Leewou

Top 20 Skincare Influencers in Brazil on Instagram (Aug 2026)

We found 62 skincare influencers in Brazil on Instagram. These creators use "skincare" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

Search all 62 creators

14-day free trial, no card required

Ranked by engagement rate, audience quality and reach

Updated August 26, 2026

  1. 1Vera souza instagram profile photo

    Vera souza

    @tiaverasouza

    beleza e skincare com 40+ cozinheira baiana, mãe de dois e vó coruja casa e limpeza • fé e família • receitas fáceis tiaverasouza@grupocreator.com

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers482K
    Engagement rate0.06%0.0x page median
    Suspicious followers17.7%Moderate
    Average reel plays141KPer video post

    Engagement rate benchmark

    Vera souza's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.3%
    United States of America0.1%
    Mozambique0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 28.2K. Avg comments: 296. Audience credibility: 82%.

  2. 2GIP | Giovanna Pierro instagram profile photo

    GIP | Giovanna Pierro

    @gippierro

    gip vida | beleza | skincare | relacionamento | ⚕ (e um ki vocabulário próprio) gip@theotherway.com.br

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers402K
    Engagement rate0.08%0.0x page median
    Suspicious followers14.5%Moderate
    Average reel plays372KPer video post

    Engagement rate benchmark

    GIP | Giovanna Pierro's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.2%
    Portugal0.6%
    Paraguay0.2%
    Canada0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 32.6K. Avg comments: 305. Audience credibility: 86%.

  3. 3Camile Melo instagram profile photo

    Camile Melo

    @camiilemelo

    família || lifestyle || viagens || humor || skincare 💌contatocamilemeloo@gmail.com @camiilemeloreserva

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers236K
    Engagement rate0.04%0.0x page median
    Suspicious followers21.0%Elevated
    Average reel plays43.6KPer video post

    Engagement rate benchmark

    Camile Melo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.5%
    United States of America0.3%
    Paraguay0.2%
    France0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 9.0K. Avg comments: 91. Audience credibility: 79%.

  4. 4Ana Rodrigues instagram profile photo

    Ana Rodrigues

    @rodrigs.ana

    ✨O GLOW É O SEGREDO 🇰🇷🇯🇵 Curadoria de Skincare e HairCare 🪩 Viajo o mundo testando o que encontro para pele e cabelo 👇 Tudo que indico e uso…

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers186K
    Engagement rate1.95%0.8x page median
    Suspicious followers22.1%Elevated
    Average reel plays73.7KPer video post

    Engagement rate benchmark

    Ana Rodrigues's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    United States of America4.7%
    Portugal0.5%
    Argentina0.3%
    Canada0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.6K. Avg comments: 2.9K. Audience credibility: 78%.

  5. 5Andrelo instagram profile photo

    Andrelo

    @caioandrelo

    beauty & skincare são paulo, brasil comercial: caioandrelo@agenciazoy.com

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers158K
    Engagement rate0.04%0.0x page median
    Suspicious followers23.0%Elevated
    Average reel plays82.9KPer video post

    Engagement rate benchmark

    Andrelo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal0.8%
    United States of America0.8%
    Argentina0.4%
    Italy0.3%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 6.8K. Avg comments: 116. Audience credibility: 77%.

  6. 6Eblemar Pires instagram profile photo

    Eblemar Pires

    @eblemarpires

    Skincare/Receitas/Autocuidado Mineiro em SP📍 Contato 💌: eblemar@kreatorz.com.br 720K+ t1kt0k

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers150K
    Engagement rate2.80%At page median
    Suspicious followers19.4%Moderate
    Average reel plays59.2KPer video post

    Engagement rate benchmark

    Eblemar Pires's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    Portugal0.7%
    United States of America0.5%
    Indonesia0.2%
    Mexico0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 4.2K. Avg comments: 143. Audience credibility: 81%.

  7. 7Iasmin Oda instagram profile photo

    Iasmin Oda

    @saturn0it

    Jesus é tudo💕 | Cristã ₊˚⊹ Beleza • Skincare • Música • Receitas 💌Parcerias: iasminoda@noizassessoria.com ✿ TikTok: 229K+

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers121K
    Engagement rate3.16%1.2x page median
    Suspicious followers21.0%Elevated
    Average reel plays38.2KPer video post

    Engagement rate benchmark

    Iasmin Oda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal0.9%
    United States of America0.8%
    Japan0.5%
    Italy0.3%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.8K. Avg comments: 35. Audience credibility: 79%.

  8. 8artur instagram profile photo

    artur

    @arturnodari

    influenciador & empresário autocuidado • skincare • mkt owner @salut.marketing @centrosuperacao @pov.clinic ✉️ arturnodari@hsadigital.com.br

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers112K
    Engagement rate2.15%0.8x page median
    Suspicious followers14.7%Moderate
    Average reel plays23.6KPer video post

    Engagement rate benchmark

    artur's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal0.7%
    Mexico0.6%
    United States of America0.6%
    United Kingdom0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.4K. Avg comments: 22. Audience credibility: 85%.

  9. 9pietra moraes instagram profile photo

    pietra moraes

    @pietradmoraes

    💗🐚🫧 | beleza • lifestyle • vivências trans • skincare ✉️ contatopietram@gmail.com 🏷️ gocase: PIETRAM

    Mid-tierBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers106K
    Engagement rate3.49%1.4x page median
    Suspicious followers22.5%Elevated
    Average reel plays43.5KPer video post

    Engagement rate benchmark

    pietra moraes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    United States of America0.9%
    Portugal0.8%
    Italy0.4%
    Mexico0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.7K. Avg comments: 131. Audience credibility: 78%.

  10. 10Gaby Miranda | Brazilian Creator in Europe instagram profile photo

    Gaby Miranda | Brazilian Creator in Europe

    @gabymirandaaaa

    Brazilian lifestyle creator based in Europe 🇧🇷🇳🇱@gabymiranda903 Skincare•Beauty•Motherhood•Lifestyle UGC & Brand Collaborations📩…

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers75.0K
    Engagement rate4.41%1.7x page median
    Suspicious followers23.6%Elevated
    Average reel plays45.2KPer video post

    Engagement rate benchmark

    Gaby Miranda | Brazilian Creator in Europe's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.2%
    Argentina0.2%
    Portugal0.1%
    India0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 3.3K. Avg comments: 88. Audience credibility: 76%.

  12. 11MAYRA BRASIL instagram profile photo

    MAYRA BRASIL

    @mayraburguesinha

    SkinCare | HairCare | BodyCare ✨🫧 Mamãe do Diogo 💙 | 👧🏼👦🏻❤️ 🎀 @mayburguesinha

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers74.2K
    Engagement rate2.51%At page median
    Suspicious followers19.4%Moderate
    Average reel plays36.5KPer video post

    Engagement rate benchmark

    MAYRA BRASIL's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.3%
    United States of America0.2%
    Colombia0.1%
    Venezuela0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.9K. Avg comments: 158. Audience credibility: 81%.

  13. 12Grazy instagram profile photo

    Grazy

    @grazymendes19

    Dicas • Skincare • Treino • Lifestyle 🤍

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers68.5K
    Engagement rate18.37%7.2x page median
    Suspicious followers19.8%Moderate
    Average reel plays12.7KPer video post

    Engagement rate benchmark

    Grazy's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.4%
    Italy0.3%
    Argentina0.1%
    Türkiye0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 12.6K. Avg comments: 29. Audience credibility: 80%.

  14. 13Karen Uchoa | Maquiagem e Skincare instagram profile photo

    Karen Uchoa | Maquiagem e Skincare

    @dicasdaesteticista

    𐙚 Karen Uchoa • Dicas da Esteticista beleza, maquiagem & skincare ✨ | Esteticista, Maquiadora e Biomédica 💌 • dicasdaesteticista@imgx.expert

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers63.9K
    Engagement rate2.39%At page median
    Suspicious followers22.2%Elevated
    Average reel plays2.1KPer video post

    Engagement rate benchmark

    Karen Uchoa | Maquiagem e Skincare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.6%
    Portugal0.3%
    Argentina0.1%
    France0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.5K. Avg comments: 30. Audience credibility: 78%.

  15. 14Thais Rocha Barbosa instagram profile photo

    Thais Rocha Barbosa

    @depois.do.armario

    🌈 A vida depois do armário 🇧🇷 De volta ao Brasil depois de 20 anos 🧑‍🧑‍🧒‍🧒Nossa família de 2 mamães, rotina e viagens ✨Skincare e coisas de…

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers60.0K
    Engagement rate2.62%At page median
    Suspicious followers25.1%Elevated
    Average reel plays53.5KPer video post

    Engagement rate benchmark

    Thais Rocha Barbosa's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America3.4%
    Portugal0.3%
    Italy0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.6K. Avg comments: 60. Audience credibility: 75%.

  16. 15Joanna Patrus Ananias Moraes instagram profile photo

    Joanna Patrus Ananias Moraes

    @jojopatrus

    @nkstore 🇰🇷 Skincare | k-beauty Minha fé está firmada na rocha💛🙏 Link curadoria coreanos ⤵️

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers56.1K
    Engagement rate2.26%At page median
    Suspicious followers20.1%Elevated
    Average reel plays34.9KPer video post

    Engagement rate benchmark

    Joanna Patrus Ananias Moraes's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil92%
    United States of America3.6%
    Portugal0.6%
    Italy0.6%
    France0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.3K. Avg comments: 333. Audience credibility: 80%.

  17. 16Barbara Orioli instagram profile photo

    Barbara Orioli

    @barbara.oriolii

    Kpop | lifestyle | beauty | skincare | style | etc.. 📧 barbarathauaneorioli@gmail.com 🐻 je t’aime plus qu’hier mais moins que demain Tiktok: +84k

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers49.5K
    Engagement rate19.33%7.5x page median
    Suspicious followers19.4%Moderate
    Average reel plays15.9KPer video post

    Engagement rate benchmark

    Barbara Orioli's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil94%
    Portugal1.2%
    United States of America1.2%
    Egypt0.5%
    India0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 9.6K. Avg comments: 27. Audience credibility: 81%.

  18. 17Dra. Laura Tassara • Residente de Dermatologia instagram profile photo

    Dra. Laura Tassara • Residente de Dermatologia

    @dralauratassara

    Médica | CRM 60537 — Dermatologia AMS | SBD — Saúde da pele, skincare & prevenção Consultas online ↓

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers48.9K
    Engagement rate2.07%0.8x page median
    Suspicious followers15.4%Moderate
    Average reel plays52.1KPer video post

    Engagement rate benchmark

    Dra. Laura Tassara • Residente de Dermatologia's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America2.2%
    Germany0.6%
    Italy0.6%
    Argentina0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.0K. Avg comments: 44. Audience credibility: 85%.

  19. 18🌷 𝗟𝗶𝘀𝗮 | 𝗨𝗚𝗖𝗿𝗲𝗮𝘁𝗼𝗿 🌷 instagram profile photo

    🌷 𝗟𝗶𝘀𝗮 | 𝗨𝗚𝗖𝗿𝗲𝗮𝘁𝗼𝗿 🌷

    @tipsdalisa

    💇‍♀️ HairCare | 🌸 SkinCare| 💅 BodyCare 📍 Testo • Resenho • Indico ou Não ✨ Creator #LOREALISTARBR 🌍Embaixadora Medicube 🏷Cupons de desconto👇🏻

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers38.4K
    Engagement rate3.81%1.5x page median
    Suspicious followers24.6%Elevated
    Average reel plays5.8KPer video post

    Engagement rate benchmark

    🌷 𝗟𝗶𝘀𝗮 | 𝗨𝗚𝗖𝗿𝗲𝗮𝘁𝗼𝗿 🌷's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.4%
    United States of America0.3%
    Mozambique0.1%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 1.5K. Avg comments: 158. Audience credibility: 75%.

  20. 19audi ★ moda, skincare instagram profile photo

    audi ★ moda, skincare

    @audimaximoff

    meu diário digital ꩜ ☼ 𓆝˙ꕤ carinha do autocuidado e um pouco de tudo⭐️ 📧’ audimaximoff@gmail.com

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers37.7K
    Engagement rate5.41%2.1x page median
    Suspicious followers16.2%Moderate
    Average reel plays21.9KPer video post

    Engagement rate benchmark

    audi ★ moda, skincare's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    Portugal0.6%
    United States of America0.6%
    Colombia0.5%
    Mexico0.4%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 2.0K. Avg comments: 41. Audience credibility: 84%.

  21. 20Amanda Dijo instagram profile photo

    Amanda Dijo

    @amandadijo

    UGC Creator | Beauty & Lifestyle Skincare • Haircare • Fitness 📩 contatoamandadijo@gmail.com

    MicroBrazil
    Unlock contact detailsUnlock audience demographics breakdown
    See full profile
    Followers30.7K
    Engagement rate27.81%10.8x page median
    Suspicious followers18.7%Moderate
    Average reel plays7.0KPer video post

    Engagement rate benchmark

    Amanda Dijo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Argentina0.6%
    United States of America0.5%
    Portugal0.3%
    Mexico0.2%

    Audience gender

    Unlock audience gender

    Top posts

    Avg likes: 8.6K. Avg comments: 5. Audience credibility: 81%.

Benchmarks

Top skincare influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong skincare creator from an average one.

62creators indexed74.6Kmedian followers2.56%median engagement20.0%avg suspicious followers

The top skincare influencers in Brazil run a median engagement rate of 2.56% and average 20.0% suspicious followers. Treat 2.56% as the bar a strong skincare creator in Brazil should clear; below it, you are paying for reach, not attention.

The best skincare influencers in Brazil here span 11 nano or micro and 0 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 70%.

How this list is built. These are Instagram creators who describe themselves using terms like skincare, skin care, esthetician in their own bio and whose audience is concentrated in Brazil. 62 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
11
Mid-tier100K to 500K
9
Macro500K+
0

Combined audience gender

Unlock full demographics

Check a creator before you book them

Free tools, no account needed. Run one on any handle you are considering.

Fake follower checkerProfile analyzerInfluencer searchEmail finder

FAQ

Skincare influencers in Brazil: common questions

How do I find skincare influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 62 skincare influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top skincare influencers in Brazil right now?

On this ranking, Vera souza (@tiaverasouza), GIP | Giovanna Pierro (@gippierro), Camile Melo (@camiilemelo). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for skincare creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these skincare influencers in Brazil, the median engagement rate is 2.56% at a median of 74.6K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.0% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 62 skincare influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

Start free trialSee how discovery works

14-day trial · 40 search credits · no credit card