmetic Scientist + Accessibility Specialist

    @caveofbeauty

    Simple, science backed skincare + hygiene education minus the shame MS PharmChem In @voguemagazine @netflix Mom x2 lilynjoroge@thedigitaldept.com

    MicroUnited States
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    Followers82.4K
    Engagement rate2.96%At page median
    Suspicious followers19.0%Moderate
    Average reel plays23.9KPer video post

    Engagement rate benchmark

    Lily | Cosmetic Scientist + Accessibility Specialist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America76%
    United Kingdom4.0%
    Kenya3.5%
    Canada3.3%
    Nigeria1.8%

    Audience gender

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    Top posts

    Avg likes: 2.4K. Avg comments: 68. Audience credibility: 81%.

  15. 14Tabinda aka PAA aka Bendy instagram profile photo

    Tabinda aka PAA aka Bendy

    @taaabbbyy

    Contact: Tabinda@Zoozlosangeles.com Makeup | Skincare | Lifestyle 💕 Bendy from @sistersisterzzz DMV 📍

    MicroUnited States
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    Followers72.5K
    Engagement rate3.07%At page median
    Suspicious followers17.1%Moderate
    Average reel plays63.2KPer video post

    Engagement rate benchmark

    Tabinda aka PAA aka Bendy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America71%
    Nigeria3.4%
    Pakistan2.8%
    India2.6%
    United Kingdom2.1%

    Audience gender

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    Top posts

    Avg likes: 2.2K. Avg comments: 20. Audience credibility: 83%.

  16. 15Brenda Johnson / Gen X / Pittsburgh, PA instagram profile photo

    Brenda Johnson / Gen X / Pittsburgh, PA

    @midsize_middle_age

    Helping women 40+ feel confident, stylish & seen Midsize fashion (14/16/18) •skincare • menopause • empty nest 50K+ community🎉39K+TT Shop my…

    MicroUnited States
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    Followers50.3K
    Engagement rate2.19%0.8x page median
    Suspicious followers8.5%Low risk
    Average reel plays9.6KPer video post

    Engagement rate benchmark

    Brenda Johnson / Gen X / Pittsburgh, PA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America82%
    Canada6.7%
    United Kingdom3.2%
    Australia1.4%
    South Africa0.7%

    Audience gender

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    Top posts

    Avg likes: 1.1K. Avg comments: 63. Audience credibility: 92%.

  17. 16Amanda | Your Fave Perimenopausal Non Influencer-40+ instagram profile photo

    Amanda | Your Fave Perimenopausal Non Influencer-40+

    @makemoney_midlife

    ✨Midlife GLOW After 40✨ 🙋🏼‍♀️Just a mom in the “Pause” Skincare•midlife faves•Prof yapper Collab:makemoneymidlife@gmail.com ⬇️ Shop VIRAL finds…

    MicroUnited States
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    Followers40.2K
    Engagement rate15.21%5.6x page median
    Suspicious followers18.9%Moderate
    Average reel plays4.8KPer video post

    Engagement rate benchmark

    Amanda | Your Fave Perimenopausal Non Influencer-40+'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America59%
    United Kingdom8.1%
    Canada7.1%
    Australia3.5%
    Ireland2.5%

    Audience gender

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    Top posts

    Avg likes: 6.1K. Avg comments: 345. Audience credibility: 81%.

  18. 17Ηannah Vance instagram profile photo

    Ηannah Vance

    @hannahmuglach.np

    Nurse Practitioner + life in Dallas 🌿 anatomy-led results • evidence based skincare 💉 @skin_pharm Book with me / shop my links ⬇️

    MicroUnited States
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    Followers36.3K
    Engagement rate2.70%At page median
    Suspicious followers24.7%Elevated
    Average reel plays22.5KPer video post

    Engagement rate benchmark

    Ηannah Vance's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America91%
    Canada1.3%
    Philippines1.1%
    United Kingdom0.6%
    Australia0.4%

    Audience gender

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    Top posts

    Avg likes: 981. Avg comments: 32. Audience credibility: 75%.

  19. 18Nefertiti Herbert | Skincare Education + Compassionate Hygiene instagram profile photo

    Nefertiti Herbert | Skincare Education + Compassionate Hygiene

    @thenotoriousnef

    ✨esthetician, compassionate hygiene, quirky smells & glowing skin 💌let's work together! nefertiti@nightingalemgmt.co 📍jacksonville, florida

    MicroUnited States
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    Followers35.3K
    Engagement rate2.90%At page median
    Suspicious followers21.1%Elevated
    Average reel plays20.8KPer video post

    Engagement rate benchmark

    Nefertiti Herbert | Skincare Education + Compassionate Hygiene's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America78%
    United Kingdom4.9%
    Canada4.2%
    Nigeria1.8%
    Australia1.3%

    Audience gender

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    Top posts

    Avg likes: 1.0K. Avg comments: 41. Audience credibility: 79%.

  20. 19Alex instagram profile photo

    Alex

    @alexandragoeders

    cozy lifestyle | casual style | caretaker moments | simple routines (makeup/skincare) 📍Vancouver 💌pr.goeders@gmail.com

    MicroCanada
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    Followers32.1K
    Engagement rate46.13%Outlier, verify before using
    Suspicious followers23.3%Elevated
    Average reel plays3.9KPer video post

    Audience gender

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    Audience location

    United States of America78%
    Canada12%
    Mexico1.0%
    United Kingdom0.9%
    Australia0.6%

    Top posts

    Avg likes: 14.8K. Avg comments: 16. Audience credibility: 77%.

  21. 20Sara Kahn | Cooking & Skincare instagram profile photo

    Sara Kahn | Cooking & Skincare

    @sara.kahn

    ✖️Sharing recipes, beauty recs & a stream of consciousness ✖️Founder of @sparkarenaissance ✖️San Francisco’s new girl🌉 ✖️sara.nicole.kahn@gmail.com…

    MicroUnited States
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    Followers31.4K
    Engagement rate17.96%6.7x page median
    Suspicious followers18.2%Moderate
    Average reel plays2.0KPer video post

    Engagement rate benchmark

    Sara Kahn | Cooking & Skincare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America94%
    Israel0.6%
    Italy0.6%
    United Kingdom0.4%
    Mexico0.4%

    Audience gender

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    Top posts

    Avg likes: 5.6K. Avg comments: 4. Audience credibility: 82%.

Benchmarks

Top skincare influencers in United States: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong skincare creator from an average one.

58creators indexed118Kmedian followers2.69%median engagement19.0%avg suspicious followers

The top skincare influencers in United States run a median engagement rate of 2.69% and average 19.0% suspicious followers. Treat 2.69% as the bar a strong skincare creator in United States should clear; below it, you are paying for reach, not attention.

The best skincare influencers in United States here span 9 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States of America (100%), skewing female at 75%.

How this list is built. These are Instagram creators who describe themselves using terms like skincare, skin care, esthetician in their own bio and whose audience is concentrated in United States. 58 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States of America100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
9
Mid-tier100K to 500K
11
Macro500K+
0

Combined audience gender

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FAQ

Skincare influencers in United States: common questions

How do I find skincare influencers in United States?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 58 skincare influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top skincare influencers in United States right now?

On this ranking, Serena Lee (@serena.gringa), Becky Habersberger (@becksmecks2), Haley Collins (@callmecollins.hdc). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for skincare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these skincare influencers in United States, the median engagement rate is 2.69% at a median of 118K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 19.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 58 skincare influencers in United States

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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