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Top 20 Skincare Influencers on Instagram (Aug 2026)

We found 1,026 skincare influencers on Instagram. These creators use "skincare" in their Instagram bio. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 23, 2026

  1. 1Etieno Martin instagram profile photo

    Etieno Martin

    @cal_mhe_iva

    Brand Ambassador Of Honey Tone skincare…. Ivanamanagement7@gmail.com

    MacroNigeria
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    Followers979K
    Engagement rate0.02%0.6x page median
    Suspicious followers18.3%Moderate
    Average reel plays248KPer video post

    Engagement rate benchmark

    Etieno Martin's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Nigeria67%
    Tanzania3.7%
    Ghana3.1%
    United States of America2.4%
    Kenya1.8%

    Audience gender

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    Top posts

    Avg likes: 20.7K. Avg comments: 375. Audience credibility: 82%.

  2. 2Tati | 따띠 instagram profile photo

    Tati | 따띠

    @tatiencorea

    🌏 Argentina en Corea 🇦🇷 🇰🇷 💌 tatiencorea@gmail.com 📱TikTok +3.4M / YT +600k Mi tienda de skincare @tatiencorea_tienda

    MacroSouth Korea
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    Followers965K
    Engagement rate0.02%0.7x page median
    Suspicious followers22.0%Elevated
    Average reel plays550KPer video post

    Engagement rate benchmark

    Tati | 따띠's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Argentina25%
    Mexico20%
    Chile9.2%
    Colombia8.3%
    Peru6.0%

    Audience gender

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    Top posts

    Avg likes: 23.8K. Avg comments: 249. Audience credibility: 78%.

  3. 3Fanny Scg instagram profile photo

    Fanny Scg

    @fanny.scg

    🦢 skincare + outfits + life ˚· ₊✧⋆ ♡ contact/pro: fanny@eliotmgmt.com ♡ tiktok: fanny.scg & by.fannys (+9m) ♡ youtube: by..fannys (+2m) France 🇫🇷

    MacroFrance
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    Followers924K
    Engagement rate0.02%0.7x page median
    Suspicious followers14.7%Moderate
    Average reel plays187KPer video post

    Engagement rate benchmark

    Fanny Scg's engagement rate benchmarked against this niche's real distribution.

    Audience location

    France72%
    Canada6.4%
    Belgium6.1%
    Senegal1.4%
    United States of America1.2%

    Audience gender

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    Top posts

    Avg likes: 22.8K. Avg comments: 54. Audience credibility: 85%.

  4. 4min day instagram profile photo

    min day

    @mindaylee_

    your tok tok tok girl 🇰🇷 certified skincare expert ⸜(◉ ᴗ ◉)⸝ . mindaykor@gmail.com ⬇️ join my giveaway (~Aug 4th)

    MacroSouth Korea
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    Followers861K
    Engagement rate0.03%0.8x page median
    Suspicious followers16.6%Moderate
    Average reel plays608KPer video post

    Engagement rate benchmark

    min day's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America12%
    India9.0%
    Italy6.2%
    United Kingdom5.1%
    France4.7%

    Audience gender

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    Top posts

    Avg likes: 25.6K. Avg comments: 287. Audience credibility: 83%.

  5. 5Ritik Mahajan instagram profile photo

    Ritik Mahajan

    @ritikmahjn

    Fashion | Lifestyle | Skincare 📍 Mumbai 🐾 @mrkivuu 🕵🏻‍♂️ @ritik.inn

    MacroIndia
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    Followers815K
    Engagement rate0.03%0.8x page median
    Suspicious followers18.6%Moderate
    Average reel plays340KPer video post

    Engagement rate benchmark

    Ritik Mahajan's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India94%
    Bangladesh1.2%
    United States of America0.7%
    United Arab Emirates0.5%
    Indonesia0.4%

    Audience gender

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    Top posts

    Avg likes: 24.7K. Avg comments: 145. Audience credibility: 81%.

  6. 6Vaibhav waddafale 🫧 instagram profile photo

    Vaibhav waddafale 🫧

    @k9_wiithherr

    • Your fav duo ♾️🧿 • Skincare | Fashion | couples • YouTube link below 🔗

    MacroIndia
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    Followers726K
    Engagement rate0.10%2.7x page median
    Suspicious followersNot measured
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    Vaibhav waddafale 🫧's engagement rate benchmarked against this niche's real distribution.

    Top posts

    Avg likes: 74.7K. Avg comments: 114.

  7. 7Sagar Rathee Skincare instagram profile photo

    Sagar Rathee Skincare

    @dr.69___

    🧴 Want glowing skin secrets ? 🥼 Want to improve fashion sense ? ⛑️ Are you health conscious?

    MacroIndia
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    Followers691K
    Engagement rate0.13%3.4x page median
    Suspicious followers15.3%Moderate
    Average reel plays741KPer video post

    Engagement rate benchmark

    Sagar Rathee Skincare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India91%
    Pakistan3.0%
    Bangladesh1.9%
    Nepal0.8%
    United Arab Emirates0.7%

    Audience gender

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    Top posts

    Avg likes: 87.7K. Avg comments: 3.9K. Audience credibility: 85%.

  8. 8Rekha Sharma instagram profile photo

    Rekha Sharma

    @rekhabenatural

    Long Hair | Beauty | Skincare Creator Helping Indian women with real routines Reels | Reviews | Tutorials 📩 Collabs: benaturalproduction2020@gmail.co

    MacroIndia
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    Followers590K
    Engagement rate0.02%0.6x page median
    Suspicious followers20.7%Elevated
    Average reel plays1.1MPer video post

    Engagement rate benchmark

    Rekha Sharma's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India92%
    Pakistan1.7%
    Nepal0.8%
    United Arab Emirates0.8%
    United States of America0.7%

    Audience gender

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    Top posts

    Avg likes: 12.5K. Avg comments: 92. Audience credibility: 79%.

  9. 9dove noffe 🇨🇲 🇧🇪 instagram profile photo

    dove noffe 🇨🇲 🇧🇪

    @dovenoffe

    Beauty | hair| Skincare | Fashion | Lifestyle ✨ 🇧🇪 Belgium | 🇨🇲 Cameroon 535K IG • 1.2M+ TikTok 💌 Collabs & Partnerships ↓

    MacroBelgium
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    Followers536K
    Engagement rate0.04%At page median
    Suspicious followers25.2%Elevated
    Average reel plays85.7KPer video post

    Engagement rate benchmark

    dove noffe 🇨🇲 🇧🇪's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil21%
    United States of America8.9%
    Tanzania5.8%
    Türkiye5.2%
    Italy3.3%

    Audience gender

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    Top posts

    Avg likes: 20.0K. Avg comments: 836. Audience credibility: 75%.

  10. 10Vera souza instagram profile photo

    Vera souza

    @tiaverasouza

    beleza e skincare com 40+ cozinheira baiana, mãe de dois e vó coruja casa e limpeza • fé e família • receitas fáceis tiaverasouza@grupocreator.com

    Mid-tierBrazil
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    Followers482K
    Engagement rate0.06%1.6x page median
    Suspicious followers17.7%Moderate
    Average reel plays141KPer video post

    Engagement rate benchmark

    Vera souza's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.3%
    United States of America0.1%
    Mozambique0.1%

    Audience gender

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    Top posts

    Avg likes: 28.2K. Avg comments: 296. Audience credibility: 82%.

  12. 11Michelle Berrocal instagram profile photo

    Michelle Berrocal

    @michellebp16

    Work on you, for you ✨ El arte es mi terapia 🎨 |skincare lover| 💌 michelleaberrocal16@gmail.com

    Mid-tierUnited States
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    Followers480K
    Engagement rate0.04%At page median
    Suspicious followers20.7%Elevated
    Average reel plays176KPer video post

    Engagement rate benchmark

    Michelle Berrocal's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Dominican Republic77%
    United States of America15%
    Spain2.4%
    Colombia0.8%
    Mexico0.5%

    Audience gender

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    Top posts

    Avg likes: 17.6K. Avg comments: 88. Audience credibility: 79%.

  13. 12𝐂𝐞𝐥𝐞𝐬𝐭𝐞 𝐃𝐢 𝐌𝐚𝐫𝐞 instagram profile photo

    𝐂𝐞𝐥𝐞𝐬𝐭𝐞 𝐃𝐢 𝐌𝐚𝐫𝐞

    @celesteedm

    Makeup Artist BUT you’ll also find Skincare,Haircare, Fashion,Travel and lots of talk🫶🏼 OWNER of @jewelsbycdm 💌 info@celestedm.com In elenco AGCOM

    Mid-tierItaly
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    Followers448K
    Engagement rate3.53%94.3x page median
    Suspicious followers11.8%Moderate
    Average reel plays387KPer video post

    Engagement rate benchmark

    𝐂𝐞𝐥𝐞𝐬𝐭𝐞 𝐃𝐢 𝐌𝐚𝐫𝐞's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Italy97%
    United States of America0.6%
    Spain0.5%
    Germany0.3%
    France0.3%

    Audience gender

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    Top posts

    Avg likes: 15.8K. Avg comments: 11. Audience credibility: 88%.

  14. 13Kholoud ND instagram profile photo

    Kholoud ND

    @kholoud_nd

    ʙᴇᴀᴜᴛʏ & ғᴀsʜɪᴏɴ ᴍᴏᴅᴇʟ ᴍᴀᴋᴇᴜᴘ • sᴋɪɴᴄᴀʀᴇ • ᴄᴀᴍᴘᴀɪɢɴs 📍 | ʟᴇʙᴀɴᴏɴ • ɢᴄᴄ🇸🇦🇦🇪 | ʙᴜsɪɴᴇss ɪɴǫᴜɪʀɪᴇs 📩

    Mid-tierLebanon
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    Followers420K
    Engagement rate0.11%2.9x page median
    Suspicious followers9.7%Low risk
    Average reel plays1.5MPer video post

    Engagement rate benchmark

    Kholoud ND's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Lebanon12%
    United Arab Emirates11%
    Morocco11%
    Saudi Arabia8.8%
    Egypt7.0%

    Audience gender

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    Top posts

    Avg likes: 46.3K. Avg comments: 789. Audience credibility: 90%.

  15. 14Serena Lee instagram profile photo

    Serena Lee

    @serena.gringa

    Travel | Skincare | Hair | Life | 💌 seranrap1@gmail.com TikTok Serena.gringa 📍 Toronto, ON

    Mid-tierCanada
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    Followers407K
    Engagement rate0.03%0.7x page median
    Suspicious followers16.7%Moderate
    Average reel plays47.0KPer video post

    Engagement rate benchmark

    Serena Lee's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America54%
    Canada29%
    Australia5.5%
    United Kingdom4.4%
    France0.8%

    Audience gender

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    Top posts

    Avg likes: 10.6K. Avg comments: 102. Audience credibility: 83%.

  16. 15GIP | Giovanna Pierro instagram profile photo

    GIP | Giovanna Pierro

    @gippierro

    gip vida | beleza | skincare | relacionamento | ⚕ (e um ki vocabulário próprio) gip@theotherway.com.br

    Mid-tierBrazil
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    Followers402K
    Engagement rate0.08%2.2x page median
    Suspicious followers14.5%Moderate
    Average reel plays372KPer video post

    Engagement rate benchmark

    GIP | Giovanna Pierro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.2%
    Portugal0.6%
    Paraguay0.2%
    Canada0.2%

    Audience gender

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    Top posts

    Avg likes: 32.6K. Avg comments: 305. Audience credibility: 86%.

  17. 16Kiran Bala instagram profile photo

    Kiran Bala

    @cocoxkaith

    Dance | Humour | Fashion Lifestyle | skincare✨ Work- Kirankaithh@gmail.com Our Vlogs 👇

    Mid-tierIndia
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    Followers399K
    Engagement rate0.11%3.0x page median
    Suspicious followers11.9%Moderate
    Average reel plays1.4MPer video post

    Engagement rate benchmark

    Kiran Bala's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India96%
    Pakistan0.6%
    United States of America0.6%
    United Arab Emirates0.4%
    Canada0.3%

    Audience gender

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    Top posts

    Avg likes: 45.4K. Avg comments: 309. Audience credibility: 88%.

  18. 17روجا محمودنیا instagram profile photo

    روجا محمودنیا

    @roja.mahmoudnia

    ‎اینجا از دلِ زندگی و ریزه‌کاری‌هاش میگم🌱 🏠 Home & Living 🧴 Skincare Specialist 📍 Iran | Toronto ‎💌 همکاری: @admin.roja ✨ Founder @roja.skinclub

    Mid-tierIran
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    Followers386K
    Engagement rate0.05%1.5x page median
    Suspicious followers9.1%Low risk
    Average reel plays227KPer video post

    Engagement rate benchmark

    روجا محمودنیا's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Iran96%
    Iraq0.8%
    Türkiye0.8%
    Germany0.4%
    Russia0.4%

    Audience gender

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    Top posts

    Avg likes: 21.1K. Avg comments: 314. Audience credibility: 91%.

  19. 18Sari Pathania instagram profile photo

    Sari Pathania

    @saripathania33

    Makeup | Hair | Fashion | Skincare Collab 💌 saripathania33@gmail.com Travel vlogs @sarivibes33 Makeup Artist @sarii_makeupartist 350k+Youtube 👇

    Mid-tierIndia
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    Followers383K
    Engagement rate0.02%0.7x page median
    Suspicious followers12.3%Moderate
    Average reel plays268KPer video post

    Engagement rate benchmark

    Sari Pathania's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India83%
    Canada4.0%
    Pakistan3.6%
    United States of America2.6%
    Australia1.8%

    Audience gender

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    Top posts

    Avg likes: 9.4K. Avg comments: 56. Audience credibility: 88%.

  20. 19Becky Habersberger instagram profile photo

    Becky Habersberger

    @becksmecks2

    💋 Beauty + Skincare Enthusiast

    Mid-tierUnited States
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    Followers378K
    Engagement rate0.06%1.6x page median
    Suspicious followers17.9%Moderate
    Average reel plays205KPer video post

    Engagement rate benchmark

    Becky Habersberger's engagement rate benchmarked against this niche's real distribution.

    Audience location

    United States of America64%
    United Kingdom7.2%
    Canada6.0%
    Australia3.4%
    Philippines2.2%

    Audience gender

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    Top posts

    Avg likes: 22.8K. Avg comments: 36. Audience credibility: 82%.

  21. 20Alyssa morgado instagram profile photo

    Alyssa morgado

    @kev.alyasmr

    Skincare addict🧴| Couple goals💕| ASMR vibes 🎧 🌸 Beauty, Glow & Relaxation 👇 Discover our beauty & relaxation secrets 💌 Collabs: click the email…

    Mid-tierFrance
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    Followers363K
    Engagement rate0.04%At page median
    Suspicious followers22.3%Elevated
    Average reel plays837KPer video post

    Engagement rate benchmark

    Alyssa morgado's engagement rate benchmarked against this niche's real distribution.

    Audience location

    India17%
    Egypt6.8%
    Iran6.1%
    United States of America4.1%
    Morocco4.1%

    Audience gender

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    Top posts

    Avg likes: 13.7K. Avg comments: 139. Audience credibility: 78%.

Benchmarks

Top skincare influencers: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong skincare creator from an average one.

1,026creators indexed481Kmedian followers0.04%median engagement16.6%avg suspicious followers

The top skincare influencers run a median engagement rate of 0.04% and average 16.6% suspicious followers. Treat 0.04% as the bar a strong skincare creator should clear; below it, you are paying for reach, not attention.

The best skincare influencers here span 0 nano or micro and 9 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in India (30%), United States of America (15%), Brazil (15%), skewing female at 68%.

How this list is built. These are Instagram creators who describe themselves using terms like skincare, skin care, esthetician in their own bio. 1,026 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

India30%
United States of America15%
Brazil15%
Nigeria5.0%
Italy5.0%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
11
Macro500K+
9

Combined audience gender

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FAQ

Skincare influencers on Instagram: common questions

How do I find skincare influencers on Instagram?

Manual hashtag searching works but surfaces whoever posts most, not whoever performs best. Filtering an index is faster: Leewou holds 1,026 skincare creators on Instagram and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share. The 20 listed here are the top of that set on our ranking, and the full list is in the app.

Who are the top skincare influencers on Instagram right now?

On this ranking, Etieno Martin (@cal_mhe_iva), Tati | 따띠 (@tatiencorea), Fanny Scg (@fanny.scg). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for skincare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these skincare influencers, the median engagement rate is 0.04% at a median of 481K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 16.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 1,026 skincare influencers

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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