Top 20 Skincare Influencers in United States on Instagram (Jul 2026)

We found 58 skincare influencers in United States on Instagram. These creators use "skincare" in their Instagram bio and have audiences concentrated in United States. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated July 27, 2026

  1. 1Motherhenshomestead | Homesteading & Homeschooling Instagram profile photo

    Motherhenshomestead | Homesteading & Homeschooling

    @motherhenshomestead

    Homesteading | Homeschooling Ebooks + traditional tallow skincare products Teaching simple, self-sufficient living Ebooks + tallow here 👇🏼

    MacroUnited States
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    Followers747K
    Engagement rate41.48%Outlier, verify before using
    Suspicious followers16.4%Moderate
    Average reel plays48.9KPer video post

    Audience gender

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    Audience location

    United States75%
    Canada7.3%
    United Kingdom4.3%
    Australia3.2%
    Germany0.6%

    Top posts

    Avg likes: 310K. Avg comments: 38. Audience credibility: 84%.

  2. 2Serena Lee Instagram profile photo

    Serena Lee

    @serena.gringa

    Travel | Skincare | Hair | Life | 💌 seranrap1@gmail.com TikTok Serena.gringa 📍 Toronto, ON

    Mid-tierCanada
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    Followers410K
    Engagement rate2.33%0.6x page median
    Suspicious followers17.5%Moderate
    Average reel plays68.7KPer video post

    Engagement rate benchmark

    Median

    Serena Lee's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States54%
    Canada29%
    Australia5.5%
    United Kingdom4.4%
    France0.8%

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    Top posts

    Avg likes: 2.2K. Avg comments: 81. Audience credibility: 83%.

  3. 3Becky Habersberger Instagram profile photo

    Becky Habersberger

    @becksmecks2

    💋 Beauty + Skincare Enthusiast

    Mid-tierUnited States
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    Followers379K
    Engagement rate6.01%1.5x page median
    Suspicious followers18.3%Moderate
    Average reel plays203KPer video post

    Engagement rate benchmark

    Median

    Becky Habersberger's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States65%
    United Kingdom7.2%
    Canada5.7%
    Australia3.3%
    Philippines1.9%

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    Top posts

    Avg likes: 22.8K. Avg comments: 33. Audience credibility: 82%.

  4. 4Haley Collins Instagram profile photo

    Haley Collins

    @callmecollins.hdc

    𝚄𝙽𝙰𝚂𝙷𝙰𝙼𝙴𝙳 ✝️ Dearest gentle viewer ☀️ Lifestyle | Skincare |📍NC 💌: BeefingwiththeBlacks@select.co Everything linked nothing gatekept ⬇️

    Mid-tierUnited States
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    Followers306K
    Engagement rate21.27%5.4x page median
    Suspicious followers17.5%Moderate
    Average reel plays99.4KPer video post

    Engagement rate benchmark

    Median

    Haley Collins's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States94%
    United Kingdom1.1%
    South Africa0.5%
    Canada0.5%
    Dominican Republic0.4%

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    Top posts

    Avg likes: 36.8K. Avg comments: 74. Audience credibility: 82%.

  5. 5Dean Lin Instagram profile photo

    Dean Lin

    @deanwlin

    living in your head rent free📍los angeles 📧 dean@underscoretalent.com 🎙️ lgbtq & aapi creator 👇 daily reminders, comedy, skincare, relatable reels

    Mid-tierUnited States
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    Followers275K
    Engagement rate2.34%0.6x page median
    Suspicious followers20.0%Moderate
    Average reel plays72.5KPer video post

    Engagement rate benchmark

    Median

    Dean Lin's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States90%
    India0.7%
    China0.7%
    United Kingdom0.6%
    Spain0.5%

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    Top posts

    Avg likes: 8.8K. Avg comments: 61. Audience credibility: 80%.

  6. 6Kacie Adkison Instagram profile photo

    Kacie Adkison

    @kacie_adkison

    The McBee Dynasty on @bravotv 💌 kacieadkison.collabs@gmail.com Tallow Skincare + Shop My Links ⬇️

    Mid-tierUnited States
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    Followers164K
    Engagement rate11.56%2.9x page median
    Suspicious followers13.9%Moderate
    Average reel plays237KPer video post

    Engagement rate benchmark

    Median

    Kacie Adkison's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States97%
    Puerto Rico0.2%
    Russia0.2%
    Uruguay0.2%
    Japan0.2%

    Audience gender

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    Top posts

    Avg likes: 18.9K. Avg comments: 271. Audience credibility: 86%.

  7. 7Bonnie Chapman Instagram profile photo

    Bonnie Chapman

    @bonniejoc

    greet the world with kindness 🪼🫧 ✧ beauty ✧ skincare ✧ fragrances ✧ bonniejoc.contact@gmail.com

    Mid-tierUnited States
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    Followers161K
    Engagement rate5.90%1.5x page median
    Suspicious followers21.6%Elevated
    Average reel plays23.6KPer video post

    Engagement rate benchmark

    Median

    Bonnie Chapman's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States83%
    United Kingdom6.9%
    Canada4.8%
    Germany1.4%
    Australia0.7%

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    Top posts

    Avg likes: 3.5K. Avg comments: 42. Audience credibility: 78%.

  8. 8Mrs.Swink Instagram profile photo

    Mrs.Swink

    @sakileswink_

    your fairy wellness mother 🍵🧚🏽‍♀️ 📩 SakileSwink@gmail.com

    Mid-tierUnited States
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    Followers157K
    Engagement rate2.47%0.6x page median
    Suspicious followers24.6%Elevated
    Average reel plays85.2KPer video post

    Engagement rate benchmark

    Median

    Mrs.Swink's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States86%
    Nigeria1.5%
    Jamaica1.3%
    Mexico1.2%
    Brazil1.0%

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    Top posts

    Avg likes: 3.2K. Avg comments: 84. Audience credibility: 75%.

  9. 9mei monte❣️ Instagram profile photo

    mei monte❣️

    @meimonte1

    💌 mei@theviralistgroup.com here to help you glow up! makeup skincare & workouts 🎀 get my FLAT TUMMY GUIDE here ⬇️

    Mid-tierPhilippines
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    Followers112K
    Engagement rate10.74%2.7x page median
    Suspicious followers20.5%Elevated
    Average reel plays43.1KPer video post

    Engagement rate benchmark

    Median

    mei monte❣️'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States58%
    Canada4.7%
    Malaysia4.2%
    Indonesia3.7%
    Philippines3.7%

    Audience gender

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    Top posts

    Avg likes: 11.6K. Avg comments: 24. Audience credibility: 79%.

  10. 10Becca Murray Instagram profile photo

    Becca Murray

    @thebeccamurray

    cool aunt dad | aspiring old hag™️ sunscreen + boundaries ❤️‍🔥 LA 💌 team@beccamurray.com codes | substack | TT (460k) ⬇️

    Mid-tierUnited States
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    Followers111K
    Engagement rate3.32%0.8x page median
    Suspicious followers14.6%Moderate
    Average reel plays19.2KPer video post

    Engagement rate benchmark

    Median

    Becca Murray's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States79%
    Canada6.6%
    United Kingdom3.5%
    Australia2.2%
    Brazil1.1%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 18. Audience credibility: 85%.

  12. 11SEAN GARRETTE Instagram profile photo

    SEAN GARRETTE

    @seangarrette

    Beauty Icon | NYC Repped @gershdigital

    MicroUnited States
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    Followers91.5K
    Engagement rate2.13%0.5x page median
    Suspicious followers21.2%Elevated
    Average reel plays9.7KPer video post

    Engagement rate benchmark

    Median

    SEAN GARRETTE's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States72%
    United Kingdom6.3%
    Canada3.1%
    Australia1.7%
    France1.4%

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    Top posts

    Avg likes: Hidden. Avg comments: 28. Audience credibility: 79%.

  13. 12Lily | Cosmetic Scientist + Accessibility Specialist Instagram profile photo

    Lily | Cosmetic Scientist + Accessibility Specialist

    @caveofbeauty

    Simple, science backed skincare + hygiene education minus the shame MS PharmChem In @voguemagazine @netflix Mom x2 lilynjoroge@thedigitaldept.com

    MicroUnited States
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    Followers82.5K
    Engagement rate3.50%At page median
    Suspicious followers19.2%Moderate
    Average reel plays49.2KPer video post

    Engagement rate benchmark

    Median

    Lily | Cosmetic Scientist + Accessibility Specialist's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States76%
    United Kingdom3.8%
    Kenya3.1%
    Canada3.1%
    Nigeria1.8%

    Audience gender

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    Top posts

    Avg likes: 2.9K. Avg comments: 176. Audience credibility: 81%.

  14. 13Laylahaydari Instagram profile photo

    Laylahaydari

    @thelayora

    Beauty • Hair • Skincare 📍Los Angeles 💌 PR & Collaborations Layla.haydari6967@gmail.com

    MicroUnited States
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    Followers74.3K
    Engagement rate90.96%Outlier, verify before using
    Suspicious followers23.4%Elevated
    Average reel plays25.8KPer video post

    Audience gender

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    Audience location

    United States63%
    Turkey21%
    Iran4.2%
    Canada1.2%
    Germany0.8%

    Top posts

    Avg likes: 33.7K. Avg comments: 108. Audience credibility: 77%.

  15. 14Tabinda aka PAA aka Bendy Instagram profile photo

    Tabinda aka PAA aka Bendy

    @taaabbbyy

    Contact: TabindaY16@gmail.com Makeup | Skincare | Lifestyle 💕 Bendy from @sistersisterzzz DMV 📍

    MicroUnited States
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    Followers64.2K
    Engagement rate3.07%0.8x page median
    Suspicious followers17.1%Moderate
    Average reel plays69.8KPer video post

    Engagement rate benchmark

    Median

    Tabinda aka PAA aka Bendy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States71%
    Nigeria3.4%
    Pakistan2.8%
    India2.4%
    United Kingdom2.1%

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    Top posts

    Avg likes: 2.0K. Avg comments: 17. Audience credibility: 83%.

  16. 15candacee Instagram profile photo

    candacee

    @daciiasznn

    atlanta beauty | self care | fitness 💌: candacebellstar@gmail.com

    MicroUnited States
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    Followers57.7K
    Engagement rate4.76%1.2x page median
    Suspicious followers22.4%Elevated
    Average reel plays41.9KPer video post

    Engagement rate benchmark

    Median

    candacee's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States78%
    United Kingdom2.6%
    Canada1.9%
    France1.3%
    Brazil1.0%

    Audience gender

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    Top posts

    Avg likes: 3.4K. Avg comments: 75. Audience credibility: 78%.

  17. 16Jon Richardson Instagram profile photo

    Jon Richardson

    @checkoutjon

    Jon The SkincareBRO Austin, TX + the🌍✈️ Skincare • Travel • Life • ♌️ CEO @gude.skin @theskincarebrohaus Co-Founder @bravo.agency Jon@CheckoutJon.com

    MicroUnited States
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    Followers51.2K
    Engagement rate16.69%4.2x page median
    Suspicious followers18.9%Moderate
    Average reel plays1.9KPer video post

    Engagement rate benchmark

    Median

    Jon Richardson's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States83%
    Spain4.6%
    Germany1.0%
    France0.9%
    Brazil0.9%

    Audience gender

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    Top posts

    Avg likes: 4.6K. Avg comments: 7. Audience credibility: 81%.

  18. 17Brenda Johnson / Gen X / Pittsburgh, PA Instagram profile photo

    Brenda Johnson / Gen X / Pittsburgh, PA

    @midsize_middle_age

    Helping women 40+ feel confident, stylish & seen Midsize fashion (14/16/18) •skincare • menopause • empty nest 50K+ community🎉39K+TT Shop my…

    MicroUnited States
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    Followers50.0K
    Engagement rate3.10%0.8x page median
    Suspicious followers9.1%Low risk
    Average reel plays8.8KPer video post

    Engagement rate benchmark

    Median

    Brenda Johnson / Gen X / Pittsburgh, PA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States82%
    Canada6.7%
    United Kingdom3.2%
    Australia1.4%
    South Africa0.7%

    Audience gender

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    Top posts

    Avg likes: 1.6K. Avg comments: 48. Audience credibility: 91%.

  19. 18Nefertiti Herbert | Skincare Education + Compassionate Hygiene Instagram profile photo

    Nefertiti Herbert | Skincare Education + Compassionate Hygiene

    @thenotoriousnef

    📍jacksonville, florida compassionate hygiene, quirky smells & glowing skin ✨ esthetician finding joy & humor in beauty nefertiti@nightingalemgmt.co

    MicroUnited States
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    Followers33.0K
    Engagement rate2.64%0.7x page median
    Suspicious followers21.0%Elevated
    Average reel plays18.1KPer video post

    Engagement rate benchmark

    Median

    Nefertiti Herbert | Skincare Education + Compassionate Hygiene's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States78%
    United Kingdom4.9%
    Canada4.2%
    Nigeria1.8%
    Australia1.3%

    Audience gender

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    Top posts

    Avg likes: 864. Avg comments: 25. Audience credibility: 79%.

  20. 19Dayna Instagram profile photo

    Dayna

    @daynasworld_

    Esthetician♥︎Selfcare♥︎Hair Partner → dayna@cfg.co Skincare Page → @skinbydayofficial (71k✨) TikTok → Daynasworld (10.6k✨) YT → Daynasworld

    MicroUnited States
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    Followers30.0K
    Engagement rate4.36%At page median
    Suspicious followers4.9%Low risk
    Average reel plays12.4KPer video post

    Engagement rate benchmark

    Median

    Dayna's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States90%
    Israel0.8%
    Italy0.8%
    Puerto Rico0.6%
    France0.6%

    Audience gender

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    Top posts

    Avg likes: 722. Avg comments: 14. Audience credibility: 95%.

  21. 20αιexandra Instagram profile photo

    αιexandra

    @miss_alexabel

    30 something corporate girly @tiktok in NYC passions include spending money on skincare, fashion and overpriced lattes missalexabel@gmail.com 💌

    MicroUnited States
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    Followers29.1K
    Engagement rate2.38%0.6x page median
    Suspicious followers10.6%Moderate
    Average reel plays27.8KPer video post

    Engagement rate benchmark

    Median

    αιexandra's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States96%
    Australia0.6%
    Mexico0.4%
    United Kingdom0.4%
    Canada0.4%

    Audience gender

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    Top posts

    Avg likes: 324. Avg comments: 17. Audience credibility: 89%.

Benchmarks

Top skincare influencers in United States: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong skincare creator from an average one.

58creators indexed101Kmedian followers3.93%median engagement17.6%avg suspicious followers

The top skincare influencers in United States run a median engagement rate of 3.93% and average 17.6% suspicious followers. Treat 3.93% as the bar a strong skincare creator in United States should clear; below it, you are paying for reach, not attention.

The best skincare influencers in United States here span 10 nano or micro and 1 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in United States (100%), skewing female at 73%.

How this list is built. These are Instagram creators who describe themselves using terms like skincare, skin care, esthetician in their own bio and whose audience is concentrated in United States. 58 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Jul 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

United States100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
10
Mid-tier100K to 500K
9
Macro500K+
1

Combined audience gender

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Keep searching

More skincare and creator lists

Every list below is built from the same index and the same ranking, so numbers stay comparable across markets.

FAQ

Skincare influencers in United States: common questions

How do I find skincare influencers in United States?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 58 skincare influencers in United States and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top skincare influencers in United States right now?

On this ranking, Motherhenshomestead | Homesteading & Homeschooling (@motherhenshomestead), Serena Lee (@serena.gringa), Becky Habersberger (@becksmecks2). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Jul 2026.

What counts as a good engagement rate for skincare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these skincare influencers in United States, the median engagement rate is 3.93% at a median of 101K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 17.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 58 skincare influencers in United States

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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