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Top 20 Beauty Influencers in Brazil on Instagram (Aug 2026)

We found 585 beauty influencers in Brazil on Instagram. These creators use "beauty" in their Instagram bio and have audiences concentrated in Brazil. Here are the top 20, ranked on engagement rate, audience quality and reach, not follower count alone.

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Ranked by engagement rate, audience quality and reach

Updated August 23, 2026

  1. 1🇧🇷 KELLY PEREIRA instagram profile photo

    🇧🇷 KELLY PEREIRA

    @kellypereirx

    🛫🇦🇷🇮🇹🇬🇧🇫🇷🇪🇸🇨🇴🇦🇪 Beauty & Lifestyle Content Creator ✨ Reviews, unboxings & product storytelling 📩 jobs.kellypereira@gmail.com 🔗 Todos…

    MacroBrazil
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    Followers806K
    Engagement rate0.16%4.5x page median
    Suspicious followers19.8%Moderate
    Average reel plays287KPer video post

    Engagement rate benchmark

    🇧🇷 KELLY PEREIRA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    Portugal0.2%
    United States of America0.2%
    France0.1%

    Audience gender

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    Top posts

    Avg likes: 125K. Avg comments: 255. Audience credibility: 80%.

  2. 2Keren Salles instagram profile photo

    Keren Salles

    @eukerensalles

    ✨Isaías 41:20 Oiê, vamo de make? 🦊 Beauty | Humor | Lifestyle Comercial contatokerensalles@gmail.com

    MacroBrazil
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    Followers774K
    Engagement rate0.22%6.4x page median
    Suspicious followers20.9%Elevated
    Average reel plays223KPer video post

    Engagement rate benchmark

    Keren Salles's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.4%
    Portugal0.3%

    Audience gender

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    Top posts

    Avg likes: 171K. Avg comments: 193. Audience credibility: 79%.

  3. 3J É S S I C A N O G U E I R A instagram profile photo

    J É S S I C A N O G U E I R A

    @jessica__nogueira_

    Humor | Lifestyle Fitness | Beauty✨ @ironbergbrasilia | @gocasebr JESSICANOG 💚 📩 jessicanogueira.contatoo@gmail.com

    MacroBrazil
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    Followers640K
    Engagement rate0.02%0.7x page median
    Suspicious followers22.3%Elevated
    Average reel plays657KPer video post

    Engagement rate benchmark

    J É S S I C A N O G U E I R A's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America1.2%
    Portugal0.7%
    France0.3%
    Canada0.3%

    Audience gender

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    Top posts

    Avg likes: 14.7K. Avg comments: 176. Audience credibility: 78%.

  4. 4Maria Paula instagram profile photo

    Maria Paula

    @reservapaula.amaria

    Perfil Reserva Oficial (@paula.amaria) dance | music | lifestyle | beauty 📧 assessorianatsan@gmail.com

    MacroBrazil
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    Followers635K
    Engagement rate0.06%1.8x page median
    Suspicious followers15.5%Moderate
    Average reel plays543KPer video post

    Engagement rate benchmark

    Maria Paula's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.6%
    Portugal0.6%
    Mozambique0.4%
    Argentina0.3%

    Audience gender

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    Top posts

    Avg likes: 38.7K. Avg comments: 117. Audience credibility: 84%.

  5. 5Lolla instagram profile photo

    Lolla

    @lorella

    faço academia pra poder comer em paz :) autocuidado | beauty | lifestyle @dailydalollinha lorella@hsadigital.com.br

    Mid-tierBrazil
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    Followers481K
    Engagement rate0.02%0.7x page median
    Suspicious followers23.6%Elevated
    Average reel plays14.1KPer video post

    Engagement rate benchmark

    Lolla's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.6%
    Portugal1.3%
    Mexico0.2%
    Spain0.2%

    Audience gender

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    Top posts

    Avg likes: 11.8K. Avg comments: 22. Audience credibility: 76%.

  6. 6Taciane Eduarda instagram profile photo

    Taciane Eduarda

    @tacieduarda

    Fitness | Beauty 📍SP | @dailytacieduarda 💫 @usetafit 🏷️TACI @growthsupplements 🏷️TAFIT Parcerias: parcerias.tacieduarda@gmail.com

    Mid-tierBrazil
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    Followers410K
    Engagement rate0.02%0.7x page median
    Suspicious followers16.1%Moderate
    Average reel plays248KPer video post

    Engagement rate benchmark

    Taciane Eduarda's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.8%
    India0.2%
    Canada0.2%
    Argentina0.1%

    Audience gender

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    Top posts

    Avg likes: 9.7K. Avg comments: 100. Audience credibility: 84%.

  7. 7Bela Tiozzo instagram profile photo

    Bela Tiozzo

    @belatiozzo

    + 1M Tiktok✨ + 300k YouTube 🎥 Country lifestyle | humor | beauty 📧: contato.belatiozzo@gmail.com

    Mid-tierBrazil
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    Followers358K
    Engagement rate0.13%3.7x page median
    Suspicious followers20.9%Elevated
    Average reel plays18.4KPer video post

    Engagement rate benchmark

    Bela Tiozzo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    United States of America0.9%
    Portugal0.8%
    Paraguay0.2%
    Ireland0.2%

    Audience gender

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    Top posts

    Avg likes: 46.1K. Avg comments: 10. Audience credibility: 79%.

  8. 8ㅤㅤLarissa Vitória instagram profile photo

    ㅤㅤLarissa Vitória

    @larissapvitoria

    🛍️ @larissavitoriaswim Lifestyle, beauty & gym. 💌 publicidadelarissapvitoria@hotmail.com

    Mid-tierBrazil
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    Followers351K
    Engagement rate0.02%0.7x page median
    Suspicious followers24.3%Elevated
    Average reel plays410KPer video post

    Engagement rate benchmark

    ㅤㅤLarissa Vitória's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.5%
    Portugal0.4%
    France0.2%
    Colombia0.1%

    Audience gender

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    Top posts

    Avg likes: 7.9K. Avg comments: 173. Audience credibility: 76%.

  9. 9𝙰𝚖𝚊𝚗𝚍𝚊 𝚂𝚊𝚢𝚞𝚛𝚒| さゆり⚘ instagram profile photo

    𝙰𝚖𝚊𝚗𝚍𝚊 𝚂𝚊𝚢𝚞𝚛𝚒| さゆり⚘

    @amanda_mituyama

    beauty, fashion & little obsessions. Entre em contato 📩 : amanda@youtheam.com | @youtheam_ ↙︎ links & cupons

    Mid-tierBrazil
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    Followers351K
    Engagement rate0.02%0.6x page median
    Suspicious followers18.2%Moderate
    Average reel plays98.4KPer video post

    Engagement rate benchmark

    𝙰𝚖𝚊𝚗𝚍𝚊 𝚂𝚊𝚢𝚞𝚛𝚒| さゆり⚘'s engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil93%
    United States of America1.4%
    South Korea0.8%
    Japan0.8%
    Portugal0.5%

    Audience gender

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    Top posts

    Avg likes: 7.2K. Avg comments: 33. Audience credibility: 82%.

  10. 10Thayná Santiago instagram profile photo

    Thayná Santiago

    @thaynaaasantiago

    conteúdo sobre moda, beleza e lifestyle • beauty • fashion • routine ♡ mãe de 👧🏻👧🏻👦🏻 📍feira de santana | ba

    Mid-tierBrazil
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    Followers345K
    Engagement rate0.05%1.4x page median
    Suspicious followers18.0%Moderate
    Average reel plays536KPer video post

    Engagement rate benchmark

    Thayná Santiago's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.1%

    Audience gender

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    Top posts

    Avg likes: 17.1K. Avg comments: 355. Audience credibility: 82%.

  12. 11Jhenny Favaretto instagram profile photo

    Jhenny Favaretto

    @jhennyfavaretto

    •fashion | beauty | lifestyle l travel •vejam os stories •como é difícil, ser eu 💅🏽

    Mid-tierBrazil
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    Followers343K
    Engagement rate0.03%At page median
    Suspicious followers22.0%Elevated
    Average reel plays206KPer video post

    Engagement rate benchmark

    Jhenny Favaretto's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.6%
    Portugal0.3%
    Italy0.1%

    Audience gender

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    Top posts

    Avg likes: 11.2K. Avg comments: 383. Audience credibility: 78%.

  13. 12Debb Pires instagram profile photo

    Debb Pires

    @sosdebb

    Lifestyle, running girl, beauty & fashion ⭐️ Gaúcha em SP | Host @demoletomebatom 💌 sosdebb@labcreators.com.br

    Mid-tierBrazil
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    Followers301K
    Engagement rate0.03%0.8x page median
    Suspicious followers25.9%Elevated
    Average reel plays12.5KPer video post

    Engagement rate benchmark

    Debb Pires's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil96%
    Portugal1.7%
    United States of America0.7%
    United Kingdom0.1%

    Audience gender

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    Top posts

    Avg likes: 8.2K. Avg comments: 13. Audience credibility: 74%.

  14. 13Pietra Vasconcelos instagram profile photo

    Pietra Vasconcelos

    @pietravm_

    fashion | beauty lifestyle of a model mom pietra@changodigital.com.br

    Mid-tierBrazil
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    Followers294K
    Engagement rate0.05%1.5x page median
    Suspicious followers20.4%Elevated
    Average reel plays166KPer video post

    Engagement rate benchmark

    Pietra Vasconcelos's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil95%
    United States of America1.4%
    Portugal0.9%
    United Kingdom0.2%
    Italy0.2%

    Audience gender

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    Top posts

    Avg likes: 15.6K. Avg comments: 86. Audience credibility: 80%.

  15. 14Manuela instagram profile photo

    Manuela

    @manurodriguesz___

    𝙱𝚎𝚕𝚎́𝚖/𝙿𝙰 Beauty & Lifestyle ✨ Dicas de beleza•rotina e recebidos Publis, collabs e trabalhos / 📩 Contato abaixo

    Mid-tierBrazil
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    Followers279K
    Engagement rate0.02%0.6x page median
    Suspicious followers22.2%Elevated
    Average reel plays112KPer video post

    Engagement rate benchmark

    Manuela's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil97%
    United States of America0.4%
    Colombia0.4%
    France0.3%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 6.2K. Avg comments: 86. Audience credibility: 78%.

  16. 15Rafaella Melo instagram profile photo

    Rafaella Melo

    @rafameloli

    Pode me chamar de senhora! 🩶 fashion, beauty & lifestyle

    Mid-tierBrazil
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    Followers262K
    Engagement rate0.02%0.7x page median
    Suspicious followers16.1%Moderate
    Average reel plays75.6KPer video post

    Engagement rate benchmark

    Rafaella Melo's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.3%
    Morocco0.2%
    United States of America0.2%
    Egypt0.1%

    Audience gender

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    Top posts

    Avg likes: 5.9K. Avg comments: 48. Audience credibility: 84%.

  17. 16Rayka Caires instagram profile photo

    Rayka Caires

    @raykacairess

    Lifestyle • Blogger • Beauty @nativafashion_ 📍BA/SP

    Mid-tierBrazil
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    Followers250K
    Engagement rate0.04%At page median
    Suspicious followers17.2%Moderate
    Average reel plays226KPer video post

    Engagement rate benchmark

    Rayka Caires's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%
    Bolivia0.1%
    Spain0.1%

    Audience gender

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    Top posts

    Avg likes: 9.1K. Avg comments: 96. Audience credibility: 83%.

  18. 17FE MOURA instagram profile photo

    FE MOURA

    @femoura._

    🇧🇷 📲Contato para trabalhos: femoura.assessoria@gmail.com | 1193444-6324 Lifestyle • beauty • fashion @desapegodasmoura_

    Mid-tierBrazil
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    Followers244K
    Engagement rate0.34%10.0x page median
    Suspicious followers21.6%Elevated
    Average reel plays149KPer video post

    Engagement rate benchmark

    FE MOURA's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.3%
    Egypt0.2%
    Russia0.2%
    Morocco0.2%

    Audience gender

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    Top posts

    Avg likes: 83.9K. Avg comments: 90. Audience credibility: 78%.

  19. 18T O I A instagram profile photo

    T O I A

    @toiagomess

    Beauty - Hair - Lifestyle ✨ Laces , beleza e transformação CEO: @toiabhair Contato.toiagomes@gmail.com

    Mid-tierBrazil
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    Followers232K
    Engagement rate0.06%1.7x page median
    Suspicious followers20.2%Elevated
    Average reel plays280KPer video post

    Engagement rate benchmark

    T O I A's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    Portugal0.5%
    United States of America0.5%
    Ecuador0.2%
    France0.1%

    Audience gender

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    Top posts

    Avg likes: 13.7K. Avg comments: 180. Audience credibility: 80%.

  20. 19Lou instagram profile photo

    Lou

    @lourranekathelen

    lifestyle | beauty | fashion 📩parcerias e trabalhos: lou@alohainfluencer.com.br

    Mid-tierBrazil
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    Followers228K
    Engagement rate0.05%1.4x page median
    Suspicious followers24.6%Elevated
    Average reel plays23.2KPer video post

    Engagement rate benchmark

    Lou's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil98%
    United States of America0.4%
    Portugal0.3%
    India0.1%
    Germany0.1%

    Audience gender

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    Top posts

    Avg likes: 10.8K. Avg comments: 117. Audience credibility: 75%.

  21. 20Allana Gabriela instagram profile photo

    Allana Gabriela

    @allana.araujjoo

    Influenciadora 🎀 Lifestyle • Beauty Fashion • RJ @allana.gabrielarsv / @allanarsv 📧: allanagabrielarsv@gmail.com

    Mid-tierBrazil
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    Followers222K
    Engagement rate0.03%At page median
    Suspicious followers22.1%Elevated
    Average reel plays190KPer video post

    Engagement rate benchmark

    Allana Gabriela's engagement rate benchmarked against this niche's real distribution.

    Audience location

    Brazil99%
    United States of America0.2%
    Portugal0.2%

    Audience gender

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    Top posts

    Avg likes: 7.0K. Avg comments: 294. Audience credibility: 78%.

Benchmarks

Top beauty influencers in Brazil: engagement and audience benchmarks

The median and ranges across this ranking, so you can tell a genuinely strong beauty creator from an average one.

585creators indexed344Kmedian followers0.03%median engagement20.6%avg suspicious followers

The top beauty influencers in Brazil run a median engagement rate of 0.03% and average 20.6% suspicious followers. Treat 0.03% as the bar a strong beauty creator in Brazil should clear; below it, you are paying for reach, not attention.

The best beauty influencers in Brazil here span 0 nano or micro and 4 macro accounts, covering both cost-efficient gifting and broad-reach launches. Audiences concentrate in Brazil (100%), skewing female at 66%.

How this list is built. These are Instagram creators who describe themselves using terms like beauty, beauty creator, beauty content in their own bio and whose audience is concentrated in Brazil. 585 accounts matched. We rank them on a blend of engagement rate, suspicious-follower share and reach, then publish the top 20. Figures are a snapshot taken on Aug 2026 and are frozen between refreshes, so the order you see is the order everyone sees.

Where their audiences are

Brazil100%

Follower tiers in this ranking

Nanounder 10K
0
Micro10K to 100K
0
Mid-tier100K to 500K
16
Macro500K+
4

Combined audience gender

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FAQ

Beauty influencers in Brazil: common questions

How do I find beauty influencers in Brazil?

Three approaches work. You can search local hashtags and location tags manually, which is free but slow and biased toward whoever posts most. You can ask your existing customers who they follow. Or you can filter an index: Leewou holds 585 beauty influencers in Brazil and lets you narrow by follower range, engagement rate, audience country and suspicious-follower share in one query. The 20 on this page are the top of that set, and the rest are in the app.

Who are the top beauty influencers in Brazil right now?

On this ranking, 🇧🇷 KELLY PEREIRA (@kellypereirx), Keren Salles (@eukerensalles), J É S S I C A N O G U E I R A (@jessica__nogueira_). The ordering blends engagement rate, audience quality and reach rather than follower count alone, which is why a smaller account can outrank a larger one. Data was last refreshed in Aug 2026.

What counts as a good engagement rate for beauty creators?

Use the set you are actually buying from as the benchmark, not a global average. Across these beauty influencers in Brazil, the median engagement rate is 0.03% at a median of 344K followers. Anything meaningfully above that median is doing better than its peers at the same size; anything well below is worth a second look before you pay for reach.

Are these follower counts real?

Not entirely, and that is true of every Instagram list. Across this group, an average of 20.6% of followers show signs of being fake or inactive. We publish that figure on every card instead of hiding it, so you can discount reach estimates before you negotiate. Anything above 30% is worth auditing manually before you commit budget.

Can I see contact details and full audience data for these creators?

Not on this page: it is a public preview. Inside Leewou you get the full audience breakdown (age, gender, country, city, interests, credibility), historical growth, content performance and email unlocks, plus the ability to save creators to shared lists and monitor their campaign posts. The trial runs 14 days with no card required.

Search 585 beauty influencers in Brazil

This page shows the top 20. Inside Leewou you get the whole set, filterable by audience country, age, gender, engagement and audience credibility, plus contact emails, shared lists and campaign tracking.

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